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(The Consumerist)   Can you match popular food brands with their corporate parents? No running to the kitchen to check labels   (consumerist.com) divider line 73
    More: Interesting, food brands, multinational corporations, kitchens  
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8352 clicks; posted to Main » on 22 Mar 2014 at 9:52 AM (35 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



73 Comments   (+0 »)
   
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2014-03-22 01:50:38 AM  
Pretty tough, even for someone who knows the stock market.
 
2014-03-22 02:06:19 AM  
F*ck off and die, Consumerist.
 
2014-03-22 02:12:44 AM  
The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.
 
2014-03-22 02:45:43 AM  
15%. I know nothing.
 
2014-03-22 02:53:46 AM  
It's hard to keep up with all the corporate mergers and stuff.
 
2014-03-22 02:58:32 AM  
20%
 
2014-03-22 03:20:05 AM  
You scored 15%!
 
2014-03-22 03:49:36 AM  
20%

/loser
 
2014-03-22 06:59:16 AM  
50%, but I thought some companies (Clorox) had sold their food holdings.
 
2014-03-22 10:00:29 AM  
I didn't bother with the test.  Reviewed it and realized all my answers would be a random guess.
 
2014-03-22 10:03:55 AM  
10% not sure of point other than this being the Consumerist.com website of silliness.
 
2014-03-22 10:07:30 AM  
I just clicked 'Finish Quiz' to see the answers and it told me all of the questions were mandatory.  I am not filling out a credit card applications.
 
2014-03-22 10:07:40 AM  
The only one I was sure on was Ben & Jerry's. Pure guessing for 25%
 
2014-03-22 10:07:57 AM  
15% here. maybe if the print on labels wasn't so dang tiny we all would have done better.  I find it near impossible to read a good portion of print on labels including medicine.
 
2014-03-22 10:08:13 AM  

ecmoRandomNumbers: 15%. I know nothing.


You must be a slave to advertising.

10%
 
2014-03-22 10:10:27 AM  

Krymson Tyde: ecmoRandomNumbers: 15%. I know nothing.

You must be a slave to advertising.

10%


And that was all guesses. I missed the ones I was sure I got right.
 
2014-03-22 10:10:31 AM  
unless it's Dollar General or Aldi store brand i probably won't buy it.
 
2014-03-22 10:11:42 AM  
Americans only, I guess. I saw about two or three brand-names I recognized at all.
 
2014-03-22 10:11:45 AM  
That pantry looks disgusting.
 
2014-03-22 10:12:57 AM  
15%.

The only one that I actually knew, as a matter of fact, was Dannon.  The others (right or wrong) were guesses.
 
2014-03-22 10:16:22 AM  
Since everything in my kitchen comes from  Anheuser-Busch InBev I did not do too well on the quiz.
 
2014-03-22 10:17:16 AM  
Also, did anybody else get the farking SOYLENT CORPORATION as an option in one of their questions?
 
2014-03-22 10:17:40 AM  
I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.
 
2014-03-22 10:20:06 AM  

lostcat: I opted not to take the test, knowing I'd be guessing. And I had to wonder what the point of the test is.

Does it matter who ultimate owns the label of your highly processed food? You shouldn't be eating that stuff anyway.


Perhaps to the drama queens of the Consumerist!
 
2014-03-22 10:20:35 AM  
20%!  Purely educated guesses.  I rarely buy name brand foods.  Hardly ever worth the extra costs.  Most "store brands" buy from the same manufacturers.  One of the few things I will buy is Choboni.  No one else is as good from what I've tried.
 
2014-03-22 10:21:34 AM  
The only ones I knew were Chef Boyardee and Ben and Jerry's.

So what was the point of that quiz?
 
2014-03-22 10:26:23 AM  
30%, but you could probably just answer Unilever or ConAgra for all the items and get the same result.
 
2014-03-22 10:27:25 AM  
25%, half my answers were purely a guess.
 
2014-03-22 10:29:30 AM  
All the eye-catching labels in the world aren't going to save your brand if it tastes like crap.
I find that re-branding is often accompanied by a reformulation of the product. Usually for the worse.
 
2014-03-22 10:29:31 AM  
Who owns Kashi?
 
2014-03-22 10:30:56 AM  
I got 25%, and two of those I got right were wild guesses (Sabra and K.C. Masterpiece).

/not a very good consumer, apparently.
 
2014-03-22 10:31:31 AM  

williesleg: Who owns Kashi?


Soylent. It's people.
 
2014-03-22 10:32:22 AM  

williesleg: Who owns Kashi?


Ke$ha.
 
2014-03-22 10:33:49 AM  
In case anybody thought I was joking...

i.imgur.com
 
2014-03-22 10:37:09 AM  

Krymson Tyde: williesleg: Who owns Kashi?

Soylent. It's people.


Nice try . It's styrofoam.
 
2014-03-22 10:38:49 AM  

williesleg: Who owns Kashi?


Used to be Kelloggs...
 
vpc
2014-03-22 10:42:32 AM  
A whopping 0%.

Not one of those products is in my kitchen... maybe that's why.
 
2014-03-22 10:45:02 AM  
25%

None were Pepsico, I know Pepsico's stuff
 
2014-03-22 10:46:52 AM  
WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.
 
2014-03-22 10:51:01 AM  
Coca-Cola does not own Dannon

Coca-Cola has distribution rights for Evian in the US, that's all.
 
2014-03-22 10:55:20 AM  

wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.


RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.
 
2014-03-22 10:55:52 AM  
  15% Jeeeez.

  Pantry must be located in Central or South Texas, with HEB and Hill Country Fare products on bottom shelf.
 
2014-03-22 10:56:36 AM  

PunkTiger: I got 25%, and two of those I got right were wild guesses (Sabra and K.C. Masterpiece).

/not a very good consumer, apparently.


I got 25% and they were basically all random guesses, and I wasn't aware Clorox owned any food brands.
 
2014-03-22 10:59:58 AM  
Nope.

And if these products where available in Denmark I wouldn't purchase them anyway. Can't be arsed to pay a 200% surcharge for the name brand like the other idiots.
 
2014-03-22 11:46:29 AM  
25%, basically equivalent to random guessing.

I'd hoped I'd do better, since my job's related to the food industry and I've been in lots of Campbell's, Con Agra, Kraft etc. facilities... Guess I should pay more attention to the dumb posters on the walls.
 
2014-03-22 11:49:23 AM  

doglover: The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.


Ore-ida? Wtf is that?
 
2014-03-22 12:07:00 PM  
I stopped at Clorox & Hidden Valley

I suspect in this era of rampant STDs more and more women are using Clorox on their Hidden Valleys
 
2014-03-22 12:10:29 PM  

Russ1642: doglover: The hell is Sabra. I've eaten that stuff a dozen times and never read the name. It's "hummus" to me.

Ore-ida? Wtf is that?


Taters
 
2014-03-22 12:18:13 PM  

dumbobruni: wildcardjack: WTF is Mondelez? Oh, it's what tobacco giant RJR is calling itself this week.

RJR hasn't been in the food business for 15 years.

RJR spun out of Nabisco in 1999. Nabisco was then bought by Philip Morris, who merged it with Kraft to form Altria. Then Altria spun out Philip Morris, and renamed itself Kraft. Kraft then bought Cadbury, and soon split into two firms - international divisions & snack foods under Mondelez, and everything else under Kraft.


So... The management saw the tobacco companies were going to zero and bought other companies while they could and switched over and ditched the companies that made it possible for them to buy the other companies in the first place.

You'll note the remaining companies aren't that good for you, either.
 
2014-03-22 12:42:32 PM  
- works in food processing/development (10 years now)
- potential development partner with 3 of the possible partners listed.

- still only 3 right,  (165)

my fail, let me show you
 
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