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(ESPN)   The NBA will put ads on its jerseys, which is "an opportunity for our marketing partners to get that much closer to our fans and to our players". Thank God, I thought it was just a cash grab   (espn.go.com) divider line 126
    More: Asinine, Adam Silver, NBA, Sports Business Daily, grabs, logos  
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986 clicks; posted to Sports » on 20 Mar 2014 at 3:55 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



126 Comments   (+0 »)
   
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2014-03-20 02:25:02 PM  
cdn.bleacherreport.net
 
2014-03-20 02:28:20 PM  
the NBA will do anything for a buck.  and they wonder why attendance is down.
 
MBK [TotalFark]
2014-03-20 02:33:51 PM  

ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.


All leagues will do anything for a buck.

The NFL is the biggest whore of them all.
 
2014-03-20 02:54:25 PM  

MBK: ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.

All leagues will do anything for a buck.

The NFL is the biggest whore of them all.


Not so sure. MLB is right up there.
 
2014-03-20 02:54:27 PM  
I'd happily take jersey ads, if it meant that there would be fewer TV time outs.  But we all know that that isn't the way this will go.
 
2014-03-20 03:00:14 PM  

Demetrius: MBK: ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.

All leagues will do anything for a buck.

The NFL is the biggest whore of them all.

Not so sure. MLB is right up there.


Guys, guys, guys. We can argue day and night about which American sports are the biggest whores.

We all know that FIFA is the money whore of Babylon.
 
2014-03-20 03:04:42 PM  

scottydoesntknow: Demetrius: MBK: ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.

All leagues will do anything for a buck.

The NFL is the biggest whore of them all.

Not so sure. MLB is right up there.

Guys, guys, guys. We can argue day and night about which American sports are the biggest whores.

We all know that FIFA is the money whore of Babylon.


Not just FIFA, but proper football worldwide.
 
2014-03-20 03:37:37 PM  

scottydoesntknow: Demetrius: MBK: ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.

All leagues will do anything for a buck.

The NFL is the biggest whore of them all.

Not so sure. MLB is right up there.

Guys, guys, guys. We can argue day and night about which American sports are the biggest whores.

We all know that FIFA is the money whore of Babylon.


oh, for sure.  I'm surprised they don't rent out each individual hex on the game ball.
 
2014-03-20 03:59:11 PM  
And that'll be the target of the next work stoppage -- the Player's Association will want a chunk of that money, and the owners will fight tooth and nail to not have to give up any of it.
 
2014-03-20 03:59:53 PM  
Is it going to affect the games in any way?
 
2014-03-20 04:00:38 PM  
I love that companies still have to use weasel words when explaining what they are doing even though everyone knows what's up.

Why can't it go like this?

Reporter: Why are you putting ads on jerseys?
NBA: This will allow us to make more money.

What are they afraid of?
 
2014-03-20 04:00:47 PM  
Yeah, because sports aren't already filled with ads on top of ads, to the right of ads, the left of ads and just below other ads.
 
2014-03-20 04:01:32 PM  
Bail Bondsman
Glock
Cristal
Hummer
Backpage
 
2014-03-20 04:04:25 PM  

Odd Bird: Bail Bondsman
Glock
Cristal
Hummer
Backpage


You forgot "Strip club".
 
2014-03-20 04:06:20 PM  
What's the big deal? NeckCar has been doing this for decades, and a million times more egregiously at that.
 
2014-03-20 04:10:17 PM  

ManateeGag: scottydoesntknow: Demetrius: MBK: ManateeGag: the NBA will do anything for a buck.  and they wonder why attendance is down.

All leagues will do anything for a buck.

The NFL is the biggest whore of them all.

Not so sure. MLB is right up there.

Guys, guys, guys. We can argue day and night about which American sports are the biggest whores.

We all know that FIFA is the money whore of Babylon.

oh, for sure.  I'm surprised they don't rent out each individual hex on the game ball.


Nah, even corporations have their limits.

But for an example of multiple sponsors on shirts, just take a look at Liga MX (Mexico) and Ligue 1 (France) in soccer.  I've seen shirts that have a main sponsor front and center but them 4 other sponsors all around the front of the shirt with one or two sponsors on the back of the shirt.
 
2014-03-20 04:12:19 PM  
Well that's one way to make your sport look even more poverty.

Save this practice for those dirty Europeans and their poverty leagues.
 
2014-03-20 04:12:29 PM  
sports-effects.com
Are these the jerseys they wear in the games?  What is that on the left sleeve?
 
2014-03-20 04:14:57 PM  
Because that's what's been missing from professional sports so far: Marketing partners have been so far, far away from fans. The fans in American Airlines Arena. Sitting in the Love's Country Stores Loud City section. Waving their David McDavid Honda towels.
 
2014-03-20 04:17:12 PM  
It's a profit deal!
2.bp.blogspot.com
 
2014-03-20 04:19:12 PM  

drew46n2: What's the big deal? NeckCar has been doing this for decades, and a million times more egregiously at that.


Yeah, I really don't quite get the resistance to corporate sponsorship and logos on the uniforms.
 
2014-03-20 04:20:16 PM  

Gunny Highway: [sports-effects.com image 850x335]
Are these the jerseys they wear in the games?  What is that on the left sleeve?


The manufacturer's logo. Are you going to complain that Spalding is advertising on the game balls, too?
 
2014-03-20 04:20:38 PM  
In Europe, They do sponsors no the uniforms, but no "TV Timeouts"

In the US, they do no sponsors, but TV timeouts.


If US sports start adding sponsors to the uniforms, they better do away with the unnecessary commercial breaks.
 
2014-03-20 04:21:29 PM  

Arkanaut: Odd Bird: Bail Bondsman
Glock
Cristal
Hummer
Backpage

You forgot "Strip club".


It needs to be a national chain of strip clubs. Local strip clubs advertise in the NBDL.
 
2014-03-20 04:24:14 PM  
2.bp.blogspot.com
 
2014-03-20 04:24:39 PM  

Decillion: I love that companies still have to use weasel words when explaining what they are doing even though everyone knows what's up.

Why can't it go like this?

Reporter: Why are you putting ads on jerseys?
NBA: This will allow us to make more money.

What are they afraid of?


Because people, like the posters in this thread, will decry these businessmen "whoring" out the purity of the game in order to make more money. People take their sports, in which people get paid millions of dollars to play a game, too seriously. Just watch it and enjoy it, it's not that hard.

Gunny Highway: Is it going to affect the games in any way?


Only question worth asking. Since the answer is no, I don't understand what the big deal is. Tradition is overrated.
 
2014-03-20 04:25:18 PM  
How about the refs' uniforms?  It would be refreshingly honest to know exactly who's buying them.
 
2014-03-20 04:27:04 PM  
Thanks, Mark Cuban.
 
2014-03-20 04:27:37 PM  

MFAWG: drew46n2: What's the big deal? NeckCar has been doing this for decades, and a million times more egregiously at that.

Yeah, I really don't quite get the resistance to corporate sponsorship and logos on the uniforms.


people fear change, me in particular.  Seeing a bunch of ads on a jersey will decrease the value of a jersey for me, while markedly increasing the value to the owners of said teams.

/only surprised this didn't come sooner
 
2014-03-20 04:28:14 PM  

Uzzah: The manufacturer's logo. Are you going to complain that Spalding is advertising on the game balls, too?


If you don't think Spaulding pays millions upon millions to the NBA to be their game-ball you're kidding yourself.
As does Nike to the NFL to be the game jersey. In fact, it's only recently they got that deal done, and they don't disclose the dollar amount. I'm sure it's a fark-ton.
http://www.nfl.com/news/story/09000d5d81b4559b/article/new-deal-esta bl ishes-nike-as-leagues-official-uniform-provider
 
2014-03-20 04:29:46 PM  

MooseMuffin: How about the refs' uniforms?  It would be refreshingly honest to know exactly who's buying them.


lulz.......awesome.    as a longtime basketball ref (college/high school), i got a kick out of your reply.
 
2014-03-20 04:31:52 PM  

Gunny Highway: [sports-effects.com image 850x335]
Are these the jerseys they wear in the games?  What is that on the left sleeve?


There's a difference between a manufacturer's mark (which in any case is usually very small) and a sponsor ad from a bank or telecom or airline.

IMO, I'm not a fan of ads, but the manufacturer of sports equipment (incl. uniforms) has the right to put their mark on that equipment.
 
2014-03-20 04:33:36 PM  

Gunny Highway: Are these the jerseys they wear in the games? What is that on the left sleeve?


Either the team's logo, the player's uniform number, or the manufacturer's mark (Nike). None of which are paid endorsements. What's your point.
 
2014-03-20 04:35:36 PM  

farbekrieg: MFAWG: drew46n2: What's the big deal? NeckCar has been doing this for decades, and a million times more egregiously at that.

Yeah, I really don't quite get the resistance to corporate sponsorship and logos on the uniforms.

people fear change, me in particular.  Seeing a bunch of ads on a jersey will decrease the value of a jersey for me, while markedly increasing the value to the owners of said teams.

/only surprised this didn't come sooner


It doesn't change the value of a jersey for the rest of the world. Lots of people out there are wearing Man U (Aon), Arsenal (Emirates), Liverpool (Standard Chartered) ....etc. etc. jerseys.
 
2014-03-20 04:37:11 PM  

Sin_City_Superhero: Gunny Highway: Are these the jerseys they wear in the games? What is that on the left sleeve?

Either the team's logo, the player's uniform number, or the manufacturer's mark (Nike). None of which are paid endorsements. What's your point.


The manufacturer's mark is in most other sports. Arsenal signed a $250M/5 yr deal with Puma this year.
 
2014-03-20 04:37:51 PM  

Gunny Highway: [sports-effects.com image 850x335]
Are these the jerseys they wear in the games?  What is that on the left sleeve?


That's the autograph of a very talented 8 year old.

What were you doing when you were 8?
 
2014-03-20 04:39:01 PM  
The Swoosh on the NFL jersey is the manufacturers mark and in no way an ad according to all of you. Okay, I can buy that.
 
2014-03-20 04:39:57 PM  

unyon: I'd happily take jersey ads, if it meant that there would be fewer TV time outs.  But we all know that that isn't the way this will go.


Yeah, I think everyone would be fine with it if it meant less TV time outs, unfortunately there is slim to no chance that is the case.

And this is a way for the marketing partners to get closer to the fans?  What the hell is that even supposed to mean?  I guess he could mean it will literally be closer, where the Barclay's logo used to just be all over stadium but if I'm wearing it on my replica jersey it will be touching me, which is closer.
 
2014-03-20 04:40:51 PM  

dj_bigbird: It doesn't change the value of a jersey for the rest of the world. Lots of people out there are wearing Man U (Aon), Arsenal (Emirates), Liverpool (Standard Chartered) ....etc. etc. jerseys.



yes and when I see them in public I have no farking clue what team it is.
 
2014-03-20 04:43:20 PM  
coughnascarcoughcough

/waits for it
 
2014-03-20 04:44:54 PM  
NBA playoffs start 4 weeks from Saturday for all of you NBA fans out there.

The first few rounds of the Eastern Conference should be more entertaining than they looked they were going to be a few months ago. Bulls and Nets look like they might be able to make some noise.

Also, the MVP should be interesting. Durrant will probably win but LeBron's play in April/May will have a lot to say about that.
 
2014-03-20 04:46:59 PM  

WhiskeySticks: Gunny Highway: [sports-effects.com image 850x335]
Are these the jerseys they wear in the games?  What is that on the left sleeve?

That's the autograph of a very talented 8 year old.

What were you doing when you were 8?



Umm, I made a match box car track and fell out of a tree.
 
2014-03-20 04:48:32 PM  
Nike is rumored to be paying Manchester United around a billion dollars for a 10 year deal to be the uniform supplier.

The swoosh is worth a lot.
 
2014-03-20 04:51:09 PM  
It'll be interesting to see what this does to jersey sales. Doesn't seem like they release actual number of sales, but all of the sudden there's going to be a lot of people running around with AT&T and New York Life logos on their clothes?
 
2014-03-20 04:51:23 PM  

Retsam: Nike is rumored to be paying Manchester United around a billion dollars for a 10 year deal to be the uniform supplier.

The swoosh is worth a lot.


Interesting. Does the NFL pay Nike or the other way around? Who makes the NBA's jerseys at the moment?
 
2014-03-20 05:00:40 PM  
Anyone know where I'd be able to buy my Cleveland Stanley Steamer Jersey?
 
2014-03-20 05:01:39 PM  
We are a leading capitalist country. I have no problem with this whatsoever.  Make that money.
 
2014-03-20 05:03:33 PM  

Gunny Highway: [sports-effects.com image 850x335]
Are these the jerseys they wear in the games?  What is that on the left sleeve?


A small manufacturer's logo (of course, rights and logo prominence are acquired via contractual negotiation), which is on a lot of major professional sports equipment.

I think people can accept that.

I can certainly envision, of any pro league, the NBA becoming the NASCAR of athletics. The jerseys covered in absurd logos... interview along the lines of, "I'd like to thank God, then I'd like to thank Coca Cola, because it's real. Also, thank you McDonalds, for your delicious McGriddles sustain me throughout the day. Also, my team, coaches, fans, etc."
 
2014-03-20 05:06:51 PM  

LemSkroob: In Europe, They do sponsors no the uniforms, but no "TV Timeouts"

In the US, they do no sponsors, but TV timeouts.


If US sports start adding sponsors to the uniforms, they better do away with the unnecessary commercial breaks.


In all honesty, and I think many agree... if we had individual commercials in larger blocks (ie: you'll never see the same commercial twice in an hour or two), instead of the garbage philosophy of "repeat the same ad over and over, sometimes 5 times in an hour, and refresh the same commercial blocks over and over again," people may not be quite as annoyed with them.

But that won't happen, just like TV timeouts won't be reduced.
 
2014-03-20 05:08:11 PM  
Well at least there is one pure sport left. You would never see NASCAR whore themselves out like this! j/k


Honeslty at this point they put ads on everything and at this point we are probably desensitized to it. Just cant wait to see ads in space now.
 
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