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(Vice)   Area man takes issue with American Exceptionalism, and American car ads selling Amurica instead of cars   (vice.com) divider line 159
    More: Dumbass, Americans, Amurica, American exceptionalism, Rosie the Riveter, Neal McDonough, term papers, embarrassments, Dr. J  
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7090 clicks; posted to Main » on 04 Mar 2014 at 1:43 PM (21 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-03-04 02:15:11 PM

mbillips: The Muthaship: Young people don't want to hear about American exceptionalism because they're afraid it means they're going to have to work at some point to maintain it.

American exceptionalism has nothing to do with money, btw. It doesn't refer to getting less vacation than Europeans. It refers to our disinterested, enlightened foreign policy in matters like Wilson's 14 Points, and the Marshall Plan.

My take on it is that we are most American we we act exceptionally. American exceptionalism isn't  a birthright; it's something we have done in the past, and need to live up to.


Huh.  What's wikipedia say...

"American exceptionalism is the theory that the United States is "qualitatively different" from other states.[2] "

Oh.  I see.

That's bullshiat.
 
2014-03-04 02:15:30 PM

mbillips: American exceptionalism isn't  a birthright; it's something we have done in the past, and need to live up to.


I agree with that.

I doubt our current conviction in the matter.
 
2014-03-04 02:18:55 PM
sendtodave:

Why does he sound so whiny in his music?

Also, is he a sell out?  I mean, flag waving car commercial... Isn't he supposed to be some sort of anti-establishment hippie type or something?

Either way, he's old.


Don't ask me, I like his voice and think he still kicks ass. I don't think he is a sell out. And he never wanted any of those labels people put on him to be put on him.

yes, he was so much older than, he is younger than that now.
 
2014-03-04 02:19:39 PM

Sybarite: Anyone that would pay $75K (base price) for a tarted up Volt really isn't really the savviest consumer to begin with.


Where the hell do you car shop, 42k in TX for a loaded volt. Just bought my wife a new car for xmas . Didn't get a volt though.
 
2014-03-04 02:20:11 PM
That was a car commercial? Cus I swear that had to be a beer commercial.

That's how bad it was.

"Wanna look like a douche bag? Grab a bud light Cadillac!"
 
2014-03-04 02:20:37 PM
Liberals hate it, conservatives love it. Me? I'm a libertarian, so I don't give a shiat about the politics expressed in a car ad.

aaand I stopped reading right there.
 
2014-03-04 02:21:45 PM
Ralph sport sports of Ralph sport sports motors will sell you a car with fully paintable surface and four count them four fully inflatable tires.
 
2014-03-04 02:22:09 PM
Makes you wonder if the asshole who wrote TFA also freaks out when Volkswagen touts their "German engineering" or when Fiat talks about "Italian style."


No, because they're European, thus better. There are only ignorant idiots in the U.S.
 
2014-03-04 02:22:21 PM
FTA: Wardrobe note: McDounough's suit was one size too tight

How else was he supposed to show off his package?
 
2014-03-04 02:22:59 PM
What would you have them do with the 40 billion of exceptionalism we gave them, build exceptional cars?
 
2014-03-04 02:24:50 PM
It's a commercial trying to sell a product. Not talking about the actual product is nothing new. Microsoft tried selling Surface tablets by having people dance around while clicking on the keyboard. It's a gimmick ad. It might just be time to turn off the TV and pick up a good book.
 
2014-03-04 02:25:50 PM
I hate to agree with the guy. Copy writers for Automotive ads are notoriously uninspired, and when they try to pull off "artsy" shiat like this, it inevitably falls flat.

Prey4reign: When you really don't have anything to sell about the product that sets you apart, you sell Amurica or manliness or sexual allure (which usually doesn't have anything to do with the product).


The stupid part about the Cadillac ad being that they were advertising an electric model. That's still pretty notable at this point.
 
2014-03-04 02:26:40 PM

doubled99: Makes you wonder if the asshole who wrote TFA also freaks out when Volkswagen touts their "German engineering" or when Fiat talks about "Italian style."


No, because they're European, thus better. There are only ignorant idiots in the U.S.


Just about every European I've ever met would agree that they are better.

Seems that Americans who realize this are "in the know."
 
2014-03-04 02:27:01 PM
Liberals hate it, conservatives love it. Me? I'm a libertarian, so I don't give a shiat about the politics expressed in a car ad.

aaand I stopped reading right there.



Why?  The author also provided you the simple lib/con  ideology you're more accustomed to.
 
2014-03-04 02:29:43 PM

FreeLawyer: I would love to see someone do a remake of the Cadillac commercial set in Europe. The owner could go on about how wonderful the car and his life is, then finish with the line, "...and I get four weeks vacation."


Of course, that comes with an almost 40% reduction in average purchasing power (EU average) but hey, that extra 2 weeks vacation totally makes up for it, right?
 
2014-03-04 02:30:42 PM
Can you name the truck with four wheel drive,
smells like a steak and seats thirty-five..

Canyonero! Canyonero!

Well, it goes real slow with the hammer down,
It's the country-fried truck endorsed by a clown!

Canyonero! (Yah!) Canyonero!
[Krusty:] Hey Hey

The Federal Highway comission has ruled the
Canyonero unsafe for highway or city driving.

Canyonero!

12 yards long, 2 lanes wide,
65 tons of American Pride!

Canyonero! Canyonero!

Top of the line in utility sports,
Unexplained fires are a matter for the courts!

Canyonero! Canyonero! (Yah!)

She blinds everybody with her super high beams,
She's a squirrel crushing, deer smacking, driving machine!

Canyonero!-oh woah, Canyonero! (Yah!)

Drive Canyonero!

Woah Canyonero!

Woah!
 
2014-03-04 02:31:15 PM
Since when was advertising a luxury product about the nuts and bolts of the product? It's about how it makes you feel, to what class its purchase says you belong, and how quickly it'll get you laid. Yeah, ladies, you, too.

That ad did all of it: Buy the Cadillac ELR and you'll feel rich, you'll show others you're rich and hard-working, and biatches will flock to your cawk.
 
2014-03-04 02:31:29 PM
That commercial was embarrassing enough that I knew which one we were talking about without having to look. Some of us in the US don't want to be associated with that kind of arrogant douchebaggery.

The bit where they tried to tell us that barely getting any vacation in this country is somehow an awesome thing was an especially nice touch. If you think the 1% in this country don't take all sorts of long, expensive vacations, you're dumb enough to buy one of these cars.
 
2014-03-04 02:31:38 PM

sendtodave: Doc Batarang: Fuggin Bizzy: I'm glad he included the Bob Dylan Chrysler commercial from the Superb Owl. That one left me wondering "What the fark, over?" the first time I saw it.

"What's more American...than America?" TAUTOLOGIES, that's what.

Tautologies are Greek.

You guys are forgetting the first rule of Tautology Club.


Rules are made to be laws.
 
2014-03-04 02:31:53 PM

Sin_City_Superhero: "We went to the moon and you know what we got? Bored. So we left. We left a car up there with the keys in it because we're the only ones going back up there."

[www.freakingnews.com image 850x1013]


I can tell that's a fake - they shouldn't be on the moon until Apollo XI.
 
2014-03-04 02:33:06 PM
Just about every European I've ever met would agree that they are better


Exactly. When they think it, it's because they're smarter and they know it. When we think it, it's because we are ignorant rubes.
 
2014-03-04 02:33:20 PM

tricycleracer: It's aimed at the richest 1%
Not so, says Mr. Bierley. Rather than millionaires, the spot's targeted at customers who make around $200,000 a year.

Those people buy Cadillacs?


nope - we live in cities and take public transportation, because $200k is not like living off lottery winnings when you live in the city
 
2014-03-04 02:34:03 PM

vudukungfu: Ralph sport sports of Ralph sport sports motors will sell you a car with fully paintable surface and four count them four fully inflatable tires.


Does it have sneeze thru window vents? Chrome plated fender dents?
 
2014-03-04 02:34:33 PM

akula: Makes you wonder if the asshole who wrote TFA also freaks out when Volkswagen touts their "German engineering" or when Fiat talks about "Italian style."


He might regard those purported national attributes as relevant to the business of designing and engineering a car, as opposed to the ad's collection of non sequiturs?

BTW: This is not anti-American sentiment on my part. I feel exactly the same way about the British villians Jaguar ad. We're supposedly inherently refined/organised/evil and this makes us good at making cars (for the Indians) because...?
 
2014-03-04 02:34:48 PM

cwheelie: Does it have sneeze thru window vents? Chrome plated fender dents?


Oh yeah, and climate control you can set to desert or jungle.
 
2014-03-04 02:35:39 PM

Prey4reign: When you really don't have anything to sell about the product that sets you apart, you sell Amurica or manliness or sexual allure (which usually doesn't have anything to do with the product).


This. They're just terrible ads.
 
2014-03-04 02:36:42 PM

Prank Call of Cthulhu: From the ad with the creepy psycho dude from Justified: "We went to the moon and you know what we got? Bored. So we left. We left a car up there with the keys in it because we're the only ones going back up there."


LOLWUT?


Chinese just dropped off their version of the moon rover, it died a day or so later.
 
2014-03-04 02:37:36 PM
Oikophobia/Oikophobes:

"It's from Roger Scruton, a British political philosopher:

This repudiation is the result of a peculiar frame of mind that has arisen throughout the Western world since the second world war, and which is particularly prevalent among the intellectual and political élites. No adequate word exists for this attitude, though its symptoms are instantly recognised: namely, the disposition, in any conflict, to side with 'them' against 'us', and the felt need to denigrate the customs, culture and institutions that are identifiably 'ours'. Being the opposite of xenophobia I propose to call this state of mind oikophobia, by which I mean (stretching the Greek a little) the repudiation of inheritance and home. Oikophobia is a stage through which the adolescent mind normally passes. But it is a stage in which some people-intellectuals especially-tend to become arrested. As George Orwell pointed out, intellectuals on the Left are especially prone to it, and this has often made them willing agents of foreign powers."


More: http://www.civitas.org.uk/pdf/cs49-8.pdf
 
2014-03-04 02:38:44 PM
I just bought a Dodge Avenger. It's nice that someone figured out that a cool-looking, sort of muscular-bodied car doesn't HAVE to be rear-wheel drive. I live where it snows for at least four months out of the year. Rear wheel drive would get me killed.

/first new car I've ever bought myself
//car is farking sweet so far
 
2014-03-04 02:38:49 PM

Harry Freakstorm: Can you name the truck with four wheel drive,
smells like a steak and seats thirty-five..

Canyonero! Canyonero!

Well, it goes real slow with the hammer down,
It's the country-fried truck endorsed by a clown!

Canyonero! (Yah!) Canyonero!
[Krusty:] Hey Hey

The Federal Highway comission has ruled the
Canyonero unsafe for highway or city driving.

Canyonero!

12 yards long, 2 lanes wide,
65 tons of American Pride!

Canyonero! Canyonero!

Top of the line in utility sports,
Unexplained fires are a matter for the courts!

Canyonero! Canyonero! (Yah!)

She blinds everybody with her super high beams,
She's a squirrel crushing, deer smacking, driving machine!

Canyonero!-oh woah, Canyonero! (Yah!)

Drive Canyonero!

Woah Canyonero!

Woah!


This needed to be posted. Thanks.
 
2014-03-04 02:40:13 PM

BR549: Sybarite:Anyone that would pay $75K (base price) for a tarted up Volt really isn't really the savviest consumer to begin with.

Really?


cdn-media.hollywood.com

"Really."
 
2014-03-04 02:41:05 PM

Abe Vigoda's Ghost: It's a commercial trying to sell a product. Not talking about the actual product is nothing new. Microsoft tried selling Surface tablets by having people dance around while clicking on the keyboard. It's a gimmick ad. It might just be time to turn off the TV and pick up a good book.


Those Surface ads were really good; they made me want to buy a Surface even though I've used Microsoft products for decades and should know better. Word of mouth, fortunately, brought me to my senses.
 
2014-03-04 02:42:26 PM

monoski: Chinese just dropped off their version of the moon rover, it died a day or so later.


It got better.
 
2014-03-04 02:42:31 PM
The only car commercials I'm offended by are the ones that Lexus puts out every Christmastime. Like do these asswipes actually think that there really is that large of a demographic of rich fathers buying crappy cars as a gift for their daughters and/or wives?

2minutefinance.com

See? This guy shows his love by giving his wife a brand-new car! What did you get your wife last Christmas? A Keurig coffee maker? HUR HUR HUR! How cute.
 
2014-03-04 02:43:04 PM
Watching the worst current television ad for the 100th time is never worse than hearing somebody moan and drone about the ad
 
2014-03-04 02:43:46 PM

doubled99: Just about every European I've ever met would agree that they are better


Exactly. When they think it, it's because they're smarter and they know it. When we think it, it's because we are ignorant rubes.


I do wonder what kind of massive douchebag you have to be to even get into that conversation with someone from another country. Although that may just be my sense of superiority coming out.
 
2014-03-04 02:43:53 PM

Mein Fuhrer I Can Walk: I hate to agree with the guy. Copy writers for Automotive ads are notoriously uninspired, and when they try to pull off "artsy" shiat like this, it inevitably falls flat.


Maybe they need to make more ads like this from the 90s:

http://www.youtube.com/watch?v=NLWWtgqDG2M&noredirect=1
 
2014-03-04 02:46:37 PM
"Me? I'm a libertarian..."

stoppedreadingrightthere.bmp



Arrested development is a cool band and TV show, but not a good personality trait.
 
2014-03-04 02:47:28 PM

akula: Makes you wonder if the asshole who wrote TFA also freaks out when Volkswagen touts their "German engineering" or when Fiat talks about "Italian style."


Except German engineering and Italian style are actual features of the product they are hawking.
 
2014-03-04 02:50:24 PM
Even if you know nothing about ad agency culture, you know by watching Mad Men that...

If everything you know about ad agency culture comes from a TV drama then you know nothing about ad agency culture.

/I like the Caddy ad
 
2014-03-04 02:54:15 PM

xria: Mein Fuhrer I Can Walk: I hate to agree with the guy. Copy writers for Automotive ads are notoriously uninspired, and when they try to pull off "artsy" shiat like this, it inevitably falls flat.

Maybe they need to make more ads like this from the 90s:

http://www.youtube.com/watch?v=NLWWtgqDG2M&noredirect=1


Okay, who farked with my medication?
 
2014-03-04 03:02:58 PM

The Muthaship: Young people don't want to hear about American exceptionalism because they're afraid it means they're going to have to work at some point to maintain it.


Or they've lived online long enough to have friends in other countries, which are also exceptional and don't need the comforting blanket that they live in some special chosen country...
 
2014-03-04 03:03:09 PM

TV's Vinnie: The only car commercials I'm offended by are the ones that Lexus puts out every Christmastime. Like do these asswipes actually think that there really is that large of a demographic of rich fathers buying crappy cars as a gift for their daughters and/or wives?

[2minutefinance.com image 637x349]

See? This guy shows his love by giving his wife a brand-new car! What did you get your wife last Christmas? A Keurig coffee maker? HUR HUR HUR! How cute.


Sadly, those people exist.
 
2014-03-04 03:03:19 PM
Ford's "make your neighbor's jealous with a new Ford" advertising campaign has to be among the worst.
How farked up do you have to be to spend tens of thousands on something to make other people jealous?
Never mind, forgot where I was.
 
2014-03-04 03:05:48 PM

saintstryfe: The Muthaship: Young people don't want to hear about American exceptionalism because they're afraid it means they're going to have to work at some point to maintain it.

Or they've lived online long enough to have friends in other countries, which are also exceptional and don't need the comforting blanket that they live in some special chosen country...


I get it, you don't know what American exceptionalism means.

No big deal.
 
2014-03-04 03:06:55 PM

TheShavingofOccam123: I would very much like to purchase things made in America. Last time I checked we don't sell children to employers, we don't burn hundreds of people to death because of locked doors, we don't crush hundreds of employees in buildings that are structurally unsound.


When was the last time you checked? Because off the top of my mind from the last few years on Fark: on-going selling of children abducted from northern aboriginal communities, that bar fire in NJ where the band's pyrotechnics went off all at once and the fire exits were chained shut, and any recent year's Black Friday mob crushing and killing people story.

Amurica Fark Yeah!
 
2014-03-04 03:10:14 PM

Rip Dashrock: Ford's "make your neighbor's jealous with a new Ford" advertising campaign has to be among the worst.
How farked up do you have to be to spend tens of thousands on something to make other people jealous?
Never mind, forgot where I was.


While not thousands, have you ever heard the TFers talking about liters?

img.fark.net
 
2014-03-04 03:10:15 PM
i.imgur.com
 
2014-03-04 03:13:38 PM

Hiro-ACiD: Amurica Fark Yeah!


Haven't heard about the first one, doors weren't chained shut in the second one (just a fast moving fire), and people are jackasses everywhere.  The fact that they crushed each other trying to buy sh*tty electronics doesn't equate to being forced to work in unsafe conditions.
 
2014-03-04 03:18:59 PM

FarkinNortherner: akula: Makes you wonder if the asshole who wrote TFA also freaks out when Volkswagen touts their "German engineering" or when Fiat talks about "Italian style."

He might regard those purported national attributes as relevant to the business of designing and engineering a car, as opposed to the ad's collection of non sequiturs?

BTW: This is not anti-American sentiment on my part. I feel exactly the same way about the British villians Jaguar ad. We're supposedly inherently refined/organised/evil and this makes us good at making cars (for the Indians) because...?


1) They're still stereotypes. The Germans may be known for being good engineers but that doesn't mean everything they make is of great quality. The Italians may be known for being stylish but they can still make some damn ugly vehicles.

2) One could easily make the point that the American desire for freedom is what drives the development of quality 4x4s (Jeep's ads) or the American work ethic makes for trucks that will do what the job takes (any of the big 3 truck ads). Or how some places in the US have gone through rough times but are bouncing back, much like the car companies who make cars there (Chrysler's ads).

Of course non-US automakers aren't harping on the pride of one's heritage there; that's not going to play well in foreign nations. Doesn't matter if the Mitsubishi Lancer is made in the US out of mostly American parts, Mitsubishi isn't a US nameplate and trying to beat the drum of one's heritage is going to have people linking it to the Mitsubishi A6M over Pearl Harbor. Not a good way to sell vehicles.

US automakers are building better cars than they have in years, but they're not going to toss away the "buy American" talking point even if and when their cars are recognizably the best in the segment. Why? Because it's one more reason to buy theirs instead of somebody else's.

And again, non sequitur selling points are STANDARD in advertising. Hell, it's the most common selling point- you don't buy X because you need something that does what X does. They sell you X by telling you that having an X makes you more than just yourself; you're a member of a community, smarter, more with it than the dumbasses who bought Y instead.
 
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