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(The Consumerist)   New logos always make everything better right?   (consumerist.com) divider line 46
    More: Stupid, casual dining, symbols  
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3503 clicks; posted to Business » on 03 Mar 2014 at 9:13 PM (21 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



46 Comments   (+0 »)
   
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2014-03-03 09:16:25 PM
So they're no longer a restaurant, they're a kitchen?
 
2014-03-03 09:17:36 PM
Maybe if the logo were better, so in this case I'd have to say no, it won't  That's one bad logo.
 
2014-03-03 09:27:57 PM
I read that first as "new Legos" and I was all like heck YEAH new Legos make everything better.
 
2014-03-03 09:33:24 PM
Nothing will ever make Olive Garden's greasy, bland, huge portions from tasting like ass.   They are the McDonalds of "Italian" food.
 
2014-03-03 09:33:31 PM
Fits perfectly with their image
 
2014-03-03 09:43:04 PM
UGLY.
 
2014-03-03 09:48:35 PM

JohnAnnArbor: I read that first as "new Legos" and I was all like heck YEAH new Legos make everything better.


yeah that got me thinkin the same thing
 
2014-03-03 10:00:27 PM
I would hate to go into their cooking school in Tuscany and come out only to find that the company changed logos.
 
2014-03-03 10:14:00 PM
i.imgur.com
 
2014-03-03 10:28:33 PM
I like the new logo and their food. It's like Arby's ... I don't expect roast beef, I expect Arby's. Same with OG. I like their chick parm and spaghetti. Of course the breadsticks are to die for and the salad is good too.
 
2014-03-03 10:29:07 PM
I make no apologies about it: I unironically love the Olive Garden. It's not exquisite, but it's not bad. That being said, this new logo is awful. Just, awful. It so f'n generic.
 
2014-03-03 10:40:23 PM
Looks more honest, less like some rustic italian kitchen and more like the smoothed over corporate entity they are.
 
2014-03-03 10:41:48 PM
This would seem like their most realistic logo.

farm9.staticflickr.com

/Because all their shiat is salty
 
2014-03-03 10:47:17 PM

harlock: Nothing will ever make Olive Garden's greasy, bland, huge portions from tasting like ass.   They are the McDonalds of "Italian" food.


I'd rather go to McDonald's than Olive Garden, honestly.  McNuggets have more flavor than Olive Garden's chicken Parmesan.

This new logo looks like it belongs on a Veggie Grill or a Souplantation.  I would not expect to get meat there.
 
2014-03-03 10:49:58 PM

JohnAnnArbor: I read that first as "new Legos" and I was all like heck YEAH new Legos make everything better.


I did the exact same thing.
 
2014-03-03 10:59:51 PM
Does anyone have any idea what the fark the corporate jargon in the presentation was supposed to say?

I'm trying to decide if I could live with myself if I had to parrot that kind of meaningless horseshiat day in and day out.

/the pay had better be damn good
 
NFA [TotalFark]
2014-03-03 11:01:46 PM
The new logo looks like something a freshman college student would design.  Perhaps one of the corporate executives has a kid who wants a check.
 
2014-03-04 12:17:52 AM
It probably makes more sense for the logo to have olive branches rather than grapes. Did nobody notice that before?
 
2014-03-04 01:00:53 AM
i thought that said lego.
 
2014-03-04 01:30:33 AM
I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..
 
433 [TotalFark]
2014-03-04 01:48:26 AM
The menu doesn't change?
 
2014-03-04 02:31:17 AM

markie_farkie: I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..


Not only that, but it makes little sense as "irregardless" isn't even a proper word.
 
2014-03-04 04:27:58 AM
The new logo does better represent their food--bland, uninspired, boring.  The old logo looked like you might actually get something good.  So, truth in advertising, right?

/Unlimited breadsticks!
 
2014-03-04 05:38:49 AM

Iplaybass: markie_farkie: I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..

Not only that, but it makes little sense as "irregardless" isn't even a proper word.


Whaddaya mean it ain't a proper word??! Its inna dictionary, innit?

/All the cat's are out of the bag, I guess.
 
2014-03-04 06:15:05 AM
This is the exact problem with the modern business mindset.

The product doesn't matter, the customer's satisfaction doesn't matter.... It's all in the branding. As well as how good next quarter is looking.
 
2014-03-04 07:26:19 AM
 
2014-03-04 07:46:51 AM

Iplaybass: markie_farkie: I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..

Not only that, but it makes little sense as "irregardless" isn't even a proper word.


Let us conversate about this.
 
2014-03-04 07:51:54 AM
"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

-- The Ad Contrarian
 
2014-03-04 08:36:40 AM
When did Consumerist get a new tag logo?
 
2014-03-04 08:46:46 AM
The new logo makes them look like a premium fast food place, like Panera or Chipotle.  Unless they're changing their business model, I don't see this helping.
 
2014-03-04 08:55:39 AM

PleaseHamletDon'tHurtEm: Does anyone have any idea what the fark the corporate jargon in the presentation was supposed to say?



Sadly, I do. I work with a lot of marketing people, and some of them sincerely believe that they are actually doing something worthwhile when they say things like this.
 
2014-03-04 08:58:34 AM

Iczer: So they're no longer a restaurant, they're a kitchen?


Consisting solely of a wall of microwaves.
 
2014-03-04 09:07:27 AM

DarkLancelot: Maybe if the logo were better, so in this case I'd have to say no, it won't  That's one bad logo.


Agreed.  That totally is a bad logo.
 
2014-03-04 09:10:22 AM

Iplaybass: markie_farkie: I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..

Not only that, but it makes little sense as "irregardless" isn't even a proper word.


  ^^  Yup ^^
 
2014-03-04 09:18:08 AM

Iczer: So they're no longer a restaurant, they're a kitchen?


A kitchen with food just like your mom used to make when she went to Wal Mart, buys BOGO Ragu sauce, and the pasta for a buck. Reminds you, mom sure was a shiatty cook.
 
2014-03-04 09:20:30 AM

Iczer: So they're no longer a restaurant, they're a kitchen?


So I can eat dinner in my underwear over their sink?
 
2014-03-04 09:55:32 AM
I do not understand why people eat at this place. Its not like pasta is expensive or hard to cook. WHy would you pay more for a bad version of it?
 
2014-03-04 10:05:13 AM

CPennypacker: I do not understand why people eat at this place. Its not like pasta is expensive or hard to cook. WHy would you pay more for a bad version of it?


A plate of spaghetti takes five minutes to put together at home. Chicken marsala, ravioli di portobello or tortellini al forno, not so much. Can you make those at home? Yep, just like every other item at every other restaurant, if you want to put in the time and effort.
 
2014-03-04 10:26:55 AM

CPennypacker: I do not understand why people eat at this place. Its not like pasta is expensive or hard to cook. WHy would you pay more for a bad version of it?


People are brainwashed.
 
2014-03-04 11:29:26 AM

ChrisDe: CPennypacker: I do not understand why people eat at this place. Its not like pasta is expensive or hard to cook. WHy would you pay more for a bad version of it?

A plate of spaghetti takes five minutes to put together at home. Chicken marsala, ravioli di portobello or tortellini al forno, not so much. Can you make those at home? Yep, just like every other item at every other restaurant, if you want to put in the time and effort.


I can make it from a can in 5 minutes just like they do
 
2014-03-04 11:38:02 AM
New logo is a huge improvement. Say what you want about their food which I happen to think is good for what it is... Mass produced chain food.

New logo is fresh but unless they change everything from the restaurant design to the menus to the quality of food, they will still be the same ol OG.
 
2014-03-04 02:03:23 PM
*Sigh* Another logo refresh destined to be flipped back to the original once the court of public opinion weighs in.

I'm starting to wonder if the "really bad new logo we will one day flip back to the original" thing is a publicity stunt to draw attention to aging brands. It's like some marketing executive read about New Coke in the 1980s and thought, "well, it worked for Coca-Cola," never really understanding that New Coke was an unforeseen disaster that was only fixed by Coke's fear that it'd lost the goodwill of consumers for good.
 
2014-03-04 02:25:08 PM

markie_farkie: I used to work for a market research company, and there were people in the brand development/identity group that would agonize for FARKING WEEKS over which exact Pantone shade of some color for a company logo was just right for a corporate re-branding effort.  Like some subtle difference that only a mass spectrometer could detect would make the difference on whether you grew business, or filed Chapter 7.

Apparently telling the client "You have a shiat product irregardless of how you present it" wasn't part of the customer research requirements..


I worked at a company that took 2 months to pick the new logo and 4 months to to pick the new tagline for it. The logo ended up being the same, but the colors were brighter and it was bigger.
 
2014-03-04 03:28:37 PM

Iplaybass: Not only that, but it makes little sense as "irregardless" isn't even a proper word.


Hey, it was late, and I was drunk!!
 
2014-03-04 06:17:35 PM
Worked for Pepsi.

ts1.mm.bing.net

lecouleurdelavie.files.wordpress.com

I hadn't had a Pepsi in decades. Then they changed their logo, and I haven't had a Pepsi since. Oh, wait...
 
2014-03-04 10:12:19 PM

CPennypacker: ChrisDe: CPennypacker: I do not understand why people eat at this place. Its not like pasta is expensive or hard to cook. WHy would you pay more for a bad version of it?

A plate of spaghetti takes five minutes to put together at home. Chicken marsala, ravioli di portobello or tortellini al forno, not so much. Can you make those at home? Yep, just like every other item at every other restaurant, if you want to put in the time and effort.

I can make it from a can in 5 minutes just like they do


That is a little unfair. Not all that pasta is from a can. Some times it is frozen in a bag for instance. Spent some time working in pasta factories making that crap up while waiting for my visa to go through and needed some quick cash after being out of the UK for quite a while. Was so glad to turn in my notice.
 
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