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(YouTube) Video So you like buying Dove products because of their empowering advertising? About that   (youtube.com) divider line 16
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4360 clicks; posted to Video » on 02 Mar 2014 at 10:36 PM (28 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-03-02 10:06:21 PM
I used to make the same sort of complaint about the anti-smoking ads funded by Philip Morris, but then I realized I don't care.
Let a good message be a good message, regardless of who's saying it or why.
 
2014-03-02 11:22:45 PM
That was an amusing video...I don't live in Australia so I haven't seen the Lynx commercial but it was amusing to see that since I've definitely seen the Dove commercials here. 
Obviously products geared toward women have to have advertising geared toward women but I always wonder when I see ads like the Dove campaign as to whether or not that the ad campaign is being sincere or whether it's just playing on the audience to sell products.  By campaigns I'm referring to ones where they are going for the empowerment angle or similar to the pink ribbon campaign where they're playing on emotions and fears and most of the money is going toward some giant lobbying group instead of actually helping people affected by cancer.
 
2014-03-02 11:27:52 PM
It's an advert?

orangehat: it's just playing on the audience to sell products


period.
 
2014-03-02 11:31:31 PM
Well, now I want to go look up more Lynx commercials on youtube. And I'm annoyed we didn't get any commercials like that here, even during the Superb Owl or Olympics.
 
2014-03-02 11:36:15 PM

HotWingAgenda: Well, now I want to go look up more Lynx commercials on youtube. And I'm annoyed we didn't get any commercials like that here, even during the Superb Owl or Olympics.


It's because here in the USA we all have a firm understanding of the rules and terminology of rugby, they must have figured it would be a waste of money.
 
2014-03-02 11:50:13 PM
When will the people realize ALL ADVERTISING is about creating a story to separate you from your money?

For example, blind taste tests have proven mega-brewers can make award-winning "microbrews" under their "small division" labels, yet reviews of the beers with the full labeling are routinely low, because the reviewers have micro-bias.

Or 2-buck Chuck winning in blind tests all the time, but people spurning it as a gift because they want to appear sophisticated wasting money on a lesser-quality, yet more expensive, wine.
 
2014-03-03 12:10:27 AM

fickenchucker: When will the people realize ALL ADVERTISING is about creating a story to separate you from your money?

For example, blind taste tests have proven mega-brewers can make award-winning "microbrews" under their "small division" labels, yet reviews of the beers with the full labeling are routinely low, because the reviewers have micro-bias.

Or 2-buck Chuck winning in blind tests all the time, but people spurning it as a gift because they want to appear sophisticated wasting money on a lesser-quality, yet more expensive, wine.


Researchers have even shown with taste tests that that the exact same wine tastes better if it is in a more expensive bottle.
 
2014-03-03 01:27:02 AM

wendolynne: fickenchucker: When will the people realize ALL ADVERTISING is about creating a story to separate you from your money?

For example, blind taste tests have proven mega-brewers can make award-winning "microbrews" under their "small division" labels, yet reviews of the beers with the full labeling are routinely low, because the reviewers have micro-bias.

Or 2-buck Chuck winning in blind tests all the time, but people spurning it as a gift because they want to appear sophisticated wasting money on a lesser-quality, yet more expensive, wine.

Researchers have even shown with taste tests that that the exact same wine tastes better if it is in a more expensive bottle.


Penn and Teller did it with water too
 
2014-03-03 06:45:11 AM

fickenchucker: When will the people realize ALL ADVERTISING is about creating a story to separate you from your money?

For example, blind taste tests have proven mega-brewers can make award-winning "microbrews" under their "small division" labels, yet reviews of the beers with the full labeling are routinely low, because the reviewers have micro-bias.

Or 2-buck Chuck winning in blind tests all the time, but people spurning it as a gift because they want to appear sophisticated wasting money on a lesser-quality, yet more expensive, wine.


The two buck chuck chardonnay was nasty the few times I tried it, and I'll drink swill.

The red was ok, though.
 
2014-03-03 07:44:43 AM
If Dove is using commercials as a way to send some silly message of female empowerment, then I am definitely not buying their soap anymore. fark THAT shiat.
 
2014-03-03 09:52:59 AM
This is the same corporation that makes Axe products, which I guess is Lynx in the land down under.

It's one thing to have the hypocrisy to do that while claiming to "empower" women. But claiming in writing that their sexy rugby ad was only "educational" and in no way sexist takes the kind of HUGE BALLS that would put even the brashest of internet trolls to shame.
 
2014-03-04 12:39:11 AM

wendolynne: fickenchucker: When will the people realize ALL ADVERTISING is about creating a story to separate you from your money?

For example, blind taste tests have proven mega-brewers can make award-winning "microbrews" under their "small division" labels, yet reviews of the beers with the full labeling are routinely low, because the reviewers have micro-bias.

Or 2-buck Chuck winning in blind tests all the time, but people spurning it as a gift because they want to appear sophisticated wasting money on a lesser-quality, yet more expensive, wine.

Researchers have even shown with taste tests that that the exact same wine tastes better if it is in a more expensive bottle.


I think taste tests and most product testing actually make worst products. Like with food, when people are giving a couple bites of something to compare, they usually pick the sweeter one, like the old Pepsi challenge, people pick Pepsi over coke because it's sweeter, yet on a normal consumption level, they will prefer coke, as in normal size servings (larger then the taste test) the sweetness becomes too much.

Seriously, I believe food is best created with limited outside input, as a single chef can make something that a lot of people will love, but a hundred chefs will only turn out something mediocre that most people can tolerate.


But back to the video at hand. Hilarious, I mean I really enjoyed it. But I have to be honest, Australian accents are probably top three on my less sexist accent list. Right up there with MidWestern and Texan.
 
2014-03-04 01:38:12 AM
I don't use soap because of empowering ads, I use it so that I don't become a stinky grease-ball.  It's just soap, for fark's sake.  Whatever's cheap and doesn't smell like fruit or grandpa is fine by me.  Who watches commercials, anyway?
 
2014-03-04 02:32:57 AM
1. When will this trend of crappy dubstep (or whatever the newest, most commercial version of WUBWUBWUB FWEEEE is called) simply end so we can return to hearing melodies in music again?

2. "WAHHH. Your message of empowerment is actually insulting because  you didn't actually mean it."  Look, girls-- If, for example, I give a million dollars to breast cancer research, does it make the research any less useful or valid if my actual attitude about breast cancer is that I don't believe it exists? What's the difference? Did my money help? Yes? Then STFU and enjoy the good vibes. If you want sincere, heartfelt commitment to a cause from a multinational corporation, you're more naive than I thought.

3. To take it further: If you thought that the advertisements from ANY corporation were ever sincerely meant to be about "empowering" you and were not simply appealing to your demographic in an effort to get you to buy their products, you're not just naive, you're ragingly stupid.

4. Rugby is a fascinatingly dumb sport that is only eclipsed in its idiocy by curling, caber tossing, and (the dumbest) Reebok CrossFit Games (and other cross-training competitions). I think even competitive lumberjacking is probably less dumb than rugby.

5. That second ad was pretty skanky. Nice to look at, but really, truly skanky.
 
2014-03-04 02:34:41 AM
Disclaimer: I do believe breast cancer exists. My previous scenario was a hypothetical argument, not my actual position on cancer of any kind.
 
2014-03-04 02:35:52 AM

HortusMatris: I don't use soap because of empowering ads, I use it so that I don't become a stinky grease-ball.  It's just soap, for fark's sake.  Whatever's cheap and doesn't smell like fruit or grandpa is fine by me.  Who watches commercials, anyway?


What if grandpa  is a fruit?
 
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