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(Bloomberg)   Coca-Cola to make $1 billion in cuts. Although there are just so many cuts can you make when your company only uses water, caramel coloring and sugar   (bloomberg.com) divider line 41
    More: Followup, Coca-Cola, Sanford C. Bernstein, Green Mountain Coffee Roasters Inc.  
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772 clicks; posted to Business » on 20 Feb 2014 at 8:44 AM (39 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



41 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-02-20 07:02:45 AM  
Hopefully they'll cut back on the battery acid.
 
2014-02-20 07:43:01 AM  
HFCS is a sweetner, but it aint suger, subby.
 
2014-02-20 08:53:38 AM  

mactobain: HFCS is a sweetner, but it aint suger, subby.


Maybe Subby is from Mexico
 
2014-02-20 09:02:17 AM  
Cool. Refreshing. Coca-Cola.

i.imgur.com
 
2014-02-20 09:06:40 AM  
This is a corporation so

$2 billion in executive bonus - $1 billion in employee layoffs = $1 billion cut.  TA DA!
 
2014-02-20 09:14:42 AM  
They've only been one of the best run companies in the world for 120 years, but I'm sure that we here at Fark can help them take their game to the next level...fiscally speaking, of course.
 
2014-02-20 09:28:04 AM  

mudmin: They've only been one of the best run companies in the world for 120 years, but I'm sure that we here at Fark can help them take their game to the next level...fiscally speaking, of course.


Past performance is not an indicator of future results...

I've never really paid attention to Coke, but perhaps they got some asshole CEO in like Sears/KMart currently has.  But most likely all is fine and they are just adjusting to the market.
 
2014-02-20 09:33:18 AM  
They could probably cut $1 billion from advertising/marketing, and we wouldn't even notice. The problem is, they will probably just lay a bunch of people off because that's the easiest way.
 
2014-02-20 09:37:43 AM  
Past performance is not an indicator GUARANTEE of future results...

FTFY.

Coke is a model of how to run a company in nearly every country in the world.  I'm not an apologist for them, but they know what they're doing. Check out Melinda Gates' TED talk about what non-profits can learn from Coke. It's really interesting....

http://www.youtube.com/watch?v=GlUS6KE67Vs
 
2014-02-20 09:39:30 AM  
Past performance is not an indicator GUARANTEE of future results...

FTFM :)
 
2014-02-20 10:28:27 AM  

pueblonative: This is a corporation so

$2 billion in executive bonus - $1 billion in employee layoffs = $1 billion cut.  TA DA!


Raise costs by $2b, reduce costs by $1b= $1b cut to total costs?

Liberal math??
 
M-G
2014-02-20 10:29:51 AM  

Pixel_Jockey: They could probably cut $1 billion from advertising/marketing, and we wouldn't even notice. The problem is, they will probably just lay a bunch of people off because that's the easiest way.


This.  Plus, this is all done to please investors.  They're still profitable, and still growing, just not as fast.
 
2014-02-20 10:37:58 AM  
Coca-Cola to make $1 billion in cuts. Although there are just so many cuts can you make when your company only uses water, caramel coloring and sugar

So then, no American jobs will be lost...
 
2014-02-20 10:50:27 AM  

mactobain: HFCS is a sweetner, but it aint suger, subby.


No, it's not "suger", but
High Fructose Corn Syrup = corn syrup + fructose
Corn syrup = glucose
glucose is a sugar
fructose is a sugar
I'd say HFCS is sugar.

Pixel_Jockey: They could probably cut $1 billion from advertising/marketing, and we wouldn't even notice. The problem is, they will probably just lay a bunch of people off because that's the easiest way.


How would cutting $1 billion from marketing have nothing to do with layoffs?  I'd imagine they have people working in their marketing department.

Debeo Summa Credo: Raise costs by $2b, reduce costs by $1b= $1b cut to total costs?  Liberal math??


Yo, your partisan derp ain't even cute.  It's "hired gun" accountant math, duh.  The kind of books a big corporation hires a firm like PWC to cook for them.
 
2014-02-20 10:53:11 AM  

mudmin: Past performance is not an indicator GUARANTEE of future results...

FTFY.

Coke is a model of how to run a company in nearly every country in the world.  I'm not an apologist for them, but they know what they're doing. Check out Melinda Gates' TED talk about what non-profits can learn from Coke. It's really interesting....

http://www.youtube.com/watch?v=GlUS6KE67Vs


Agreed.  I found it funny that all those folks who were screaming and yelling how unamerican coke was for having America the Beautiful sung in different languages and yet one of the few companies who produces their product (for this country) using American labor in American plants on american soil.
 
2014-02-20 11:00:27 AM  

mudmin: Coke is a model of how to run a company in nearly every country in the world.


It's more a model of just how far marketing goes in driving a company selling a worthless product, and it's a model that doesn't apply to most industries that actually create something of value.

It's an economist's wet dream, but a humanist's worst nightmare.  They pretty much tweak the flagship product and diversify for lack of better things to do because making a profit on selling flavored sugar water is easy*.  It's not like there are any specs to conform to or tech curve to keep up with.  They spend a crapton on marketing but that's basically to hold turf, raise the costs of entering the market.  Concepts like "consumer value" are almost entirely devoid of the equation unless you go ultra-far-derp and argue that the consumer satisfaction that stems from swindling people into thinking their products are hot shiat is value in itself.  But if that's the case then what Coca-Cola is really selling is liquid self-help books.  The state of Georgia is almost a giant collective cult.

*yes I know it's more involved than that but all the arguments are made in a bubble of economists who haven't lived a real life since taking Monopoly way too seriously as children
 
2014-02-20 11:10:49 AM  

dragonchild: mudmin: Coke is a model of how to run a company in nearly every country in the world.

It's more a model of just how far marketing goes in driving a company selling a worthless product, and it's a model that doesn't apply to most industries that actually create something of value.


As someone who has been all over the world, I think that calling the product worthless and of no value is pretty short sighted.  Obviously coke is not directly curing malaria, but in many countries around the world who can't afford to buy transportation or go out and treat themselves to many of the things we take for granted in the US, Coke is an obtainable treat that pretty much does bring a smile to people all over the world.

Not to mention the fact that almost all the 3rd world countries I've been to have no built in spirit of entrepreneurial instinct.  The fact that Coke gives people jobs and encourages them to practice solid business skills that they'd never learn in school goes a long way too.
 
2014-02-20 11:42:38 AM  

mudmin: Coke is an obtainable treat that pretty much does bring a smile to people all over the world.


I'd say your work is done here.
 
2014-02-20 11:49:10 AM  

dragonchild: mactobain: HFCS is a sweetner, but it aint suger, subby.

No, it's not "suger", but
High Fructose Corn Syrup = corn syrup + fructose
Corn syrup = glucose
glucose is a sugar
fructose is a sugar
I'd say HFCS is sugar.


Close.  Corn syrup is mostly glucose.  To make HFCS, they don't add fructose to corn syrup, but rather they use the enzyme xylose isomerase (yes, I had to look up that name) to convert most of the glucose into fructose.  The end result still has some glucose in it, yes, but not a lot, and it's more of a by-product at this point.
 
2014-02-20 11:55:45 AM  

ReverendLoki: dragonchild: mactobain: HFCS is a sweetner, but it aint suger, subby.

No, it's not "suger", but
High Fructose Corn Syrup = corn syrup + fructose
Corn syrup = glucose
glucose is a sugar
fructose is a sugar
I'd say HFCS is sugar.

Close.  Corn syrup is mostly glucose.  To make HFCS, they don't add fructose to corn syrup, but rather they use the enzyme xylose isomerase (yes, I had to look up that name) to convert most of the glucose into fructose.  The end result still has some glucose in it, yes, but not a lot, and it's more of a by-product at this point.


The difference is only 10% more sugar than glucose... The problem is that nearly any cell in the body can process glucose while only the liver processes fructose and then only in small amounts... The rest is converted to triglycerides (fat).
 
2014-02-20 12:10:05 PM  

ReverendLoki: Corn syrup is mostly glucose. To make HFCS, they don't add fructose to corn syrup, but rather they use the enzyme xylose isomerase (yes, I had to look up that name) to convert most of the glucose into fructose.


Um. . .  Yes.  I know.  Very good.

The point is that HFCS is sugar.  It's not sucrose, but it's almost 100% sugar.

mudmin: The difference is only 10% more sugar than glucose...


Glucose IS a sugar.  Yes it's a benign sugar, but to say HFCS isn't sugar because it's about 45% glucose is like saying isopropanol isn't an alcohol because it's not booze.  It is that pants-on-head retarded.
 
2014-02-20 12:13:25 PM  

mudmin: ReverendLoki: dragonchild: mactobain: HFCS is a sweetner, but it aint suger, subby.

No, it's not "suger", but
High Fructose Corn Syrup = corn syrup + fructose
Corn syrup = glucose
glucose is a sugar
fructose is a sugar
I'd say HFCS is sugar.

Close.  Corn syrup is mostly glucose.  To make HFCS, they don't add fructose to corn syrup, but rather they use the enzyme xylose isomerase (yes, I had to look up that name) to convert most of the glucose into fructose.  The end result still has some glucose in it, yes, but not a lot, and it's more of a by-product at this point.

The difference is only 10% more sugar than glucose... The problem is that nearly any cell in the body can process glucose while only the liver processes fructose and then only in small amounts... The rest is converted to triglycerides (fat).


I agree with that, adding that for most fructose tastes "sweeter" than an equivalent amount of glucose, though for many of them it is less satisfying.

Also, correct me if I am mistaken, but I believe that only sucrose can be listed as just "sugar" in the ingredients list on a US nutrition label.  Glucose and fructose and other monosaccharides (and HFCS) both have to be listed as such.  Sucrose is a disaccharide, formed by two monosaccharides, in this case a glucose and a fructose molecule.  In digestion, it is quickly broken down to it's component simple sugars, so really you are getting a 50-50 mix of glucose and fructose anyways.

So, that makes for a valid argument that HFCS isn't sugar, in that it isn't sucrose.

However, consider that really only sodas use the HFCS which is 55% fructose (42% glucose, the rest water), and most other products with HFCS is the version which is 42% fructose and 53% glucose, thus actually has less fructose than "real sugar".  Cane sugar still tastes so much different because you taste it as sucrose, and not glucose and fructose.  Mostly, anyways.
 
2014-02-20 12:22:19 PM  

ReverendLoki: Cane sugar still tastes so much different because you taste it as sucrose, and not glucose and fructose. Mostly, anyways.


Meh, tried both HFCS and sucrose versions; when I drink Coke I can't even differentiate because the disgusting flavor is so overpowering.
Though strangely it's the soft drink that goes best with pizza.  That's the ONLY time it goes from "uurrkkk" to "aahh".
 
2014-02-20 12:28:47 PM  

dragonchild: ReverendLoki: Corn syrup is mostly glucose. To make HFCS, they don't add fructose to corn syrup, but rather they use the enzyme xylose isomerase (yes, I had to look up that name) to convert most of the glucose into fructose.

Um. . .  Yes.  I know.  Very good.

The point is that HFCS is sugar.  It's not sucrose, but it's almost 100% sugar.

mudmin: The difference is only 10% more sugar than glucose...

Glucose IS a sugar.  Yes it's a benign sugar, but to say HFCS isn't sugar because it's about 45% glucose is like saying isopropanol isn't an alcohol because it's not booze.  It is that pants-on-head retarded.


I was just pointing out the discrepency of how HFCS was made, etc.

I also agree that glucose and fructose are sugars.  Simple sugars, in fact.

However, as I mentioned in reply to mudmin, to many people only sucrose, aka table sugar, to be "real sugar".  And I believe the USDA falls into that category, in that if you see the ingredient just listed as "sugar", then it's sucrose.

I'm not saying you are wrong, I'm just saying that the other side isn't wrong either.
 
2014-02-20 12:33:38 PM  

dragonchild: ReverendLoki: Cane sugar still tastes so much different because you taste it as sucrose, and not glucose and fructose. Mostly, anyways.

Meh, tried both HFCS and sucrose versions; when I drink Coke I can't even differentiate because the disgusting flavor is so overpowering.
Though strangely it's the soft drink that goes best with pizza.  That's the ONLY time it goes from "uurrkkk" to "aahh".


Fair enough, to each his own.  I can definitely tell the difference.  Even had someone pull a switch on me to see if I would notice, and knew it right away.

Out of curiosity, did you try Mexican Coke (single serve glass bottles from south of the border, where they still use cane sugar), or Kosher Coke (yellow capped 2-liter bottles made in the US to be Kosher for Passover)?
 
2014-02-20 12:48:47 PM  
If Coca-Cola (or any of the great cola manufacturers) found a way to turn dogshiat into sugar, you would soon find city dog parks to be some of the cleanest acreage in the world.
 
2014-02-20 12:52:47 PM  
When I first started investing, back in the early 1980s, I bought some stock in Coke. It's one of the few stocks I've bought and kept, and I've reinvested the dividends. It's been beddy, beddy good to me.
 
2014-02-20 01:40:50 PM  
I figure they're just laying off the lobbyists, now that they seized everyone's water rights.
 
2014-02-20 03:37:05 PM  
That is corn sugar to you subby.
 
2014-02-20 04:06:01 PM  
Cuttiing costs.  We all know what that means.  Employees to take in the butt.
 
2014-02-20 04:18:36 PM  

runwiz: Cuttiing costs.  We all know what that means.  Employees to take in the butt.


The jobs belong to the employer not the employee and the employer can do whatever they want with them. If you want more control become an employer not an employee.

/merica
 
2014-02-20 05:25:43 PM  
Two litter of Coke 1980: .99 cents
Two litter of Coke 2014: .99 cents

And we are still getting ripped off
 
2014-02-20 06:53:57 PM  
Or they could start using cane sugar again and people might start buying it.
 
2014-02-20 07:39:33 PM  
So what, like 2 weeks worth of their ad budget?

Is there anyone out there who is unfamiliar with Coke that may be swayed by advertising at this point?
 
2014-02-20 09:05:54 PM  

BMFPitt: Is there anyone out there who is unfamiliar with Coke that may be swayed by advertising at this point?


I daresay the advertising is to PREVENT swaying.  When the king of the hill spends billions on marketing, it raises the costs of entry.
Without it, yeesh, how hard is it to make carbonated sugar water?
 
2014-02-20 09:42:53 PM  
I'm pretty sure Coke's revenue is in the range of $50B, so that cut is pretty much nothing.
 
2014-02-20 11:32:35 PM  

yyrkoon: Two litter of Coke 1980: .99 cents
Two litter of Coke 2014: .99 cents

And we are still getting ripped off

.99 cent is only when it is on sale, local wal-mart price goes anywhere from $1.38-$1.99 if not on sale.


http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a- ni ckel-for-70-years
 
2014-02-21 07:32:24 AM  
"Water-like product"
 
2014-02-21 11:45:52 AM  

dragonchild: ReverendLoki: Cane sugar still tastes so much different because you taste it as sucrose, and not glucose and fructose. Mostly, anyways.

Meh, tried both HFCS and sucrose versions; when I drink Coke I can't even differentiate because the disgusting flavor is so overpowering.
Though strangely it's the soft drink that goes best with pizza.  That's the ONLY time it goes from "uurrkkk" to "aahh".


And burgers and fries and tacos and popcorn and pasta
 
2014-02-21 12:40:55 PM  

insertsnarkyusername: Or they could start using cane sugar again and people might start buying it.


They do.
 
2014-02-21 04:45:02 PM  

runwiz: Cuttiing costs.  We all know what that means.  Employees to take in the butt.


You mean they get to. Giggity.
 
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