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(io9)   The IKEA effect? You mean how they design the store like a maze so you have to see everything three times before you can find your way out?   (io9.com) divider line 5
    More: Obvious, IKEA, IKEA effect, adverse effect, labyrinths  
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6223 clicks; posted to Main » on 04 Feb 2014 at 5:28 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-02-04 05:50:19 PM  
4 votes:
The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.
2014-02-04 05:40:57 PM  
4 votes:
3.bp.blogspot.com.
2014-02-04 08:34:56 PM  
1 votes:

DerAppie: Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.

I call this the IKEA limit. Usually the limit is at 1 or 2 disassembles. The first time things will be a little iffy, but with some care things should work out. The second time is the last time you get to disassemble it. Then you'd better make sure every single part is bolted, glued and welded in place.

the money is in the banana stand: People do not value putting things together themselves versus it being put together for them

Except that they do. Tons of research says that people do. Hundreds of papers about people preferring the thing they made over a pre-made, factory perfect substitute.


I dig Ikea products, for reasons many of the above comments have mentioned.  I don't mind putting together my own furniture if all of the pieces are in place.  However, I have had a few snafus of the wrong parts, lack of parts, or part A doesn't fit into hole B happen many a times after getting crap at Ikea, which makes me customize my own solutions to fix the aforementioned shortcomings.  Much grief has been had.

/Yes, I'm typing this surrounded by Ikea furniture.
2014-02-04 05:57:53 PM  
1 votes:
Their evil scheme relies on people being to stupid to look at the store map and find all of the shortcuts.
2014-02-04 05:44:14 PM  
1 votes:
I like the IKEA stores save for one thing. The couches should be at the very end. If you want people to fall in love with a shiatty couch wait until they've been on their feet all day listening to their SO comment on every curtain on display in the entire warehouse.
 
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