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(io9)   The IKEA effect? You mean how they design the store like a maze so you have to see everything three times before you can find your way out?   (io9.com ) divider line
    More: Obvious, IKEA, IKEA effect, adverse effect, labyrinths  
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6229 clicks; posted to Main » on 04 Feb 2014 at 5:28 PM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-02-04 05:34:52 PM  
Hey, three servings of Swedish Meatballs.
 
2014-02-04 05:36:00 PM  
I derive no enjoyment from furniture assembly, but I'm happy that there are people who do.
 
2014-02-04 05:38:56 PM  
With relation to TFA:
I bet people assume (on some level) that since they are putting it together themselves, the money they're spending went into the materials-- so win win! (I'm not saying this is true, just that people might think that)

with respect to subby's headline:
I took a marketing class a while back about consumer insights where we talked about the layout of Target stores.  The insight was that 30 years ago, they had a good idea what people wanted to buy, so they put those things far apart to make people walk across the store to buy it.  Nowadays, apparently customer behavior has changed to where people generally budget a certain of time in the store (45 minutes, whatever) and plan to 'browse', so they actually put things people go in to buy near each other, to give time back to let people browse with the remaining time.  I think everyone knows the former, but the latter was pretty fascinating.
 
2014-02-04 05:39:36 PM  
People do not value putting things together themselves versus it being put together for them, they just don't value things being put together for them at-all. The IKEA effect is that people are willing to pay a little more for good design, which is why IKEA does so well. Up until IKEA, you had to spend an arm-and-a-leg to get any residential furniture that had even an inkling of good design elements to it. Even your Crate-and-Barrel or West Elms are far more expensive in most cases than IKEA.

What surprises me is that IKEA has not branched out into the contract furniture market. Assuming any of their products could meet BIFMA standards, they would control a sizeable market-share in North America because that is the core focus of their business model. Staples had that opportunity, but office supplies is their money maker so they don't really spend a lot of effort in the arena.
 
2014-02-04 05:39:46 PM  
There are always shortcuts hidden away. You don't have to walk the whole way round. You can go more or less straight to the section you want.

/I've been in the very first IKEA store, the round one near Stockholm.
//End CSB.
 
2014-02-04 05:40:57 PM  
3.bp.blogspot.com.
 
2014-02-04 05:42:33 PM  

the money is in the banana stand: People do not value putting things together themselves versus it being put together for them, they just don't value things being put together for them at-all. The IKEA effect is that people are willing to pay a little more for good design, which is why IKEA does so well. Up until IKEA, you had to spend an arm-and-a-leg to get any residential furniture that had even an inkling of good design elements to it. Even your Crate-and-Barrel or West Elms are far more expensive in most cases than IKEA.

What surprises me is that IKEA has not branched out into the contract furniture market. Assuming any of their products could meet BIFMA standards, they would control a sizeable market-share in North America because that is the core focus of their business model. Staples had that opportunity, but office supplies is their money maker so they don't really spend a lot of effort in the arena.


This. IKEA is cheap and it looks nice. You can pay the same amount for an equal quality desk at Target, but it will look like shiat.
 
2014-02-04 05:44:14 PM  
I like the IKEA stores save for one thing. The couches should be at the very end. If you want people to fall in love with a shiatty couch wait until they've been on their feet all day listening to their SO comment on every curtain on display in the entire warehouse.
 
2014-02-04 05:47:38 PM  
The article presupposes that there is better product out there cheaper pre-assembled. This is laughably untrue. IKEA succeeds because their stuff, on the whole, is incredibly cheap for what you actually get, which is good looking functional modern furniture and accessories. Yes a lot of it is made of cheap/recycled materials. so? cheaper and worse than the chipboard and shiat pine that frames most assembled furniture? not really. Prior to their arrival there WAS no market for cool stuff that wasnt expensive as all hell.

The 'classic' furniture market sells badly made rubbish that is dated, horrible to look at and expensive, and if it is modern and 'designer'  it is brutally overpriced. If they got destroyed by IKEA then they deserved it.
 
2014-02-04 05:50:01 PM  
Shortcuts are everywhere and you can always start in the warehouse and walk against the flow of traffic.

I like Ikea furniture because I can generally fit the boxes in my car if I fold the seats down.  Pre-assembled furniture means that I either need to rent a trailer or that I need to pay for delivery.

Also, most American made entry-level furniture is either oak or pine.  I like the clean looks of dark stained veneer over MDF.  And MDF seems to be more stable than oak and pine in low humidity.
 
2014-02-04 05:50:19 PM  
The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.
 
2014-02-04 05:51:45 PM  
We use Ikea at work, so I'm there all the time. Find what you want on the net, look up the bin/shelf numbers online, go in downstairs and go past the registers into the warehouse. I can be in and out in 10 minutes if I time it right.
 
2014-02-04 05:53:22 PM  

Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.


The way to solve that is to permanently assemble it. Use glue, screws, and JB weld. It'll look the same but will be way more solid than if you use the cheap little fasteners they give you.
 
2014-02-04 05:53:57 PM  
I shop at IKEA because I like contributing to non-profit charities. It makes me feel all warm inside.
 
2014-02-04 05:54:13 PM  

Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.


Sigh. Glue and clamps along with a few brads are your friend here. Glue and clamp both sides of every dowel and every mating surface. Use a brad nailer to nail the hell out of the back.
 
2014-02-04 05:54:56 PM  
That is what casinos do, so you will walk past a lot of machines.

I have never had their meatballs, how are they?

I am too lazy to drive to the Seattle store to try them.
 
2014-02-04 05:57:00 PM  
Please. Can we get a farking Rick Romero up in here?
 
2014-02-04 05:57:08 PM  

wiseolddude: That is what casinos do, so you will walk past a lot of machines.

I have never had their meatballs, how are they?

I am too lazy to drive to the Seattle store to try them.


The food is very good and very inexpensive. Had breakfast there the other day. Two big plates of bacon, eggs, and pancakes. An apple, a banana, and milk. Under $10 for the two of us!
 
2014-02-04 05:57:12 PM  

gaspode: The 'classic' furniture market sells badly made rubbish that is dated, horrible to look at and expensive, and if it is modern and 'designer' it is brutally overpriced. If they got destroyed by IKEA then they deserved it.


I agree with this. Ikea succeeds because it is a viable alternative to hulking and expensive pieces, and often the only way to get clean modern lines at affordable prices.

And for the record, I have never had a piece of Ikea furniture that I thought was badly constructed. I maintain that people gripe about it being flimsy, etc. because they take it apart to move and then reassemble it. I am not at all convinced that repeated disassembly and reassembly is part of the Ikea product design criteria. It's meant to ship flat and be put together one time. If you take it apart again and it's not the same the second time you put it together, that may not be the manufacturer's fault.

/Let the record also show that I did in fact disassemble my Ikea bed frame in order to remove it for carpet installation, and after reassembling it I perceive no difference now compared to before. It's solid and secure.
 
2014-02-04 05:57:53 PM  
Their evil scheme relies on people being to stupid to look at the store map and find all of the shortcuts.
 
2014-02-04 05:58:42 PM  
Our IKEA stuff has survived multiple moves and cost no more than anything we bought from places like Target, and it has held up a lot better.  Our kitchen table has made 6 moves in less than 9 years, no problems at all.  Same with our bookshelf, TV stand, and coffee tables.  I wish the stuff we had bought other places held up even half that many moves.
 
2014-02-04 06:05:08 PM  

Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.


I call this the IKEA limit. Usually the limit is at 1 or 2 disassembles. The first time things will be a little iffy, but with some care things should work out. The second time is the last time you get to disassemble it. Then you'd better make sure every single part is bolted, glued and welded in place.

the money is in the banana stand: People do not value putting things together themselves versus it being put together for them


Except that they do. Tons of research says that people do. Hundreds of papers about people preferring the thing they made over a pre-made, factory perfect substitute.
 
2014-02-04 06:12:41 PM  
I just read "The why axis : hidden motives and the undiscovered economics of everyday life" by Uri Gneezy and John A. List

ecx.images-amazon.com

They consider themselves as pioneers in experimental behavioral economics which is basically how to manipulate rubes consumers to make more money.

They emphasis the importance of  various "tricks" to get people "personally invested" in products, purchase decisions, or even such decisions as charitable contributions because that generally leads to more money.

Assembling furniture is a personal investment in it. I think it was back in the 1950s when boxed cake mixes came out that it was found that housewives were more invested in a cake that they added their own eggs to rather than one made from a box that only needed added water.
 
2014-02-04 06:13:41 PM  
Ikea ruined one of my relationships.

Try going to the one in Richmond without either having a mental breakdown or assaulting a mother after the hundredth time you've been shin hacked by an SUV sized stroller.
 
2014-02-04 06:14:16 PM  
The more expensive Ikea stuff is of very good quality...my sister recently replaced all her old furniture with Ikea stuff, and man..the stuff is heavy! If you buy a cardboard bookshelf, sure, but I was quite surprised how durable their products have become.
 
rka
2014-02-04 06:15:35 PM  

HairBolus: They emphasis the importance of  various "tricks" to get people "personally invested" in products, purchase decisions, or even such decisions as charitable contributions because that generally leads to more money.


You can see that Ikea has wildly succeeded in that in this very thread.
 
2014-02-04 06:15:39 PM  
I disagree with the premise of this article. I only go to ICrappa when I have to get something cheap I don't mind leaving behind.
 
2014-02-04 06:17:42 PM  
TFA "they valued their own creations more highly than paper creations made by experts"

For me, that is bs. I value any of my creations higher than that of experts because the shiate that I make is infinitely better than what some so called 'experts' can achieve.

drewogatory: Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.

Sigh. Glue and clamps along with a few brads are your friend here. Glue and clamp both sides of every dowel and every mating surface. Use a brad nailer to nail the hell out of the back.


Pocket Ninja did mention about moving.

I have an Ikea wardrobe that is 10 feet high by 2 feet wide by 6 feet long. If I glued it all together, I would have to leave it behind when I move house as there is no way that that wardrobe is fitting through the door.

Don't know about the U.S but most of the furniture that I buy from Ikea in the U.K only lasts a couple of years, even when glued together.
 
2014-02-04 06:24:51 PM  
Those Swedes really know how to put almost all the pieces you need in one box.

weburbanist.com
 
2014-02-04 06:28:10 PM  
Ugh, my wife loves that stuff.  I inherited my mom's furniture, which came from her mother's mother.  It has lasted for generations yet my wife insists on redecorating every few years with those planned out Ikea rooms.  Well, she has to because that crap falls apart within that time under normal usage.  At least it's cheap.  At least I'll have something to eat on if I ever have to move out, I guess
 
2014-02-04 06:31:22 PM  
Oh, about the article.  The Ikea effect regarding people valuing something they put together themselves is nonsense.  Give any person walking into that store a blank check, they'll gladly go to Pottery Barn instead and like it just as much.
 
2014-02-04 06:41:30 PM  
I have something else that I call the Ikea Effect. It's when you put 10 $10 mirrors on a wall and they almost as good as one $100 mirror.
 
2014-02-04 06:43:32 PM  
My grandson got trapped in the IKEA store maze layout once and had to puke all over the emergency exit door for want of a better place.
The word store and emergency exit door are advertisements. don't click on them.
 
2014-02-04 06:44:57 PM  
fubegra.net
 
2014-02-04 06:45:28 PM  
When I moved in my own place most of my furniture was from Ikea. All that stuff was a breeze to assemble. My bed with drawers which did not come from Ikea was a nightmare - took 2 days to assemble, much of which was spent trying to figure out instructions. A non Ikea desk chair my mom bought had to be returned because the assembly was so difficult that some of the screws and holes got damaged. A similar one from Ikea took 10 minutes to build. Took more time to unpack the parts than to screw them together.

Plus there's the style. Every store sells shiatty classical/Victorian era styled furniture with fake elaborate designs. I like Ikea for its black-brown simple, modern design style. Plus they had this "make your own design" computer desk that I absolutely love.

Everything feels sturdy too, everything is aligned. I don't care if someone tells me if it's an illusion, it feels like its great quality.

No, I don't subscribe to the "I made it so I like it more" theory. I like it because it's what I wanted.
 
2014-02-04 06:50:40 PM  

Oreamnos: gaspode: The 'classic' furniture market sells badly made rubbish that is dated, horrible to look at and expensive, and if it is modern and 'designer' it is brutally overpriced. If they got destroyed by IKEA then they deserved it.

I agree with this. Ikea succeeds because it is a viable alternative to hulking and expensive pieces, and often the only way to get clean modern lines at affordable prices.

And for the record, I have never had a piece of Ikea furniture that I thought was badly constructed. I maintain that people gripe about it being flimsy, etc. because they take it apart to move and then reassemble it. I am not at all convinced that repeated disassembly and reassembly is part of the Ikea product design criteria. It's meant to ship flat and be put together one time. If you take it apart again and it's not the same the second time you put it together, that may not be the manufacturer's fault.

/Let the record also show that I did in fact disassemble my Ikea bed frame in order to remove it for carpet installation, and after reassembling it I perceive no difference now compared to before. It's solid and secure.


I dunno, we disassembled our entire flat full of IKEA stuff and sent it from England to New Zealand (cost nothing extra to add it to our container, and you cant buy IKEA here) and every piece is still serving members of the extended family. You just have to disassemble with care and keep the parts.
 
2014-02-04 06:59:56 PM  
It is like everything else I think.. you actually follow the instructions with care and intelligence (forcing it to fit upside down with a hammer, then realising you are wrong and forcing it apart then redoing it the right way is not conducive to a good result), look after it, dont abuse it and if you need to disassemble do that with care and keep all the parts.. and it lasts. Amazing how that works.
 
2014-02-04 07:09:05 PM  
From the comments: "Firstly, I know I can put together furniture better than the minimum-wage workers at a competitor."

Really? You can assemble a piece of furniture you've never seen before better than a minimum-wage worker who has to assemble the same piece of furniture all day, every day? I farking doubt it! I've assembled furniture before. The first time takes forever. But once you've done it, it's a piece of cake. And it gets easier and easier every time you do it.
 
2014-02-04 07:13:04 PM  
They don't make flat furniture out of wood.  They only make it out of MDF or particle board.  It just happens to be cheaper, and flat rectangular thin slabs just so happen to be the shapes people like.  Win-win.
 
2014-02-04 07:35:04 PM  

Sin_City_Superhero: From the comments: "Firstly, I know I can put together furniture better than the minimum-wage workers at a competitor."

Really? You can assemble a piece of furniture you've never seen before better than a minimum-wage worker who has to assemble the same piece of furniture all day, every day? I farking doubt it! I've assembled furniture before. The first time takes forever. But once you've done it, it's a piece of cake. And it gets easier and easier every time you do it.


This. I've assembled a fair number of Target 5 shelf bookshelves. It got easier and easier every time. Once you know the system rather than deciphering where everything goes on the diagram, you could do it in your sleep.
 
2014-02-04 07:53:03 PM  
I dunno, if you follow this logic, they're implying that people would actually pay for the privilege of assembling the stuff.  I want to find those people so they can come to my house and assemble my Ikea.  No charge, I'd even provide beer.

No takers?
 
2014-02-04 07:53:15 PM  
I got my wife an Ikea Marcus chair.  It isn't an Aeron chair, but it is pretty nice and about 1/5th the price.
 
2014-02-04 07:56:55 PM  
Would you pay more for a car kit than for a similar car? Inquiring minds want to know.

*study paid for by Swedish Industries, Inc.
 
2014-02-04 08:09:53 PM  
There is nothing more maddening than an IKEA store on a Saturday. Narrow aisles, slow ass people not paying attention pushing their carts into your knees. Hidden shortcuts. Confusing floorplan.

IKEA thinks it's smart because it forces people to look at everything as they wander the rat maze, but what it does is dilute their brand. I go there far less often than I would if it was a good buying experience.

This comes from someone who would drove hours to go to the IKEA near Chicago that has a broad, open floor plan. That was the best IKEA I've ever been in. I'd rather be stabbed in the eye than go to my local IKEA on a weekend day.
 
2014-02-04 08:33:33 PM  

balki1867: With relation to TFA:
I bet people assume (on some level) that since they are putting it together themselves, the money they're spending went into the materials-- so win win! (I'm not saying this is true, just that people might think that)

with respect to subby's headline:
I took a marketing class a while back about consumer insights where we talked about the layout of Target stores.  The insight was that 30 years ago, they had a good idea what people wanted to buy, so they put those things far apart to make people walk across the store to buy it.  Nowadays, apparently customer behavior has changed to where people generally budget a certain of time in the store (45 minutes, whatever) and plan to 'browse', so they actually put things people go in to buy near each other, to give time back to let people browse with the remaining time.  I think everyone knows the former, but the latter was pretty fascinating.



"Fascinating" ... Really?

.... and I find it hard to believe that ANYONE "budgets" a certain amount of time when they enter a Walmart or a Neiman Marcus?
 
2014-02-04 08:34:56 PM  

DerAppie: Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.

I call this the IKEA limit. Usually the limit is at 1 or 2 disassembles. The first time things will be a little iffy, but with some care things should work out. The second time is the last time you get to disassemble it. Then you'd better make sure every single part is bolted, glued and welded in place.

the money is in the banana stand: People do not value putting things together themselves versus it being put together for them

Except that they do. Tons of research says that people do. Hundreds of papers about people preferring the thing they made over a pre-made, factory perfect substitute.


I dig Ikea products, for reasons many of the above comments have mentioned.  I don't mind putting together my own furniture if all of the pieces are in place.  However, I have had a few snafus of the wrong parts, lack of parts, or part A doesn't fit into hole B happen many a times after getting crap at Ikea, which makes me customize my own solutions to fix the aforementioned shortcomings.  Much grief has been had.

/Yes, I'm typing this surrounded by Ikea furniture.
 
2014-02-04 08:35:22 PM  

Flint Ironstag: There are always shortcuts hidden away. You don't have to walk the whole way round. You can go more or less straight to the section you want.

/I've been in the very first IKEA store, the round one near Stockholm.
//End CSB.


Have you ever been to Almhult? Dinky little town known for, of all things, the first IKEA store.
 
2014-02-04 08:41:01 PM  
You get lost in Ikea? The place with the maps all over the place, and at least one shortcut so that you can skip sections? That Ikea? And you get lost?

Hahahaahahaha
 
2014-02-04 08:43:27 PM  

Pocket Ninja: The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.


I had a computer desk from there that survived two moves. The instant we moved it out of the way to make room for my new computer desk, guess what happened?
 
2014-02-04 08:47:33 PM  

Heamer: I derive no enjoyment from furniture assembly, but I'm happy that there are people who do.


I derive enjoyment from designing and building my own furniture from materials that I pick and finish with the look that want it to have, but some people are happy just buying furniture and having it delivered.

Right now, I am planning on making for myself a new chest of drawers that will fit in my closet below the hanging clothes.  It is a precise fit, that I've already checked does not exist in stores.  It will cost less than the stores would charge anyways.  I've already built my sons' chest of drawers, so I'm sure I know what I am doing.
 
2014-02-04 09:10:51 PM  
It's great dormroom or first apartment furniture.  It's shiat compared to actual furniture.  Of course, actual furniture is multitudes more expensive.
 
2014-02-04 09:27:52 PM  
I will put together your ikea furniture for you.
 
2014-02-04 09:39:20 PM  
I finally made to an Ikea (in the US) a few months back and my honest first impression was just that it's cheap, and not in the good sense.  The furniture was cheap cheap already, but the housewares?  Less quality than extremely similar things sold at the local bookstore, and while the lamps were interesting they all use bizarre bulbs only available at Ikea, which rules them out for me.

I'll give them points for being plain, which is my taste (I also hate those fake country things so many stores seem to be obsessed with).

However, I think other stores (very much including Target) are catching up on the "people want some plain no-curlicues furniture" thing.  I have some wooden (actual wood, and yes, put it together yourself style) shelves from Target that have lasted me fine, easily the same as the (few!) actual wooden ones on offer from Ikea.

The rest of my shelves are also very plain, because... I built them myself.  All the way myself, from wood from the lumberyard. No need to move those though, they're built straight into the wall.

But the towels? Horrible.  Zippers on the bags they have? Horrible. I could go on.

Basically I just didn't really see the attraction.

I've had the same desk for 20 years now - it's a solid core door on top of two black metal filing cabinets.  Finished nicely, it looks pretty much like those super-plain light-wood and black metal "modern" desks you can buy, only it's far more sturdy, can be easily moved, is far larger, and extremely cheap.

The Ikea actual wooden tables (for the kitchen) were pretty good though I thought.
 
2014-02-04 10:48:05 PM  

NotMyAlt: Flint Ironstag: There are always shortcuts hidden away. You don't have to walk the whole way round. You can go more or less straight to the section you want.

/I've been in the very first IKEA store, the round one near Stockholm.
//End CSB.

Have you ever been to Almhult? Dinky little town known for, of all things, the first IKEA store.


Never been to that one. The one I meant was Kungens Kurva, which I think was their first "big" store. The round design was inspired by the Guggenheim.
 
2014-02-04 11:04:27 PM  
My girlfriend and I live in a furnished apartment and we needed a few more things to complete the setup. Most importantly we needed a coffee table that was sort of low to the ground since our couch is fairly low to the ground. Also, it needed to be black to match the decor. We looked at a bunch of places, including the discontinued section of a local furniture store, but anything reasonably close to what we needed was way too expensive... Went to IKEA, and I HATED the traffic, the crowds, the long maze through the store... But we found a black coffee table of the perfect size for $19.99... For 20 bucks I honestly thought it was going to be made of cardboard, but surprisingly, it's not bad... Not bad at all... It looks nice and I took my time building it and it seems fairly solid... We ended up going back because her mom gave her a $100 gift card and we found some good black laptop stands that are adjustable height and put each of our laptops over each arm of the couch... We also needed a cheap floor lamp but one that was taller than average.. We found one for $7.99- yes, 8 bucks! We bought 2 and simply used 2 extra tubes from one of them to make the other extra tall, works perfectly. We left with a whole bunch of junk and spent $147, which after the gift card meant we only spent $47 bucks.... I really don't like going to the store but I could not find anything anywhere even close to what we got for that kind of money. I can see why they are such a success,,,
 
2014-02-04 11:23:49 PM  

Watubi: Ugh, my wife loves that stuff.  I inherited my mom's furniture, which came from her mother's mother.  It has lasted for generations yet my wife insists on redecorating every few years with those planned out Ikea rooms.  Well, she has to because that crap falls apart within that time under normal usage.  At least it's cheap.  At least I'll have something to eat on if I ever have to move out, I guess


My grandma's furniture was being stored in a garage in Detroit when some douchebags decided to light it up. Except her kitchen table and a China cabinet. She didn't have much money but bought sparingly and well instead.

My mom wanted to toss the China cabinet. My dad, brother and I told her in no uncertain terms no way in hell, at least until brother or I have a house to put it in. Since we kids left, she's slowly pulling the same IKEA esque remodels room by room your wife does.

I've got the kitchen table. And just dropped money on a bed frame whistfully wishing I didn't need to. Anything of quality was way out of budget or ugly. So we got a sturdy metal thing and someday I'll have the time to build my own frame with good wood around it.

/stupid fire
//stupid disposable culture
 
2014-02-05 12:04:43 AM  

itazurakko: while the lamps were interesting they all use bizarre bulbs only available at Ikea, which rules them out for me.


You must be talking about their lamps with the two pin sockets.  Those are all industry standard bi-pin bulbs, most being GU4/MR11, GU5.3/MR16 and GU10 sizes.  Big box home centers generally carry them.  Amazon not only carries them, but offers them in bulk for a fraction of the price.
 
2014-02-05 01:01:26 AM  
www.executionists.com
 
2014-02-05 01:36:49 AM  
The owners of Ikea have bought into the company that owns K-Mart in Australia so sometimes you can find the same product at twice the price.
 
2014-02-05 01:52:43 AM  
I have never been in an IKEA, but the one in georgetown looks to always be busy.
 
2014-02-05 02:34:57 AM  
Regarding the actual article, this effect is perhaps similar to the way people underestimate the danger of traveling by car versus plane by overestimating their own abilities as drivers (or at least overvaluing the additional control of being the one in charge).  As for those contesting an earlier poster's claim that they can assemble their furniture better than some minimum wage employee, the "better" metric for a purchaser is different from that for an employee.  It is no doubt true that the employee quickly becomes more efficient, but the purchaser is more interested in how sturdy the finished product is, not how rapidly the task is completed.

As regards the portion of the headline that misrepresents the effect, I hate the way groceries stash the staples (basic necessary food items, not metal paper fasteners) in the far corners of the store, requiring one to circumnavigate the place to pick up milk and bread.  The HEB in Brushy Creek (it's just a store in a place) used to have the dairy products front and center but little removed from the registers themselves.  I knew that couldn't last, and it didn't.  I suppose they're attempting to weigh the gains (people going in for milk end up buying other things since they have to walk past them) and losses (people just go to a 7-11 or Wawa for the milk and the grocery gets nothing) and think they are ending up ahead, but perhaps I'm giving them too much credit.
 
2014-02-05 09:35:59 AM  
I thought the layout was so that the CCTV files could be sent to AMC to target walk on actors for zombie portrayl...

\shuffle shuffle shuffle random step in any direction
\\stop...repeat
 
2014-02-05 12:06:41 PM  

DerAppie: the money is in the banana stand: People do not value putting things together themselves versus it being put together for them

Except that they do. Tons of research says that people do. Hundreds of papers about people preferring the thing they made over a pre-made, factory perfect substitute.


There is a difference between people preferring or valuing the thing they made over something assembled, than someone willing to pay more for something that is KD to assemble it themselves over something assembled. I deal in the contract furniture industry and have since I was a wee-lad. You can take your research studies and throw those out the window. This is the deal, people are really, really, cheap. They don't care or understand service and therefore not willing to pay for it pretty much ever. If someone walks in and wants to buy a task chair for example, they expect that if they have to put it together themselves it is cheaper than if we put it together. If IKEA offered at no charge to assemble the furniture for people, I don't know anyone that would turn that down. The only reason why the majority of people put the furniture together is because they can get the product cheaper.

So when I say people do not value putting things together themselves versus it being put together for them, I am referring to the fact that people do not see the value in having something assembled for them. They don't want to pay any extra, even if it is a pittance, to have it assembled for them. The value they see in putting it together themselves is that they save money by purchasing something KD. After the furniture is assembled, THEN they see value in their work because they have sweat equity in the deal. It is retroactive value whereby putting together the furniture they understand then why there is an up-charge to assemble the furniture. I cannot tell you how many times where I have had friends that moved homes or apartments and decided to save some money by renting a U-haul and moving everything themselves, and then at the end of it go "God, next time I'm going to hire movers!" Until people have to go through the process, they don't understand the value of things. This is true of PRETTY MUCH ANYTHING.

The IKEA effect is simply they can sacrifice a little on quality to offer good design, and people will pay more for it - even IF it is all knocked down and they have to assemble it.
 
2014-02-05 12:54:20 PM  

Watubi: Oh, about the article.  The Ikea effect regarding people valuing something they put together themselves is nonsense.  Give any person walking into that store a blank check, they'll gladly go to Pottery Barn instead and like it just as much.


Yeah, the article didn't give any examples or explanations or anything.

You're completely right.

---

LEGO effect: :P

I remember gluing a model plane together as a kid. Cost more than whatever China coulf massproduce. Mine was better, I made it.
 
2014-02-05 03:54:32 PM  
I thought "I can't figure out how to get out of Ikea" was Swedish for "I think I just figured out I'm retarded."
 
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