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(The Consumerist)   RadioShack closing 500 stores to revamp its image, pay for Super Bowl ad   (consumerist.com) divider line 60
    More: Obvious, Radio Shack, Super Bowl, Super Bowl Commercials, images  
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1540 clicks; posted to Business » on 04 Feb 2014 at 6:04 PM (28 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-02-04 04:28:34 PM
The company had previously said that it may close some locations, but with the idea that these stores would re-open in higher-traffic areas, thus leaving the total number of stores the same. However, the Journal story indicates that the closures would likely be more permanent.

So in other words, nobody knows shiat yet.
 
2014-02-04 04:49:09 PM
"I know!  We'll attract more customers by trying to be like everyone else!"

"Brilliant!"
 
2014-02-04 04:50:21 PM
Maybe they should have had the 80's bring BACK what made Radio Shack so popular back in the day. If they still sold more than a handful of components and kits and had employees who knew their ass from a rectifier maybe I'd actually still shop there.
 
2014-02-04 04:53:20 PM

Ashyukun: Maybe they should have had the 80's bring BACK what made Radio Shack so popular back in the day. If they still sold more than a handful of components and kits and had employees who knew their ass from a rectifier maybe I'd actually still shop there.


They stock Arduino stuff which is nice in a pinch. Stick some RPis and I'll be there a lot more often.

They really need to start working near hacker spaces.
 
2014-02-04 04:58:56 PM

Ashyukun: Maybe they should have had the 80's bring BACK what made Radio Shack so popular back in the day. If they still sold more than a handful of components and kits and had employees who knew their ass from a rectifier maybe I'd actually still shop there.


Radio Shack is where I go when I need some adapter or weird sized battery.  they are good for that kind of thing.
 
2014-02-04 05:40:48 PM
Radio Shack was originally a store directed at Ham radio operators and electronic hobbyists. Makers and hackers. Electronics became cheap and disposable in the 80's so they got away from their roots.

I'm both a ham and a maker and I can get anything I want from Amazon, shipped in 2 days by Prime.

They are toast.
 
2014-02-04 05:47:48 PM

smells_like_meat: Radio Shack was originally a store directed at Ham radio operators and electronic hobbyists. Makers and hackers. Electronics became cheap and disposable in the 80's so they got away from their roots.

I'm both a ham and a maker and I can get anything I want from Amazon, shipped in 2 days by Prime.

They are toast.


Yea, it is very odd they didn't jump on the new maker resurgence.  They could have been the Michael's of electronics makers.

Despite the fact you can get all the parts from Amazon, for novices or those with no space, Radio Shack could have had classes and workbenches for rent, and a general meeting place for makers... Instead, they are going to sell Beats by Dre and Samsung stuff, just like Best Buy,  Target, Walmart.

It's a simple rule...

YOU DON'T GET CUSTOMERS BY BEING THE SAME AS EVERYONE ELSE, YOU GET CUSTOMERS BY BEING DIFFERENT!
 
2014-02-04 06:07:10 PM
A few years ago they laid off employees by email at their HDQ in Fort Worth.
 
2014-02-04 06:08:56 PM
They should've tried apologizing for always asking for your name, phone, and address, even when paying cash. Maybe that would've helped. Some of us said "Never again."
 
2014-02-04 06:11:02 PM
Add me to the list of people that first interpreted that commercial as Radio Shack returning to its roots, and being relevant again. When I realized that they meant that the stores would be more "The Shack" than Radio Shack, I started to wonder just how long until bankruptcy set in.
 
2014-02-04 06:12:53 PM
haemaker:
Yea, it is very odd they didn't jump on the new maker resurgence.  They could have been the Michael's of electronics makers.

Despite the fact you can get all the parts from Amazon, for novices or those with no space, Radio Shack could have had classes and workbenches for rent, and a general meeting place for makers... Instead, they are going to sell Beats by Dre and Samsung stuff, just like Best Buy,  Target, Walmart.

It's a simple rule...

YOU DON'T GET CUSTOMERS BY BEING THE SAME AS EVERYONE ELSE, YOU GET CUSTOMERS BY BEING DIFFERENT!


This.  I don't have a ton of technical skills, and most of what I have I've cribbed off of YouTube.  If Radio Shack would offer some classes and work space, I'd take about a dozen.  It was like how I learned to make beer and wine.  The home brew store near our house had classes, equipment rental, and space to work.  I made my first couple of batches of each at their store, with their employees supervising, until I felt I had the confidence to do it myself.  I'd love to do that with radios, computers, ect...
 
2014-02-04 06:22:06 PM
All RadioShack needs to do is buy up a bunch of goofy little electronic gadgets (such as the stuff one would buy on DealExtreme.com) and add them to their mix (with a slightly higher price of course)....you can buy cell phones anywhere..it's time go give it up and look at products your competition is NOT selling.
 
2014-02-04 06:24:30 PM
but where will i go to get my off-brand mobile phone?
 
2014-02-04 06:27:14 PM

ManateeGag: Ashyukun: Maybe they should have had the 80's bring BACK what made Radio Shack so popular back in the day. If they still sold more than a handful of components and kits and had employees who knew their ass from a rectifier maybe I'd actually still shop there.

Radio Shack is where I go when I need some adapter or weird sized battery.  they are good for that kind of thing.


Fry's is pretty good for that with me, but most places don't have one. Usually Amazon is really good for that weird stuff when I don't need it right away, but lately they have made a lot of that stuff add-on items so even with Prime it is hard to get them in 2-days. Still, you can't beat $5 for a USB 3.0 USB On the Go adapter.
 
2014-02-04 06:42:43 PM
dilbert.com

dilbert.com
 
2014-02-04 06:43:06 PM
I've been to Radio Shack a few times in the past few years. Always for one thing I need right then. An extended phone cable for DSL, extender for a USB cable, adapter for some weird audio cable. And that's it. I have no interest in browsing for anything else.

Growing up in the suburbs in the 80's & 90's, it was awesome to go there and just "hang out". When they started a recycling program in our town, my friends and I got up at 5am the morning of the first collection and filled the trunk of my buddies Cavalier with recyclables, then used the proceeds to buy a mixer and microphone at Radio Shack and recorded a number of songs using it.

But, yeah. Between Amazon, Fry's and so many other Big Boxes, I just don't know how they will be able to survive.
 
2014-02-04 06:52:05 PM
I wonder which one will get closed in my city...the one closest to me or the one a mile north from it?
 
2014-02-04 07:00:41 PM
Tens of people will lose a part time job!
 
2014-02-04 07:02:55 PM

smells_like_meat: Radio Shack was originally a store directed at Ham radio operators and electronic hobbyists. Makers and hackers. Electronics became cheap and disposable in the 80's so they got away from their roots.

I'm both a ham and a maker and I can get anything I want from Amazon, shipped in 2 days by Prime.

They are toast.



Before the Radio Shack near my house closed, I could get the switches and cables I needed in about 15 minutes, with no shipping charge.
 
2014-02-04 07:05:22 PM
Won't somebody think of the techies, anoraks, children, people too lazy to go buy their phones at a better store...
 
2014-02-04 07:11:49 PM
If you scrutinize the commercial, besides Mary Lou Retton looking quite nice for her age, you can see a salesman explaining a 3-d printer to a customer, among all the beats headphones and off brand tablet displays.

They might have something there... selling, servicing, RENTING and in-house printing. Really, I thought Staples and Fedex/Kinkos' would have been all over this years ago, but they are slow going in the states with 3D printing, just in the experimental phases.

The 3-D printing thing is what will bring people in the door, and since it takes godawful long to finish the print, you have a captive audience to sell other crap to.  It's not the core of the business, but is IS a unique value proposition and something the competition isn't doing.  The "Maker" thing is really HAM radio and CB, re-skinned; also not a mainstay of the biz, but a segment that gives the place it's authenticity and cachet as the "smart" place to go.
 
2014-02-04 07:16:15 PM

devildog123: haemaker:
Yea, it is very odd they didn't jump on the new maker resurgence.  They could have been the Michael's of electronics makers.

Despite the fact you can get all the parts from Amazon, for novices or those with no space, Radio Shack could have had classes and workbenches for rent, and a general meeting place for makers... Instead, they are going to sell Beats by Dre and Samsung stuff, just like Best Buy,  Target, Walmart.

It's a simple rule...

YOU DON'T GET CUSTOMERS BY BEING THE SAME AS EVERYONE ELSE, YOU GET CUSTOMERS BY BEING DIFFERENT!

This.  I don't have a ton of technical skills, and most of what I have I've cribbed off of YouTube.  If Radio Shack would offer some classes and work space, I'd take about a dozen.  It was like how I learned to make beer and wine.  The home brew store near our house had classes, equipment rental, and space to work.  I made my first couple of batches of each at their store, with their employees supervising, until I felt I had the confidence to do it myself.  I'd love to do that with radios, computers, ect...


There aren't enough makers to support their store network.  Not enough at all.  Either they change their business model or they shrink down to a very specific specialty store that exists in extremely few locations.

This decision will probably be made for them either way.
 
2014-02-04 07:18:00 PM

parkerlewis: I wonder which one will get closed in my city...the one closest to me or the one a mile north from it?


Probably none of the above.  Judging on how other companies have done it, my bet is on a lot of smaller-town Shacks in the midwest that have a loyal market and are profitable, but don't move enough smartphones or warranty plans or whatever other metric they're looking for.

Once the Shack is closed, the Walmart can cut their electronics section in half (just like most of the Walmarts closed their crafts and cloth sections entirely just as soon as they drove their local competition out of business).
 
2014-02-04 08:29:35 PM
Thanks Obama!
 
2014-02-04 08:45:06 PM
First give my your phone number and address.

/Fark off, radio shack.
//Went in there for resistors and the doofuses didn't even know what I was talking about.
 
2014-02-04 08:53:23 PM
I interviewed for a job there a few years back, and all they wanted to talk about was cell phones and extended warranties. Apparently, I'd have to make my "numbers" in warranties each month or risk being let go. I was to push phones on every customer... basically "fark the rest of the stuff in the store, we're going to concentrate on these eight items, and get them to buy a warranty" was the sales strategy. At the very least, all the district manager I met with was interested in was moving phones with contracts.

They might as well close the stores and open phone kiosks.
 
2014-02-04 08:59:27 PM

Lawnchair: Probably none of the above.  Judging on how other companies have done it, my bet is on a lot of smaller-town Shacks in the midwest that have a loyal market and are profitable, but don't move enough smartphones or warranty plans or whatever other metric they're looking for.


You would think they would take the Ace Hardware route and go the other way. Put Radio Shacks into places where there isn't enough foot traffic for something the size of Best Buy.
 
2014-02-04 09:03:57 PM
There is a small one in my (VERY small town). I'm guessing it's between 500 and 600 sq. ft. (the RS, not the town). Though I don't utilize it more than once or twice a year, the idea that it might close is sad.
 
2014-02-04 09:11:17 PM

John Buck 41: There is a small one in my (VERY small town). I'm guessing it's between 500 and 600 sq. ft. (the RS, not the town).


A lot of the really, really small ones are franchisers (about 20% of the US locations).  If you go into one that's also an appliance store, electric wholesaler, locksmith, or whatever, it's almost certainly a franchise.  They presumably aren't going anywhere as long as they keep sending their franchise fee to Fort Worth
 
2014-02-04 09:14:08 PM
Hey I stopped in at my local Radio Shack just last week!  I needed an iPhone 5 cable.  "This is the best place to buy." the Radio Shack guy stated.  "Why," I asked, "Are they longer here?"  "No, but for two dollars more, we often free replacement: If your cable ever goes bad, bring it back and you'll get it replaced for free."

OK, what the heck, sprang for the extra 2 dollars.  When I got home, I found:

- Box had been previously opened.
- cable inside box was used, old, broken.
- receipt said my 'anytime replacement' was actually just one year.
- warranty card says the regular Apple warranty is also 1 year.

Radio Shack near my house cannot close fast enough.

/Thanks for letting me rant.
 
2014-02-04 09:32:04 PM
They need to change their name. Their brand is dead.
 
2014-02-04 09:35:29 PM
So the 80's called, and they want their boarded-up store back?
 
2014-02-04 09:51:23 PM
Even Radio Shack CEO Can't Figure Out Why Company is Still in Business

Oblig.

But real answer: Because they've been successful at selling cellular phones and service plans.  That's it.
 
2014-02-04 09:51:26 PM
Funny thing is, I wouldn't have seen their ad without the rabbit ears I bought at one of their stores so I could watch the Superbowl
 
2014-02-04 09:52:32 PM

Sarsin: Lawnchair: Probably none of the above.  Judging on how other companies have done it, my bet is on a lot of smaller-town Shacks in the midwest that have a loyal market and are profitable, but don't move enough smartphones or warranty plans or whatever other metric they're looking for.

You would think they would take the Ace Hardware route and go the other way. Put Radio Shacks into places where there isn't enough foot traffic for something the size of Best Buy.


there's an ACE near where I live, when I don't know what I actually need, or need advice that's where I do, instead of the much closer Lowes or Home Depots


That Ace has guys waiting by the front door to help you, and they have a damn cool grill and bbq section


plus the owners wife has a little boutique in the store if you need to bring an apology back to your wife
 
2014-02-04 09:52:49 PM

coldcuts: "Why," I asked, "Are they longer here?"


That's what she said?
 
2014-02-04 09:53:45 PM
I remember being a yout in the 80s, with a paycheck from whatever part-time weekend or salvaging job I did for spending money.

If I went into a Radio Shack within 24 hours of getting that check, it was almost guaranteed to be GONE. They had everything at Radio Shack for scroungers and builders ,,, I could browse in there for two hours easy,,,


How far they have fallen. I miss them a bit. I went into one here for the first time in years not long ago and looked for some not-terribly-special 2.5MM audio jack splitters and a Wii power adapter converter plug. Nada to both.

Tried to pay for a couple generic 232 coin batteries with cash and the shiathead behind the counter is asking for my blood type and social security number, damn near. Wouldn't take a "no thank you" for nothing. Walked out without spending a dime.

Can't imagine why they're closing.
 
2014-02-04 09:55:53 PM

Sarsin: Put Radio Shacks into places where there isn't enough foot traffic for something the size of Best Buy.


There is a Radio Shack directly across the street from the Best Buy in my neighborhood.  Been that way for at least 10 years.  It boggles my mind that it's still in business.
 
2014-02-04 09:58:48 PM

valkore: Sarsin: Put Radio Shacks into places where there isn't enough foot traffic for something the size of Best Buy.

There is a Radio Shack directly across the street from the Best Buy in my neighborhood.  Been that way for at least 10 years.  It boggles my mind that it's still in business.


Well, if that's like the best buy where I live, you'll walk in notice it's trashed, display items are missing and every freaking thing is out of stock and no one has a clue


while they're annoying I do find that radio shack usually stocks the shiat they sell
 
2014-02-04 10:01:53 PM
I was glad to see RadioShack started selling Arduinos a while back, but I'm disappointed that it wasn't part of a larger push in the geeky direction.
 
2014-02-04 10:05:44 PM
Maybe RadioShack is just a money laundering front.
 
2014-02-04 10:30:51 PM
I go there on the rare occasion I need a can of air, some heat shrink or a small spool of wire for some project I'm doing, that's about it. Their stores are way to small to become a full fledged electronics store and compete with any of the big box chains, their best bet would be to try and specialize in a niche market like they did back in the day.
 
2014-02-04 11:13:34 PM
Ratty Old Shack. You've got questions, we've got dumb looks.
 
2014-02-04 11:18:49 PM

xaks: I remember being a yout in the 80s

i1164.photobucket.com


Frowns upon your shenanigans...
 
2014-02-04 11:24:15 PM

whatisaidwas: xaks: I remember being a yout in the 80s

[i1164.photobucket.com image 429x458]

Frowns upon your shenanigans...


And that is precisely why I use that term

Lurve me some "What's a 'yout'?"
 
2014-02-04 11:29:15 PM

haemaker: Despite the fact you can get all the parts from Amazon, for novices or those with no space, Radio Shack could have had classes and workbenches for rent, and a general meeting place for makers...


Here is what that would look like every day:

encrypted-tbn1.gstatic.com
 
2014-02-04 11:44:54 PM

Smeggy Smurf: Funny thing is, I wouldn't have seen their ad without the rabbit ears I bought at one of their stores so I could watch the Superbowl


Back in the day they also had a huge selection of whole house TV antennas.  With all the cable cutters out there they should go back to their roots on all the Tandy products including antennas.
 
2014-02-05 12:02:42 AM
Some time ago I was trying to teach a friend about the basics of electroincs and went into a Radio Shack specifically to fine a variable capacitor, they did not have one.   A variable capacitor is the second-most* fundamental part of creating a(n AM) radio.  I pretty much gave up on them after that.

(Most-important part being a diode.)
 
2014-02-05 12:20:11 AM

devildog123: haemaker:
Yea, it is very odd they didn't jump on the new maker resurgence.  They could have been the Michael's of electronics makers.

Despite the fact you can get all the parts from Amazon, for novices or those with no space, Radio Shack could have had classes and workbenches for rent, and a general meeting place for makers... Instead, they are going to sell Beats by Dre and Samsung stuff, just like Best Buy,  Target, Walmart.

It's a simple rule...

YOU DON'T GET CUSTOMERS BY BEING THE SAME AS EVERYONE ELSE, YOU GET CUSTOMERS BY BEING DIFFERENT!

This.  I don't have a ton of technical skills, and most of what I have I've cribbed off of YouTube.  If Radio Shack would offer some classes and work space, I'd take about a dozen.  It was like how I learned to make beer and wine.  The home brew store near our house had classes, equipment rental, and space to work.  I made my first couple of batches of each at their store, with their employees supervising, until I felt I had the confidence to do it myself.  I'd love to do that with radios, computers, ect...


I used to work there. They don't have technically knowledgeable employees, they have salesmen pushed to hawk $10 warranties on $10 phone batteries to seniors.
 
2014-02-05 12:40:31 AM
Internet killed the radio star.
 
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