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(Adweek)   Five consumer brands who successfully ambush-marketed the Super Bowl over social media, plus J. Paul Getty Museum, who tweeted superb owl artwork all Sunday long to promote art appreciation   (adweek.com) divider line 5
    More: Amusing, Getty Museum, Super Bowl, Oscar Mayer, DiGiorno  
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1800 clicks; posted to Business » on 04 Feb 2014 at 8:48 AM (46 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



5 Comments   (+0 »)
   
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2014-02-04 09:00:46 AM  
Please continue to green light posts without any comments. Your friends will feel better about themselves for getting the green and you will feel powerful for doing so.
 
2014-02-04 09:05:14 AM  
Just to clarify, this is a link that shows advertisements? Does the page include ads that are unrelated to the ads? Because that would be pretty damn meta.
 
2014-02-04 09:22:56 AM  
List fails without whatever Scarlett Johansson was advertising that was "banned".  That thingy was everywhere.
 
2014-02-04 01:16:47 PM  
The result? Per Tom Bick, Oscar Mayer's senior director of integrated marketing and advertising, nearly 1,100 people tweeted about Oscar Mayer, representing a 436 percent gain in exposure.

So producing two 45-second commercials got them 1100 tweets, in a sea of millions? Isn't there a better metric, that shows tweets read or anything like that? I can't see how this was worth making the commercials.

Typo-laden tweets from @JCPenney (e.g., "Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???") mystified the Twittersphere while generating over 40,000 retweets. The retailer eventually revealed that the garbled messages resulted from #TweetingWithMittens-specifically, a pair of Team USA mittens available at JCPenney.

I think this is funny, whether it resulted in sales or not.

While not an approach likely to wind up on Buzzfeed, it was a good example of connecting with an existing audience rather than chasing after the day's shiniest object.

So... success?
 
2014-02-04 02:32:21 PM  

Nemo's Brother: Please continue to green light posts without any comments. Your friends will feel better about themselves for getting the green and you will feel powerful for doing so.


Or the modadmin green lit their own submission as I suspect is often done, especially with stuff that gets passed with no comments while other submissions that get a dozen comments get rejected.
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