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(Marketwatch)   Mattel 4Q earnings fall after steep decline of Barbie sales. Once again, officials blame it on a woman   (blogs.marketwatch.com) divider line 7
    More: Fail, Mattel 4Q, Mattel, PBS, total sales, educational toys  
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301 clicks; posted to Business » on 01 Feb 2014 at 12:06 PM (22 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



7 Comments   (+0 »)
   
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2014-02-01 12:58:15 PM
Just add an accessory.

www.mobilemarketingwatch.com
 
2014-02-01 01:13:05 PM
I've been pointing out to my seven-year-old how the Disney characters all have giant heads and huge eyes. Like space aliens.
 
2014-02-01 01:54:57 PM
I thought every girl went thru a Barbie stage, I know my daughters did. I just find it hard to think that no one wants Barbies all of a sudden.
 
2014-02-01 03:45:37 PM
I see racks racks of unsold successful and attractive barbies. Very few others. Meh. Its probably nothing.
 
2014-02-01 04:20:20 PM
Mattel is horrible at distribution and its going to kill them.
 
2014-02-01 06:35:03 PM
It isn't going to matter much longer.

Mattel is Disney's toy manufacturer of choice and their contract with Hasbro for Star Wars figures will be expiring before the new film.
I fully expect Mattel to get the line. And probably Marvel too if that hasn't already occurred.
 
2014-02-01 10:21:20 PM

Kurmudgeon: I thought every girl went thru a Barbie stage, I know my daughters did. I just find it hard to think that no one wants Barbies all of a sudden.


"Monster High" dolls are the new hotness with little girls. They have been outselling Barbies for a couple of years, now. And Mattel doesn't make them.

"Monster High" dolls are pretty damn neat. I say this as a 40 year old male. "Barbie" dolls are extremely lame, comparatively.
 
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