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(Network World)   How Pepsi fumbled Apple's 2004 Super Bowl ad challenge and cost the public 95 million free songs   (networkworld.com) divider line 32
    More: Fail, Pepsi, Apple, Super Bowl, The Co-operative Group, Super Bowl Commercials, music download, RIAA, legal settlements  
•       •       •

4550 clicks; posted to Business » on 23 Jan 2014 at 11:31 AM (47 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



32 Comments   (+0 »)
   
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2014-01-23 09:48:35 AM  
"How Apple and Pepsi fumbled their 2004 Super Bowl ad play"

Terrible article, or most terrible article ever?

I'm so glad we have heroes like this guy to report to us what he read from CNET.com comments 10 years ago.
 
2014-01-23 11:25:23 AM  
I don't remember any of that.
 
2014-01-23 11:44:55 AM  
Pepsi pulling dirty tricks to screw customers? Yeah. That's nevvvvver happened before.

i2.wp.com
 
2014-01-23 11:56:46 AM  
Why the heck would you report on this?  There is no new information and the perspective makes it sound like it's new news.
 
2014-01-23 11:58:40 AM  
Yes, it was huge disaster, and that's why no one ever heard about Pepsi or Apple ever again.
 
2014-01-23 12:07:57 PM  
Bottom line: That 100-million song giveaway turned out to be about a 5-million song giveaway.

Doesn't matter. It's a shiatty promotion. Quality trumps quantity when it comes to music. Who wants a million of anything that they don't like?
 
2014-01-23 12:08:29 PM  
Wow, old news.

That said, I do remember using the "tip the bottle" trick and having a 100% success rate in getting caps with codes.
 
2014-01-23 12:40:01 PM  
I wanted to be interested but stopped reading almost immediately.
 
2014-01-23 12:59:48 PM  

Ishkur: Bottom line: That 100-million song giveaway turned out to be about a 5-million song giveaway.

Doesn't matter. It's a shiatty promotion. Quality trumps quantity when it comes to music. Who wants a million of anything that they don't like?


The code was an iTunes credit to buy anything you wanted, so quality was what you made of it. I used the tip the bottle trick to get some Flaming Lips tracks.
 
2014-01-23 01:01:29 PM  
Millions likely threw the caps away when they discovered they had to install iTunes.
 
2014-01-23 01:23:25 PM  
Something something Fanbois something something Single-Button Mouse something something Zune something something I built my own computer from crude oil, copper ore, and sand.

/am I doing it right?
 
2014-01-23 01:31:05 PM  

RoxtarRyan: Millions likely threw the caps away when they discovered they had to install iTunes.


At the time, iTunes had yet to become the bloated piece of crap it currently is, so I actually was glad to see a Windows version. WinAmp was going downhill at the time, as versions 3 and 5 kind of sucked compared to Winamp 2, and MusicMatch Jukebox wasn't all that great, either. There just wasn't a good option at the time for ripping and managing a large music library (WinAmp was great for playback, but it didn't rip tracks and at the time I remember having to manage everything by playlists instead of having a nice sortable and searchable database of tracks like iTunes did). For a while there, iTunes was a great piece of software, Apple just eventually turned it into resource hog by making it do way too much.
 
2014-01-23 01:42:00 PM  

Mad_Radhu: The code was an iTunes credit to buy anything you wanted,


Well, that's just the thing. There's nothing on itunes that I want.

But I can only speak for myself.
 
2014-01-23 01:45:28 PM  

Mad_Radhu: WinAmp was great for playback, but it didn't rip tracks


Yes it did. Winamp has always come with an output plugin (to .wav -- then just encode to whatever you like via audiocatalyst or audacity or whatever). You can also use the "media library" window to index and sort through tracks itunes style.

/still uses Winamp 2
//yeah, I know its discontinued
//no, not upgrading to anything else
///don't mess with perfection
 
2014-01-23 01:51:16 PM  

Born to Die: Something something Fanbois something something Single-Button Mouse something something Zune something something I built my own computer from crude oil, copper ore, and sand.

/am I doing it right?


Pretty good. Just toss in "cult" and references to fellating Steve Jobs' corpse and you have it covered.
 
2014-01-23 02:21:26 PM  

Ishkur: Yes it did. Winamp has always come with an output plugin (to .wav -- then just encode to whatever you like via audiocatalyst or audacity or whatever).


That doesn't help very much for 99% of people. They just want to pop in a CD, press a button, and have their music added to a library. They don't want to have to download a separate app for conversion (PLUS LAME and FFmepg, which are required for Audacity to work). WinAmp failed to provide a streamlined experience 10 years ago, so it was relegated to obscurity while iTunes became a household name. It is basically a textbook example of how having too many choice and options causes a product to fail miserably. WinAmp is basically everything that was wrong with software in the 90s, all in one app.
 
2014-01-23 02:25:26 PM  
Pedo writer just wanted a reason to post pic of his crush
 
2014-01-23 02:58:03 PM  

Mad_Radhu: That doesn't help very much for 99% of people. They just want to pop in a CD, press a button, and have their music added to a library. They don't want to have to download a separate app for conversion (PLUS LAME and FFmepg, which are required for Audacity to work). WinAmp failed to provide a streamlined experience 10 years ago, so it was relegated to obscurity while iTunes became a household name. It is basically a textbook example of how having too many choice and options causes a product to fail miserably. WinAmp is basically everything that was wrong with software in the 90s, all in one app.


Quite frankly, I see all those technical hurdles as features, not bugs. The more people involved in something, the slower and stupider it tends to be.

Winamp is lightning fast, doesn't talk to any server or record your listening habits, and isn't an appendage of the bloated commercial world of pop uniformity.

It just plays music, which is all it should do.
 
2014-01-23 03:42:02 PM  
so they saved Apple what, 400 billion dollars or so?

/using RIAA math
 
2014-01-23 04:15:04 PM  

Mad_Radhu: For a while there, iTunes was a great piece of software, Apple just eventually turned it into resource hog by making it do way too much.


okay, I thought it may have just been my computer, but I hate the fact that iTunes takes an incredibly long time to load.  It also seems that with every new version, it seems to be more difficult to work with.

Maybe someone can explain to me how it works on the music file level too.  I have mp3's from years of ripping (starting from 98), all organized in nice folders, etc.  I install iTunes and have it import my library and it seems to make copies of everything?  it seems to want to format or convert them all, then create a whole new filing system to store them somewhere else on the hard drive (I imagine doubling the space needed for all my music)

that and the search feature to find songs or bands seems hit-or-miss (or it could be the filenames/metadata is off from not ripping/downloading everything in iTunes)

Am I missing something, failing at computering, or does iTunes just suck that much now?

/loved WinAmp for how lightweight it was...similar to VLC vs. WindowsMediaPlayer, although VLC seems to be getting more bloated each version.
 
2014-01-23 05:08:15 PM  
opposed to my other free songs?
 
2014-01-23 05:47:28 PM  

Hyjamon: Mad_Radhu: For a while there, iTunes was a great piece of software, Apple just eventually turned it into resource hog by making it do way too much.

okay, I thought it may have just been my computer, but I hate the fact that iTunes takes an incredibly long time to load.  It also seems that with every new version, it seems to be more difficult to work with.

Maybe someone can explain to me how it works on the music file level too.  I have mp3's from years of ripping (starting from 98), all organized in nice folders, etc.  I install iTunes and have it import my library and it seems to make copies of everything?  it seems to want to format or convert them all, then create a whole new filing system to store them somewhere else on the hard drive (I imagine doubling the space needed for all my music)

that and the search feature to find songs or bands seems hit-or-miss (or it could be the filenames/metadata is off from not ripping/downloading everything in iTunes)

Am I missing something, failing at computering, or does iTunes just suck that much now?

/loved WinAmp for how lightweight it was...similar to VLC vs. WindowsMediaPlayer, although VLC seems to be getting more bloated each version.


ITunes by default reorganizes the music into folders by artist using the file metadata, but you can turn it off. It's basically designed for people who are getting their music from a lot of different places and need everything automatically filed away. For someone who is OCD about their file structure, it is a pain in the ass because it moves things around without your knowledge, but for me with over 10,000 tracks and no time to deal with filing things it is nice to import in the files to the library and let iTunes deal with the file structure. I just have too many GBs of photos, music, and movies to do everything manually like I did a decade ago, so I need automatic tools for indexing everything.

It also depends on the setting in regards to how it does everything. You can either have it move and rename the original files, or you can have it make a copy and leave the old files where they were and double your space. Again, the metadata needs to be right, or it is going to mangle some of the new file names.

Again, I'm not a fan of how bloated it is gotten in later releases, and the UI has gotten a little un-intuitive, but when the iPods were getting big around a decade ago, it was a great app. When they added all the iPhone and iPad management features, it started getting to be a little too much.
 
2014-01-23 06:29:21 PM  

Mad_Radhu: Hyjamon: Mad_Radhu: For a while there, iTunes was a great piece of software, Apple just eventually turned it into resource hog by making it do way too much.

okay, I thought it may have just been my computer, but I hate the fact that iTunes takes an incredibly long time to load.  It also seems that with every new version, it seems to be more difficult to work with.

Maybe someone can explain to me how it works on the music file level too.  I have mp3's from years of ripping (starting from 98), all organized in nice folders, etc.  I install iTunes and have it import my library and it seems to make copies of everything?  it seems to want to format or convert them all, then create a whole new filing system to store them somewhere else on the hard drive (I imagine doubling the space needed for all my music)

that and the search feature to find songs or bands seems hit-or-miss (or it could be the filenames/metadata is off from not ripping/downloading everything in iTunes)

Am I missing something, failing at computering, or does iTunes just suck that much now?

/loved WinAmp for how lightweight it was...similar to VLC vs. WindowsMediaPlayer, although VLC seems to be getting more bloated each version.

ITunes by default reorganizes the music into folders by artist using the file metadata, but you can turn it off. It's basically designed for people who are getting their music from a lot of different places and need everything automatically filed away. For someone who is OCD about their file structure, it is a pain in the ass because it moves things around without your knowledge, but for me with over 10,000 tracks and no time to deal with filing things it is nice to import in the files to the library and let iTunes deal with the file structure. I just have too many GBs of photos, music, and movies to do everything manually like I did a decade ago, so I need automatic tools for indexing everything.

It also depends on the setting in regards to how it does everything. You can ...


thanks.  that helps explain a lot.  I was forced to use iTunes when I got an iPod, it was annoying.  My previous mp3 player I could open as a folder then just copy mp3's onto it, no need to open an app or software to do it, it was handled at the OS level.  Very convenient.
 
2014-01-23 07:10:44 PM  

Ishkur: Winamp is lightning fast, doesn't talk to any server or record your listening habits, and isn't an appendage of the bloated commercial world of pop uniformity.


And it's dead.
 
2014-01-23 08:14:09 PM  

poot_rootbeer: And it's dead.


Which is fine because I haven't upgraded in over a decade anyway. Still using Winamp 2 (or Winamp Classic, actually which is a Winamp 5 re-release of Winamp 2, very small, nice and sleek)

Same thing with VLC player. Never upgrade for the sake of upgrading. If it's doing everything you want to do now, you don't need the newer version. It's almost always larger and more bloated anyway.
 
2014-01-23 11:46:43 PM  

poot_rootbeer: Ishkur: Winamp is lightning fast, doesn't talk to any server or record your listening habits, and isn't an appendage of the bloated commercial world of pop uniformity.

And it's dead.



I still use it- latest version but still with Chun Yu Shei. Works perfectly. I use iTunes when I have to, but Winamp is still the better choice, in my opinion. And I've used it from Windows XP through Windows 8.1, runs quick and does what I need.
 
2014-01-24 12:36:34 AM  

TV's Vinnie: Pepsi pulling dirty tricks to screw customers? Yeah. That's nevvvvver happened before.

[i2.wp.com image 620x455]


Oh come on, that was a joke and everyone knew it. They didn't screw anyone over; the guy who sued it was an jackass who was trying to game the system into some fat bucks. There's no way anyone at the time had any reasonable expectation that Pepsi would give a military fighter jet as part of a promotion. The suit was rightfully dismissed and the knob in question didn't get squat except a legal bill.

http://en.wikipedia.org/wiki/Leonard_v._Pepsico,_Inc.

In other news: People still buy music? Have they not heard of the Internet? Codes for free songs? Pfft, how retarded.

In other, other news:

Mad_Radhu: WinAmp is basically everything that was wrong with software in the 90s, all in one app.


What the hell do you mean? Winamp was the first great audio player. Before that virtually everything was a commercial application, or limited to playing mp2 files or other drawbacks. Winamp was a stellar piece of software that was mismanaged by AOL once they got rid of Justin Frankel.
 
2014-01-24 01:11:47 AM  
RevRaven:
In other, other news: Mad_Radhu: WinAmp is basically everything that was wrong with software in the 90s, all in one app.

What the hell do you mean? Winamp was the first great audio player. Before that virtually everything was a commercial application, or limited to playing mp2 files or other drawbacks. Winamp was a stellar piece of software that was mismanaged by AOL once they got rid of Justin Frankel.


1. Plug-ins required to do anything useful instead of integrating the features people need into a workflow, like needing several plug ins to rip a CD
2. Myriad options and themes, 99% of them eye-searingly ugly.
3. Skeumorphic design that imitates physical objects instead providing a clean digital interface.

It was a great app for the time, and I used it, but it was really an app for hobbyists who like to tweak themes, play with new plug ins, and generally muck around with their computers for the sake of mucking around. Modern software is more about actually getting shiat done, so you see more of an emphasis on adding what is necessary for the workflow and stripping out the unnecessary shiny like player themes, visualizations, and five million options no one will ever use. WinAmp worked well enough, but it stayed stuck in a bygone era of software.
 
2014-01-24 04:25:32 AM  
pepsi is an asshole
 
2014-01-24 08:39:21 AM  

Mad_Radhu: 1. Plug-ins required to do anything useful instead of integrating the features people need into a workflow, like needing several plug ins to rip a CD


You don't need multiple plugins to rip a CD. Just load in your drive and click output to wave. How hard is that? You're making excuses for a non-existent problem.

Mad_Radhu: 2. Myriad options and themes, 99% of them eye-searingly ugly.


So don't use them. I don't. I've never installed a skin, theme or option. That's why they're called OPTIONS -- they're not necessary. I've had mine in basic black since I started using it 15 years ago. Do you have the same complaint about Windows because of all the ways you can configure your desktop settings and colors and fonts and backgrounds? None of that is pertinent. Leave it at the default setting and stop worrying about it.

Mad_Radhu: 3. Skeumorphic design that imitates physical objects instead providing a clean digital interface.


This is actually a smart thing and is what appealed to Winamp's popularity in the first place. By imitating a tape deck, it makes it familiar, simple, and easy to use right off the bat. There were a lot of mp3 players that flooded the market in the late 90s, and some of them were so ugly and unintuitive looking that they frustrated the hell out of you. There was a learning curve to many of them as you struggled to understand what the buttons and menus were supposed to do. Winamp was elegant, simple, and no learning curve right off the bat as it mimic'd the behavior of something we all used in the real world.Itunes, incidentally, has a relatively similar interface. It just makes sense to people and it just works.

Mad_Radhu: It was a great app for the time, and I used it, but it was really an app for hobbyists who like to tweak themes, play with new plug ins, and generally muck around with their computers for the sake of mucking around


I've never done any of the things you complain about Winamp. I can count on one hand the number of plugins I've used over the years, and I've NEVER used ANY themes or mucked around for the sake of mucking around. And I use it for work for all the time. It is smaller, sleeker, faster, and I'm able to get more work done in Winamp than I can in Itunes.

Seriously, you complain about nothing.
 
2014-01-24 11:41:00 AM  
I remember seeing these all over the place here in New York...

So clearly this is bullshiat due to my anecdotal evidence of something that happened 10 years ago.
 
2014-01-24 05:57:37 PM  
How exactly did they fall so far short? Were the codes released after the promotion ended?

Tipping the bottle and having 100% success does mean there will be few songs claimed... If anything... It would be more?

Shiatty article is shiatty.
 
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