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(Wall Street Cheat Sheet)   Cadillac tries to lure in younger buyers with. A) A convertible. B) A sleek low slung sports car. C) A new logo   (wallstcheatsheet.com) divider line 74
    More: Unlikely, Cadillac, automobile design, coupes  
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3085 clicks; posted to Business » on 20 Jan 2014 at 11:56 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



74 Comments   (+0 »)
   
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2014-01-20 08:27:45 PM  
Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.
 
2014-01-20 08:45:01 PM  
It hasn't been the same since they lost the ducks (okay, merlettes or whatever they were supposed to be).

bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.


Crank up the stupid lending standards bubble again and I'm sure they can move some more Escalades.
 
2014-01-20 08:45:51 PM  
Macklemore is behind this.
 
2014-01-20 10:08:25 PM  
Defined as:  too little, too late.
 
2014-01-20 10:22:04 PM  

bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.


By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.
 
2014-01-21 12:00:34 AM  
Wow...had to shut down that link pretty quick.  The youthful hipness of that new logo was simply too hard on my heart.
 
2014-01-21 12:08:49 AM  
Well ... I saw a heavily modded compact pickup today. The back was unrecognizable and the front had a big Cadillac Escalade grille.

Who knows what it started life as.
 
2014-01-21 12:35:50 AM  
I had that same logo on my 78 caddy during college.

So... back to the 70's?
 
2014-01-21 12:42:36 AM  
'Cos young people never buy a product with an old logo or typeface.

imagizer.imageshack.us
 
2014-01-21 12:45:13 AM  
nwhog.files.wordpress.com
 
2014-01-21 12:58:37 AM  

Lawnchair: Crank up the stupid lending standards bubble again and I'm sure they can move some more Escalades.


Well it's more room than a fiesta.

/I can mortgage a house for the cost of half their crap.
//A BLOODY HOUSE!
 
2014-01-21 01:11:00 AM  
I found my dream car sitting abused and abandoned and totally beat to hell in a fenced in lot off maple street in omaha. sometimes I like to drive by just to see it rusting while I dream

img2.netcarshow.com
 
2014-01-21 01:12:49 AM  

antidisestablishmentarianism: bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.


I want one too. I'd camouflage it all the cliche stuff(cartoon family sticker, baby on board, team numbers, world's best soccer mom, .....) to trick all non gear head police.  Great performance for under 100k.
 
2014-01-21 03:34:57 AM  

antidisestablishmentarianism: bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.


I love that car. Pity I don't have the funds to buy one.
 
2014-01-21 03:52:50 AM  

eikni: antidisestablishmentarianism: bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.

I want one too. I'd camouflage it all the cliche stuff(cartoon family sticker, baby on board, team numbers, world's best soccer mom, .....) to trick all non gear head police.  Great performance for under 100k.


I don't like the hearse look of the wagon, but is it better for weight distribution or something?

Of all the luxury brands I probably respect Cadillac's design language the most.  It may not be for everyone, and I don't necessarily prefer it over all else, but it's the most original styling in a while for a major lineup without being a radical turnoff.  Considering that and the performance aspects, I don't think they get enough credit for what they've done in the last 5-10 years.
 
2014-01-21 04:27:43 AM  
They could try designing a car that doesn't look like it was designed for bling crazy blingy mcbling ppl. Remember when they were just a slightly nicer version of a normal car, and actually were kind of classy instead of just crass and ghetto? When they were a grandma car instead of a crack dealer car, they were way better =p
 
2014-01-21 05:33:44 AM  

neongoats: They could try designing a car that doesn't look like it was designed for bling crazy blingy mcbling ppl. Remember when they were just a slightly nicer version of a normal car, and actually were kind of classy instead of just crass and ghetto? When they were a grandma car instead of a crack dealer car, they were way better =p


No I don't.

Pink Caddy convertible, lowered with Smittys, furry dice hanging from rear-view mirror, fender skirts, the whole tamale:

PIMP-MOBILE she screams. All that is lacking is the black dude with the gold teeth and fur coat and gold-plated .45s peeking from his vest.

/Also I found it vastly amusing when in the zombie-onic 1970s GM did a survey and found the average Cadillac owner was pushing 80. And I don't mean miles-per-hour.

//Past few years? All those new models? Thousand HP? Yeah well they're feinting, ducking, try this, try that. Ya lost it, guys. Pack it in, send the marque off to Happy Hunting Ground. You ain't gonna whack Lexus or Audi or Beemer or the rest. Ain't.
 
2014-01-21 06:38:53 AM  
What younger Cadillac buyers would look like:
technomarketer.typepad.com
 
2014-01-21 07:31:09 AM  
I'll take a Caddy over a Jaguar or Range Rover any farking day.
/I like my drivetrain to go over 100,000-150,000 miles before being fixed
 
2014-01-21 07:42:26 AM  

neongoats: They could try designing a car that doesn't look like it was designed for bling crazy blingy mcbling ppl. Remember when they were just a slightly nicer version of a normal car, and actually were kind of classy instead of just crass and ghetto? When they were a grandma car instead of a crack dealer car, they were way better =p


The ATS is what you are looking for.
 
2014-01-21 07:46:44 AM  
Friend of mine got a 2007 Escalade with a blown transmission (high mileage and idiot driver). Got it fixed for under 3K, with new parts.

I was freaking really surprised. Nice truck for 8K (including the fix).
 
2014-01-21 07:49:48 AM  

jaytkay: What younger Cadillac buyers would look like:
[technomarketer.typepad.com image 425x282]


Old, white and with a library of books they've never read?

/it seems like all the talking heads have Escalades.
 
2014-01-21 07:54:47 AM  

drjekel_mrhyde: I'll take a Caddy over a Jaguar or Range Rover any farking day.
/I like my drivetrain to go over 100,000-150,000 miles before being fixed


Parts are surprisingly cheap.
 
2014-01-21 08:00:38 AM  

antidisestablishmentarianism: By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.


I've known two people that have had a CTS and one that had the -V variant and all three of them eventually complained that while the car never really had any serious problems, after about two to three years it started to get all rattly and loose sounding. Just annoying squeaks and rattles and the like. That seems like a lot of money for something that's going to wind up sounding like an old Mustang at 50k miles :\

Skunkwolf: Friend of mine got a 2007 Escalade with a blown transmission (high mileage and idiot driver). Got it fixed for under 3K, with new parts.

I was freaking really surprised. Nice truck for 8K (including the fix).


The Escalade - although a lot more distinctive than it was when it first came out - is still just a glorified Tahoe and the Tahoe uses the same basic underpinnings as a number of GMC and Chevy trucks like the Suburban, Silverado and Yukon. I wouldn't be surprised if some of the major components like that weren't either exactly the same or at least mechanically interchangeable and they're probably common as dog shiat since so many vehicles use them.
 
2014-01-21 08:13:34 AM  

antidisestablishmentarianism: bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.


I saw one of those the other day. Nice looking car.
 
2014-01-21 08:41:39 AM  

neongoats: They could try designing a car that doesn't look like it was designed for bling crazy blingy mcbling ppl. Remember when they were just a slightly nicer version of a normal car, and actually were kind of classy instead of just crass and ghetto? When they were a grandma car instead of a crack dealer car, they were way better =p


You're thinking of Buick.
 
2014-01-21 08:46:31 AM  

eikni: I want one too. I'd camouflage it all the cliche stuff(cartoon family sticker, baby on board, team numbers, world's best soccer mom, .....) to trick all non gear head police.  Great performance for under 100k.


I love this idea.

skozlaw: I've known two people that have had a CTS and one that had the -V variant and all three of them eventually complained that while the car never really had any serious problems, after about two to three years it started to get all rattly and loose sounding. Just annoying squeaks and rattles and the like. That seems like a lot of money for something that's going to wind up sounding like an old Mustang at 50k miles :\


Really, rattling that bad? Is mustang bad as bad as Subaru bad? One of the guys in our AutoX group had a CTS-V sedan and his only complaint to me was the cost of tires.
 
2014-01-21 08:53:42 AM  
The last era of Cadillac I would consider

upload.wikimedia.org
 
2014-01-21 08:57:15 AM  

antidisestablishmentarianism: Really, rattling that bad?


I don't know, I never experienced it myself, I just found it odd that three different people all had the same specific complaint. Maybe when you spend that much on a car, though, you're that much more sensitive to even little changes.
 
2014-01-21 08:59:21 AM  
I wish them luck, but I'm neither a great-grandma or pimp.
 
2014-01-21 09:02:59 AM  
Meet the new logo
Same as the old logo
 
2014-01-21 09:07:56 AM  
I'm not that old and I'm looking at a Buick Enclave.  Used they are about the same price as a Chevy Traverse but with more bells and whistles.

Doesn't Caddy still have the XLR?
 
hej
2014-01-21 09:14:58 AM  
I'd take an ATS if the interior wasn't so dull and sparse.
 
2014-01-21 09:52:16 AM  
I find that new logo agile, nimble and accessible. It helps position the new Cadillac as an aspirational product that would appeal to an young, affluent, image-conscious executive.

Todd and Eric in Marketing should get a hefty bonus for handing a consultant a stack of money to take the laurels off the old logo and stretch it out a little bit. It's transformative.
 
2014-01-21 10:19:13 AM  
This proves that "Royals" by Lorde is viral marketing by GM.
 
2014-01-21 10:25:41 AM  
Fun fact: in the late 1950s, the Cadillac Eldorado Brougham featured a mini-bar in the glove compartment, including shot glasses that were magnetized so they wouldn't tip over.
 
2014-01-21 10:32:20 AM  

hej: I'd take an ATS if the interior wasn't so dull and sparse



I don't like the chrome accents. But I like the car overall. It is good from all reports and one of the few that can compete with the 3-series.

http://www.youtube.com/watch?v=tq__8kTTbBA
 
2014-01-21 11:03:54 AM  
That thing looks like Optimus Prime having a seizure.
 
2014-01-21 11:56:57 AM  

eikni: antidisestablishmentarianism: bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

By younger I think they mean late 30's to 40's crowd. I would love a CTS-V wagon.

I want one too. I'd camouflage it all the cliche stuff(cartoon family sticker, baby on board, team numbers, world's best soccer mom, .....) to trick all non gear head police.  Great performance for under 100k.


It doesn't have to be a new one. Off-lease CPO FTW.
 
hej
2014-01-21 12:20:24 PM  

The_Philosopher_King: hej: I'd take an ATS if the interior wasn't so dull and sparse


I don't like the chrome accents. But I like the car overall. It is good from all reports and one of the few that can compete with the 3-series.

http://www.youtube.com/watch?v=tq__8kTTbBA


I liked it at first.  But when I came back to it after being in some other cars (all foreign made), it suddenly seemed chintzy.  And that gauge cluster has no business being in a "sports" luxury car.
 
2014-01-21 12:26:00 PM  
Caddy makes some pretty decent cars now but I've always thought their logo needed a rework. This ain't it.

Also, younger buyers? Are they consigning the burgeoning geezer market to Buick now?
 
2014-01-21 12:35:19 PM  

ajgeek: jaytkay: What younger Cadillac buyers would look like:
[technomarketer.typepad.com image 425x282]

Old, white and with a library of books they've never read?

/it seems like all the talking heads have Escalades.


Yes, the Escalade is the exception.
 
2014-01-21 12:42:35 PM  
I know I'm getting older, but I'm finding a lot of the new Caddys pretty darn sharp.

/Would really like a 2014 CTS
 
2014-01-21 12:43:10 PM  

Nick Nostril: Caddy makes some pretty decent cars now but I've always thought their logo needed a rework. This ain't it.

Also, younger buyers? Are they consigning the burgeoning geezer market to Buick now?


With Olds dead, Buick is really the Sun City car.  Caddies are looking to be a more fun/fast brand.  I think they are doing well at getting there.
 
2014-01-21 12:59:44 PM  

Lawnchair: It hasn't been the same since they lost the ducks (okay, merlettes or whatever they were supposed to be).

bbfreak: Good thing younger buyers have lots of moola, because they earn a living wage. Oh, wait.

Crank up the stupid lending standards bubble again and I'm sure they can move some more Escalades.


Yeah. I miss the ducks. Maybe they can work a deal with AFLAC?
 
2014-01-21 01:04:13 PM  
Just looked at the concept. Looks like the love child of an A5 and a Camaro, with a bit of Slade thrown in. Overall, it works.
 
2014-01-21 01:07:59 PM  
I'm hoping my next car is an electric Cadillac.  Heard they were making one.
 
2014-01-21 01:31:52 PM  
I always liked the allante, for 20 year old car they were pretty nice looking:

static.ddmcdn.com
 
2014-01-21 02:15:12 PM  

not2bright: I always liked the allante, for 20 year old car they were pretty nice looking:

[static.ddmcdn.com image 400x268]


Approves.
2.bp.blogspot.com
 
2014-01-21 02:18:28 PM  

Lawnchair: Crank up the stupid lending standards bubble again and I'm sure they can move some more Escalades.


Back when I lived in Scottsdale, AZ in 2002-2003, it seemed like every other car was an Escalade.  Dealerships sold them with aftermarket rims and 22's already installed.  I wondered how the hell this was possible with the average household income being somewhere in like $50k range.  Answer: 7 year loans with massively inflated interest rates.  We know how well that worked out.
 
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