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(GigaOM)   I am Mouse of Borg, resistance is futile. Your life as it has been is over. From this time forward you will service us if you want to visit Disney World   (gigaom.com) divider line 149
    More: Obvious, Disney, big data, mice, Cinderella  
•       •       •

15870 clicks; posted to Main » on 20 Jan 2014 at 10:21 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



149 Comments   (+0 »)
   
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2014-01-20 11:33:14 AM  
I'm wondering if they let the kids customize the color of their wristbands when they sign up. If they don't, they should. Then change out the trim in your hotel room to match chosen color, push t-shirts of the selected color, etc.

Create the illusion of participation and customization, when you're really just enabling people to do your work for you.
 
2014-01-20 11:33:48 AM  

Marshall Willenholly: I spent a week there a couple months ago, everyone had the magic bands, and it made FastPass reservations much easier to manage and use.  I could care less that they were able to track my movements around the park.   Stores do that with your cell phone signals nowadays too.  They've also added cool stuff like Mickey talks to you when you meet him, and soon he's supposed to say your name based on your MagicBand info.  I know my kids were absolutely amazed to hear him talk and ask questions and interact with them.


The problem with Mickey saying your Hhe is that there are several Mickeys out around the park at the same time. Try to explain to your kid why they can't remember the conversation you had two hours ago elsewhere on property. This is partially why costumed characters with their faces obscured aren't allowed to speak with guests no matter how much they can mimic the voice.
 
2014-01-20 11:34:06 AM  

divx88: I was always in bewilderment how they kept the stench of "backstage" from the park. I mean almost immediately when you leave the park to an employee area you're hit with a strong garbage stench which there's no trace of a couple feet from where you just were.


Positive and negative air pressure, I worked for a company that sold some software to Disney World and got to go behind the scenes for implementation.  I noticed the same thing and that is what the engineer i was with told me.  The tunnels are a low pressure area which keeps the smells in the tunnels.
 
2014-01-20 11:34:14 AM  

crab66: Anyone who uses the term "meat space" needs to be cleansed from the gene pool.


Ironically, the term "meat space" makes me think of the opposite happening.

/"Lemme park the beef bus in it's meat space."
 
2014-01-20 11:35:10 AM  
I think we're all Bozos on this bus...
 
2014-01-20 11:36:05 AM  
Anyone else notice his band ID prefix in the photo started with "1701"?

wow Subby, that was a really subtle headline tie-in.
 
2014-01-20 11:36:10 AM  
MrSteve007:I know this is the point where people biatch and moan about paying 20-30% more for food, but at Epcot the 1/3 lb Mac and cheese burger is $10.49 - not $19. Which isn't outrageous.


$8 for a Caesar salad with a grilled chicken breast is entirely reasonable.

This does not align with my desire to be outraged!
 
2014-01-20 11:37:23 AM  

Louisiana_Sitar_Club: Meh.
A) You don't have to go.
B) If you go, you don't have to get the wrist band if you don't want it.

It sounds like it comes with a lot of advantages for the person at the park and I really don't care if they know what I had for lunch, for crying out loud.


Six more days to Halloween, Halloween, Halloween.
Six more days to Halloween, Silver Shamrock!

www.novemberfire.com
 
2014-01-20 11:37:25 AM  

washington-babylon: It's almost like someone wants to track a massive data set for a series of experiments on the behavior of large groups of humans...

/Wraps Aluminum foil tighter around head.


Disney World - a maze for humans built by a rat. Was Skinner ever a Disney employee?  www.disneyworldtickets.com
 
2014-01-20 11:38:48 AM  
Those bands don't like, detect motion, do they?  Like a fast jerking motion wouldn't send some kind of signal about anything unusual going on in "it's a small world" ride?  they could only know that you are on that ride and not any activity happening during the ride?
 
2014-01-20 11:41:43 AM  
Went to Disney about 4 years ago. It was pretty yawn-worthy. So many people around and such long waits. Even the kids we were with weren't impressed. One even asked if we could go back to the hotel room so she could finish the kids book her mom was helping her read
 
2014-01-20 11:42:27 AM  

trappedspirit: Those bands don't like, detect motion, do they?  Like a fast jerking motion wouldn't send some kind of signal about anything unusual going on in "it's a small world" ride?  they could only know that you are on that ride and not any activity happening during the ride?


We have a Code J on Small World, all units close in.
 
2014-01-20 11:42:50 AM  
I'm just waiting until the adhocracy redoes the Haunted Mansion.
http://en.wikipedia.org/wiki/Down_and_Out_in_the_Magic_Kingdom

Download the book. It's free and fun.
 
2014-01-20 11:43:40 AM  

Ikahoshi: I use all sorts of little tricks to mess with the various data tracking that exists today.

I keep my phone's wifi off when not in use. I keep it off entirely when I know I won't need it. I have several of the RFID public transit passes that I rotate and use randomly. I have a wallet that's entirely metal to keep my bank and store cards in. I refuse to post accurate information to Google or any online service. I provide my real name and other identifiers where legally required to but wherever it is optional I intentionally fill with false data. Google thinks I am a 24 year old female for example. I upload photos and incorrectly tag myself so they can't even identify me. For example I had my neighbors' dog as my profile picture on Facebook once.

Any corporate agency can try to track me if they wish, but they'll find that I'll end up accidentally fudging the data or accidentally swapping my tracking card or band with a friends', or other amusing tricks that I can come up with.

I'm not paranoid, I am not afraid of anything, I just don't see why I should cooperate with this data collecting. I can have the convenience and yet not reveal anything particularly useful by just slightly modifying my behavior. Plus it's kind of fun- knowingly messing with a corporate dweeb's stats analysis is enjoyable. When they can't quite make sense of the numbers- that's me.


It doesn't make much difference.  Google has decided that I am an overweight female despite having direct log-in information to the contrary.


/At least, it keeps selling me plus sized women's clothing.
//...hmm... haven't put it in a J. Edgar context before...
 
2014-01-20 11:44:06 AM  
That was an awfully written article. The author needs to be reminded of the fact that he's NOT HENRY JAMES AND JUST GET TO THE POINT!
 
2014-01-20 11:45:45 AM  
I wouldn't go to a Disney park even if they had the cure for Cancer ..
 
2014-01-20 11:45:53 AM  

Slypork: washington-babylon: It's almost like someone wants to track a massive data set for a series of experiments on the behavior of large groups of humans...

/Wraps Aluminum foil tighter around head.

Disney World - a maze for humans built by a rat. Was Skinner ever a Disney employee?  [www.disneyworldtickets.com image 650x425]


No, but he would have enjoyed the giant data set. It would be a researcher's dream.
 
2014-01-20 11:52:17 AM  

Slypork: washington-babylon: It's almost like someone wants to track a massive data set for a series of experiments on the behavior of large groups of humans...

/Wraps Aluminum foil tighter around head.

Disney World - a maze for humans built by a rat. Was Skinner ever a Disney employee?  [www.disneyworldtickets.com image 650x425]


Skinner?  No.  Maybe Jenner.  He was a rat that Disney ended up not liking.
 
2014-01-20 11:54:23 AM  
I have gone to Disneyworld several times and quite frankly I am very impressed with how smoothly they manage to keep lines going.  If you will notice they are constantly moving barriers around or having bands walk by at certain times to try and INSURE the lines are kept moving and/or
the visitor is not bored.   It is a huge undertaking and I think they do a decent job, yes they are an EASY target to criticize but I still enjoy going to Disney.

The best time is at Christmas, you have to be pretty miserable to not crack a smile at some point if you are there at Christmas!
 
2014-01-20 12:00:26 PM  

flucto: I'm sure they have at least 666 reasons why this is a great idea.


i43.tinypic.com
 
2014-01-20 12:01:47 PM  

lc6529: The best time is at Christmas, you have to be pretty miserable to not crack a smile at some point if you are there at Christmas!


Nope Halloween is the best time, their Halloween party rocks, plus when else can you see 4 grown men dressed as Ghostbusters complete with Proton packs ride the Carousel.
 
2014-01-20 12:07:16 PM  

Uzzah: I'm wondering if they let the kids customize the color of their wristbands when they sign up. If they don't, they should. Then change out the trim in your hotel room to match chosen color, push t-shirts of the selected color, etc.

Create the illusion of participation and customization, when you're really just enabling people to do your work for you.


You can pick from several colors, blue, black, gray, orange, pink, red, and green (may be others, but those are the one's I recall seeing), and you get to pick ahead of time.  They also have all sorts of "swag" to add to the bands that you can buy all throughout the park.

I personally liked the bands.  Very convenient, and yes, very convenient to lose track of how much you're spending (which is obviously the idea).

/The one thing I didn't like was having to scan my finger upon entry.  That kinda pissed me off a little.
 
2014-01-20 12:10:10 PM  
I still fail to see the issue everyone is having with these armbands. Maybe if you were required to wear them all day, every day, even if you left the park, I'd see an issue, but if you are afraid of them knowing where you are at, Disney;and/Disnetworld was NOT the best choice of vacation destinations in the first place.
 
2014-01-20 12:12:23 PM  

Clemkadidlefark: I wouldn't go to a Disney park even if they had the cure for Cancer ..


I bet you would if they did and you had it.
 
2014-01-20 12:13:22 PM  
Wrap the band in foil. And use the rest of the roll to make a lovely Mickey Ears hat.
 
2014-01-20 12:13:34 PM  
Oh hello repeat. Still totally optional, and even if they weren't you're not forced to go.
 
2014-01-20 12:14:56 PM  
The article brings up a valid parallel between the NSA and private enterprises seeking big data...but fails to see the larger point.  There's a huge difference between the NSA and private enterprises using you for big data.

Consent.

For example, if I use Facebook, LinkedIn or google (free services) as part of their TOS I understand they will use the data for marketing purposes in exchange for using their services free of charge.  I understand that the companies need to make money by selling advertising.  Of course, there has to be some trust that private enterprises don't expose that data to a nefarious 3rd party...like hackers or a government.  Additionally, there's pressure on companies NOT to abuse that trust or fear losing customers (look how pissed off people get when fb makes a change to the TOS).

In regards to Disney, the assumption with Disney is that they'll use the data to improve my Disney experience.  If you're a fan of Disney, this seems like a small price to pay (considering going to Disney is already expensive).

Conversely, I do NOT consent to the government searching my data without cause or warrant.  Something about Constitutional protections.  I can consent to a search and if I refuse, the government needs to obtain a probable cause warrant.  Of course the NSA can claim that FISA is the checkpoint for warrants...but they're little more than a rubber stamp.  And since they're secret, there's no way the public can validate those claims.  That is why people are pissed off about the NSA.
 
2014-01-20 12:15:26 PM  

flucto: I'm sure they have at least 666 reasons why this is a great idea.


No, there are 999 - but there's room for 1,000!
 
2014-01-20 12:22:08 PM  
Wait a second. Just farking wait. You're telling me that Disney's going to give me these armbands we wear while there that make it an absolute snap to get into the parks and our hotel & room. In addition we can use them with a PIN to purchase things we'd like to buy AND we'll be able to track down the kids if needed. And in exchange for this, they're going to track where we go and what we use on their property in a concerted effort to make me and my family as shiat-eatingly happy as they possibly can while we're there so we'll continue to give them our business?

Those monstrous bastards.
 
2014-01-20 12:25:39 PM  
>
Wait a second. Just farking wait. You're telling me that Disney's going to give me these armbands we wear while there that make it an absolute snap to get into the parks and our hotel & room. In addition we can use them with a PIN to purchase things we'd like to buy AND we'll be able to track down the kids if needed. And in exchange for this, they're going to track where we go and what we use on their property in a concerted effort to make me and my family as shiat-eatingly happy as they possibly can while we're there so we'll continue to give them our business?

Those monstrous bastards.
 >
Well said, I feel the same way.   Shameful!  :)
 
2014-01-20 12:27:41 PM  

3.bp.blogspot.com


                Meat space

 
d3
2014-01-20 12:28:16 PM  
Sounds similar to what Casinos do with frequent player cards. They track your winning/losing and will send someone over to you with a cheap "comp" knowing it will encourage you to stay at the slots a little longer and lose more money in the long run. Also, like well designed video games that dole out just enough rewards to trigger the pleasure centers in your brain to keep you playing.
 
2014-01-20 12:29:19 PM  
I would welcome this if it actually delivered things I want, rather than barrage me with crap I don't want. It would be a welcome relief if marketers could keep commercials for garbage like injury lawyers and political campaigns away from me and only show me things I might actually buy.

Netflix supposedly does this, but it's weak. Just because I watched Iron Man doesn't mean I also want to watch The Magic Schoolbus.
 
2014-01-20 12:30:27 PM  

Nabb1: We tested the Magic Bands this fall. They work great. And god forbid if one of the kids gets separated, they can track him or her down immediately.


At the same time, I can see endless possibilities for f*cking with them. Randomly change the arm bands between family members, even during the day. Screw up all that precious data collection. Oh the hilarity. The bigger the group, the bigger the hijinks.

5 year old kid in the bar while the 40 year old guy is riding teacups. Mom is using the 4 year old kid's armband at the spa, while dad has the kids near magic mountain watching a parade or something.

I'm sure there are a couple of hundred funny situations you could create.
 
2014-01-20 12:31:09 PM  

MrSteve007: But unlike most people, I'm not afraid of the data they collect.


No, like most people, you're not afraid of the data they collect.
 
2014-01-20 12:31:54 PM  

Tom_Slick: lc6529: The best time is at Christmas, you have to be pretty miserable to not crack a smile at some point if you are there at Christmas!

Nope Halloween is the best time, their Halloween party rocks, plus when else can you see 4 grown men dressed as Ghostbusters complete with Proton packs ride the Carousel.


Nothing beats Universal at Halloween. Awesome haunted houses, zombies chasing you around, crazy shiat.
 
2014-01-20 12:36:51 PM  
Also, on the tech side, if you're interested. The bands include two different RFID antennas/chips. One for basic RFID for the standard features (door locks, purchases, fast passes), and another battery assisted long-range RFID for proximity tracking and queue and character interactions - which is why the bands have a usable lifetime of about 18-24 months.

While not all the features are in place, they're working to use the long-range ones to influence crowds and/or model crowd flow patterns.

Two real-world examples will soon be:

-People are starting to fill up fantasyland, making long lines. X-number of people with fast-passes and mobile apps on their phones are "given" instant fast-passes to space mountain or splash mountain, which at the time are almost empty. This will reduce everyone's wait in line and will more evenly spread people in the park.

-Crowds are starting for form a block in Adventureland. When the density of guests reach a specific point, an "instant" mini-parade will be triggered to pull guests into Frontierland, spreading the crowd into less dense areas of the parks.

They're also building in little nods to uses in the lines/queues, where a quick mention might be made by a visually projected character (in the Little Mermaid line) to "Bob" from "Chicago" - stuff like that.

Other than the Fantasyland expansion, most updates to the parks have been put on hold to focus on the expense of implementing the Magic Band project. I think they're in 2-3 *billion* dollars about now for the system. Already, with the early stress tests, the amount basic telemetry data is staggering. Terabytes a day range.
 
2014-01-20 12:37:27 PM  
 
2014-01-20 12:40:43 PM  

Creoena: Went to Disney about 4 years ago. It was pretty yawn-worthy. So many people around and such long waits. Even the kids we were with weren't impressed. One even asked if we could go back to the hotel room so she could finish the kids book her mom was helping her read


Your family sounds ...fun.
 
2014-01-20 12:44:40 PM  

lohphat: The problem with Mickey saying your Hhe is that there are several Mickeys out around the park at the same time. Try to explain to your kid why they can't remember the conversation you had two hours ago elsewhere on property.


Why wouldn't the system be such that Mickey #2 is aware of the conversation Mickey #1 had had with the kid?
 
2014-01-20 12:47:24 PM  
NASAM:

/The one thing I didn't like was having to scan my finger upon entry.  That kinda pissed me off a little.

Fingerprints seem like they're primarily to ensure you don't give your band away to someone else. I.E. Season ticket holders don't just give it to their brother.

My wife doesn't have very distinct finger prints because of a skin condition, so every time after the first "registration" it wouldn't let her in. An overseer at the gate came over and scanned her band and asked her a what was the last park you went to.  I had gone in already and peaked over his shoulder. On their tablet popped up her name, birth date (had to give it when we checked into the Disney hotel), what hotel we were staying at, what tickets we had bought, and a list of all park entries we had made.

It got real old after the fourth time this happened.

/wouldn't be surprised if these finger prints weren't submitted to the FBI database to screen out certain undesirables that had had to take a seat over there before.
 
2014-01-20 12:47:34 PM  

Nabb1: You'll have to have one if you want to use a fast pass. They are switching over to Fast Pass Plus completely and you have to be staying on the property to use it. That doesn't bother us, because we are DVC members, but some people will be pissed


CSB:

I just finished a vacation at Disney World.  We didn't stay on property, since we were doing other things in Orlando.  We definitely felt the "second-class citizenry" tag that Disney applied to us because we weren't a club member, pass holder, or staying on property.

We went in 2008, Fastpass was in place, and we were able to get through so much more of the parks even though we were there during peak season (late June).  This time, with people being able to schedule months in advance for their Fastpass+ times, Fastpass paper tickets were unavailable on most of the bigger rides before noon.  Since we didn't have this scheduling freedom/availability, we just got to sit there in longer lines and not doing as much.

Ironically, we brought my parents in, so that they could enjoy the Disney experience with the grandchildren.  My mom is old enough to require a wheelchair around the park, and has respiratory problems which reduce her overall time that she can be up and around.  With Disney's recent change to GAC, because of abusers, and the Fastpass+ system in place, it really turned our experience into one we won't be repeating any time soon.
 
2014-01-20 12:53:22 PM  

GilRuiz1: I would welcome this if it actually delivered things I want, rather than barrage me with crap I don't want. It would be a welcome relief if marketers could keep commercials for garbage like injury lawyers and political campaigns away from me and only show me things I might actually buy.

Netflix supposedly does this, but it's weak. Just because I watched Iron Man doesn't mean I also want to watch The Magic Schoolbus.


Hey, Ms. Frizzle used an arc reactor to power the bus. And I really liked the episode where they turned Arnold into the Hulk and rode through his gamma-ray infused bloodstream to see how he transformed. Who can forget when Ms. Frizzle said, "Take chances, make mistakes, get messy, Arnold smash!"
 
2014-01-20 01:03:39 PM  

Slypork: washington-babylon: It's almost like someone wants to track a massive data set for a series of experiments on the behavior of large groups of humans...

/Wraps Aluminum foil tighter around head.

Disney World - a maze for humans built by a rat. Was Skinner ever a Disney employee?
img.fark.net


"TO RIDE ALONE"

3.bp.blogspot.com
 
2014-01-20 01:11:42 PM  

poot_rootbeer: lohphat: The problem with Mickey saying your Hhe is that there are several Mickeys out around the park at the same time. Try to explain to your kid why they can't remember the conversation you had two hours ago elsewhere on property.

Why wouldn't the system be such that Mickey #2 is aware of the conversation Mickey #1 had had with the kid?


Or the simpler solution; Mickey is autistic... for awareness and such.
 
2014-01-20 01:11:55 PM  
Seems hubristic to believe any data on you is worth hiding. You're nobody, I'm nobody. It isn't an invasion of your privacy for them to analyze data you're giving them to make some money.
 
2014-01-20 01:14:08 PM  

Tom_Slick: plus when else can you see 4 grown men dressed as Ghostbusters complete with Proton packs ride the Carousel.


Any sci-fi/geekdom convention?
 
2014-01-20 01:19:40 PM  

Slypork: Hey, Ms. Frizzle used an arc reactor to power the bus. And I really liked the episode where they turned Arnold into the Hulk and rode through his gamma-ray infused bloodstream to see how he transformed. Who can forget when Ms. Frizzle said, "Take chances, make mistakes, get messy, Arnold smash!"


Man I need to find that episode.   :)

My toddler is mainlining Magic School bus and I'm pretty sure I know the episodes on Netflix by heart now.

Sigh.
 
2014-01-20 01:21:26 PM  
I didn't know that Fastpass was being replaced with something that creates second class citizens out of customers paying ~$100 a day each just because they don't stay on resort. My family went last year, but if this is the future I don't think we will ever return.
 
2014-01-20 01:24:42 PM  

MrSteve007: Lt. Cheese Weasel: Me? I just could not stand the land of the $19.00 Cheeseburger and plastic phony everywhere. Epcot was nice, once, but that was it. So happy the kids grew up and I don't have to go there anymore.

I know this is the point where people biatch and moan about paying 20-30% more for food, but at Epcot the 1/3 lb Mac and cheese burger is $10.49 - not $19. Which isn't outrageous.

[www.disneyfoodblog.com image 503x625]
/and the $5.99 kids meal isn't crazy either, which includes a side and a kid's drink


You realized you just compared a sit-down, full service restaurant price with a fast food joint price, right?
 
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