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(GigaOM)   I am Mouse of Borg, resistance is futile. Your life as it has been is over. From this time forward you will service us if you want to visit Disney World   (gigaom.com) divider line 149
    More: Obvious, Disney, big data, mice, Cinderella  
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15845 clicks; posted to Main » on 20 Jan 2014 at 10:21 AM (27 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



149 Comments   (+0 »)
   
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2014-01-20 09:02:45 AM
I'm sure they have at least 666 reasons why this is a great idea.
 
2014-01-20 09:07:04 AM
I never combine the words "Disney" with "want" for some reason.
 
2014-01-20 09:15:56 AM
That investment is called MagicBands. They're a new technology for the park, and the program officially opened up about a month ago. Disney has thought of everything.

Except how to keep the parks fresh and updated.  Universal's much more aggressive in that respect.
 
2014-01-20 09:18:20 AM
But I'd like to keep my meat private, thanks.

Not me! I like my meat to be as public as possible.
 
2014-01-20 09:24:48 AM
The pitch that Disney is making is personalization. For each band, for example, Disney asks for the name and birthday of the person who'll be wearing it. So if your kid is having a birthday in the park and there's a character wandering nearby, that character can be notified to sneak up on your kid and creepily wish them a happy birthday individually.

I like the way he phrased that.  I'm chuckling thinking of how badly that can go down.

And, given the number of "Disney worker with kiddie porn" stories and the like....well, suffice it to say they'd better have damned good security.
 
2014-01-20 09:26:23 AM
This was covered in 1971.
If you have the time, put on the headphones, let the air out of your shoes, and listen to one man's quest.
 
2014-01-20 10:24:36 AM
Anyone who uses the term "meat space" needs to be cleansed from the gene pool.
 
2014-01-20 10:25:33 AM
We tested the Magic Bands this fall. They work great. And god forbid if one of the kids gets separated, they can track him or her down immediately.
 
2014-01-20 10:26:46 AM

Diogenes: Except how to keep the parks fresh and updated.  Universal's much more aggressive in that respect.


Universal is making more Harry Potter shiat but Disney is revamping their Fantasy Land and they're making an Avatar land and turning Tomorrow Land into Star Wars land.

And for a "Chief Data Scientist", this guy's kind of a choad. It's Disney World. Who gives a fark if they track what over priced bullshiat you buy. It's also totally voluntary, you don't have to wear the thing if you don't want to. It's also been around for months, which makes TFA totally lame.
 
2014-01-20 10:29:33 AM

Diogenes: That investment is called MagicBands. They're a new technology for the park, and the program officially opened up about a month ago. Disney has thought of everything.

Except how to keep the parks fresh and updated.  Universal's much more aggressive in that respect.


Keep you meat in your own space.
 
2014-01-20 10:30:01 AM
that new mouse logo looks a little bit like this:
 
2014-01-20 10:30:11 AM

sendtodave: Diogenes: That investment is called MagicBands. They're a new technology for the park, and the program officially opened up about a month ago. Disney has thought of everything.

Except how to keep the parks fresh and updated.  Universal's much more aggressive in that respect.

Keep you meat in your own space.


...

I need coffee.
 
2014-01-20 10:30:12 AM
horrorhomework.com

Such a happy place, those Disney parks.  Everyone just so happy and controlled.
 
2014-01-20 10:32:15 AM

Forbidden Doughnut: that new mouse logo looks a little bit like this:


derp....I meant to post:

th07.deviantart.net
 
2014-01-20 10:38:06 AM
I spent a week there a couple months ago, everyone had the magic bands, and it made FastPass reservations much easier to manage and use.  I could care less that they were able to track my movements around the park.   Stores do that with your cell phone signals nowadays too.  They've also added cool stuff like Mickey talks to you when you meet him, and soon he's supposed to say your name based on your MagicBand info.  I know my kids were absolutely amazed to hear him talk and ask questions and interact with them.
 
2014-01-20 10:39:22 AM

crab66: Anyone who uses the term "meat space" needs to be cleansed from the gene pool.


He's lording over us his vast literary knowledge of 1980s techspeak.
 
2014-01-20 10:40:38 AM
I was always in bewilderment how they kept the stench of "backstage" from the park. I mean almost immediately when you leave the park to an employee area you're hit with a strong garbage stench which there's no trace of a couple feet from where you just were.
 
2014-01-20 10:41:08 AM
As soon as they deliver cheap tarts dressed as Disney Princesses to my hotel room that are willing to show me a whole new world in my pants, I'm all for their technology.

Course, don't have kids, so no real urge to visit the Mouse. Cons are way more fun for grown kids :)
 
2014-01-20 10:42:29 AM

Lt. Cheese Weasel: [horrorhomework.com image 766x325]

Such a happy place, those Disney parks.  Everyone just so happy and controlled.


I'm all out of bubble gum.
 
2014-01-20 10:42:34 AM
I just went to Epcot yesterday, so I'm getting a kick....

About eight years ago, I was also a "park greeter" at Epcot--one of the people who used to stand at the turnstiles and help you feed those cardboard tickets through those big bulky turnstiles with the mag-stripe readers and help you use the biometric reader that required you to stick your index and middle fingers in a "V" into them.

I say "used to" because all of that stuff has vanished. No turnstiles. Just the RFID reader and a fingerprint scanner. The RFID readers show up all through the park. I noticed them the most at Test Track, where you couldn't even USE the "design your own car" touchscreens without one. It that way, it can be unnecessarily intrusive.

Overall, it's both cool and creepy at the same time.
 
2014-01-20 10:43:14 AM
What? No. Allowing Disney to better understand my behavior in no way suggests they will be able to compel certain behaviors in me.

Make a better argument next time.
 
2014-01-20 10:43:16 AM
Disney is evil.

/that is all
 
2014-01-20 10:44:38 AM

houstondragon: As soon as they deliver cheap tarts dressed as Disney Princesses to my hotel room that are willing to show me a whole new world in my pants, I'm all for their technology.

Course, don't have kids, so no real urge to visit the Mouse. Cons are way more fun for grown kids :)


Aladdin is the one who promises to show a "whole new world," not one of the Princesses. Just thought I'd give you a heads up in case that knock on the door ever comes.
 
2014-01-20 10:45:31 AM

Mugato: And for a "Chief Data Scientist", this guy's kind of a choad. It's Disney World. Who gives a fark if they track what over priced bullshiat you buy. It's also totally voluntary, you don't have to wear the thing if you don't want to. It's also been around for months, which makes TFA totally lame.


Yeah...

I'm a huge advocate of privacy, individual responsibility, freedom, etc.

When I'm at Disney World, though, I don't give a fark. Seriously. I don't care if they track me going to the bathroom and analyze my shiat. I go there for a fun but tightly controlled experience. I go there about every 5 years and I'm impressed every time. They already make the hotel keycard a universal ticket for everything, including dining and fastpasses, it's already RFID enabled, except probably a much shorter range. Who cares if they want to make it a bracelet? They can track farking everything. I really really don't care. Because I will be leaving when vacation is over.
 
2014-01-20 10:47:42 AM
They better be giving me some damn good Neverlander FC merchandise with my invasion of privacy.
 
2014-01-20 10:49:34 AM
If you don't like anything of what you just read:

1.  Don't go to Disney theme parks or take that Big Farking Disney Boat cruise.

2.  Don't use those customer rewards programs at supermarkets, drug stores, or any other store or shop which offers them.

3.  Pay cash for all over the counter purchases.

4.  Don't take seriously any of those privacy notices sent to you by credit card companies.

5.  Stay away from Facebook, Twitter, Instagram, Amazon, e-Bay, ... wait make that don't purchase anything over the internet.

6.  As a matter of fact, stay away from the internet.

7.  Move to a cabin in the wilds of Montana and begin preparing your manifesto.
 
2014-01-20 10:50:21 AM
I was just there last week for marathon weekend. The magic band system was nice. No worrying about pickpocketing/losing my wallet on rides, as the band had all my billing info. It worked as my room key, my fastpass tickets, park entry, and provided some custom touches of personalization in line.

But unlike most people, I'm not afraid of the data they collect.

Although I did find it interesting that they now have RFID based soda dispensers and every cup has a tag on the bottom. The "use all day" cup only works at your resort/hotel and is tied to your length of stay, regular paper cups are good for 1-hour of refills after purchase.

/my brother spent the past 3 years writing the code for the Magicband and new restaurant reservations system.
//he's still got years of development and tweaking.
 
2014-01-20 10:51:21 AM

jonny_q: Mugato: And for a "Chief Data Scientist", this guy's kind of a choad. It's Disney World. Who gives a fark if they track what over priced bullshiat you buy. It's also totally voluntary, you don't have to wear the thing if you don't want to. It's also been around for months, which makes TFA totally lame.

Yeah...

I'm a huge advocate of privacy, individual responsibility, freedom, etc.

When I'm at Disney World, though, I don't give a fark. Seriously. I don't care if they track me going to the bathroom and analyze my shiat. I go there for a fun but tightly controlled experience. I go there about every 5 years and I'm impressed every time. They already make the hotel keycard a universal ticket for everything, including dining and fastpasses, it's already RFID enabled, except probably a much shorter range. Who cares if they want to make it a bracelet? They can track farking everything. I really really don't care. Because I will be leaving when vacation is over.


I guess if these are your expectations, then how can you be anything but happy?

Me?  I just could not stand the land of the $19.00 Cheeseburger and plastic phony everywhere. Epcot was nice, once, but that was it.  So happy the kids grew up and I don't have to go there anymore.
 
2014-01-20 10:52:32 AM

gweilo8888: Disney is evil.

/that is all


In an alternate history where Nazi Germany won WWII and eventually dominates the Earth, I'm sure Disney wouldn't have to change too many things....culturally most of their stuff would be a good fit....
 
2014-01-20 10:54:31 AM
It's almost like someone wants to track a massive data set for a series of experiments on the behavior of large groups of humans...

/Wraps Aluminum foil tighter around head.
 
2014-01-20 10:54:45 AM

Marshall Willenholly: They've also added cool stuff like Mickey talks to you when you meet him, and soon he's supposed to say your name based on your MagicBand info. I know my kids were absolutely amazed to hear him talk and ask questions and interact with them.


You, [subject name here], must be the pride of [subject hometown here]!
 
2014-01-20 10:54:53 AM

jonny_q: Mugato: And for a "Chief Data Scientist", this guy's kind of a choad. It's Disney World. Who gives a fark if they track what over priced bullshiat you buy. It's also totally voluntary, you don't have to wear the thing if you don't want to. It's also been around for months, which makes TFA totally lame.

Yeah...

I'm a huge advocate of privacy, individual responsibility, freedom, etc.

When I'm at Disney World, though, I don't give a fark. Seriously. I don't care if they track me going to the bathroom and analyze my shiat. I go there for a fun but tightly controlled experience. I go there about every 5 years and I'm impressed every time. They already make the hotel keycard a universal ticket for everything, including dining and fastpasses, it's already RFID enabled, except probably a much shorter range. Who cares if they want to make it a bracelet? They can track farking everything. I really really don't care. Because I will be leaving when vacation is over.


It's been around for longer than that, just not as personalized. Ever been to an arcade where you "bought" time on a game card, vs just plunking quarters in? Same principle, they can track and see which machines get more volume, repeat customers, etc. Works even better when you keep using the same card each visit.

I'm personally waiting for Minority Report-style advertisements that read your eyescan to identify your particular preferences. Google's getting scary close with their Glass tech, not to mention their mad ad spammage and location tailoring on places like YouTube.
 
2014-01-20 10:56:46 AM

houstondragon: As soon as they deliver cheap tarts dressed as Disney Princesses to my hotel room that are willing to show me a whole new world in my pants, I'm all for their technology.

Course, don't have kids, so no real urge to visit the Mouse. Cons are way more fun for grown kids :)


Wife and I don't have kids and we've gone to Disney a couple of times.  If you do it 'right', it's actually a pretty enjoyable experience.   Just need to schedule it for a time when there's not as many kids.

/Disneyworld for Adults books are pretty good
 
2014-01-20 10:57:07 AM

Lt. Cheese Weasel: Me? I just could not stand the land of the $19.00 Cheeseburger and plastic phony everywhere. Epcot was nice, once, but that was it. So happy the kids grew up and I don't have to go there anymore.


I know this is the point where people biatch and moan about paying 20-30% more for food, but at Epcot the 1/3 lb Mac and cheese burger is $10.49 - not $19. Which isn't outrageous.

www.disneyfoodblog.com
/and the $5.99 kids meal isn't crazy either, which includes a side and a kid's drink
 
2014-01-20 10:58:26 AM

Nabb1: houstondragon: As soon as they deliver cheap tarts dressed as Disney Princesses to my hotel room that are willing to show me a whole new world in my pants, I'm all for their technology.

Course, don't have kids, so no real urge to visit the Mouse. Cons are way more fun for grown kids :)

Aladdin is the one who promises to show a "whole new world," not one of the Princesses. Just thought I'd give you a heads up in case that knock on the door ever comes.


Jasmine is a trap, yo! :)
 
2014-01-20 10:58:36 AM

Forbidden Doughnut: In an alternate history where Nazi Germany won WWII and eventually dominates the Earth, I'm sure Disney wouldn't have to change too many things....culturally most of their stuff would be a good fit....


Well they'd have to replace all their movie executives.
 
2014-01-20 11:01:28 AM
The whole thing about Disney is that it's a controlled experience. As the author points out, if you want to create your own experience you go explore the real world.
 
2014-01-20 11:08:21 AM

Mugato: Forbidden Doughnut: In an alternate history where Nazi Germany won WWII and eventually dominates the Earth, I'm sure Disney wouldn't have to change too many things....culturally most of their stuff would be a good fit....

Well they'd have to replace all their movie executives.


i184.photobucket.com
 
2014-01-20 11:09:45 AM
I use all sorts of little tricks to mess with the various data tracking that exists today.

I keep my phone's wifi off when not in use. I keep it off entirely when I know I won't need it. I have several of the RFID public transit passes that I rotate and use randomly. I have a wallet that's entirely metal to keep my bank and store cards in. I refuse to post accurate information to Google or any online service. I provide my real name and other identifiers where legally required to but wherever it is optional I intentionally fill with false data. Google thinks I am a 24 year old female for example. I upload photos and incorrectly tag myself so they can't even identify me. For example I had my neighbors' dog as my profile picture on Facebook once.

Any corporate agency can try to track me if they wish, but they'll find that I'll end up accidentally fudging the data or accidentally swapping my tracking card or band with a friends', or other amusing tricks that I can come up with.

I'm not paranoid, I am not afraid of anything, I just don't see why I should cooperate with this data collecting. I can have the convenience and yet not reveal anything particularly useful by just slightly modifying my behavior. Plus it's kind of fun- knowingly messing with a corporate dweeb's stats analysis is enjoyable. When they can't quite make sense of the numbers- that's me.
 
2014-01-20 11:10:06 AM
Meh.
A) You don't have to go.
B) If you go, you don't have to get the wrist band if you don't want it.

It sounds like it comes with a lot of advantages for the person at the park and I really don't care if they know what I had for lunch, for crying out loud.
 
2014-01-20 11:11:25 AM
Never seen the attraction of Disneyworld.

Standing around in lines all day surrounded by whining spoiled kids and massive throngs of sweaty people in high humidity.

Sounds more like torture than pleasure to me.
 
2014-01-20 11:13:17 AM

Diogenes: That investment is called MagicBands. They're a new technology for the park, and the program officially opened up about a month ago. Disney has thought of everything.

Except how to keep the parks fresh and updated.  Universal's much more aggressive in that respect.


It's probably harder for Disney to keep the parks updated due to the nostalgia factor. When parents and grandparents take their grandchildren they expect to see some of the older stuff the parks had when they went decades ago...  like the spinning tea cups and such. That's a significant part of their market.
 
2014-01-20 11:13:55 AM

PanicMan: The whole thing about Disney is that it's a controlled experience. As the author points out, if you want to create your own experience you go explore the real world.


but I think part of the point is identifying that our entire life in this country is being turned into a big Disneyland the likes of the mentioned Neuromancer and works such as Minority Report.

crab66: Anyone who uses the term "meat space" needs to be cleansed from the gene pool.


how do you feel about the term "cyber space"?
 
2014-01-20 11:16:07 AM

CleanAndPure: Never seen the attraction of Disneyworld.

Standing around in lines all day surrounded by whining spoiled kids and massive throngs of sweaty people in high humidity.

Sounds more like torture than pleasure to me.


If you have kids, it's an insane amount of fun.  Sure, they stick a hose in your wallet when you show up and siphon until you leave but they put together one heck of a cool experience for a family.  If you scrape together a nice little pile of dough and plan on blowing it all, it really is super fun.
 
2014-01-20 11:19:39 AM

Louisiana_Sitar_Club: Meh.
A) You don't have to go.
B) If you go, you don't have to get the wrist band if you don't want it.

It sounds like it comes with a lot of advantages for the person at the park and I really don't care if they know what I had for lunch, for crying out loud.


You'll have to have one if you want to use a fast pass. They are switching over to Fast Pass Plus completely and you have to be staying on the property to use it. That doesn't bother us, because we are DVC members, but some people will be pissed.
 
2014-01-20 11:19:47 AM

kbronsito: It's probably harder for Disney to keep the parks updated due to the nostalgia factor. When parents and grandparents take their grandchildren they expect to see some of the older stuff the parks had when they went decades ago...  like the spinning tea cups and such. That's a significant part of their market.


Well like I said, they tore up Fantasyland and are turning Tomorrowland into Star Wars Land, which I assume would mean turning Space Mountain into the Death Star or something, so they're not that nostalgic.

I hope they make a creature cantina so I have something to do while the niece rides the Death Star.
 
2014-01-20 11:20:56 AM

Louisiana_Sitar_Club: CleanAndPure: Never seen the attraction of Disneyworld.

Standing around in lines all day surrounded by whining spoiled kids and massive throngs of sweaty people in high humidity.

Sounds more like torture than pleasure to me.

If you have kids, it's an insane amount of fun.  Sure, they stick a hose in your wallet when you show up and siphon until you leave but they put together one heck of a cool experience for a family.  If you scrape together a nice little pile of dough and plan on blowing it all, it really is super fun.


This.

I was dreading going, but took the clan there for Thanksgiving.  It was crowded as hell, but we had a blast.  Used the creepy bracelets, too.  Quite convenient.
 
2014-01-20 11:21:07 AM

flucto: I'm sure they have at least 666 reasons why this is a great idea.


"Nasty Lewd I" is an anagram of "Walt Disney".
 
2014-01-20 11:25:15 AM
Did the article have to include a pic of that hairy orangutan arm?
 
2014-01-20 11:25:27 AM

MrSteve007: the 1/3 lb Mac and cheese burger is $10.49 - not $19. Which isn't outrageous.


(O-o)
 
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