If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(WWLP)   Facebook faces its greatest challenge yet: A rush of old people not seen since last week's early-bird deal at Applebee's   (wwlp.com) divider line 56
    More: Obvious, Facebook users, baby boomers, teens  
•       •       •

2682 clicks; posted to Geek » on 18 Jan 2014 at 9:26 AM (27 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



56 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

First | « | 1 | 2 | » | Last | Show all
 
2014-01-18 08:48:23 AM
I'm sure this will help their stock price.
 
2014-01-18 09:10:56 AM
I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.
 
2014-01-18 09:34:21 AM

edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.


You must be childless.
 
2014-01-18 09:39:17 AM
Applebee's has an early bird deal?
 
2014-01-18 09:39:50 AM
"Good lord. You swallowed the Facebook PR hype hook, line and sinker. Baby boomer use is up 80%. Sure, considering that it was the smallest group of users to start with. If I have 1 million users and 10 of them are boomers then, when I add 8 more and have 18 out of a million I can claim the the boomer users are up 80%. For heavens sake, use your head, people. You're supposed to be reporters. I know, it's a network feed and you didn't write it. OK - but it's your air and you have people who are supposed journalists. Do your job and don't try to dismiss your culpability in this misreporting. "

nailed it.
 
2014-01-18 09:42:54 AM

NewportBarGuy: I'm sure this will help their stock price.


What I've learned over the last year is that stock price has no basis in reality anymore.
 
2014-01-18 09:43:21 AM
And every last one thinks 0blowme is a Kenyan communist fruitcake muslim.
 
2014-01-18 09:45:38 AM
Oh look, baby boomers ruining something for everyone, how novel.
 
2014-01-18 09:46:00 AM

MutantMotherMouse: edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.

You must be childless.


Exactly.

Old people don't blow their money, except maybe on scams when they're senile.

Young people blow their money and/or their parents' money.

There's a reason the younger demographic is the gold standard for marketing.
 
2014-01-18 09:50:55 AM
They are just there for the pictures of their grand kids. They don't understand how any of the functions work.
 
2014-01-18 09:59:00 AM
Forcing chat into pop up boxes was a nice new touch this week.
 
2014-01-18 10:05:41 AM
Nigerian spammers moving to Facebook in mass. We should do a weekly tally of likes on HSN and QVC on Facebook
 
2014-01-18 10:19:13 AM
How else will mediocre middle-aged women celebrate the utter and complete glory that is every waking moment of their lives?
 
2014-01-18 10:23:33 AM
I think the world reached peak Facebook about a year ago.  But then I think the NFL is going to take a big tumble over the next decade.  WTF do I know?
 
2014-01-18 10:27:52 AM
Fleeing? How about "not signing up"? They do know people age as time passes, don't they? This is bs without a comparison of total users from year to year. Also, it's called the "baby boom" generation because there were MORE PEOPLE born during that period. Why am I even writing this?
 
2014-01-18 10:42:59 AM
These old folks just think this will help them get laid.
Nothing but a passing fancy.
 
2014-01-18 10:49:01 AM

HotnSweaty: "Good lord. You swallowed the Facebook PR hype hook, line and sinker. Baby boomer use is up 80%. Sure, considering that it was the smallest group of users to start with. If I have 1 million users and 10 of them are boomers then, when I add 8 more and have 18 out of a million I can claim the the boomer users are up 80%. For heavens sake, use your head, people. You're supposed to be reporters. I know, it's a network feed and you didn't write it. OK - but it's your air and you have people who are supposed journalists. Do your job and don't try to dismiss your culpability in this misreporting. "

nailed it.


More like bit his nails.  The 80% growth is from 10.6% to 15.6% (100,600 out of a million to 156,000 out of a million).  Or in a more solid context, 15.5 million to 28 million users.  3x the size of teenagers, 2/3 the size of FB's original target, college-aged kids.
 
2014-01-18 10:51:31 AM
Almost forgot the data.
 
2014-01-18 11:04:14 AM
Your 86 year old grandmother, who resides in a nursing home, in a rare moment of lucidity, tells you that she needs to get a 'Book Face', because the other 'girls' at the bingo night she organises all have a 'Book Face' which help them stay in touch with all their friends and enables them to 'Like' stuff. "I can't remember when I last told all my family that I 'Like' them, so I thought, as you (me) are 'with computers' that you could get me a 'Book Face', so that we can be friends and 'Like' the same things"

She doesn't have a computer, and IAF decries them as being "The Devil's Tool" because.... OMG pr0n...Yeah, I shiat you not, Bookface is dead.

/She's 91 now, too.
 
2014-01-18 11:23:26 AM

Yankees Team Gynecologist: MutantMotherMouse: edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.

You must be childless.

Exactly.

Old people don't blow their money, except maybe on scams when they're senile.

Young people blow their money and/or their parents' money.

There's a reason the younger demographic is the gold standard for marketing.


That's a very 20th century type of view. Teens and young adults only became a huge marketing demo because of the baby boomers in the who were a large and synced cohort of people, while future generations are smaller and scattered to the point where generations are becoming meaningless (for example, I was born in 1974 and my brother in 1987, so we're basically two generations despite being full-blooded siblings). Plus, they are culturally fractured into a thousand tribes so you can't easily market to them as a group as you could the boomers, if you can even get past the ad blockers the latest generations use online.

There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?
 
2014-01-18 11:34:14 AM

Sugarbombs: Almost forgot the data.


So...FB lost 7 million users aged 13-24, but GAINED 40 million more older users in the same time frame. Yeah, that's a farking disaster.
 
2014-01-18 11:38:07 AM
I'll just leave this here.

ragsnram.com
 
2014-01-18 11:39:34 AM

Mad_Radhu: There's not as much of the wealth left to grab as there used to be


ummm.. NO. Not correct.

The numbers of brats (children who can financially manipulate their parents, regardless of 'class') is increasing exponentially. The market is burgeoning because; people breed, and people want to give their kids better than they were subject to, marketers know this. Adblock is irrelevant to marketing to kids, tv adverts and cartoon merchandise rule the roost, and aren't going away or be ever likely affected by adblock.

Mad_Radhu: Who do you think keeps The Rolling Stones as one of the top grossing concert acts?


the very same grandparents that help spoil the aforementioned brats (yes, even the poorest of grandparents spoil their grandkids with what the kid wants) Sorry, but your stab in the dark post is utterly flawed
 
2014-01-18 11:41:34 AM
I don't care if they are old or young, the only people I connect with are people I actually know. My setting are set so no one I don't know can contact me.
 
2014-01-18 12:11:45 PM

MutantMotherMouse: edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.

You must be childless.


And ignorant of all modern marketing.
 
2014-01-18 12:20:30 PM

stuhayes2010: Applebee's has an early bird deal?


You sound old, and possibly fat.  I swear I read something about this a while back, but I can't remember if it was on Fark or somewhere else.
 
2014-01-18 12:32:37 PM
When FoxNews isn't enough old people can now flock to Facebook to learn how Obama and the left-wing conspiracy is going to put them all in front of death panels just after he forces them all to convert to Islam. Because if it's posted on the Internet...it must be true.
 
2014-01-18 12:44:24 PM

Stone Meadow: Sugarbombs: Almost forgot the data.

So...FB lost 7 million users aged 13-24, but GAINED 40 million more older users in the same time frame. Yeah, that's a farking disaster.




Remember, FB now has to show a year over year gain in revenues/profits.

Will advertisers pay to reach people in their 60's?
 
2014-01-18 12:53:34 PM

Mad_Radhu: Yankees Team Gynecologist: MutantMotherMouse: edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.

You must be childless.

Exactly.

Old people don't blow their money, except maybe on scams when they're senile.

Young people blow their money and/or their parents' money.

There's a reason the younger demographic is the gold standard for marketing.

That's a very 20th century type of view. Teens and young adults only became a huge marketing demo because of the baby boomers in the who were a large and synced cohort of people, while future generations are smaller and scattered to the point where generations are becoming meaningless (for example, I was born in 1974 and my brother in 1987, so we're basically two generations despite being full-blooded siblings). Plus, they are culturally fractured into a thousand tribes so you can't easily market to them as a group as you could the boomers, if you can even get past the ad blockers the latest generations use online.

There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?


I see you are wise in the ways of marketing .
 
2014-01-18 01:00:22 PM

Mad_Radhu: There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?


But they don't need advertisers to tell them to go see the Stones.  That's the point.  It's not about how much money they have, but what determines how it's used.

Maybe though somewhere in the generational fragmentation you described is also a strong notion that more older people are behaving like kids.  That does bode well expanding the target market.
 
2014-01-18 01:03:07 PM

Mad_Radhu: There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?


It doesn't matter if old people have more money. What matters to Facebook is whether those old people are buying the sort of products that have large advertising and marketingbudgets.

And the problem is that old people don't. As you get older you figure out that buying a nice shirt is what matters, not having a Tommy Hilfiger shirt. You buy no-name sneakers because you don't care about not being seen in Nikes. You buy shop's own premium gin because it's just as good as Tanqueray and costs a lot less. You've also worked out the stuff you like and don't like, and you've also worked out all the tricks of marketing because you've been prey to them.
 
2014-01-18 01:03:28 PM

TedCruz'sCrazyDad: Stone Meadow: Sugarbombs: Almost forgot the data.

So...FB lost 7 million users aged 13-24, but GAINED 40 million more older users in the same time frame. Yeah, that's a farking disaster.

Remember, FB now has to show a year over year gain in revenues/profits.

Will advertisers pay to reach people in their 60's?


I certainly haven't noticed any lack of ads for luxury cars, peener meds and insurance brokers. ;^)

/60-something...tho not on FB
 
2014-01-18 01:03:49 PM
Fact: Old people prefer the Sailor's Platter at Red Lobster, but only with the $3 off coupon.
 
2014-01-18 01:10:13 PM

farkeruk: Mad_Radhu: There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?

It doesn't matter if old people have more money. What matters to Facebook is whether those old people are buying the sort of products that have large advertising and marketingbudgets.

And the problem is that old people don't. As you get older you figure out that buying a nice shirt is what matters, not having a Tommy Hilfiger shirt. You buy no-name sneakers because you don't care about not being seen in Nikes. You buy shop's own premium gin because it's just as good as Tanqueray and costs a lot less. You've also worked out the stuff you like and don't like, and you've also worked out all the tricks of marketing because you've been prey to them.


So the new crop of old people like to buy non brand name things just like their stingy depression era parents? Doubt it.
 
2014-01-18 01:15:02 PM

farkeruk: Mad_Radhu: There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?

It doesn't matter if old people have more money. What matters to Facebook is whether those old people are buying the sort of products that have large advertising and marketingbudgets.

And the problem is that old people don't. As you get older you figure out that buying a nice shirt is what matters, not having a Tommy Hilfiger shirt. You buy no-name sneakers because you don't care about not being seen in Nikes. You buy shop's own premium gin because it's just as good as Tanqueray and costs a lot less. You've also worked out the stuff you like and don't like, and you've also worked out all the tricks of marketing because you've been prey to them.


Do you have any clue how much money is spent on ads for Cialis, Androgel, and other drugs for old people. The print budget alone probably dwarfs the entire yearly Facebook ad take.
 
2014-01-18 01:21:47 PM

Mad_Radhu: Do you have any clue how much money is spent on ads for Cialis, Androgel, and other drugs for old people. The print budget alone probably dwarfs the entire yearly Facebook ad take.


And the budget for beer, soda, toys, gadgets, and everything else geared towards the under-35 crowd probably dwarfs whatever supposed cornucopia you can muster for the older generations.
 
2014-01-18 01:27:05 PM

Mad_Radhu: Do you have any clue how much money is spent on ads for Cialis, Androgel, and other drugs for old people. The print budget alone probably dwarfs the entire yearly Facebook ad take.


The whole budget for Pfizer is $1.1bn. The budget for Nike? $2.4bn. Pepsi? $2.5bn.

And really, that's about the only thing people market to old people.
 
2014-01-18 01:32:36 PM

farkeruk: Mad_Radhu: Do you have any clue how much money is spent on ads for Cialis, Androgel, and other drugs for old people. The print budget alone probably dwarfs the entire yearly Facebook ad take.

The whole budget for Pfizer is $1.1bn. The budget for Nike? $2.4bn. Pepsi? $2.5bn.

And really, that's about the only thing people market to old people.


Tell me you're being sarcastic.

http://www.forbes.com/sites/sap/2013/05/20/the-overlooked-social-med ia -marketing-for-senior-citizens/
 
2014-01-18 01:32:55 PM

Fano: farkeruk: Mad_Radhu: There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?

It doesn't matter if old people have more money. What matters to Facebook is whether those old people are buying the sort of products that have large advertising and marketingbudgets.

And the problem is that old people don't. As you get older you figure out that buying a nice shirt is what matters, not having a Tommy Hilfiger shirt. You buy no-name sneakers because you don't care about not being seen in Nikes. You buy shop's own premium gin because it's just as good as Tanqueray and costs a lot less. You've also worked out the stuff you like and don't like, and you've also worked out all the tricks of marketing because you've been prey to them.

So the new crop of old people like to buy non brand name things just like their stingy depression era parents? Doubt it.


Depends.
 
2014-01-18 02:14:44 PM
Ahh, folks over 30. The death knell for any social network..
 
2014-01-18 02:26:52 PM

Somaticasual: Ahh, folks over 30. The death knell for any social network..


i2.cpcache.com
hot
 
2014-01-18 02:41:10 PM

Mad_Radhu: Yankees Team Gynecologist: MutantMotherMouse: edmo: I find it hard to believe that Facebook's financial success is tied to a bunch of no-income kids and that old people with money to blow won't help them a bit.

You must be childless.

Exactly.

Old people don't blow their money, except maybe on scams when they're senile.

Young people blow their money and/or their parents' money.

There's a reason the younger demographic is the gold standard for marketing.

That's a very 20th century type of view. Teens and young adults only became a huge marketing demo because of the baby boomers in the who were a large and synced cohort of people, while future generations are smaller and scattered to the point where generations are becoming meaningless (for example, I was born in 1974 and my brother in 1987, so we're basically two generations despite being full-blooded siblings). Plus, they are culturally fractured into a thousand tribes so you can't easily market to them as a group as you could the boomers, if you can even get past the ad blockers the latest generations use online.

There's not as much of the wealth left to grab as there used to be, but there is still a lot of money concentrated in the retirement plans of the boomer generation. Who do you think keeps The Rolling Stones as one of the top grossing concert acts?


uhmm, my brother and I are three years apart and fall into 2 different generations that dosent mean there is fragmentation it just means that generations have been defined by birth year and we happen to fall on either side of that line
 
2014-01-18 02:54:58 PM
What's going to happen to MySpace?
 
2014-01-18 03:43:24 PM

Stone Meadow: Tell me you're being sarcastic.

http://www.forbes.com/sites/sap/2013/05/20/the-overlooked-social-med ia -marketing-for-senior-citizens/


And what's the marketing budget for Merrill Gardens?
 
2014-01-18 04:58:56 PM

uttertosh: Your 86 year old grandmother, who resides in a nursing home, in a rare moment of lucidity, tells you that she needs to get a 'Book Face', because the other 'girls' at the bingo night she organises all have a 'Book Face' which help them stay in touch with all their friends and enables them to 'Like' stuff. "I can't remember when I last told all my family that I 'Like' them, so I thought, as you (me) are 'with computers' that you could get me a 'Book Face', so that we can be friends and 'Like' the same things"

She doesn't have a computer, and IAF decries them as being "The Devil's Tool" because.... OMG pr0n...Yeah, I shiat you not, Bookface is dead.

/She's 91 now, too.


You type this story word-for-word on every Facebook thread.
 
2014-01-18 05:05:48 PM

dennysgod: When FoxNews isn't enough old people can now flock to Facebook to learn how Obama and the left-wing conspiracy is going to put them all in front of death panels just after he forces them all to convert to Islam. Because if it's posted on the Internet...it must be true.


News to me. But then the only FB news feeds I follow are a Democratic and dirty Liberal ones. What little crazy right-wing crap that turns up gets blocked as soon as I see it.
 
2014-01-18 06:06:27 PM

baconbeard: How else will mediocre middle-aged women celebrate the utter and complete glory that is every waking moment of their lives?


YAMB (Yet Another Mommy Blog)?
 
2014-01-18 06:38:58 PM

TedCruz'sCrazyDad: Stone Meadow: Sugarbombs: Almost forgot the data.

So...FB lost 7 million users aged 13-24, but GAINED 40 million more older users in the same time frame. Yeah, that's a farking disaster.

Remember, FB now has to show a year over year gain in revenues/profits.

Will advertisers pay to reach people in their 60's?


Maybe you never heard of this little thing called the AARP.
 
2014-01-18 06:39:04 PM
Facebook is exclusively for old people to look at their grandchildren's pictures, new moms to show everyone how special their baby is, RW old nuts to derp, and corporation pages to ensure to their shareholders that they are tapping into social media

why anyone would continue to log into the site is a complete mystery to me -
 
2014-01-18 06:58:36 PM

Nemo's Brother: You type this story word-for-word on every Facebook thread.


ach, this is the 3rd time, and it's copoypasta from my profile. (and i'm high and think i'm teh funnay)

sorry if I bore you
 
Displayed 50 of 56 comments

First | « | 1 | 2 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is closed to new comments.

Continue Farking
Submit a Link »






Report