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(Quartz)   Black and Decker's redesigned logo busts a nut   (qz.com) divider line 33
    More: Interesting, Black & Decker  
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3226 clicks; posted to Business » on 15 Jan 2014 at 7:50 AM (25 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



33 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2014-01-15 12:31:21 AM
Well played, submitter.  Not sure I should touch this thread without gloves on, though.
 
2014-01-15 01:51:42 AM
That new logo sucks.

The new generic logo will help them sell products into the markets that are trying to "un-brand".
 
2014-01-15 06:46:13 AM
It reminds me of Target's generic store brand logo:

img4-1.realsimple.timeinc.net
 
2014-01-15 07:04:12 AM
But now I read it as "Black Plus Decker".
 
2014-01-15 07:24:07 AM
Looks like Black and Decker merged with PlaySkool
 
2014-01-15 07:40:49 AM
KERNING +
TYPEFACE
 
2014-01-15 07:57:51 AM
The new logo makes it look like yuppie garbage that'll break on its second use.
 
2014-01-15 08:08:46 AM
Both the new and the old logo suck up a polar vortex.
 
2014-01-15 08:11:27 AM
BLACK+
DECKER
= BFF
 
2014-01-15 08:13:37 AM
He screamed "That is a kerning miracle!" and kermed all over the screen.
 
2014-01-15 08:19:58 AM
Now I have to replace all of my power tools that have the old logo.
 
2014-01-15 08:27:30 AM
No nuts allowed in the kitchen.

www.couponing101.com
 
2014-01-15 09:07:50 AM
"The new packaging almost looks... fake.  "

WTF does that even mean.  How can packaging look fake?  It's either there or it's not there.  Jesus your blog sucks.
 
2014-01-15 09:50:08 AM
"Does it appeal to high-end carpenters?"  Why would it?  BnD is basically Ryobi.  Dewalt is where the actual quality tools are.

Ryobi - they look and sound just like real tools!
 
2014-01-15 10:12:40 AM
Fixed. You're welcome.

www.jeffmeyerdesign.com
 
2014-01-15 10:39:03 AM

Thank You Black Jesus!: Dewalt is where the actual quality tools are.


This. My DeWalt cordless drill is still going strong after 15+ years.
 
2014-01-15 11:25:08 AM

Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.


Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.
 
2014-01-15 11:29:29 AM

BEER_ME_in_CT: Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.

Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.


Here's an even more fun fact: Black + Decker didn't buy DeWalt until 2004...so if his drill is 15 years old...his product had nothing to do with B&D.
 
2014-01-15 11:49:00 AM
'+' does not have the same meaning as '&'.
The logo is a complete failure.
It also looks like a kid came up with it.
Not being active in the industry for a while, I can only assume there was a massive layoff of talent at some point.
The unskilled children are now all that's left, and it shows.
 
2014-01-15 12:05:09 PM
As Quartz's Christopher Mims noted (the rest of this piece is drawn from chats and tweets with my colleagues) the modernist aesthetic seems like an attempt to shore up Black and Decker's market position in the face of lower-cost competitors like Ikea, which sells an electric screwdriver for $25. The list price of the tool pictured above is more like $89.

Quartz's Christopher Mims is an idiot for comparing a 20v drill to a 1-speed lithium ion cordless screwdriver from Ikea, and probably is useless around the house unless the project comes with an Allen wrench and photo-only instructions featuring gender-neutral Euro-people.
 
2014-01-15 12:29:42 PM

Thank You Black Jesus!: "Does it appeal to high-end carpenters?"  Why would it?  BnD is basically Ryobi.  Dewalt is where the actual quality tools are.

Ryobi - they look and sound just like real tools!


Do you know who owns Dewalt?
 
2014-01-15 12:30:42 PM

BEER_ME_in_CT: Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.

Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.


/Shakes tiny fist full of drywall screws....
 
2014-01-15 01:21:39 PM

ds615: '+' does not have the same meaning as '&'.
The logo is a complete failure.
It also looks like a kid came up with it.
Not being active in the industry for a while, I can only assume there was a massive layoff of talent at some point.
The unskilled children are now all that's left, and it shows.


The entire industry is midway through a backlash against skeumorphism and is demanding everything be flat and simple.  It's ugly and boring but unfortunately we still have a few years until it passes.
 
2014-01-15 01:49:34 PM

BEER_ME_in_CT: Fixed. You're welcome.


What do I use for that? A phillips? A wrench? jeezus I need to buy more tools.

/BRILLIANT!
 
2014-01-15 02:43:35 PM

Scrotastic Method: BEER_ME_in_CT: Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.

Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.

Here's an even more fun fact: Black + Decker didn't buy DeWalt until 2004...so if his drill is 15 years old...his product had nothing to do with B&D.


REALLY Fun Fact: DeWalt was sold to Black & Decker in 1960 by the AMF corporation.

http://en.wikipedia.org/wiki/DeWalt
 
2014-01-15 02:47:22 PM

BEER_ME_in_CT: Scrotastic Method: BEER_ME_in_CT: Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.

Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.

Here's an even more fun fact: Black + Decker didn't buy DeWalt until 2004...so if his drill is 15 years old...his product had nothing to do with B&D.

REALLY Fun Fact: DeWalt was sold to Black & Decker in 1960 by the AMF corporation.

http://en.wikipedia.org/wiki/DeWalt


So it turns out that...that I was wrong. Just utterly and completely. Nothing I said, as it turns out, what based on anything resembling fact.

/wonders what the hell I was thinking about, then...
//my bad
 
2014-01-15 03:34:01 PM
Back in the 90's I worked for a company that made equipment for B&D and Makita. The North Carolina facility for Black & Decker was the dirtiest place I had ever been to. Grease, dirt, metal shaving covered the floor to the point where you couldnt see the concrete beneath it. Makita on the other hand was absolutely spotless all over their factory floor and equipment there in Georgia. Since that day I visited Back and Decker, I will never own one of their tools again.
 
2014-01-15 04:55:46 PM
Hey, it worked for Bell and (+)Howell..
www.harrietcarter.com
..wait never mind
 
2014-01-15 05:14:53 PM
ds615: '+' does not have the same meaning as '&'.

YMMV by programming language.
 
2014-01-15 06:26:46 PM

Scrotastic Method: BEER_ME_in_CT: Scrotastic Method: BEER_ME_in_CT: Cybernetic: Thank You Black Jesus!: Dewalt is where the actual quality tools are.

This. My DeWalt cordless drill is still going strong after 15+ years.

Heres a fun fact: Dewalt is made by Black and Decker as a professional grade line.

Here's an even more fun fact: Black + Decker didn't buy DeWalt until 2004...so if his drill is 15 years old...his product had nothing to do with B&D.

REALLY Fun Fact: DeWalt was sold to Black & Decker in 1960 by the AMF corporation.

http://en.wikipedia.org/wiki/DeWalt

So it turns out that...that I was wrong. Just utterly and completely. Nothing I said, as it turns out, what based on anything resembling fact.

/wonders what the hell I was thinking about, then...
//my bad


I guess you've just been *puts on glasses* Screwed.

/be here all week
//tip your waitstaff.
 
2014-01-15 07:08:40 PM
The hand tools preferred by skinny hipster boys for their loft conversion projects.
 
2014-01-16 12:35:05 AM

MBZ321: Hey, it worked for Bell and (+)Howell..
[www.harrietcarter.com image 432x410]
..wait never mind


Not that licensed crap again. This was a real Bell & Howell:

farm9.staticflickr.com
 
2014-01-16 06:58:02 AM
"an attempt to shore up Black and Decker's market position in the face of lower-cost competitors like Ikea, which sells an electric screwdriver for $25. The list price of the tool pictured above is more like $89."

People who know nothing about a product shouldn't be writing opinions on them. Comparing a 7.2 volt Ikea cordless screwdriver to a 20 volt lithium ion cordless drill is a textbook example of apples and oranges.

That Ikea driver is for someone who uses a screwdriver once or twice a year, whereas the B+D is marketed to the home handyman/ do it yourself types.
 
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