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(Jezebel)   NBC won't livestream the Opening Ceremonies at Sochi next month, instead will edit it into one package that will "maximize the viewing experience." Translated: "USA. USA. USA"   (jezebel.com) divider line 167
    More: Obvious, NBC, Viewing, viewing experience, Winter Olympics in Sochi  
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1810 clicks; posted to Sports » on 08 Jan 2014 at 2:10 PM (49 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2014-01-08 08:20:37 AM  
Didn't they do this last time with the major events too?

USA. USA. USA.  Corporate Greed! Corporate Greed! Corporate Greed!
 
2014-01-08 08:25:33 AM  
NBC is awful. Just, awful.

That said, if they live-stream all of the events like they did in 2012, I won't spend the whole two weeks biatching like I did in 2010.
 
2014-01-08 08:28:54 AM  
I assume NBC will be ready to fill in if those forgetful Russians forget to have a segment in the ceremony explaining how Ronald Reagan saved the Russian people from Communists
 
2014-01-08 08:32:34 AM  

BunkoSquad: I assume NBC will be ready to fill in if those forgetful Russians forget to have a segment in the ceremony explaining how Ronald Reagan saved the Russian people from Communists


Fox News has 30 segments already lined up for that.
 
2014-01-08 09:42:17 AM  
If they don't livestream it we won't know what they edit out and will be much happier.
 
2014-01-08 10:27:17 AM  
do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.
 
2014-01-08 10:48:08 AM  

big_pth: do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.


It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.
 
2014-01-08 12:39:11 PM  

Nabb1: big_pth: do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.

It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.


NBC isn't the only one...  *cough*TEBOW*cough*
 
2014-01-08 12:52:26 PM  
I guess we'll just have to watch a foreign feed online. fark you, peacock.
 
2014-01-08 12:52:49 PM  
Stream or not, live or not.  Can somebody just kill the microphones to the color commentators during the opening ceremonies?  I'd like to actually be able to listen to the event while watching it.
 
2014-01-08 12:58:49 PM  

BizarreMan: Stream or not, live or not.  Can somebody just kill the microphones to the color commentators during the opening ceremonies?  I'd like to actually be able to listen to the event while watching it.


Oh come on! The London commentary was so insightful!
 
2014-01-08 01:07:04 PM  

DamnYankees: BizarreMan: Stream or not, live or not.  Can somebody just kill the microphones to the color commentators during the opening ceremonies?  I'd like to actually be able to listen to the event while watching it.

Oh come on! The London commentary was so insightful!


Speaking of London, if you're going to tease a particular performer, don't tease it for hours during one block of coverage, break away for some show about a chimp who is a doctor? followed by the local news and and then come back in the late night coverage and show the performance.
 
2014-01-08 01:50:25 PM  
They got torn to bits over what they did in London. Instead of learning their lesson they are just like.....
 persephonemagazine.com
 
2014-01-08 02:00:24 PM  
http://olympics.cbc.ca/

I'm cool with the old people who watch TV getting spoon fed their pablum. I'll stick to the raw streams from the web.
 
2014-01-08 02:13:47 PM  

DamnYankees: I guess we'll just have to watch a foreign feed online. fark you, peacock.


This. My wife was shocked at all the stuff she been missing for decades seeing only the US feed. What more almost every other country in the world don't have commercials during it.
 
2014-01-08 02:14:25 PM  
bbc coverage of London, especially using expatshield, was freakin' phenomenal!  I look forward to streaming again this time.  F Costas and Ebersol
 
2014-01-08 02:15:53 PM  

Nabb1: It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.



The last sentence is the big part of it. They prepackage it because getting the rights to the Olympics for the US market costs a fortune. If you play the events on TV live, less people will watch the prime time coverage. Prime time ad rates are significantly higher than the rates for at like 2pm or 4am. So even if you might have the same number of viewers watching an event no matter when you play it, if you force them to watch it at 9pm, NBC makes more money.
 
2014-01-08 02:15:53 PM  
I know it's Sochi, but for some reason I read it as Xochitl.
 
2014-01-08 02:17:40 PM  
Is there any reason to watch the Olympics?
 
2014-01-08 02:19:38 PM  

Nabb1: big_pth: do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.

It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.


I'm not sure why they can't do this and also provide a livestream online.
 
2014-01-08 02:20:41 PM  
I wonder how far away they'll be shooting Bob Kostas' head shot this time.

I can hardly wait for those exciting commercials! They're much better than those stupid Super Bowl commercials! They're the tits.
 
2014-01-08 02:21:52 PM  

BizarreMan: Stream or not, live or not.  Can somebody just kill the microphones to the color commentators during the opening ceremonies?  I'd like to actually be able to listen to the event while watching it.


But, but, how will I know what I'm looking at?!?

I need a peppy talking head to let me know that the people wearing athletic clothing and holding the Canadian flags are the athletes from Canada.
 
2014-01-08 02:23:06 PM  

DamnYankees: I'm not sure why they can't do this and also provide a livestream online.


Because there's no way for a livestream to lead into the premiere of NBC's next hit* comedy, Growing Up Fisher.

* read: cancelled in three weeks
 
2014-01-08 02:27:32 PM  
Will Putin be parachuting in like the Queen.
 
2014-01-08 02:27:52 PM  
Which is sadder, the not showing it or the grown men complaining about how they don't get to watch a parade and talking about how they're going to get an illegal feed of it?
 
2014-01-08 02:28:35 PM  

DamnYankees: Nabb1: big_pth: do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.

It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.

I'm not sure why they can't do this and also provide a livestream online.


They probably will for the events* but the Opening Ceremonies are often the most-watched broadcast and they figure it's not like you're going to have it spoiled for you so, why not?  I don't think it would sap the audience much either but, then again, I'm not paid millions of dollars to make those decisions.

* - Cable subscription needed for events broadcast on MSNBC, CNBC, and NBCSN and no archive available for events to be broadcast in the evening.
 
2014-01-08 02:28:49 PM  
What a bummer. Now all the thrill of watching the entire opening ceremony is ruined. i guess I'll have to watch the entire Rose Parade I have taped again.
 
2014-01-08 02:30:16 PM  

uncleacid: Will Putin be parachuting in like the Queen.


Parachute? The asshole wont even give a reach around
 
2014-01-08 02:30:23 PM  

Obscure Login: BizarreMan: Stream or not, live or not.  Can somebody just kill the microphones to the color commentators during the opening ceremonies?  I'd like to actually be able to listen to the event while watching it.

But, but, how will I know what I'm looking at?!?

I need a peppy talking head to let me know that the people wearing athletic clothing and holding the Canadian flags are the athletes from Canada.


Oh God, this.

Admittedly, I don't know every country's flag, but isn't that what the announcer at the opening ceremony is for? To...announce wtf is going on? Having network talking heads during the OC is redundant.

I have found that hitting the "mute" button relieves about 80% of my aggravation at TV sports.
 
2014-01-08 02:32:33 PM  
That's a shame.  Being held in Russia, this is probably going to be the least gay opening ceremony in decades.
 
2014-01-08 02:32:42 PM  
So they are going to show the US entrance and every other country will be smashed into one Worker and Parasite cartoon?
 
2014-01-08 02:32:59 PM  

DamnYankees: Nabb1: big_pth: do you know why NBC does this?  BECAUSE YOU DUCK DYNASTY WATCHING NIMRODS LOVE THE PER-PRODUCED CRAP.

It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories. He took this over in the 1980s and it worked. The vast majority of people who watch the Olympics are not avid sports fans. They need stories spoon fed to them with a heavy helping of sentimental, under-dog, look-how-hard-this-youngster-worked-to-get-here bullshiat (as if almost every athlete from every country hasn't devoted similar energy to getting to the Olympics). And he has been open about that strategy and absolutely refuses to change it because the ratings back him up.

I'm not sure why they can't do this and also provide a livestream online.


I'm guessing that they think the revenue created by the livestream would be less than the money lost by people who would suck it up and watch it on TV watching the livestream instead.
 
2014-01-08 02:33:27 PM  
Here's the problem: NBC just doesn't think of the Olympics as a sport.

It thinks of it as a reality show, with unscripted drama to film, edit, and repackage with swirling orchestral scores for the home viewing audience. It needs to have main characters, and heroes, and villains, and memes, and a narrative that will keep people watching and talking about (and maybe even a shipper angle or two). But it doesn't necessarily need to have any sports in it.
 
2014-01-08 02:33:45 PM  
Somebody really needs to get the Olympics away from NBC.
 
2014-01-08 02:34:19 PM  
I've never understood watching the opening or closing ceremonies.  It's like the introductions before a ballgame, basically a 3 hour long pissbreak.
 
2014-01-08 02:35:03 PM  
 
2014-01-08 02:35:53 PM  

Anderson's Pooper: bbc coverage of London, especially using expatshield, was freakin' phenomenal!  I look forward to streaming again this time.  F Costas and Ebersol


100% agree. Are they planning on having similar wall-to-wall coverage of every heat/round of every event? I couldn't believe how much Olympics I watched (and replays, too) just because it was all available at the click of a button and organized very neatly. It was outstanding!
 
2014-01-08 02:36:09 PM  

Ishkur: Here's the problem: NBC just doesn't think of the Olympics as a sport.

It thinks of it as a reality show, with unscripted drama to film, edit, and repackage with swirling orchestral scores for the home viewing audience. It needs to have main characters, and heroes, and villains, and memes, and a narrative that will keep people watching and talking about (and maybe even a shipper angle or two). But it doesn't necessarily need to have any sports in it.


As Nabb1 pointed out, this happens because the public would rather watch the Olympics as a reality show than as a sporting event.
 
2014-01-08 02:36:14 PM  

Olympic Trolling Judge: DamnYankees: I'm not sure why they can't do this and also provide a livestream online.

Because there's no way for a livestream to lead into the premiere of NBC's next hit* comedy, Growing Up Fisher.

* read: cancelled in three weeks


is that their hilarious take on the early life of amy fisher?  i wonder who they would get to play joey buttafuoco
 
2014-01-08 02:36:18 PM  
Nabb1:
It's not the Duck Dynasty nimrods. Dick Ebersol is solely responsible for the way the Olympics are packaged and brought to you. Because he figured out decades ago, that selling and airing the Olympics as a sporting event wasn't working. The vast majority of events are not sports people follow year round. He changed it to a package of human interest stories.

The problem with a lot of Olympic events - the way they run the schedule, anyway - is that you get a really neat shot of some people doing something amazingly athletic for 30 seconds, then ten minutes of getting set up for the next event.

The other problem is that most people - yes, even the ones who supposedly love particular events aren't that interested in the events where the two lowest-ranked skiers face off for who comes in last. Unless one of them is really interesting in some other way. Face it: to most people (yes, even the most rabid sports fans, and even the fans of those particular sports), most unedited sporting events are dead-flat boring to watch.
 
2014-01-08 02:39:21 PM  
So 24 commercial breaks, no athlete/judges/officials oath, the country that marches immediately before or after the US getting dropped off camera completely, and yeah I am looking for the Moldovan feed again this year or somebody livestreaming the world feed.
 
2014-01-08 02:40:53 PM  

cgraves67: Somebody really needs to get the Olympics away from NBC.


This.

Also, why are we talking about Duck Dynasty? Shut up about Duck Dynasty. They ain't in the Olympics. Shut up.
 
2014-01-08 02:41:37 PM  
More likely, I think, is that they're terrified of groups staging protest actions that NBC might be sued for, were it to broadcast them. By editing the opening ceremonies, they can cut any such incidents out, and even if none happen, they can still snip out parts to put commercials in instead.
 
2014-01-08 02:45:06 PM  

cgraves67: Somebody really needs to get the Olympics away from NBC.


Yeah, because it'll be completely different when another huge TV network pays billions of dollars for the Olympic rights.  You'll see everything live with limited commercial interruption, because some network is just dying to come along to lose a shiatload of money to give you the broadcast you deserve.
 
2014-01-08 02:45:47 PM  
They have to make sure to edit out all of the oppression of gay people.
 
2014-01-08 02:46:06 PM  

cgraves67: Somebody really needs to get the Olympics away from NBC.


The IOC may do it themselves if NBC engages in too much more farkmuppetry. They damn near took the Paralympics away after London's was relegated to something like a 5-hour special a week and a half after the Closing Ceremony.

NBC, for the record, got the message on that one. They intend to air 50 hours of Paralympics coverage this time out (most of it on NBC Sports)- still far short of what other countries will be doing, but it at least acknowledges that the Paralympics exist.
 
2014-01-08 02:46:08 PM  

cgraves67: Somebody really needs to get the Olympics away from NBC.


It cost NBC $775 million just for Sochi which was part of a bigger 4.38 billion dollar deal for the rights from 2014-2020. Who else has that kind of cash or than another major network? Does anyone thing that the olympics on ABC (with support from ESPN) would be any better? Especially keep in mind that generally when you compare the cost of getting the rights to the advertising dollars you make, the Olympics are usually a money loser (I think Lonon might have been the first time in a long while that NBC made money).
 
2014-01-08 02:48:47 PM  

mechgreg: cgraves67: Somebody really needs to get the Olympics away from NBC.

It cost NBC $775 million just for Sochi which was part of a bigger 4.38 billion dollar deal for the rights from 2014-2020. Who else has that kind of cash or than another major network? Does anyone thing that the olympics on ABC (with support from ESPN) would be any better? Especially keep in mind that generally when you compare the cost of getting the rights to the advertising dollars you make, the Olympics are usually a money loser (I think Lonon might have been the first time in a long while that NBC made money).


FOX, I'd imagine. They've already wrested the World Cup out of ESPN's hands; they may well make a play for the Olympics before too much longer.
 
2014-01-08 02:49:13 PM  
This was the right call. They know that with no gay people being involved the ceremonies simply will not bring the fabulous and want to show something non-boring to the viewing audience.

Makes perfect sense.
 
2014-01-08 02:49:31 PM  
This is one of those times I'm glad I have zero interest in the Winter Olympics, particularly the opening ceremonies.
 
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