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(24/7 Wall Street)   Over the past four years, American consumption of beer has fallen by more than 4.8 million barrels. The main reason? If you guessed "Americans finally realized they were drinking slightly alcoholic piss water" then step right up   (247wallst.com ) divider line
    More: Obvious, Americans, craft beer, Old Milwaukee, flavored vodka  
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1258 clicks; posted to Business » on 16 Dec 2013 at 9:38 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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View Voting Results: Smartest and Funniest
 
2013-12-16 08:58:49 AM  
Between 2007 and 2012, beer sales fell by 2.3%, or more than 4.8 million barrels.


How are beer sales doing in terms of dollars spent, not millions of barrels sold?  Instead of drinking 6 miller lites at 4% each, I may drink two craft russian imperial stouts at 10% each.  and those two bottles will probably cost more than the 6 miller lite's cost.  And taste a shiat ton better too.
 
2013-12-16 09:01:31 AM  
If you spend a little time on Google, you can pretty much find any trend and explanations of alcohol consumption that you want.

If you google "Beer Consumption US", you will find links to studies showing US per capita consumption is up, down, or flat.

Wine consumption seems to be going up, as does spirits.

It was surprising to me, given the federal tax structure, that there wasn't one consistent set of numbers for beer wine and spirits consumption. But since most of this stuff is taxed federally when it is produced (not consumed), I guess there is some interpretation in all the numbers, especially for wine and spirit consumption.
 
2013-12-16 09:03:12 AM  
For every single beer on that list i said:


github.com
 
2013-12-16 09:32:35 AM  
As I've gotten older I am drinking more Whiskey, partly because of taste but also because drinking beer just leaves me feeling blah and bloated after awhile.
 
2013-12-16 09:34:54 AM  
I never understood the draw of beer.

/wine drinker
//tastes great, less filling
 
2013-12-16 09:43:03 AM  
American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters
 
2013-12-16 09:48:13 AM  
Well with the way the economy is, you may as well drink your own pee.
 
2013-12-16 09:52:16 AM  
"Americans finally realized they were drinking slightly alcoholic piss water"

Does subby sounds Canadian to anyone else? If so I wonder how he (she?) feels about Labatt Blue being on the list of "Nine Beers Americans No Longer Drink".
 
2013-12-16 09:54:30 AM  
Just throwing this out there - Bud and Miller aren't American beers anymore.
 
j4x
2013-12-16 09:56:10 AM  
And in this thread all the neckbeards come out to tell us how dumb we are for not drinking their expensive, double triple malt extra stout reserve crap that they've deluded themselves into thinking tastes good.
 
2013-12-16 10:09:44 AM  
2%?  Probably a combination of reaction to the recession (less money to spend on beer) and I hope more homebrewers.
 
2013-12-16 10:17:23 AM  
Hops Puns Brewing presents Dennis Hopper Memorial XXX Dry-Hopped Rye-PA.
 
2013-12-16 10:31:27 AM  

j4x: And in this thread all the neckbeards come out to tell us how dumb we are for not drinking their expensive, double triple malt extra stout reserve crap that they've deluded themselves into thinking tastes good.


lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters


SecretAgentWoman: I never understood the draw of beer.

/wine drinker
//tastes great, less filling


I see we've got the flames, now let's see the gasoline.
 
2013-12-16 10:42:07 AM  

SlothB77: Between 2007 and 2012, beer sales fell by 2.3%, or more than 4.8 million barrels.
How are beer sales doing in terms of dollars spent, not millions of barrels sold?  Instead of drinking 6 miller lites at 4% each, I may drink two craft russian imperial stouts at 10% each.  and those two bottles will probably cost more than the 6 miller lite's cost.  And taste a shiat ton better too.


Yeah, I'm not really sure why this is news. There have been hundreds of stories in the last few years about the rise of home brewing and microbreweries (and the recent explosion of flavored vodkas). The decline of wide-distribution beer sales should be filed under D for "duh." 


verbaltoxin: I see we've got the flames, now let's see the gasoline.


No problem! (clears throat) Gasoline... that would taste way better than what j4xand  lilplatinum apparently have in their refrigerators.

/how'd I do?
 
2013-12-16 10:42:23 AM  

j4x: And in this thread all the neckbeards come out to tell us how dumb we are for not drinking their expensive, double triple malt extra stout reserve crap that they've deluded themselves into thinking tastes good.


I don't know about that stuff the hipsters are drinking, but even a cheap whiskey is better than any beer ever produced. Seriously, beer is piss.
 
2013-12-16 10:43:46 AM  

verbaltoxin: I see we've got the flames, now let's see the gasoline.


Which is what a lot of wine tastes like.  I mean, who really enjoys the taste of wine?  Ditto beer- if I wanted to drink urine I'd go follow Ghandi.

Really, anyone with taste should just drink these.

www.examiner.com
excellentmusicrecords.co.uk

Now those are actually drinkable!
 
2013-12-16 10:50:09 AM  

Glockenspiel Hero: Which is what a lot of wine tastes like.


You need to buy better wine.
 
2013-12-16 10:58:02 AM  
It's because all new Americans drink tequila
 
2013-12-16 11:02:49 AM  

Glockenspiel Hero: verbaltoxin: I see we've got the flames, now let's see the gasoline.

Which is what a lot of wine tastes like.  I mean, who really enjoys the taste of wine?  Ditto beer- if I wanted to drink urine I'd go follow Ghandi.

Really, anyone with taste should just drink these.

[www.examiner.com image 179x249]
[excellentmusicrecords.co.uk image 300x198]

Now those are actually drinkable!


Ohhhh a rare overshoot on the troll..... without the winecooler pick I would have given it a 9 but with..... 3 maybe 4.
 
2013-12-16 11:09:59 AM  
Ted Kennedy passed 4 years ago. Coincidence?
 
2013-12-16 11:17:36 AM  

Glockenspiel Hero: verbaltoxin: I see we've got the flames, now let's see the gasoline.

Which is what a lot of wine tastes like.  I mean, who really enjoys the taste of wine?  Ditto beer- if I wanted to drink urine I'd go follow Ghandi.

Really, anyone with taste should just drink these.

[www.examiner.com image 179x249]
[excellentmusicrecords.co.uk image 300x198]

Now those are actually drinkable!


upload.wikimedia.org
 
2013-12-16 11:20:14 AM  

Saiga410: Glockenspiel Hero: verbaltoxin: I see we've got the flames, now let's see the gasoline.

Which is what a lot of wine tastes like.  I mean, who really enjoys the taste of wine?  Ditto beer- if I wanted to drink urine I'd go follow Ghandi.

Really, anyone with taste should just drink these.

[www.examiner.com image 179x249]
[excellentmusicrecords.co.uk image 300x198]

Now those are actually drinkable!

Ohhhh a rare overshoot on the troll..... without the winecooler pick I would have given it a 9 but with..... 3 maybe 4.


See, the text did it for me - should have downplayed the disdain for beer and wine. Seem really interested in why people drink them. Then sink the hook.
 
2013-12-16 11:22:42 AM  

NuttierThanEver: As I've gotten older I am drinking more Whiskey, partly because of taste but also because drinking beer just leaves me feeling blah and bloated after awhile.


Right now I mostly will drink rum. Beer gets me all bloaty and gassy too. But it is weird I really havent drank much the last month. I would get a bottle of rum and keep it but my alcoholic roomate would sniff it out and pound it. I used to be able to keep a nice selection of alcohol in my home.
 
2013-12-16 11:29:05 AM  

Generation_D: Just throwing this out there - Bud and Miller aren't American beers anymore.


FTFY
 
2013-12-16 11:45:19 AM  
All I can say is that I was a big surprised to find out that my beer hadn't frozen at below zero temps (F) while sitting in my garage fridge. I guess Leinenkugel Honey Weiss has more alcohol than I thought. Of course, it tasted like slightly sweet water at that temp. Switched to something heavier for the Winter.
 
2013-12-16 11:59:40 AM  

lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters


Fine, I'll fix the Fark headline for you:

Over the past four years, American consumption of beer has fallen by more than 4.8 million barrels. The main reason? If you guessed "Americans finally realized they were drinking slightly alcoholic piss water" then step right up
 
2013-12-16 12:03:26 PM  
there wasn't a beer on that list that I have drank since I turned 21(15 years)...I DID drink many of those before I was of age, because they were cheap...but ever since I was able buy my own beer I stopped drinking shiatty beer...
 
2013-12-16 12:07:08 PM  

47 is the new 42: Fine, I'll fix the Fark headline for you:

Over the past four years, American consumption of beer has fallen by more than 4.8 million barrels. The main reason? If you guessed "Americans finally realized they were drinking slightly alcoholic piss water" then step right up


I wasn't aware Americans were drinking that much Guinness - the natty lite of Ireland (which is, tellingly, consumed less by the locals than MGD).
 
2013-12-16 12:27:26 PM  

Glockenspiel Hero: verbaltoxin: I see we've got the flames, now let's see the gasoline.

Which is what a lot of wine tastes like.  I mean, who really enjoys the taste of wine?  Ditto beer- if I wanted to drink urine I'd go follow Ghandi.

Really, anyone with taste should just drink these.

[www.examiner.com image 179x249]
[excellentmusicrecords.co.uk image 300x198]

Now those are actually drinkable!


media.vicks.com
media.oldspice.com

Am I doing it right?
 
2013-12-16 12:32:17 PM  

47 is the new 42: lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters

Fine, I'll fix the Fark headline for you:

Over the past four years, American consumption of beer has fallen by more than 4.8 million barrels. The main reason? If you guessed "Americans finally realized they were drinking slightly alcoholic piss water" then step right up


Yet in a blind taste test, they would pick the piss water 50% of the time.
Same thing happens when wine experts drink unlabeled wine.
 
2013-12-16 12:36:37 PM  
Here are the big pisswater breweries that are losing out, finally, over the concept of choice and local production. Warms my zymurgical heart just to read this list:
9. Labatt Blue - Sales loss (2007-2012): 28.3%
8. Budweiser - Sales loss (2007-2012): 28.8%
7. Heineken Premium Light - Sales loss (2007-2012): 36.7%
6. Milwaukee's Best Light - Sales loss (2007-2012): 39.7%
5. Old Milwaukee - Sales loss (2007-2012): 54.0%
4. Miller Genuine Draft - Sales loss (2007-2012): 56.4%
3. Milwaukee's Best Premium - Sales loss (2007-2012): 58.5%
2. Budweiser Select - Sales loss (2007-2012): 61.5%
1. Michelob Light - Sales loss (2007-2012): 69.6%
 
2013-12-16 12:38:37 PM  

jgilb: 47 is the new 42: lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters

Fine, I'll fix the Fark headline for you:

Over the past four years, American consumption of beer has fallen by more than 4.8 million barrels. The main reason? If you guessed "Americans finally realized they were drinking slightly alcoholic piss water" then step right up

Yet in a blind taste test, they would pick the piss water 50% of the time.
Same thing happens when wine experts drink unlabeled wine.



BS
 
2013-12-16 12:45:01 PM  
If you live in the good ol' U.S. of A. and you drink beer such that piss tastes better... then you're a gluton for punishment, and moron.. or you have not been to a Fark Beer Snob Thread™.
 
2013-12-16 12:47:17 PM  

jgilb: Yet in a blind taste test, they would pick the piss water 50% of the time.
Same thing happens when wine experts drink unlabeled wine.


Wine perhaps, but not beer- there are simply too many types.

A blindfolded person *might* not be able to tell the difference between Bud, Yuengling or Sam Adams- they're all basic lagers.  (I'm pretty sure I could)
But tell the difference between Bud and any IPA?  Or any porter, or stout?  Even people who have never had a single beer could do it instantly, 100% of the time.  There's more of a taste difference there than red vs. white wine
 
2013-12-16 12:51:15 PM  
PSA: the past participle of "to drink" is "drunk." If you say "I haven't drank that in years" then you are using the wrong form of the verb.
 
2013-12-16 12:52:03 PM  
I know some people who will suck down Michelob Ultras like they're going out of style. Why not just have one regular beer and save some time and money (not to mention the slosh factor of having to drink 5 Michelob Ultras to even get a buzz)?

/plus, ew, disgusting
//I only drink artisanal cider made from spring water, Belgian monastery yeast and heirloom apples from Washington state. You've probably never heard of it.
///I keed.
 
2013-12-16 12:54:40 PM  

lilplatinum: I wasn't aware Americans were drinking that much Guinness - the natty lite of Ireland (which is, tellingly, consumed less by the locals than MGD).


And American small craft beers, which are among the best in the world, are consumed less by the "locals" than Keystone and Busch Light.

I'm sure there were were thousands of Guinness drinkers in America who thought "well, since it's the most popular beer in Ireland, this is what I'm going to drink." And now that you've put them all in their place, that will all stop. Now your local gas station will be able to stop wasting precious space on that one six-pack Guinness facing and add another facing to one the light beers. Good for you.
 
2013-12-16 01:11:13 PM  
I've come to the conclusion that there are so many good beers in the US these days that it almost doesn't matter which brewery you choose.  I have in my house a winter pack from Sam Adams, Saranac, and Left Hand.. they're all great.
 
2013-12-16 01:12:49 PM  

Glockenspiel Hero: Really, anyone with taste should just drink these.

www.examiner.com
excellentmusicrecords.co.uk

Now those are actually drinkable!


You can't bring alcopops into the thread without mentioning the mother of all alcopops:

www.themoustachenation.com
 
2013-12-16 01:12:58 PM  

Glockenspiel Hero: jgilb: Yet in a blind taste test, they would pick the piss water 50% of the time.
Same thing happens when wine experts drink unlabeled wine.

Wine perhaps, but not beer- there are simply too many types.

A blindfolded person *might* not be able to tell the difference between Bud, Yuengling or Sam Adams- they're all basic lagers.  (I'm pretty sure I could)
But tell the difference between Bud and any IPA?  Or any porter, or stout?  Even people who have never had a single beer could do it instantly, 100% of the time.  There's more of a taste difference there than red vs. white wine


I've never done a blind test but I can't imagine any adjunct lagers (beers made with rice from the big corporate brewers) being mistaken with even mid-grade stuff like Yuengling or Sam Adams. They just have an empty nothingness where the malt flavor should be.

Asahi is nice with sushi, though. Damn dry.
 
2013-12-16 01:14:02 PM  

clkeagle: And American small craft beers, which are among the best in the world, are consumed less by the "locals" than Keystone and Busch Light.


The difference is that the overpriced quintuple IPA made by some neckbeards in Bushwick is not largely considered a "tourist beer".  The Irish do, its like Fosters or Becks or Heiniken, local garbage passed to foreigners who see "imported" and think it's teriffic.  (Well I guess Becks is consumed by a lot of locals in Bremen and Hamburg).

I'm sure there were were thousands of Guinness drinkers in America who thought "well, since it's the most popular beer in Ireland, this is what I'm going to drink." And now that you've put them all in their place, that will all stop. Now your local gas station will be able to stop wasting precious space on that one six-pack Guinness facing and add another facing to one the light beers. Good for you.

I don't care what people drink, I'll happily drink PBR or Budweiser or Genessee Cream Ale, they all serve a purpose.  I just find it hilarious when beer neckbeards use the words "watery" or "barely alcohlic" to describe Bud but will pretend Guinness isn't watery and the same ABV as bud light.
 
2013-12-16 01:16:05 PM  
Just one of these bottles will get the job done, instead of like 6 michelob ultras.  And you won't be pissing every 15 minutes either.

img.fark.net

and yes, that's my own personal collection.  (I measure my personal stockpiles of the original version by the caseload.)
 
2013-12-16 01:26:40 PM  

SlothB77: Just one of these bottles will get the job done, instead of like 6 michelob ultras.


Similarly, one bottle of actual bourbon will get the job done with far less liquid.
 
2013-12-16 01:27:01 PM  

SlothB77: Between 2007 and 2012, beer sales fell by 2.3%, or more than 4.8 million barrels.


How are beer sales doing in terms of dollars spent, not millions of barrels sold?  Instead of drinking 6 miller lites at 4% each, I may drink two craft russian imperial stouts at 10% each.  and those two bottles will probably cost more than the 6 miller lite's cost.  And taste a shiat ton better too.


Yeah, this.  You drink a lesser  volume of beer when you improve the quality of the beer you're drinking.
 
2013-12-16 01:34:42 PM  
spikeeskin.com
 
2013-12-16 01:43:14 PM  

lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere.  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters


Alcohol content != flavor.
 
2013-12-16 01:43:34 PM  

SlothB77: Just one of these bottles will get the job done, instead of like 6 michelob ultras.  And you won't be pissing every 15 minutes either.

[img.fark.net image 640x480]

and yes, that's my own personal collection.  (I measure my personal stockpiles of the original version by the caseload.)


Well, if you think "git her done" is the order of the day perhaps, yes.   If anyone wants to understand the big picture, I suggest "Ambitious Brew" by Maureen Ogle.   First thing is the change from heavy brews to the lighter lagers happened in the mid 19th century because unlike the German drinkers who might sip on a stein for quite some time, the American drinkers wanted to go through several in the same time frame.   There's your desire for "drinkability".   Given an evening in a bar/pub/club the typical consumption is several drinks, not just one, and the same goes for watching a sporting event or most forms of socialization.   Half a dozen full pints of a full bodied brew would have been frowned upon at one time, but our tolerance for over consumption is much higher today.

/The adjuncts also showed up not as a cheap alternative, but a more expensive substitute due to a lack of suitable barley being grown here.
 
2013-12-16 02:26:12 PM  

aelat: lilplatinum: American beer is not "slightly alcoholic", bud is at 5% ABV - roughly the same as the vast majority of pilsner consumed elsewhere. Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive, doesn't mean what they prefer is "slighlty alcholic."

/farking beer hipsters

Alcohol content != flavor.


Nor did I suggest it was. I was suggesting that "5% ABV" is not "slightly alcoholic."
 
2013-12-16 02:30:16 PM  
I'm just glad Omaha's become a little niche haven for local craft brews. I can find pretty much any style I want by a brewer who is stationed within 25 min. of my house. Even Storz was brought back as a local company. It's a good time in one of America's drunkest cities.
 
2013-12-16 02:45:11 PM  
lilplatinum:  Just because someone doesnt' feel the need to drink that highly alcholic quintuple ipa oatmeal lambic cherry stout that you made out of that homebrew kit to pretend like making beer from an instruction sheet is impressive,

See, that's the problem.  What kind of damage has to happen to your brain to make you think "I need to see what kind of beverage he's drinking to see if it's impressive or not"?  Normal people do not think like this.  Normal homebrewers do not do it to impress you, and you should stop to examine why that's the first thing that went through your head.
 
2013-12-16 02:48:54 PM  

Tourney3p0: See, that's the problem. What kind of damage has to happen to your brain to make you think "I need to see what kind of beverage he's drinking to see if it's impressive or not"? Normal people do not think like this. Normal homebrewers do not do it to impress you, and you should stop to examine why that's the first thing that went through your head.


Its the beer snobs that tend to care so much that other people have the audacity to drink an adjunct lager, not sure why you are addressing me rather than, say, the subby.
 
2013-12-16 02:50:30 PM  

Hal5423: PSA: the past participle of "to drink" is "drunk." If you say "I haven't drank that in years" then you are using the wrong form of the verb.


If you have too much Purple Drank are you considered to be Purple Drank Drunk?
 
2013-12-16 02:59:39 PM  

lilplatinum: Its the beer snobs that tend to care so much that other people have the audacity to drink an adjunct lager, not sure why you are addressing me rather than, say, the subby.



According to your delusions that may be the case.  The headline and discussion herein has mainly focused on how a more competitive marketplace has provided a wealth of new choices to beer drinkers allowing people to choose amongst other brewers selling higher quality product.  High quality doesn't mean more complex or different (which seems to be a false assumption you're making when you compare Budweiser to an oatmeal stout).

What's perplexing is why you'd choose to purchase the beer equivalent of steak at Denny's when there's a nice local beer equivalent of a local steakhouse nearby.
 
2013-12-16 03:00:46 PM  

Enormous-Schwanstucker: Hal5423: PSA: the past participle of "to drink" is "drunk." If you say "I haven't drank that in years" then you are using the wrong form of the verb.

If you have too much Purple Drank are you considered to be Purple Drank Drunk?


Ugh.

Trying this again: If you drank too much Purple Drank are you considered to be Purple drank drunk drunk????
 
2013-12-16 03:08:30 PM  

JK47: According to your delusions that may be the case. The headline and discussion herein has mainly focused on how a more competitive marketplace has provided a wealth of new choices to beer drinkers allowing people to choose amongst other brewers selling higher quality product. High quality doesn't mean more complex or different (which seems to be a false assumption you're making when you compare Budweiser to an oatmeal stout).


Every craft beer snob thread has numerous people (and in this case the headline itself) making it sound as if they are superior because of what they choose to drink, falsely claiming that American beer is all "barely alcohol", etc., but then getting all pissy and defensive when people mock their little hobby.   Ordering a non craft beer can get you looks in lots of places too, but to be fair that could be because when you live in Brooklyn you are just going to have a higher percentage of craft beer snobs.

What's perplexing is why you'd choose to purchase the beer equivalent of steak at Denny's when there's a nice local beer equivalent of a local steakhouse nearby.

Because if you are drinking a pilsner the difference between a macrobrew and something else is pretty slim.  Sure, I prefer the real Budweiser from Prague, but not enough to walk another 10 blocks past my nearest bodega to pay over twice as much from it.   Sure, sometimes I will get some Sixpoint or random IPAs if I have guests, but by and large if you prefer lagers/pils then the difference is nowhere near the level that you purport.   And I say this as someone who spent 5 years living in Germany and drinking countless gallons of their overrated brew.
 
2013-12-16 03:25:16 PM  

FormlessOne: Here are the big pisswater breweries that are losing out, finally, over the concept of choice and local production. Warms my zymurgical heart just to read this list:
9. Labatt Blue - Sales loss (2007-2012): 28.3%
8. Budweiser - Sales loss (2007-2012): 28.8%
7. Heineken Premium Light - Sales loss (2007-2012): 36.7%
6. Milwaukee's Best Light - Sales loss (2007-2012): 39.7%
5. Old Milwaukee - Sales loss (2007-2012): 54.0%
4. Miller Genuine Draft - Sales loss (2007-2012): 56.4%
3. Milwaukee's Best Premium - Sales loss (2007-2012): 58.5%
2. Budweiser Select - Sales loss (2007-2012): 61.5%
1. Michelob Light - Sales loss (2007-2012): 69.6%


i2.kym-cdn.com
 
2013-12-16 03:50:39 PM  

lilplatinum: Every craft beer snob thread has numerous people (and in this case the headline itself) making it sound as if they are superior because of what they choose to drink, falsely claiming that American beer is all "barely alcohol", etc., but then getting all pissy and defensive when people mock their little hobby.   Ordering a non craft beer can get you looks in lots of places too, but to be fair that could be because when you live in Brooklyn you are just going to have a higher percentage of craft beer snobs.


You're the one sounding defensive.
 
2013-12-16 04:06:59 PM  
Multi-repeat, but I guess marketing got "Nine Beers Americans No Longer Drink" back out there again
 
2013-12-16 04:50:03 PM  
Hops. And pretense. And ever higher ABV. And increasing price.

These are the two...no four things that are hurting beer revenues.
 
2013-12-16 05:12:26 PM  
JK47:
What's perplexing is why you'd choose to purchase the beer equivalent of steak at Denny's when there's a nice local beer equivalent of a local steakhouse nearby.

Beer, same thing now. Who knew that beer-flavored beer would be a special order? Have you had this experience yet, in New York City? You're walking around a neighborhood you don't live in, but you've been in a million times before, and you see a new bar. Looks like an Irish bar, right? You walk in with your friend, still looks like an Irish bar . there's a bartender behind the bar. You walk up and you go, "Hey! Give us a couple of Budweisers." "I can't do that." "Why not?" "Well, because this isn't really a bar." "Oh, well, what is it?" "THIS is a microbrewery." "Oh really, asshole? Why don't you go in the back and MICRO-brew me up a batch of farkin' Budweiser, okay? Because this is America and I am very THIRSTY! Pull up your pants!!"
 
2013-12-16 05:28:53 PM  

TheShavingofOccam123: Hops. And pretense. And ever higher ABV. And increasing price.

These are the two...no four things that are hurting beer revenues.


Yeah, no on the first three things. Craft beer sales are still very small compared to the usual light lager swill.
 
2013-12-16 06:14:35 PM  

lilplatinum: Ordering a non craft beer can get you looks in lots of places too


To be fair, this is true. When there are 100 brews on tap and you order a Bud Light, I have to wonder why you bothered to choose that bar. I'm there because I sought it out, but you would have been better served by literally any other bar in the zip code. A beer store near me will bore you a new asshole just so they can fark you twice with their prices, but it's the only way I can get some brews. I still see people trudging in there to get a case of Bud. Why, man? Why? It's literally half the cost at a dozen other stores within a mile. I probably gave people a look or two when they did that.
 
2013-12-16 06:36:49 PM  
First you have to get the cat to eat the coffee beans. Then you have to follow the cat around until it shiats out the coffee beans. Then you have to brew the cat-shiat beans into cat-shiat coffee. Then you take the cat-shiat coffee, and use it to brew cat-shiat coffee beer. PROFIT!
 
2013-12-16 06:37:00 PM  

thurstonxhowell: To be fair, this is true. When there are 100 brews on tap and you order a Bud Light, I have to wonder why you bothered to choose that bar. I'm there because I sought it out, but you would have been better served by literally any other bar in the zip code.


While I haven't purchased a bud light in my adult life, why would anyone possibly care if they did.   Perhaps they went to that bar to meet friends and aren't that interested in craft beer.  I know if I am not getting good cocktails at a bar I am probably just going to drink whatever is on special, and that is usually high life or narragansett or pbr or something beer snobs would turn their nose down at.   Why?   Because if I generally drink Pilsner I am going to just go with the one that is 2 for 5 instead of a marginally better one for three or four times the price.

I don't care if other people do that, but why the fark would anyone else care.  If it is improper to drink beer x at a bar, perhaps that bar should not serve it.

A beer store near me will bore you a new asshole just so they can fark you twice with their prices, but it's the only way I can get some brews. I still see people trudging in there to get a case of Bud. Why, man? Why? It's literally half the cost at a dozen other stores within a mile. I probably gave people a look or two when they did that.

Yes, I agree, overpaying for anything that is readily available in the area is dumb, especially if it is a place where you generally drive places.   But then again I probably give people looks when they a 6 pack of radaberger or something equally mediocre when theres perfectly good american adjunct lagers right there that aren't all that different.
 
2013-12-16 08:19:20 PM  

lilplatinum: JK47: According to your delusions that may be the case. The headline and discussion herein has mainly focused on how a more competitive marketplace has provided a wealth of new choices to beer drinkers allowing people to choose amongst other brewers selling higher quality product. High quality doesn't mean more complex or different (which seems to be a false assumption you're making when you compare Budweiser to an oatmeal stout).

Every craft beer snob thread has numerous people (and in this case the headline itself) making it sound as if they are superior because of what they choose to drink, falsely claiming that American beer is all "barely alcohol", etc., but then getting all pissy and defensive when people mock their little hobby.   Ordering a non craft beer can get you looks in lots of places too, but to be fair that could be because when you live in Brooklyn you are just going to have a higher percentage of craft beer snobs.

What's perplexing is why you'd choose to purchase the beer equivalent of steak at Denny's when there's a nice local beer equivalent of a local steakhouse nearby.

Because if you are drinking a pilsner the difference between a macrobrew and something else is pretty slim.  Sure, I prefer the real Budweiser from Prague, but not enough to walk another 10 blocks past my nearest bodega to pay over twice as much from it.   Sure, sometimes I will get some Sixpoint or random IPAs if I have guests, but by and large if you prefer lagers/pils then the difference is nowhere near the level that you purport.   And I say this as someone who spent 5 years living in Germany and drinking countless gallons of their overrated brew.


You spent five years in Germany and didn't learn to appreciate really good beer?  I'm sorry.  I was there for a week and had eight different styles that were all amazing.  Maybe you don't like beer.
 
2013-12-16 10:17:59 PM  

WarehouseMouse: You spent five years in Germany and didn't learn to appreciate really good beer?  I'm sorry.  I was there for a week and had eight different styles that were all amazing.  Maybe you don't like beer.


German beer is well done, but due to the Reinheitsgebot it isn't all that interesting, many beer snobs will say the same thing.  I mean, I certainly didn't dislike it - as a pilsner/lager person in a country where most of the country just drinks whatever local pilsner is made (most of Germany isn't Bavaria) I was fine with it except for the prevalence of gross Weissbier... but there is nothing mind blowing about anything.   I would drink Augustiner Helles a lot more often if it was still as cheap and readily available as in the reich, however.
 
2013-12-17 02:18:43 AM  
www.thebeveragestore.com
however I don't think anyone not from my neck of the woods had this tasty tasty treat in high school
 
2013-12-17 02:28:09 AM  

lilplatinum: WarehouseMouse: You spent five years in Germany and didn't learn to appreciate really good beer?  I'm sorry.  I was there for a week and had eight different styles that were all amazing.  Maybe you don't like beer.

German beer is well done, but due to the Reinheitsgebot it isn't all that interesting, many beer snobs will say the same thing.  I mean, I certainly didn't dislike it - as a pilsner/lager person in a country where most of the country just drinks whatever local pilsner is made (most of Germany isn't Bavaria) I was fine with it except for the prevalence of gross Weissbier... but there is nothing mind blowing about anything.   I would drink Augustiner Helles a lot more often if it was still as cheap and readily available as in the reich, however.


Fair enough, I guess.  I spent my time in Lower Franconia - I went there specifically to drink Rauchbier, which I love dearly; but I had Dunkelsbier, Schwarzbier, Weißbier, and plenty of Pils, and it was all heavenly.

I can't imagine going to Germany for an extended period if you don't like wheat beer.  Zipfel mit Brezel und Weißbier for breakfast is one of the greatest dining experiences I've ever had.
 
2013-12-17 07:18:41 AM  

Stabone33: [spikeeskin.com image 330x508]


This please.  I'd consider murdering someone if I thought it'd get them to produce more Zima.
 
2013-12-17 10:07:27 AM  

WarehouseMouse: Fair enough, I guess.  I spent my time in Lower Franconia - I went there specifically to drink Rauchbier, which I love dearly; but I had Dunkelsbier, Schwarzbier, Weißbier, and plenty of Pils, and it was all heavenly.

I can't imagine going to Germany for an extended period if you don't like wheat beer.  Zipfel mit Brezel und Weißbier for breakfast is one of the greatest dining experiences I've ever had.


Funny how different North and South Germany can be ;)   Personally I prefer Czech beer, honestly.  Their budweiser and the non dark krusovice are great.
 
2013-12-17 10:09:31 AM  
But beer aside, Germany is a culinary wasteland... unless your taste in spices ends at salt.
 
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