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(Huffington Post)   If people in the Philippines don't see any ads for Coke in the near future, there is a very good reason for it   (huffingtonpost.com) divider line 59
    More: Hero, Typhoon Haiyan, Philippines, stuffed toy, Languages of the Philippines, advertising campaigns  
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15105 clicks; posted to Main » on 26 Nov 2013 at 11:48 AM (34 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-11-26 11:51:58 AM
 
2013-11-26 11:52:21 AM
Conspicuous altruism is an important part of any marketing strategy.
 
2013-11-26 11:53:10 AM
Yeah, Coca-Cola realized donating the money will get them news articles written about how great Coca-Cola is, taking their advertising dollars further in the rest of the world.  That and there's no point in advertising in the Philippines right now anyway.
 
2013-11-26 11:54:36 AM
You can add Coke to the list of corporations donating more money than China to the relief effort.
 
2013-11-26 11:55:24 AM
Apparently they aren't taking any money out of their PR budget though :P
 
gja [TotalFark]
2013-11-26 11:56:37 AM
Even if for ulterior motives this is a good thing.
Who knows, maybe at some point these companies or someone in them will spontaneously grow a conscience.
One can hope, one can hope.
 
2013-11-26 11:57:36 AM
As someone who buys a metric assload of Coke products, you're welcome Oriental Mexicans
 
2013-11-26 11:59:01 AM

CipollinaFan: You can add Coke to the list of corporations donating more money than China to the relief effort.


Coke is still angry at China because of all the peepee.
 
2013-11-26 11:59:23 AM

lennavan: Yeah, Coca-Cola realized donating the money will get them news articles written about how great Coca-Cola is, taking their advertising dollars further in the rest of the world.  That and there's no point in advertising in the Philippines right now anyway.


I bet they had caviar at that cost analysis meeting.
 
2013-11-26 11:59:35 AM

Rapmaster2000: Conspicuous altruism is an important part of any marketing strategy.


And why is that necessarily a problem? Look, if they can do good, and improve their brand image at the same time, why is that suddenly bad? The people are still being helped by the dollars that would have otherwise been spent on marketing, and Coca-Cola still reaps the marketing benefit of being seen as a company who would rather spend the money toward charity than continuing a full-court-press of advertising in a country so recently devastated by a natural disaster. Why is a win-win situation not a win-win situation if it's being taken advantage of by a megacorporation?

/Before you start, I'm as hippie pinko socially as you're likely to come across, but I fail to understand the "All huge corporations are automatically TEH EBIL *ALL THE TIME*" mindset which pervades the progressive left.
 
2013-11-26 12:01:12 PM
Yeah, I'm completely ok with this.  Yes, they're going to get good press out of it, but they SHOULD be getting good press when they do something good.  If corporations suddenly decide that the best bang for their advertising dollars is doing good works around the world then I think that's A-OK
 
2013-11-26 12:03:33 PM
Probably the safest thing to drink there for a while.
 
2013-11-26 12:03:58 PM
AKA:  We've maxed out on advertising deductions this year, time to shift to charitable.
 
2013-11-26 12:04:44 PM
I find it depressing that Reddit comments are now featured in news stories. Almost as much as local news reading facebook posts from random lunatics on their pages.
 
2013-11-26 12:06:54 PM
Regardless of motives, this is a good thing.
 
2013-11-26 12:07:27 PM

slapmastered: Rapmaster2000: Conspicuous altruism is an important part of any marketing strategy.

And why is that necessarily a problem? Look, if they can do good, and improve their brand image at the same time, why is that suddenly bad? The people are still being helped by the dollars that would have otherwise been spent on marketing, and Coca-Cola still reaps the marketing benefit of being seen as a company who would rather spend the money toward charity than continuing a full-court-press of advertising in a country so recently devastated by a natural disaster. Why is a win-win situation not a win-win situation if it's being taken advantage of by a megacorporation?

/Before you start, I'm as hippie pinko socially as you're likely to come across, but I fail to understand the "All huge corporations are automatically TEH EBIL *ALL THE TIME*" mindset which pervades the progressive left.


LOL.  I'm a capitalist with an MBA.  Corporations are never evil (I don't even believe in evil - it's corny).  Corporations are always self-interested.  I've been arguing for years that a lot of companies should consider this as part of a branding strategy.  People like to feel good about themselves.  If you can get them to feel good about themselves by purchasing your products then that's way to print money.

Look at how much that Tom's guy is making with his ugly shoes and charitable plan of dubious benefit (it takes market share away from the people who make and repair shoes in the communities Tom's donates shoes to) just because it let's EVERYONE who sees your ugly shows know that you gave money to Africa.
 
2013-11-26 12:08:29 PM
Why are we quoting random Reddit users on news articles? Does that give the opinion  any weight? If the author wanted to say he thought this was a marketing ploy, then just say it! Why quote some other asshole's opinion?

Coming soon to Fox News, "Some people say" to be replaced with "Fox News commentator, Lisa S. from Hoboken, says..."
 
2013-11-26 12:09:08 PM

Carn: Regardless of motives, this is a good thing.


agreed -
 
2013-11-26 12:12:14 PM
I don't understand; Whuffo assured me they were all just fine there...
 
2013-11-26 12:17:15 PM
It's not like addicts need advertising to remind them of their addiction, right?
 
2013-11-26 12:18:02 PM

gja: Even if for ulterior motives this is a good thing.
Who knows, maybe at some point these companies or someone in them will spontaneously grow a conscience.
One can hope, one can hope.


This, exactly. In a situation like this, it is much more the actions which matter, rather than the intent. A corporation is operating in a way that benefits the world primarily; even if they receive benefits down the line, this should be celebrated.
 
2013-11-26 12:19:42 PM

Rapmaster2000: LOL. I'm a capitalist with an MBA.


Ah, that explains why you mistook a grasp of the obvious for genuine insight.  I was wondering why you felt you needed to post that.  Thanks for providing clarification.
 
2013-11-26 12:22:54 PM

CipollinaFan: You can add Coke to the list of corporations donating more money than China to the relief effort.


Coke isn't entirely altruistic. For one thing, they are demanding that the territorial waters be renamed the South Cola Sea.
 
2013-11-26 12:23:33 PM

Louisiana_Sitar_Club: Rapmaster2000: LOL. I'm a capitalist with an MBA.

Ah, that explains why you mistook a grasp of the obvious for genuine insight.  I was wondering why you felt you needed to post that.  Thanks for providing clarification.


Looking good in those shoes, buddy.  Keep shopping at Whole Foods - they really care about their workers you know.
 
2013-11-26 12:24:07 PM
They could have taken the money spent on the press release and donated it to the relief efforts...
 
2013-11-26 12:27:21 PM

Snarfangel: CipollinaFan: You can add Coke to the list of corporations donating more money than China to the relief effort.

Coke isn't entirely altruistic. For one thing, they are demanding that the territorial waters be renamed the South Cola Sea.


Better than the New Cola Sea.  No one would buy that.
 
2013-11-26 12:31:23 PM
Fark the assholes who are bashing coke. So what they get a little pr. If you donated a bunch of money you'd all appreciate the attention. Stfu and gbtw
 
2013-11-26 12:31:47 PM
They have no choice. Cant advertise if all the outdoor signs are gone.
 
2013-11-26 12:34:44 PM

Rapmaster2000: Louisiana_Sitar_Club: Rapmaster2000: LOL. I'm a capitalist with an MBA.

Ah, that explains why you mistook a grasp of the obvious for genuine insight.  I was wondering why you felt you needed to post that.  Thanks for providing clarification.

Looking good in those shoes, buddy.  Keep shopping at Whole Foods - they really care about their workers you know.


To be honest. I read your earlier post but I have no idea what shoes you're talking about.  But thanks, I guess.  Also, I don't shop at Whole Foods.  There's a Ralph's right by my house.  I'm not sure why it matters to you where I shop but I mention Ralph's because it seems important to you.
 
2013-11-26 12:40:08 PM

Whazzits: gja: Even if for ulterior motives this is a good thing.
Who knows, maybe at some point these companies or someone in them will spontaneously grow a conscience.
One can hope, one can hope.

This, exactly. In a situation like this, it is much more the actions which matter, rather than the intent. A corporation is operating in a way that benefits the world primarily; even if they receive benefits down the line, this should be celebrated.


There are many individuals who are the same way with personal philanthropy.  If Bill Gates is giving away his fortune not due to any empathy for others but to improve his legacy, it's still a massively good thing that billions of dollars will be going to charity.  It's ok to give money because it makes you feel good.
 
2013-11-26 12:43:26 PM
Why even have ads when you have 100% of the market
 
2013-11-26 12:53:59 PM
Is this going to give coke a PR boost ? yes , but that does not change the fact they are doing a very good thing.
 
2013-11-26 12:56:24 PM
shiat, that's the best ad campaign ever.
 
2013-11-26 01:05:21 PM

perigee: I don't understand; Whuffo assured me they were all just fine there...


Yeah pretty much the first thing i think about when reading threads about the Philipines now, Has anyone heard from that guy?
 
2013-11-26 01:16:15 PM

Carn:  It's ok to give money because it makes you feel good.


Why do you hate capitalism and therefore merica?
 
2013-11-26 01:16:50 PM

BEER_ME_in_CT: They have no choice. Cant advertise if all the outdoor signs are gone.


That would be pretty funny if they took a bunch of construction crews in there and...built new billboards first.

"Phew! Glad the important stuff is done! Now let's get to clearing out these streets so our trucks can get product to market!"
 
2013-11-26 01:22:20 PM

Rapmaster2000: slapmastered: Rapmaster2000: Conspicuous altruism is an important part of any marketing strategy.

And why is that necessarily a problem? Look, if they can do good, and improve their brand image at the same time, why is that suddenly bad? The people are still being helped by the dollars that would have otherwise been spent on marketing, and Coca-Cola still reaps the marketing benefit of being seen as a company who would rather spend the money toward charity than continuing a full-court-press of advertising in a country so recently devastated by a natural disaster. Why is a win-win situation not a win-win situation if it's being taken advantage of by a megacorporation?

/Before you start, I'm as hippie pinko socially as you're likely to come across, but I fail to understand the "All huge corporations are automatically TEH EBIL *ALL THE TIME*" mindset which pervades the progressive left.

LOL.  I'm a capitalist with an MBA.  Corporations are never evil (I don't even believe in evil - it's corny).  Corporations are always self-interested.  I've been arguing for years that a lot of companies should consider this as part of a branding strategy.  People like to feel good about themselves.  If you can get them to feel good about themselves by purchasing your products then that's way to print money.

Look at how much that Tom's guy is making with his ugly shoes and charitable plan of dubious benefit (it takes market share away from the people who make and repair shoes in the communities Tom's donates shoes to) just because it let's EVERYONE who sees your ugly shows know that you gave money to Africa.


What's extra funny about Tom's is that my teenagers don't even know that a pair gets donated. They only want them because they're trendy.

Love my girls, but they can be very shallow. I guess that's redundant, as I already said they were teens.
 
2013-11-26 01:31:40 PM

HailRobonia: CipollinaFan: You can add Coke to the list of corporations donating more money than China to the relief effort.

Coke is still angry at China because of all the peepee.


New keyboard, you owe me one.
 
2013-11-26 01:34:06 PM

drjekel_mrhyde: Why even have ads when you have 100% of the market


I was thinking the same thing. It's like Brawdo still advertising in the future. Why?
 
2013-11-26 01:40:01 PM

DaStompa: Carn:  It's ok to give money because it makes you feel good.

Why do you hate capitalism and therefore merica?


because I'm clearly a libbo commufascialist.
 
2013-11-26 02:02:19 PM

lennavan: Yeah, Coca-Cola realized donating the money will get them news articles written about how great Coca-Cola is, taking their advertising dollars further in the rest of the world.  That and there's no point in advertising in the Philippines right now anyway.


Regardless of intentions, I bet it's still more than lennavan has contributed.
 
2013-11-26 02:17:04 PM

slapmastered: Rapmaster2000: Conspicuous altruism is an important part of any marketing strategy.

And why is that necessarily a problem? Look, if they can do good, and improve their brand image at the same time, why is that suddenly bad? The people are still being helped by the dollars that would have otherwise been spent on marketing, and Coca-Cola still reaps the marketing benefit of being seen as a company who would rather spend the money toward charity than continuing a full-court-press of advertising in a country so recently devastated by a natural disaster. Why is a win-win situation not a win-win situation if it's being taken advantage of by a megacorporation?

/Before you start, I'm as hippie pinko socially as you're likely to come across, but I fail to understand the "All huge corporations are automatically TEH EBIL *ALL THE TIME*" mindset which pervades the progressive left.


I feel the same way. Everyone wins in this.
 
2013-11-26 02:31:24 PM

sdd2000: Greater than China's donation and even Cobert's Good on ya-Coke


Agreed. Good for the PR, granted, but also good for those that need help. Donate the money wisely.
 
2013-11-26 02:51:00 PM
www.foodwinenet.com
 
2013-11-26 03:22:52 PM
Regardless of the dickholes slamming them and accusing for doing this as a PR stunt, this is a most excellent thing.
 
2013-11-26 04:23:53 PM

bloatboy: drjekel_mrhyde: Why even have ads when you have 100% of the market

I was thinking the same thing. It's like Brawdo still advertising in the future. Why?


It's got what plants crave.
 
2013-11-26 04:29:39 PM

Rapmaster2000: Conspicuous altruism is an important part of any marketing strategy.


was going to say, Coke just changed it's 2.5 million ad budget for the filipines to a 2.5 million ad budget that will be effective worldwide.

/ that doesn't bother me though... would rather all advertising were conspicuous altruism.
 
2013-11-26 04:33:51 PM
What about the businesses and people that rely on that advertizing money?

Just a thought.
 
2013-11-26 06:54:36 PM

tommyl66: They could have taken the money spent on the press release and donated it to the relief efforts...


How much money do you think went into this press release?

PR people for companies this large are often in-house.  Take three people who they were going to pay anyway and have them work on this release.  Let's say they gave them a day (it could easily be less, but let's be over-cautious).  Then, they probably had their work reviewed by at least 10 other people who already had 'reviewing press releases' built into their job requirements.  Maybe a few tweaks are proposed.  Maybe not.   Then they could just email it to their contacts at the news agencies.

Aside from the salaries they were going to pay anyway, this costs them nothing.
 
2013-11-26 07:37:14 PM

ronnie2bucks: perigee: I don't understand; Whuffo assured me they were all just fine there...

Yeah pretty much the first thing i think about when reading threads about the Philipines now, Has anyone heard from that guy?


"This user has not made any recent activity viewable to everyone."

It couldn't Possibly be that he is "picking splinters out of what is left of his hide." He's probably busy out at the docks, turning back all the US aid, since it's only enough to say we provide it. Bootstrappy Phillipines.
 
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