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(Do You Remember)   It took about three parsecs for Disney to crank up the nostalgic-overhype marketing droid after it bought the "Star Wars" franchise   (doyouremember.com) divider line 98
    More: Obvious, Star Trek, Disney, The Clone Wars, Lawrence Kasdan, Greedo, Episode VII, nostalgia, Wyatt Earp  
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6482 clicks; posted to Business » on 17 Nov 2013 at 8:15 AM (39 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-11-17 08:23:43 AM
So what? Isn't that what you're supposed to do when you buy a piece of property you intend to make money off of?
 
2013-11-17 08:28:21 AM

ReapTheChaos: So what? Isn't that what you're supposed to do when you buy a piece of property you intend to make money off of?


It's sort of like Lucas sold Disney an already well-squeezed and putrefied orange.
 
2013-11-17 08:30:02 AM
They're using our memories of old movies to help sell new movies?

Well, its a bold new strategy.  Let's see if it pays off for them...
 
2013-11-17 08:37:12 AM
Disney is in the memory and nostalgia business.  This is no big surprise.

And that site crashed Firefox twice.
 
2013-11-17 08:37:43 AM

ReapTheChaos: So what? Isn't that what you're supposed to do when you buy a piece of property you intend to make money off of?


Well, especially one which has been badly treated in recent years and over-marketed by its former owner.

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.
 
2013-11-17 08:44:42 AM
Dwight_Yeast:

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.


Uh, whut?
 
2013-11-17 08:46:45 AM

Great_Milenko: Disney is in the memory and nostalgia business.  This is no big surprise.


It is to people who think fairy tales have happy endings.
 
2013-11-17 09:01:00 AM
img.fark.netimg.fark.net
 
2013-11-17 09:03:54 AM

TV's Vinnie: Dwight_Yeast:

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.


Uh, whut?


I knew someone wouldn't get that.

When Disney "bought" Pixar, what they actually did was trade Steve Jobs Disney stock for Pixar stock.  The result was that Jobs ended up being the largest single shareholder in Disney, which gave him control of the company; more control than the Disney family combined.  Which is why John Lasseter was put in charge of Disney animation: Jobs chose him.
 
2013-11-17 09:06:46 AM

Dwight_Yeast: TV's Vinnie: Dwight_Yeast:

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.


Uh, whut?

I knew someone wouldn't get that.

When Disney "bought" Pixar, what they actually did was trade Steve Jobs Disney stock for Pixar stock.  The result was that Jobs ended up being the largest single shareholder in Disney, which gave him control of the company; more control than the Disney family combined.  Which is why John Lasseter was put in charge of Disney animation: Jobs chose him.


Being the single largest shareholder of a company does not put you "in charge" with it.  It certainly means the CEO will immediately return your calls, but it's not "control."
 
2013-11-17 09:12:21 AM
Nice permawar, always at war with them, themeology you've got there, Disney.

Disney all aboard in the Global War on People who Dislike Us, I see.
 
2013-11-17 09:14:13 AM
Let me get this straight--Disney is trying to wipe out all record of the second trilogy, creating a generation of kids who will be introduced to the Star Wars we all know and love?  And then they're making a new trilogy with a good director who's loyal to the feel and look of the original.


What's the problem?
 
2013-11-17 09:16:43 AM
Oh, and Lawrence Kasdan.  Seriously, what's the problem?
 
2013-11-17 09:16:54 AM

HotIgneous Intruder: Nice permawar, always at war with them, themeology you've got there, Disney.

Disney all aboard in the Global War on People who Dislike Us, I see.


wat
 
2013-11-17 09:24:50 AM

thamike: Oh, and Lawrence Kasdan.  Seriously, what's the problem?


People will be butthurt about anything. Or they don't want Abrams lens flaring up the whole movie.
 
2013-11-17 09:25:12 AM

Infernalist: HotIgneous Intruder: Nice permawar, always at war with them, themeology you've got there, Disney.

Disney all aboard in the Global War on People who Dislike Us, I see.

wat


img.fark.net
 
2013-11-17 09:25:48 AM

Dwight_Yeast: ReapTheChaos: So what? Isn't that what you're supposed to do when you buy a piece of property you intend to make money off of?

Well, especially one which has been badly treated in recent years and over-marketed by its former owner.

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.


Does that mean we won't be getting a gritty reboot of the animated Robin Hood movie where the fox actually wears pants this time?
 
2013-11-17 09:37:00 AM
Why would a "hardcore addict" create a "Greedo Shot First" Facebook page?

Who wrote this article?!
 
2013-11-17 09:41:40 AM

jake_lex: Being the single largest shareholder of a company does not put you "in charge" with it. It certainly means the CEO will immediately return your calls, but it's not "control."


He owned/owns (his family retains the stock) 7% of Disney. For a company that size, that's a huge stake for another corporation or an institutional investor to own, never mind a single individual.  A stake that big doesn't give you complete control (you need a near-majority for that) but it's big enough that everyone else will dance to your tune and fall in line behind you.  A stake that big and you don't just get calls from the CEO; you get to pick the CEO.

The reorganization of Disney that took place at the same time as the acquisition of Pixar was all approved by Jobs, and he made sure Lasseter had carte-blanc over the areas Lasseter knows.
 
2013-11-17 09:42:38 AM

HotIgneous Intruder: Nice permawar, always at war with them, themeology you've got there, Disney.

Disney all aboard in the Global War on People who Dislike Us, I see.


Quite Orwellian, agreed.

/We have always been at war with Warner Brothers.
 
2013-11-17 09:49:39 AM
Hey, Disney.

I still haven't seen a big press release about Star Wars toys.  If you're going to ramp up excitement for your new movies by playing off the old movies?

fantasticgalactic.com
This is a giant pile of "Shut up and take my money" waiting to happen.

/you don't even need the old Galoob molds - just use the 3-D printing software to make your masters
 
ZAZ [TotalFark]
2013-11-17 09:52:06 AM
Critics and fans alike are pretty much in agreement over the fact that one of the best things about the original trilogy was the script and dialogue contributions of Lawrence Kasdan.

They should dig up Leigh Brackett too.
 
2013-11-17 10:06:18 AM

UNC_Samurai: Hey, Disney.

I still haven't seen a big press release about Star Wars toys.  If you're going to ramp up excitement for your new movies by playing off the old movies?

[fantasticgalactic.com image 500x500]
This is a giant pile of "Shut up and take my money" waiting to happen.

/you don't even need the old Galoob molds - just use the 3-D printing software to make your masters


I still have that in my closet..
 
2013-11-17 10:19:21 AM

buntz: Why would a "hardcore addict" create a "Greedo Shot First" Facebook page?

Who wrote this article?!


Our Billy wasn't born a Lucas fan. He was made one through years of systematic abuse. Billy hates his own iidentity, you see, and he thinks that makes him a star wars fan. But his pathology is a thousand times for savage and more terrifying.
 
2013-11-17 10:20:03 AM

jake_lex: Dwight_Yeast: TV's Vinnie: Dwight_Yeast:

It reminds me of what John Laesseter did when he took over after Steve Jobs got control of Disney: he stopped production on all the direct-to-video sequels to Disney's animated films which were in the pipeline; Eisner was actively damaging the brand to make a profit, and it needed to end.


Uh, whut?

I knew someone wouldn't get that.

When Disney "bought" Pixar, what they actually did was trade Steve Jobs Disney stock for Pixar stock.  The result was that Jobs ended up being the largest single shareholder in Disney, which gave him control of the company; more control than the Disney family combined.  Which is why John Lasseter was put in charge of Disney animation: Jobs chose him.

Being the single largest shareholder of a company does not put you "in charge" with it.  It certainly means the CEO will immediately return your calls, but it's not "control."


When you own almost 8% of the company, it gets you on the board, which Steve had lots of control over.
 
2013-11-17 10:30:18 AM
So, they released the original trilogy trailers...

Does this mean we can get a blu-ray release of the original films, uncut and without all the special edition additions. Please?
 
2013-11-17 10:40:34 AM

JolobinSmokin:


Oh noes. The Millennium Falcon is hurt!!

Meh, I'll catch it on Netflix.
 
2013-11-17 10:40:37 AM
live.drjays.com
 
2013-11-17 10:43:20 AM
It took about three parsecs for Disney to crank up the nostalgic-overhype marketing droid after it bought the "Star Wars" franchise.

I thought it only took George Lucas until Return of the Jedi to overhype marketing.

/"And the Empire will be defeated by Ewoks..."
 
2013-11-17 10:46:57 AM

texdent: thamike: Oh, and Lawrence Kasdan.  Seriously, what's the problem?

People will be butthurt about anything. Or they don't want Abrams lens flaring up the whole movie.


The lens flare works in Star Trek.  There, I said it.
 
2013-11-17 10:48:19 AM
Shoot. that was supposed to be a link to the Robot Chicken bit. Link
 
2013-11-17 10:50:38 AM

Twigz221: So, they released the original trilogy trailers...

Does this mean we can get a blu-ray release of the original films, uncut and without all the special edition additions. Please?


You know, if I were Disney, taking possession of all film negatives, dailies, etc, would have been the first thing I would have demanded from Lucas.  Just cause I'm sure there's still a perfectly good original cut of all three films in his vault somewhere.
 
2013-11-17 10:51:17 AM
I want a Disney re-release of the Christmas special. Lumpy.
 
2013-11-17 10:53:34 AM
Good for Disney of the next Star Wars films are better than the last three films. For films that focused on the making of Darth Vader, they dropped the ball on the storytelling. The films were just boring except for the fight scenes.
 
2013-11-17 10:55:53 AM
Why does anyone think Disney taking over something would ever lead to good?  It can lead to meh, which is I think what fans are hoping for after they got mostly diarrhea for the past 15 years.  But you're not going to get much more than a carefully engineered formula with all the creativity of a McRib.  That may not necessarily be a bad thing depending on who you are -- commodities are hot sellers, if nothing else -- but anyone expecting them to add anything fresh to the mixture is on a one-way ticket to disappointment.

Plus yeah, they picked up a franchise where most of the value is in nostalgia.  I mean, this is about as predictable as it gets.
 
2013-11-17 11:00:49 AM

Dwight_Yeast: Twigz221: So, they released the original trilogy trailers...

Does this mean we can get a blu-ray release of the original films, uncut and without all the special edition additions. Please?

You know, if I were Disney, taking possession of all film negatives, dailies, etc, would have been the first thing I would have demanded from Lucas.  Just cause I'm sure there's still a perfectly good original cut of all three films in his vault somewhere.


Oh dear, you didn't know about Lucas "taped over" some of the originals, did you?
 
2013-11-17 11:01:35 AM
Mostly excited for Star Wars Rebels.  The Clone Wars series was pretty good.
 
2013-11-17 11:02:43 AM

thamike: The lens flare works in Star Trek. There, I said it.


Saying a thing does not make it so.
 
2013-11-17 11:10:32 AM

derpy: thamike: The lens flare works in Star Trek. There, I said it.

Saying a thing does not make it so.


That's not what 'there, I said it" means.
 
2013-11-17 11:13:41 AM
The story of a boy.... A girl... And the universe.
 
2013-11-17 11:17:46 AM
Almost 2014 and I still can't LEGALLY get a copy Star Wars saga digitally.
 
2013-11-17 11:21:50 AM

Intrepid00: Almost 2014 and I still can't LEGALLY get a copy Star Wars saga digitally.


Star Wars Revisited disagrees with you.
 
2013-11-17 11:23:53 AM
Nostalgia marketing has been the Star Wars strategy since the mid-90's, and toy-wise at least, it's been madly successful. Only an idiot would be shocked that Disney is sticking with a proven sales plan.

You want to hear real fanboi outrage, wait another ten years when all the nostalgia ads will target people who grew up only knowing Star Wars as Angry Birds spinoff games. (In fairness, Rovio's version of the prequels is a helluva lot more clever and entertaining than the actual cruddy movies.)
 
2013-11-17 11:24:17 AM

thamike: The lens flare works in Star Trek. There, I said it.


I honestly don't even notice them.  I don't remember them at all from Star Trek into Darkness.
 
2013-11-17 11:27:28 AM

Twigz221: So, they released the original trilogy trailers...

Does this mean we can get a blu-ray release of the original films, uncut and without all the special edition additions. Please?


No.

You'll get the three-disc DVD special edition, with two discs being special features and one being the movie -- and the one with the movie will have 20 minutes of unskippable trailers and 2 minutes of unskippable FBI and Interpol warnings before the movie begins -- and you'll like it.

/oh, and if you try playing the movie on a Blu-Ray player in order to try to upscale the video quality from 780p to 1080p, it'll instead scale down to 480i and the aspect ratio will be reduced to 4:3 because f*ck you, that's why
 
2013-11-17 11:29:05 AM

PanicMan: thamike: The lens flare works in Star Trek. There, I said it.

I honestly don't even notice them.  I don't remember them at all from Star Trek into Darkness.


The lens flare in first one was totally appropriate. It just became the nerd rage du jour, like Miley Cyrus. There is a moment in Into Darkness that almost breaks the 4th wall.  It's like "F*ck you.  Lens flare for your ass, you hissing pathological internet ninnies"
 
2013-11-17 11:39:51 AM
Subby, I was all set to nerdrage on you for the incorrect use of parsec, but just in time I remembered the Kessel Run.

Instead, I will congratulate you on the reference.
 
2013-11-17 11:47:38 AM

dragonchild: Why does anyone think Disney taking over something would ever lead to good?


It can't me worse than how Lucas has managed his franchise.
 
2013-11-17 11:48:23 AM
Shocking, a company spends a fortune on something, and plans to get a return on their investment. Absolutely unprecedented!
 
2013-11-17 11:59:33 AM
It's going to take more than just trying to - for the jillionth farking time - pique my nostalgic feelings from before Lucas' ego decided to rub its balls all over Star Wars.

They're gonna have to have something that looks really, really special if I'm going to spend a single additional penny on anything Star Wars related. I've paid Lucas enough money over the years and all he did with the prequels is prove he's a complete hack who got lucky a long time ago. The prequels really soured the "franchise" in general for me, and the edits of the originals was basically a giant UFIA.

If you want to understand how lucky Lucas was to accidentally make a couple good movies back in the day just watch Red Tails. Holy farkballs, it was terrible. Crystal Skull levels of suck.
 
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