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(Adweek)   It's not even Thanksgiving and the holiday ad wars are over: Lego has won   (adweek.com) divider line 48
    More: Sappy, legos, Thanksgiving  
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8589 clicks; posted to Video » on 10 Nov 2013 at 9:57 AM (36 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



48 Comments   (+0 »)
   
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2013-11-10 08:20:15 AM
Trying to tug at my heart strings. Not quite succeeding.
 
2013-11-10 10:00:41 AM
My kid is getting a Nintendo DS game. Probably the new Pokemon game.

We have enough Lego. If he was really interested in it beyond building the picture on the box, there would be enough pieces in his toy box to build whatever he wanted.

So I'm getting him something he doesn't already have.
 
2013-11-10 10:09:55 AM
Hooray, let's celebrate another crass and transparent bit of emotional manipulation attempting to wrest dollars out of guilty parents' wallets!

/just for the record, I farkin' loved my bucket of legos when I was a kid
 
2013-11-10 10:17:51 AM
And only $50,000 worth of LEGO!
 
2013-11-10 10:21:03 AM
That was ... terrible.
 
2013-11-10 10:25:05 AM
YEAH!!!! ;)
 
2013-11-10 10:25:49 AM
SO ITS KIND OF LIKE PLAYING LEGOS WITH GRANDPA IN HEAVEN, DADDY?
 
2013-11-10 10:34:08 AM
Sorry, but not feeling it subby.
 
2013-11-10 10:36:22 AM

NorthernMT: Sorry, but not feeling it subby.


This.
 
2013-11-10 10:37:33 AM
In other news, the grocery store was playing Christmas music yesterday.

Bah, humbug.
 
2013-11-10 10:42:38 AM

FrancoFile: In other news, the grocery store was playing Christmas music yesterday.

Bah, humbugfark CHRISTMAS!.

 
2013-11-10 10:42:53 AM
I'm just glad there wasn't a staticky television in the ad... because that kid sounded like a British version of the 'good witch/shaman' character in Poltergeist.

\Go into the light!
 
2013-11-10 10:48:41 AM
Why does Lego hate Christmas?
 
2013-11-10 11:00:35 AM
That commercial didn't connect with me on any level, if that's the best ad of the season the bar's been set pretty low.
 
2013-11-10 11:06:52 AM
The kid comes off as creepy more than anything, especially with some of the things he's saying. He sounds like an adult that's been cursed to be a child forever.
 
2013-11-10 11:49:36 AM
I ain't got kids, I can't be emotionally manipulated! Neener neener neener!
 
2013-11-10 11:55:06 AM

EvilEgg: Trying to tug at my heart strings. Not quite succeeding.


Did a fair job on mine.  But then I miss spending entire weekends on lego-strewn rugs, building stuff with my sons.  They're teenagers now, and way too cool to hang out with their Dad. *sniff*
 
2013-11-10 12:00:00 PM
There are two things I cannot abide, racism and the British.
 
2013-11-10 12:25:05 PM
WHERE IS THIS BOYS MOTHER?! THIS IS NOT A TRADITIONAL HOUSEHOLD!
 
2013-11-10 12:32:19 PM
If that ad is the winner then we're in for 6 weeks of truly horrible ads.
 
2013-11-10 12:37:36 PM
Pinky, get off the line!

Nothing too original about the commercial. I like the tribute Ken Block Razor thing better.
 
2013-11-10 12:45:52 PM
Would have been better if in the end, the child and dad had built a mommy out of Legos.

"Because dad kidnapped me when I was 2 and we changed our name and identity and moved to another part of the country, we built me a new mommy."
 
2013-11-10 12:52:28 PM

EvilEgg: Trying to tug at my heart strings. Not quite succeeding.


I think I know what it is: the kid comes off sounding too corporate junkie to actually inspire the empathy.

We've actually applied corporate business practices to parenting. Now that's scary.
 
2013-11-10 12:54:22 PM
and the cat's in the cradle ....
 
2013-11-10 12:58:12 PM
If the article's headline is a question, the answer is always NO!
 
2013-11-10 01:06:24 PM
Odd. Last year my kids (18 & 21) asked me what I wanted for christmas, I said I would buy the biggest lego set I could find and I just wanted to hang out with them and build like when they were little. They came through with some sets of their own, as well, and we spent all day eating and watching football and building. Had a blast, even though it made me a little wistful on the inside. Hope it becomes a tradition.

This commercial, however, kinda fell flat. And I should be right in its wheelhouse.
 
2013-11-10 01:19:12 PM
The VO sounds like it was done by the same person that did this one.
 
2013-11-10 01:24:15 PM

EvilEgg: Trying to tug at my heart strings. Not quite succeeding.


Not even close.
 
2013-11-10 01:45:27 PM
I'm pretty sure that wasn't that boy's voice. I'm pretty sure it wasn't a boy altogether.  I think it was an adult female munchkin.
 
2013-11-10 01:55:26 PM
say what you want about the ad but at least it doesn't make the father out to be a total idiot or a immature.
 
2013-11-10 03:27:44 PM
Lay off the helium, kid.
 
2013-11-10 04:06:08 PM

Waldo Pepper: say what you want about the ad but at least it doesn't make the father out to be a total idiot or a immature.


THAT I can agree with. Just as I'm tired of how ads manipulate women, I despise ads that make men look like they are too stupid to operate an oven, or change a diaper, or pick up a broom.
 
2013-11-10 04:17:04 PM

Gaambit: The kid comes off as creepy more than anything, especially with some of the things he's saying. He sounds like an adult that's been cursed to be a child forever.


He sounds like Malcolm McLaren whispering in the intro to "God Save the Queen."
 
2013-11-10 04:18:44 PM

alizeran: Odd. Last year my kids (18 & 21) asked me what I wanted for christmas, I said I would buy the biggest lego set I could find and I just wanted to hang out with them and build like when they were little. They came through with some sets of their own, as well, and we spent all day eating and watching football and building. Had a blast, even though it made me a little wistful on the inside. Hope it becomes a tradition.

This commercial, however, kinda fell flat. And I should be right in its wheelhouse.


Your post was way better than that commercial.

My three year old "got" me a lego set for my birthday last month that he picked out with mom. He was so excited to open it for me and we spent the evening putting it together. I hope it continues forever.
 
2013-11-10 04:25:59 PM

marcre3363: alizeran: Odd. Last year my kids (18 & 21) asked me what I wanted for christmas, I said I would buy the biggest lego set I could find and I just wanted to hang out with them and build like when they were little. They came through with some sets of their own, as well, and we spent all day eating and watching football and building. Had a blast, even though it made me a little wistful on the inside. Hope it becomes a tradition.

This commercial, however, kinda fell flat. And I should be right in its wheelhouse.

Your post was way better than that commercial.

My three year old "got" me a lego set for my birthday last month that he picked out with mom. He was so excited to open it for me and we spent the evening putting it together. I hope it continues forever.


I still have most of my old early-90s town, space, castle and pirate LEGO sets. I plan to give them to my two-year old in a few years. Modern LEGO just doesn't compare. If it's not a $500, 3500-piece Star Wars set, it's a set that you can practically build only one model from (and apparently comes almost pre-assembled)
 
2013-11-10 04:30:26 PM

Nexzus: Modern LEGO just doesn't compare. If it's not a $500, 3500-piece Star Wars set, it's a set that you can practically build only one model from (and apparently comes almost pre-assembled)


100% agree. While it is fun to make the thing on the box, there are so many specialized pieces that it is very difficult to make anything else. For a toy that is supposed to encourage imagination, they make it very hard to do so. Don't get me started on the dumbed-down 'girls' LEGO.
 
2013-11-10 06:18:43 PM

Nexzus: I still have most of my old early-90s town, space, castle and pirate LEGO sets. I plan to give them to my two-year old in a few years. Modern LEGO just doesn't compare. If it's not a $500, 3500-piece Star Wars set, it's a set that you can practically build only one model from (and apparently comes almost pre-assembled)


If you just want a bucket of assorted shapes, LEGO will sell them to you; they're just not as high profile as the themed model sets.
 
2013-11-10 07:10:02 PM

AverageAmericanGuy: My kid is getting a Nintendo DS game. Probably the new Pokemon game.

We have enough Lego. If he was really interested in it beyond building the picture on the box, there would be enough pieces in his toy box to build whatever he wanted.

So I'm getting him something he doesn't already have.


Nothing says I Love you better than 39.95. He would probably be happier with the cash.
 
2013-11-10 09:45:34 PM
The Lego commercials with George Lowe narrating were the best.
http://www.youtube.com/watch?v=SRB25cdQRVo
 
2013-11-10 10:10:13 PM
Any time my son watches a commercial he goes "blah blah blah".

He wins.
 
2013-11-11 12:06:33 AM
No.  A true father / son Lego building moment would include the Lego Millennium Falcon set that's like $300.  Fark you subby.
 
2013-11-11 01:24:39 AM
depletedcranium.com


www.orau.org
 
2013-11-11 01:29:31 AM

DigitalCoffee: The VO sounds like it was done by the same person that did this one.


His spooky VO sounded like it was done by this guy.   http://www.youtube.com/watch?v=Fgk1vDCrgEc
 
2013-11-11 05:30:16 AM
I dunno about all you haters but as someone who grew up with Legos I thought the ad was nothing short of brilliant. It sure beats the 99% of other ads out there that all portray dads as idiots.
 
2013-11-11 11:54:57 AM

nkosika: Would have been better if in the end, the child and dad had built a mommy out of Legos.


They did, they built a robot mommy, then broke it like they did the real one.

/with axes and a wood chipper.
 
2013-11-11 02:14:23 PM
CSB time...

My about-to-be two year old loves to build things with his blocks and promptly knock them down.  Last week I sat down with him and his blocks and we started to build a tower.  He wanted to knock it down at first, but then I would guide him and point to where the block should go and in what orientation, etc., and once it got too high for him to reach, I'd build a section, and lift him up so he could put it on the tower.  After we put the last block on the very top of our 5' tower, I put him down and he looked up at it and just laughed and laughed.  I took his picture with it to send to his mom (out for a girls' night out).  He left that tower alone for 4 days... he was proud of it. Company came over and he took them into the living room to show off his tower.  Last night, he was walking and bumped into it accidentally and knocked it over.  He put his hand to his cheek and all he could say was a teary-eyed "uh-oh."  So I rebuilt his tower last night after he went to bed and he came downstairs this morning, saw it, pointed at it, and he just lit up.

/Ok, maybe not such a csb, but I like it.
 
2013-11-11 02:28:59 PM
i.imgur.com
 
2013-11-11 04:05:01 PM

AverysDad: [i.imgur.com image 540x437]


HA!  SO true.
 
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