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(The Chive)   Before cheap Photoshoppers took over the entire movie-poster business, movie poster composition was a full-blown art form, entrusted to some of the finest artists in the world   (thechive.com) divider line 53
    More: Obvious, Drew Struzan, Star Wars  
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3998 clicks; posted to Entertainment » on 29 Oct 2013 at 3:46 AM (43 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-10-29 03:09:08 AM
i1048.photobucket.com
 
2013-10-29 03:40:22 AM
i1048.photobucket.com
 
2013-10-29 03:56:37 AM

horrornews.net

Best poster of 2013

 
2013-10-29 04:01:22 AM

gwowen: Best poster of 2013


It's better than average, and maybe the best for summer comic book movies. Definitely not the best for the year.
 
2013-10-29 04:03:48 AM
 
2013-10-29 04:32:11 AM

gwowen: [horrornews.net image 509x755]Best poster of 2013


Better than the movie.
 
2013-10-29 05:23:16 AM

Dow Jones and the Temple of Doom: gwowen: Best poster of 2013

It's better than average, and maybe the best for summer comic book movies. Definitely not the best for the year.


Bad year for posters. Happy to see your alternatives.
 
2013-10-29 05:39:43 AM
You picked the worst possible example.  Hell, I'm young and I remember all the sh*t that mullet-headed airbrush techs were getting from the alleged aficionados of classic poster art.
 
2013-10-29 06:19:35 AM
Pretty sure a number of those are post-Photoshop age. I can tell by the date pixels.
 
2013-10-29 06:49:35 AM
For a lot of these the only thing "better" about them is that they're painted.  Most still use the same shiatty composition and lazy imagery as modern posters.
 
2013-10-29 07:50:10 AM

JerkyMeat: [i1048.photobucket.com image 500x779]


Awesome.
 
2013-10-29 07:50:37 AM
I'm still not sure if the Chive is a porn site or not.  But I see a damn lot of Chive T-shirts out there in public so...
 
2013-10-29 08:19:36 AM
There's some pretty shiatty examples actually. Poor color contrast, bad composition, busy for just busy sake.
 
2013-10-29 08:31:33 AM
img856.imageshack.us
 
2013-10-29 08:45:20 AM
Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.
 
2013-10-29 08:47:14 AM

SubBass49: Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.


I would wager at least one or two would surprise you
 
2013-10-29 08:51:57 AM
I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..
 
2013-10-29 08:58:51 AM

IdBeCrazyIf: SubBass49: Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.

I would wager at least one or two would surprise you


Probably...got a few kids that work REALLY hard this year.  My prediction would be about 40% would get an "F" on it though, which I guess isn't that different from most long-term assignments.

/low-income urban school FTL
//farking effort - how does it work?
 
2013-10-29 09:01:02 AM

SubBass49: Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.


Alternatively, you could ask them to design a movie poster for their favorite novel.
 
2013-10-29 09:04:41 AM

FDR Jones: SubBass49: Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.

Alternatively, you could ask them to design a movie poster for their favorite novel.


Bwwaaaaahahahahaha!!!

Sorry 'bout the laughing.  I would LOVE to give that assignment...honestly...but in my 12 years at this school, I've run across maybe a dozen kids that actually read books for pleasure.  Guarantee you I'd get kids asking me what a novel is...and these are high school kids.  Sad but true.

CSB:  Had to administer the ACT Explore exam to a group of 9th graders a few weeks back...out of 30 kids, just under 10 of them had no idea what their own address was.  My FOUR YEAR OLD knows her address.

/still love the damn place, but it ain't easy to teach there...
 
2013-10-29 09:11:38 AM
"Listen, you primitive screwheads!  This is my...boomstick.  And this is my...zombie vampire bat named Princess Osu.  And this here is...um...my friend from the special-ed undead class!

i.imgur.com
 
2013-10-29 09:15:21 AM

SubBass49: /low-income urban school FTL


Which is a shame because its the environment that breeds the apathy you see in the classroom I think
 
2013-10-29 09:27:34 AM

Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..


The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

www.joeydevilla.com
 
2013-10-29 09:50:25 AM
One vital element: To have the actors' names in a hilariously mismatched order compared to the order they appear in the poster itself.

Every.
Single.
Time.

/pet peavey
 
2013-10-29 09:50:53 AM

Night Night Cream Puff: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

[www.joeydevilla.com image 850x629]


The marketing department would probably call it brand identity, but its probably more along the lines of executives afraid to change the formula. The designers can send all the creative posters they want up the chain, but the brass will shoot them down. The question I have is, has the art department given up yet and just knocked out the same poster to be able to hit the bar early?
 
2013-10-29 09:51:15 AM

SubBass49: FDR Jones: SubBass49: Seeing these makes me want to assign my art students to create a movie poster for their favorite modern film, but require them to base it on the classic posters...sadly I know I'd get a lot of crappy results.

Alternatively, you could ask them to design a movie poster for their favorite novel.

Bwwaaaaahahahahaha!!!

Sorry 'bout the laughing.  I would LOVE to give that assignment...honestly...but in my 12 years at this school, I've run across maybe a dozen kids that actually read books for pleasure.  Guarantee you I'd get kids asking me what a novel is...and these are high school kids.  Sad but true.

CSB:  Had to administer the ACT Explore exam to a group of 9th graders a few weeks back...out of 30 kids, just under 10 of them had no idea what their own address was.  My FOUR YEAR OLD knows her address.

/still love the damn place, but it ain't easy to teach there...


Thank you for your service, and for making it that long.  I have a few friends who taught in similar environments.  One couldn't take it, left after a few years, one stuck it out but is one of the more cynical people I know if you catch him in a non-guarded moment. Glad to see you've managed to keep your sense of humor, and are still trying to help after so many years.
 
2013-10-29 09:54:27 AM

hausman007: The question I have is, has the art department given up yet and just knocked out the same poster to be able to hit the bar early?


I have a friend online who works in marketing, and yes this happens often. Submissions will get sent to a client and all but two will get sent back, so instead of redesigning the entire line they'll just copy pasta and go hit the bar.
 
2013-10-29 10:02:29 AM

hausman007: Night Night Cream Puff: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

[www.joeydevilla.com image 850x629]

The marketing department would probably call it brand identity, but its probably more along the lines of executives afraid to change the formula. The designers can send all the creative posters they want up the chain, but the brass will shoot them down. The question I have is, has the art department given up yet and just knocked out the same poster to be able to hit the bar early?


I understand that completely; I just wish it were different. Lots of stuff just misses the "original artwork" part of posters that made them so much fun.

One of my favorite movie posters of all time.
thumbs1.ebaystatic.com
 
2013-10-29 10:02:56 AM

Night Night Cream Puff: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

[www.joeydevilla.com image 850x629]


They're derivative, but they're actually not that different than the ones in the article. Just a collage of faces.
 
2013-10-29 10:03:50 AM
Most of those examples are just as generic as anything we have today. Giant heads over a background that shows the genre of the movie. Whoopty do.
 
2013-10-29 10:08:04 AM
Sorry stubby, there's more to movie poster art than just how you got it eye. It's still an art form. It's as much about balance, composition, tone and layout as it is about if someone used an airbrush or Photoshop to get their product out.
 
2013-10-29 10:13:43 AM

Qaiwolf: One vital element: To have the actors' names in a hilariously mismatched order compared to the order they appear in the poster itself.

Every.
Single.
Time.

/pet peavey


The explanation for that is that billing (who's name goes first) often isn't hammered out until right before the movie is released.  That's why, if you look at the posters in TFA, you'll see that the art is done without the lettering.

I suspect the real explanation is psychological: mis-matching faces and names makes you stop and work the poster out in your head, which makes you remember it later.  That's the only logical reason I can think of that the faces and names are always out of order.
 
2013-10-29 10:32:00 AM
two of the greatest fantasy artists of all time, frank frazetta and boris vallejo, also did tons of movie posters over the years as a steady paycheck to fund their more personal fantasy work.  it's cool to see a frazetta poster of some corny comedy movie.
 
2013-10-29 10:42:20 AM
Yeah that and those cheap ass 3d visual F/X artists....
 
2013-10-29 10:47:41 AM
Instead of using photoshop they could always hire Drew Struzan, who basically did the same thing...using publicity stills and mashing them together in a painted collage.
 
2013-10-29 10:50:59 AM

gwowen: [horrornews.net image 509x755]Best poster of 2013


Not one of primary posters for the film, but this was one of my favorites of the year.

www.joblo.com
 
2013-10-29 10:54:07 AM

browntimmy: Most of those examples are just as generic as anything we have today. Giant heads over a background that shows the genre of the movie. Whoopty do.


The style is nothing new.  It goes back to the NSS (National Screen Service) style of the 1930s and 1940s., if not earlier.

images.moviepostershop.com

These days, it's only a movie with an "out of the box" marketing campaign, or a film by a director who has creative control over advertising (almost impossible to get; Kubrick had it, and I think David Fincher might) which will get posters which deviate from the giant head norm.
 
2013-10-29 12:27:14 PM
That is because movies now are made by the cheap photoshoppers too. And those movies are made for drooling comicbook-reading redditors who have no taste.
 
2013-10-29 12:47:10 PM
Some people still know how to make a poster without resorting to camera stills.

i407.photobucket.com
 
2013-10-29 12:52:39 PM
Check out the movie poster from the movie Gray Matter coming out very soon...Best movie poster I have seen in YEARS.

facebook.com/redclarkpresents

scontent-a-iad.xx.fbcdn.net
 
2013-10-29 01:06:21 PM

Dwight_Yeast: Qaiwolf: One vital element: To have the actors' names in a hilariously mismatched order compared to the order they appear in the poster itself.

Every.
Single.
Time.

/pet peavey

The explanation for that is that billing (who's name goes first) often isn't hammered out until right before the movie is released.  That's why, if you look at the posters in TFA, you'll see that the art is done without the lettering.

I suspect the real explanation is psychological: mis-matching faces and names makes you stop and work the poster out in your head, which makes you remember it later.  That's the only logical reason I can think of that the faces and names are always out of order.


Actually, the billing is hammered out pretty early -- it's usually in the actors' contracts. The order in which names appear on the poster (and, for that matter, the order in which the names appear in any opening credits) is a status thing that, stupid as it sounds, is a big deal to actors (or, more likely, actors' agents). "Above title" billing -- that is, getting your name above the title on the poster and before the title in the credits -- is a sign that the actor has some clout, and "first line billing" -- that is, getting your name on the left-hand side of the poster and the first name shown in the credits -- is the perk that goes to the highest-status actor. For example:

ilarge2.listal.com

Notice how Brando gets top billing, even though he's in the movie for about 6 minutes? The relatively-unknown Christopher Reeve doesn't even get above title billing, even though he's the star of the whole movie? Brando's deal with the studio made sure he got first line billing, just because of his status.

The issue of billing is completely divorced from the art design of the poster, which often results in the situation where the actors' names don't correspond with their positions on the poster. The two issues are handled by different people at entirely different stages of the production -- the poster art is usually created late in the filmmaking process (or even after production is finished), whereas billing is decided early on. Few art directors working on posters are going to let their creative design be dictated by trivialities like who is going to be billed first.
 
2013-10-29 01:18:15 PM

Night Night Cream Puff: The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?


Market studies have proven that style of poster is what people like. Why try anything else?
 
2013-10-29 03:05:50 PM

J. Frank Parnell: Night Night Cream Puff: The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

Market studies have proven that style of poster is what people like. Why try anything else?


Market studies have proven that hamburgers and hotdogs are what people like. Why try anything else?

Listen, I get why the studios pick posters like that. I just wish they'd try something different every once in a while. The Wolverine and Pacific Rim posters are examples of doing something different even if they are teaser/coming soon posters. If you're happy with those posters more power to you. I'd prefer seeing something a little different from time to time. Then again, I'm not exactly the target audience for marketing firms anymore since I've finally left that desirable male 18-34 year old demographic.

/no longer male
//not really, but "off my lawn" comments are almost applicable
///never desirable
 
2013-10-29 04:24:23 PM

Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..


View source
Search source for the text just below the image
Look for img src ending in .jpg about 2 lines of code above that text
copy-paste into new browser tab
right-click > save as...
 
2013-10-29 05:14:54 PM

100 Watt Walrus: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

View source
Search source for the text just below the image
Look for img src ending in .jpg about 2 lines of code above that text
copy-paste into new browser tab
right-click > save as...


Click on the picture to make it as big as possible.
Hit print screen on your keyboard
Open up paint, ctrl+v
Crop and save

Night Night Cream Puff: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

[www.joeydevilla.com image 850x629]


The style of the art has changed - there's a lot more airbrushing and the hue/saturation/orange filter is certainly new, but you realize that that's basically the same as the original Star Wars poster, right?

a.tgcdn.net

Take the cast, line them up in the middle, put the bad guy above and over the shoulder, stick a couple action scenes in the background, and print.
 
2013-10-29 06:07:25 PM

phyrkrakr: 100 Watt Walrus: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

View source
Search source for the text just below the image
Look for img src ending in .jpg about 2 lines of code above that text
copy-paste into new browser tab
right-click > save as...

Click on the picture to make it as big as possible.
Hit print screen on your keyboard
Open up paint, ctrl+v
Crop and save


...unless the picture is vertical and you want the full-sized, full-resolution original. (Recent IMDb pictures are often larger than displayed on the site.)

And images can't be clicked on IMDb. I suppose you could zoom in, if you have the ability to do that in Windows, but then you just get a pixely version.
 
2013-10-29 06:14:07 PM
Credit where it's due. Sometimes you still get great posters

1.bp.blogspot.com

thefocusedfilmographer.files.wordpress.com
 
2013-10-29 07:17:03 PM
img2.allposters.com
 
2013-10-29 07:58:00 PM

Tyrone Slothrop: Night Night Cream Puff: Alphax: I rather like the poster for Thor: The Dark World.  Course, IMDB won't let me copy the link or save the image..

The problem I have with Marvel movie posters is that they've become so derivative it's laughable. What happened to original concepts?

[www.joeydevilla.com image 850x629]

They're derivative, but they're actually not that different than the ones in the article. Just a collage of faces.


Not that it's derivative, it's that there are only so many options.  It's more of a trope or standard, like romance novel covers.  Have to show X, Y, and Z, and then dress it up a little without distracting.

That's where paintings gave it some variety, differing styles and techniques, imperfections, etc.  You see it as someone else imagined it, not the same old photos.

Take it further than that and you're getting abstract garbage like minimalist paintings, where there's a real chance people could mistake them for something else, not recognize it, or worse, where it could be mimicked by something else.

Of course, derivation does happen on occasion, but Iron Man / Thor is not that, it's standard.
 
2013-10-29 08:51:44 PM

Uzzah: Notice how Brando gets top billing, even though he's in the movie for about 6 minutes? The relatively-unknown Christopher Reeve doesn't even get above title billing, even though he's the star of the whole movie? Brando's deal with the studio made sure he got first line billing, just because of his status.

The issue of billing is completely divorced from the art design of the poster, which often results in the situation where the actors' names don't correspond with their positions on the poster. The two issues are handled by different people at entirely different stages of the production -- the poster art is usually created late in the filmmaking process (or even after production is finished), whereas billing is decided early on. Few art directors working on posters are going to let their creative design be dictated by trivialities like who is going to be billed first.


Ah, thanks for explaining that.  I knew that above- and below-the-title billing were settled when the contract was signed, but I thought billing beyond that was still a bit of a free for all.  I know with screenwriting that's still the case (with some credits unsettled until years later, the chief writer uncredited, script doctors left off the credit list, etc) but that must be about the once credit where that's the case.
 
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