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(Wired)   Alton Brown tours the Soylent Factory finds it finger licking good   (wired.com) divider line 47
    More: Interesting, Alton Brown, tastes like chicken, Biz Stone, nacho cheese, yeast extract, pathogenic bacteria, American Eats, Alec Guinness  
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5485 clicks; posted to Geek » on 30 Sep 2013 at 9:00 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



47 Comments   (+0 »)
   
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2013-09-30 09:07:59 AM  
Sorry Solylent, but I only choose the very best cuts of Long Pig cloned human meat.

/Thought it was an article about that nasty Soylent meal replacement stuff.
 
2013-09-30 10:01:12 AM  
Interesting idea. I might see if I can get some of this the next time I'm at Whole Foods.

It's artificial and processed, but so is most industrial meat, to some extent.
 
2013-09-30 10:03:48 AM  
I work for the company that distributes this item to Whole Foods. I have to say, cooked correctly -- this is some great stuff.

A rep from Beyond Meat made a "chicken" salad that was divine. I actually went back for more and had a co-worker agree with me that it was great. Two hours later the same co-worker comes up to me all excited "did you know that wasn't real chicken?!?" Yes, yes, I did. He didn't and was just amazed now that he knew.

I do have to admit though, I have tried cooking it at home with not as much success. My husband isn't a fan and claims he can tell. I may need to sneak it in one more time and not tell him before I put the Beyond Meat to rest
 
2013-09-30 10:07:33 AM  
I'm amused when people that balk in disgust at the "pink goo" of mechanically separated chicken, espouse their love of chemical cocktail "mock meat".
 
2013-09-30 10:17:22 AM  
You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...
 
2013-09-30 10:31:08 AM  

moshi8: I work for the company that distributes this item to Whole Foods. I have to say, cooked correctly -- this is some great stuff.

A rep from Beyond Meat made a "chicken" salad that was divine. I actually went back for more and had a co-worker agree with me that it was great. Two hours later the same co-worker comes up to me all excited "did you know that wasn't real chicken?!?" Yes, yes, I did. He didn't and was just amazed now that he knew.

I do have to admit though, I have tried cooking it at home with not as much success. My husband isn't a fan and claims he can tell. I may need to sneak it in one more time and not tell him before I put the Beyond Meat to rest


I think the key was when AB mentioned it not being the starring role, like tacos, salad, etc... I made some really tasty grilled chicken sandwiches the other day with some pico de gallo and fresh spinach leaves as garnish and the texture, moisture, etc...can't be reproduced plus the grill markings so the extruded clucker won't work for me.

I might give this stuff a try soon.
 
2013-09-30 10:36:04 AM  

Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...


Because you are going veg for reasons other than you hate meat?  Health and production issues perhaps?
 
2013-09-30 10:52:31 AM  

EvilEgg: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

Because you are going veg for reasons other than you hate meat?  Health and production issues perhaps?


Also, because even vicarious clucker-murder is satisfying.  Hell, people pay good money to watch someone else exercise, and not only do we not consider that creepy, Fark has an entire tab dedicated just to it.
 
2013-09-30 10:56:40 AM  

EvilEgg: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

Because you are going veg for reasons other than you hate meat?  Health and production issues perhaps?


Even then, it seems less weird to just, I don't know, accept it. Embrace veggie burgers that don't pretend to be anything other than bean and mushroom-based patties, you know? They're surprisingly tasty, and you still get the umami flavor without, you know, artificially extruded soy protein isolates and titanium dioxide.
 
2013-09-30 11:08:48 AM  
meh... pitre dish grown cloned meat still sounds better...

but, seriously, you can't get any real nourishment from food that doesn't have a soul.
 
2013-09-30 11:21:09 AM  
"cooker-extruders, the workhorses of commercial food processing"

Those are actually 3D printers, Alton. Didn't you get the memo? All industrial processes are now renamed "3D printing".

Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...


It's like lesbians were one of them is more masculine than a lumberjack.
 
2013-09-30 11:24:20 AM  

Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...


Because, no matter your feelings on animal suffering or whatever, there are thousands upon thousands of years of evolutionary processes that cause us, as omnivores, to really enjoy murderfood.
 
2013-09-30 11:24:39 AM  

Mad_Radhu: /Thought it was an article about that nasty Soylent meal replacement stuff.


You've tried it? Or is this a Green Eggs and Ham thing?
 
2013-09-30 11:37:44 AM  

The Loaf: I'm amused when people that balk in disgust at the "pink goo" of mechanically separated chicken, espouse their love of chemical cocktail "mock meat".


I'm amused when people that balk in disgust at the chemical cocktail of "mock meat", espouse their love of "pink goo" mechanically separated hormone injected chicken. 
That's a two-way street, dude. 

Glad I grew up on a farm and understand that all food production has a certain "ewww" factor to it.
 
2013-09-30 11:42:01 AM  

Gonz: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

Because, no matter your feelings on animal suffering or whatever, there are thousands upon thousands of years of evolutionary processes that cause us, as omnivores, to really enjoy murderfood.


Arguably, all food is murderfood. Some foods are just less... murdery than others. In this case, it's less murdery food pretending to be... more... murdery. Like soybeans on Halloween.

/Don't actually believe meat is murder
//Thinking hot dogs for lunch
///Speaking of extruded food
 
2013-09-30 11:46:46 AM  

bionicjoe: Glad I grew up on a farm and understand that all food production has a certain "ewww" factor to it.


You should see what I do to food when I'm done with it.
 
2013-09-30 11:53:45 AM  
Terms like chemicals and natural are buzzwords for "be afraid" or "feel safe". They rarely mean anything more than "something I think is bad" or "something I think is good" ... no evidence needed.

As examples: water is an evil "chemical" and the nastiest nerve toxins known to man are "all natural".

I will be interested in trying this stuff. I will see if the local "Whole Paycheck" around here carries it.
 
2013-09-30 12:09:25 PM  

bionicjoe: The Loaf: I'm amused when people that balk in disgust at the "pink goo" of mechanically separated chicken, espouse their love of chemical cocktail "mock meat".

I'm amused when people that balk in disgust at the chemical cocktail of "mock meat", espouse their love of "pink goo" mechanically separated hormone injected chicken. 
That's a two-way street, dude. 

Glad I grew up on a farm and understand that all food production has a certain "ewww" factor to it.


No, it's really not.  Usually the folks who love the chicken nuggets and all dislike the meat substitutes because they taste farking nasty.  Whereas the folks who go on and on about pink goo and whatever else dislike it because the process sounds bad, even if it's the same process that goes into Tofurky and Chik'n and a million other faux-meats.
 
2013-09-30 12:21:02 PM  

bionicjoe [TotalFark]


Smartest
Funniest

2013-09-30 11:37:44 AM


The Loaf: I'm amused when people that balk in disgust at the "pink goo" of mechanically separated chicken, espouse their love of chemical cocktail "mock meat".

I'm amused when people that balk in disgust at the chemical cocktail of "mock meat", espouse their love of "pink goo" mechanically separated hormone injected chicken.
That's a two-way street, dude.


So ... what do you folks think of lobster bisque?
 
2013-09-30 12:23:12 PM  

LasersHurt: Mad_Radhu: /Thought it was an article about that nasty Soylent meal replacement stuff.

You've tried it? Or is this a Green Eggs and Ham thing?


I read an pretty in-depth review of it over at Ars Technica that convinced me a diet of Soylent would have me slashing my wrists in a week.
 
2013-09-30 12:34:59 PM  
Whatever happened to just taking a crappy cut of meat, pounding the shiat out of it, and selling it as cube steak?
 
2013-09-30 12:42:16 PM  

Mad_Radhu: LasersHurt: Mad_Radhu: /Thought it was an article about that nasty Soylent meal replacement stuff.

You've tried it? Or is this a Green Eggs and Ham thing?

I read an pretty in-depth review of it over at Ars Technica that convinced me a diet of Soylent would have me slashing my wrists in a week.


I'm assuming/hoping that "taste" gets a workover once they near some sort of reliable retail product. It's almost a prerequisite to any success.
 
2013-09-30 12:51:45 PM  

LasersHurt: Mad_Radhu: LasersHurt: Mad_Radhu: /Thought it was an article about that nasty Soylent meal replacement stuff.

You've tried it? Or is this a Green Eggs and Ham thing?

I read an pretty in-depth review of it over at Ars Technica that convinced me a diet of Soylent would have me slashing my wrists in a week.

I'm assuming/hoping that "taste" gets a workover once they near some sort of reliable retail product. It's almost a prerequisite to any success.


I followed along with that series of articles as well - I think it would be fair to describe the soylent diet as being perfect for people who don't like to "dine" and would be happy to fill those minutes/hours doing anything else.  It provides what your body needs to keep functioning without any of the pleasure, creativity, company, socialization and sensual experiences that go with preparing and eating a meal.

These guys are simply trying to swap in to the ingredient list... if I can't tell the difference from real chicken I really wouldnt care if it was reconstituted cockroach frappe.
 
2013-09-30 01:02:53 PM  

lordargent: So ... what do you folks think of lobster bisque?


In that case, sir, may I advise against the lady eating clam chowder?
 
2013-09-30 01:13:24 PM  
1.bp.blogspot.com

Nailed it again, Peggy.
 
2013-09-30 01:15:28 PM  
I have so many questions

Once scaled up, will it be cheaper than raising chickens?  Is this functional food any better or worse for me than chicken, and are the byproducts of production better or worse for the environment?  I assume it comes with the typical soy allergy concerns?

Crop production also damages the environment.  How many pounds of material does it take to make 1 pound of "not meat".

They talk about how much water they use for the chicken farm, but not really this production plant(unless I missed it).

Chickens I can use the feathers, the bones, hell, if you want you can use the talons for jewelry, and the manure can be turned into fertilizer.  What can the waste from this plant be used for?

I'll keep eating real meat for now, TYVM.

I do have a beef with the conditions involved in industrial chicken production, and that can be solved with some political will and the majority of consumers actually giving a damn beyond "Is this cheaper".
 
2013-09-30 01:22:14 PM  

bionicjoe: The Loaf: I'm amused when people that balk in disgust at the "pink goo" of mechanically separated chicken, espouse their love of chemical cocktail "mock meat".

I'm amused when people that balk in disgust at the chemical cocktail of "mock meat", espouse their love of "pink goo" mechanically separated hormone injected chicken. 
That's a two-way street, dude. 

Glad I grew up on a farm and understand that all food production has a certain "ewww" factor to it.


FYI.

It is illegal in the US to use hormones in chicken and pork production.  Every chicken product that say "No Hormones Added" also has a little disclaimer saying that little tidbit.

"NO HORMONES (pork or poultry):
Hormones are not allowed in raising hogs or poultry. Therefore, the claim "no hormones added" cannot be used on the labels of pork or poultry unless it is followed by a statement that says "Federal regulations prohibit the use of hormones."


Say what you want about government regulation, but some of it is there because if a company can legally lie to make a buck, they will.

//Heard about "Heirloom hybrid tomatoes" for sale this summer from a coworker.  Heirloom isn't a regulated term... yet.
 
2013-09-30 02:03:06 PM  

Fizpez: I followed along with that series of articles as well - I think it would be fair to describe the soylent diet as being perfect for people who don't like to "dine" and would be happy to fill those minutes/hours doing anything else.  It provides what your body needs to keep functioning without any of the pleasure, creativity, company, socialization and sensual experiences that go with preparing and eating a meal


Some dieters could benefit from this kind of thing. If you're addicted to overeating, you can't quit "cold turkey" - you still have to eat, and each meal struggle with your urge to go on a ravenous rampage.

I tried homebrewing something like that once to take the food issues and planning problems out of dieting. Didn't last long. (Currently on calorie counting, and plan to tackle the sticking-with-it problem by committing to going back on calorie counting when my weight inevitably goes up once I stop).

There's an existing diet (NutriSystem) where you only eat engineered food-like products, to help people like that. It still tastes like food though (I think; I haven't tried it myself). I bet there'd be value in going further - creating something like Farscape-style "food cubes" that provide sustenance without enjoyment.
 
2013-09-30 02:05:31 PM  

Canton: EvilEgg: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

Because you are going veg for reasons other than you hate meat?  Health and production issues perhaps?

Even then, it seems less weird to just, I don't know, accept it. Embrace veggie burgers that don't pretend to be anything other than bean and mushroom-based patties, you know? They're surprisingly tasty, and you still get the umami flavor without, you know, artificially extruded soy protein isolates and titanium dioxide.


I eat mostly vegetarian because I'm married to a vegetarian.  I eat plenty of veggie burgers of the type you describe, but no matter what you do they are still basically thick, baked or fried gruel.  It's the texture of meat that I miss, and this could help.  (Quorn isn't bad, texture-wise, but it seems to be a migraine trigger for me.)
 
2013-09-30 02:54:27 PM  
I like to eat tasty things and have nothing against meat substitutes, but I probably wont ever seek them out unless I have a good reason too, and seeing as how this product is more expensive than the real thing, I just don't see it happening...  Maybe it will catch one one day, I am not sure.  But I do know that when I go to order a steak they had better give me real meat from a farking cow that was walking around and saying moo.

And the droning on about these peoples "green" credentials was extremely annoying and made me just skip everything that was said after that point.
 
2013-09-30 03:38:23 PM  

Maul555: and seeing as how this product is more expensive than the real thing, I just don't see it happening.


Well nobody is forcing anyone to purchase this product. And prices may come down as volumes go up.

Standard economics where early adopters pave the way for the rest of people.

I am actually going to see if it is available in my area just to give it a try.
 
2013-09-30 03:39:07 PM  

Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...


Because you don't make friends with salad?
 
2013-09-30 03:45:21 PM  
it could be interesting if they could find a way to deliver it "uncooked" and only "Chicken Flavored" so that it could be incorporated into a recipe from scratch
 
2013-09-30 04:01:31 PM  

loonatic112358: it could be interesting if they could find a way to deliver it "uncooked" and only "Chicken Flavored" so that it could be incorporated into a recipe from scratch


According to the story this is in the plan.
 
2013-09-30 04:15:15 PM  
I wonder if it can be dehydrated and sold with ramen
 
2013-09-30 04:58:21 PM  
soy
lentils


now you know.
 
2013-09-30 05:16:33 PM  

Mad_Radhu: Sorry Solylent, but I only choose the very best cuts of Long Pig cloned human meat.

/Thought it was an article about that nasty Soylent meal replacement stuff.


Have I got a movie for you!
www.shocktillyoudrop.com
/hot
 
2013-09-30 06:44:36 PM  
As someone that  doesn't base financial decisions or potential large-scale policy ideas entirely on aesthetics, here's my take:

That's nice, get back to me when your cost-effectiveness justification doesn't alternate between outright making false claims (people eat krill and insects all the time) and making it very clear that you're trying ineptly to hide some terrible inefficiency in your process (complaining about poultry water use and making some sort or inexact claim about "toxic sludge" without even stating why you think it's "toxic" while carefully not mentioning your own process's waste stream).  Then maybe I'll accept the whole "this is good for everyone" idea.

Until then, you're a niche product serving a market of people that aren't eating meat for mostly-stupid reasons.  Sure, I wish you success, but you don't get to claim actual superiority without actually demonstrating some kind of superiority.
 
2013-09-30 07:06:35 PM  
Was it fat or thin Alton who toured it?

/fat Alton was less of an asshole
 
2013-09-30 09:15:07 PM  
beyondmeat.com
 
2013-09-30 09:16:45 PM  
dailyfitnessmagz.com
 
2013-09-30 09:31:55 PM  

Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...


I took several classes with one of the college professors who worked closely with the founder of Beyond Meat. This professor was from China and to me it seemed clear that he really liked the idea of an inexpensive, healthy source of protein for people. He wants to feed people. They want the nutritional value of animal protein (which is a complete protein unlike any other source of protein except soy) for the cost/resources of a plant protein. Pretty simple.

Why might vegetarians want to pretend to eat meat? I am not a vegetarian, but the vegetarians (although they love vegetables and grains) tell me sometimes they just really CRAVE a hamburger or a chicken sandwich. They are morally opposed to eating animals (I also know a girl who is a vegetarian strictly for health reasons due to a severe heart defect.) but they still think meat tastes good.

/Anyway, I am cautious about eating soy as my only source of protein (as some unhealthy vegetarians who eat only faux meat soy based products do) since there is some evidence that soy messes with your hormones (if you are not Asian!?). Plus, there are a lot of other easy ways for me to get complete protein...
 
2013-09-30 09:41:58 PM  

Jim_Callahan: As someone that  doesn't base financial decisions or potential large-scale policy ideas entirely on aesthetics, here's my take:

That's nice, get back to me when your cost-effectiveness justification doesn't alternate between outright making false claims (people eat krill and insects all the time) and making it very clear that you're trying ineptly to hide some terrible inefficiency in your process (complaining about poultry water use and making some sort or inexact claim about "toxic sludge" without even stating why you think it's "toxic" while carefully not mentioning your own process's waste stream).  Then maybe I'll accept the whole "this is good for everyone" idea.

Until then, you're a niche product serving a market of people that aren't eating meat for mostly-stupid reasons.  Sure, I wish you success, but you don't get to claim actual superiority without actually demonstrating some kind of superiority.


Ok I don't really think soy is the solution to the food problem (if there is a problem), but I don't follow you on the toxic sludge thing. Meat and dairy processing produces a lot of very nasty wastewater. It is fair to call this wastewater toxic sludge because if they discharged it into a stream or river it would kill everything in the water. I am sure that processing this non-meat product ALSO creates wastewater, but it is quite possible that it creates a lot less (which is a good thing that they are allowed to mention).

And yea, I agree that a lot of people eating this are doing it for fairly stupid reasons. That said, I really do think the founders have some good reasons for doing this (like they want to develop a good, cheap, healthy food source) and, frankly, they have to make some kind of money if they are going to keep doing research and improving their product.
 
2013-09-30 10:12:04 PM  

spidermilk: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

I took several classes with one of the college professors who worked closely with the founder of Beyond Meat. This professor was from China and to me it seemed clear that he really liked the idea of an inexpensive, healthy source of protein for people. He wants to feed people. They want the nutritional value of animal protein (which is a complete protein unlike any other source of protein except soy) for the cost/resources of a plant protein. Pretty simple.

Why might vegetarians want to pretend to eat meat? I am not a vegetarian, but the vegetarians (although they love vegetables and grains) tell me sometimes they just really CRAVE a hamburger or a chicken sandwich. They are morally opposed to eating animals (I also know a girl who is a vegetarian strictly for health reasons due to a severe heart defect.) but they still think meat tastes good.

/Anyway, I am cautious about eating soy as my only source of protein (as some unhealthy vegetarians who eat only faux meat soy based products do) since there is some evidence that soy messes with your hormones (if you are not Asian!?). Plus, there are a lot of other easy ways for me to get complete protein...


I guess that makes sense. I understand the craving -- I'm an omnivore, but I don't eat much meat, so I get those cravings, too -- but you'd think a dedicated vegetarian might lose them. Guess not? Interesting. I figure it's when I really need a protein and/or iron boost, though. Same way salt tastes really good when I've lost a lot on a hot day, but just okay the rest of the time...

But yeah. Variety is everything, really. And my hormones are not quite right as it is, I think.

/Also, lamb is delicious
//That, at least, is ethically sourced
///Yum
 
2013-09-30 10:36:29 PM  
spidermilk:
/Anyway, I am cautious about eating soy as my only source of protein (as some unhealthy vegetarians who eat only faux meat soy based products do) since there is some evidence that soy messes with your hormones (if you are not Asian!?). Plus, there are a lot of other easy ways for me to get complete protein...

Which is a misconception.  The problem isn't the whole soybean itself, it's the overly processed soybean that is the problem.  A whole soybean product like tofu or edamame will not seriously alter your hormones as it contains fiber and other things.  However, soy protein isolate removes the fiber and other healthy parts of the soybean and leaves behind something that is equivalent to estrogen.
In addition, just sticking to only one plant-based protein isn't recommended, as in only eating soy-based protein.  Best to mix it up from different sources.
 
2013-10-01 12:10:53 AM  

spidermilk: /Anyway, I am cautious about eating soy as my only source of protein (as some unhealthy vegetarians who eat only faux meat soy based products do) since there is some evidence that soy messes with your hormones (if you are not Asian!?). Plus, there are a lot of other easy ways for me to get complete protein...


The most recent studies show no effect on male hormone levels, and the data showing an effect was always really sketchy (at best). Phytoestrogen is incredibly weak, and probably doesn't have an additive effect.
 
2013-10-01 02:42:33 PM  

FSTFKL: Canton: EvilEgg: Canton: You know, if you go veg, why pretend you're eating meat? That just seems strange to me. And, somehow, a little creepy...

Because you are going veg for reasons other than you hate meat?  Health and production issues perhaps?

Even then, it seems less weird to just, I don't know, accept it. Embrace veggie burgers that don't pretend to be anything other than bean and mushroom-based patties, you know? They're surprisingly tasty, and you still get the umami flavor without, you know, artificially extruded soy protein isolates and titanium dioxide.

I eat mostly vegetarian because I'm married to a vegetarian.  I eat plenty of veggie burgers of the type you describe, but no matter what you do they are still basically thick, baked or fried gruel.  It's the texture of meat that I miss, and this could help.  (Quorn isn't bad, texture-wise, but it seems to be a migraine trigger for me.)



Check out products with disodium guanalate or disodium inosinate... sorry about spelling, going by memory here and I don't think that's correct-
Anyway, these are closely related to an msg sensitivity. I know all of the bs surrounding folks claiming msg causes them troubles, however, I got to experiment on my husband and all three compounds I mentioned give him a migraine. Then I get to inject him with meds. Muahaha!

Check out wiki for sciency stuff about umami and flavor enhancers. Also, the use of these in the body is very complex, it made my head spin, for alas I am not a chemist. The problem's got to do with how your body works with guanalates.

I hope that I could help. Migraines are just awful.
 
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