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(Adweek)   Crowdfunding evolves away from indie artists, now invites you to donate to scrappy brands of DC Entertainment and Domino's. "The customers feel like they're working alongside the brand to make something happen," proclaims Indiegogo founder   (adweek.com) divider line 7
    More: Asinine, Domino, Indiegogo, marketing strategy, swords  
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711 clicks; posted to Business » on 24 Sep 2013 at 6:52 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



7 Comments   (+0 »)
   
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2013-09-24 07:08:01 AM
Subby, you might want to work on your reading comprehension.

They're not holding crowdfunding drives to give Domino's money. The companies are sponsoring charity drives through Indiegogo and making some good press for themselves in the process.

Save your outrage for an actual outrage.
 
2013-09-24 07:16:12 AM
"At Domino's, we stand behind the 3rd Century Dominionists and creationists!"
 
2013-09-24 07:45:37 AM
Domino's Powered by Pizza initiative has supported such Indiegogo campaigns as a tech incubator and a comic book series that promotes literacy, offering gift cards to donors.

Uh-huh, and what do I get if I don't donate?
 
2013-09-24 08:24:34 AM

Sybarite: Domino's Powered by Pizza initiative has supported such Indiegogo campaigns as a tech incubator and a comic book series that promotes literacy, offering gift cards to donors.

Uh-huh, and what do I get if I don't donate?


Domino's pizza, so you better donate.
 
2013-09-24 10:41:32 AM
I have no problem with companies crowdfunding. Dealwithit.
 
2013-09-24 10:54:20 AM

Summercat: I have no problem with companies crowdfunding. Dealwithit.


Nor do I. That said, I ain't helping em.
 
2013-09-25 02:05:18 AM
RTFAs....

So let me get this straight, a comic book company is running a charity donation through a popular crowd funding website, in which people who donate get perks that cost the company itself relatively little?

THIS IS AN OUTRAGE.jpg.
 
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