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(TechRadar)   TV watching on mobile devices to be added to Nielsen statistics. Although no credit will be given for any shows partially watched before crashing your car into a tree   (techradar.com) divider line 12
    More: Interesting, Nielsen, mobile devices, TV watching, iPlayer, statistics  
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288 clicks; posted to Geek » on 21 Sep 2013 at 11:50 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-09-21 09:10:43 AM  
www.chud.com
 
2013-09-21 10:27:11 AM  
It seems like Nielsen is still behind the times, not taking into account DVRs. Which will ensure that shows like Leno, The Golden Girls, Murder She Wrote of whatever it is old people watch will stay on the air forever.
 
2013-09-21 01:03:53 PM  
Nielsen has no idea who is watching what, and they still rely on ancient surveys that people are expected to fill out.

Yet, this is exactly how shows are rated and how advertisers are paid.   Nielsen fraked over Firefly (and many other shows) because of their outdated bullshiat.  It's time to kick them to the curb.
 
2013-09-21 01:21:22 PM  

Mugato: It seems like Nielsen is still behind the times, not taking into account DVRs.


blue_2501: Nielsen has no idea who is watching what, and they still rely on ancient surveys that people are expected to fill out.


I haven't checked lately, but they were working on ways to account for DVRs. I was selected to be one of their viewers, but when the technician came out to install the monitoring hardware I was disqualified because I had a home-brew MythTV system which they didn't support.

The paper surveys are long gone, at least around here. They have devices which pick up the local oscillator signal from a tuner so that they can tell which station a TV/VCR is receiving. Playback can be tracked by fingerprinting the audio signal, like those cell phone services which can identify song titles.
 
2013-09-21 01:29:42 PM  
Nielsen ratings are basically made up, yes. They're less real than IMDb ratings. They're used because TV studio execs refer to them when the ratings back up what the execs already wanted to do, and the execs ignore them when they don't.

This is a pretty common dynamic among social metrics. There's a lot of money (go figure) in making up convenient bullshiat.
 
2013-09-21 01:33:35 PM  
Sigh, here we go again.  First off, Nielsen tracks mobile viewing.  It has for a while.  Just go read the Cross-Platform report (PDF).  The average person watches about 5 1/2 minutes of mobile video per month.

What Nielsen hasn't tracked until now is the mobile viewing of individual shows and the reason for that is that ratings are not a measure of popularity.  Let me repeat.  RATINGS ARE NOT A MEASURE OF POPULARITY.  Ratings are designed to tell advertisers how many people are watching a given ad in a given show at a given time.  Hell, there's even a rating measurement (and it's the one advertisers pay for) that will tell which commercials are actually watched and which are skipped.

The reason Nielsen hasn't tracked individual show mobile viewing until now is because previous mobile TV apps like Hulu and Watch ESPN ran different commercial loads than the live broadcasts, so those additional viewers are meaningless to advertisers.  Now that ABC has a live app that's running the same commercials as the broadcast, Nielsen is tracking those show's mobile viewing so that advertisers know exactly how many people are watching their ads.
 
2013-09-21 01:39:05 PM  

Ivo Shandor: Mugato: It seems like Nielsen is still behind the times, not taking into account DVRs.

blue_2501: Nielsen has no idea who is watching what, and they still rely on ancient surveys that people are expected to fill out.

I haven't checked lately, but they were working on ways to account for DVRs. I was selected to be one of their viewers, but when the technician came out to install the monitoring hardware I was disqualified because I had a home-brew MythTV system which they didn't support.

The paper surveys are long gone, at least around here. They have devices which pick up the local oscillator signal from a tuner so that they can tell which station a TV/VCR is receiving. Playback can be tracked by fingerprinting the audio signal, like those cell phone services which can identify song titles.


Nielsen has long taken DVRs into account.  There are Live+Same Day ratings, which account for all live viewings plus DVR playback before, I think, 2am.  There are Live+3 ratings, which account for DVR playback in the first three days.  And there are Live+7 ratings, which account for DVR playback in the first week.  Granted, Nielsen has more data than that, those are just the three metrics they publish.

They paper surveys are really only used by local broadcasters, affiliates, and advertisers.
 
2013-09-21 03:15:21 PM  

rugman11: Let me repeat.  RATINGS ARE NOT A MEASURE OF POPULARITY.  Ratings are designed to tell advertisers how many people are watching a given ad in a given show at a given time


Given that people watch many series on Netflix or buy entire series on DVD/Bluray and buy merchandise (I saw three separate people with Duck Dynasty shirts or hats on them just yesterday), I think the standard rating system, is outdated.
 
2013-09-21 03:31:24 PM  
This is good news for Community.

That, and Harmon's return
 
2013-09-21 03:47:34 PM  

Mugato: rugman11: Let me repeat.  RATINGS ARE NOT A MEASURE OF POPULARITY.  Ratings are designed to tell advertisers how many people are watching a given ad in a given show at a given time

Given that people watch many series on Netflix or buy entire series on DVD/Bluray and buy merchandise (I saw three separate people with Duck Dynasty shirts or hats on them just yesterday), I think the standard rating system, is outdated.


And that stuff all matters...to the production companies.  It doesn't put money into the pockets of the networks.  If a show gets 1 million viewers and then sells 30 million DVDs, it's going to get canceled by the network, unless the production company starts sharing some of that DVD revenue.

All of the ancillary stuff matters, obviously.  And we might get a closer look at things like Netflix if we see more shows break out like Breaking Bad.  But the standard system is only "outdated" in the sense that it doesn't tell us what we want to know about shows.  But we are not Nielsen's customers, advertisers are.  And they don't care how many people are watching a show on Netflix or are buying hats and t-shirts and books unless you can somehow prove that those viewings and purchases are going to lead to more viewers.
 
2013-09-21 05:14:21 PM  

rugman11: Ivo Shandor: Mugato: It seems like Nielsen is still behind the times, not taking into account DVRs.

blue_2501: Nielsen has no idea who is watching what, and they still rely on ancient surveys that people are expected to fill out.

I haven't checked lately, but they were working on ways to account for DVRs. I was selected to be one of their viewers, but when the technician came out to install the monitoring hardware I was disqualified because I had a home-brew MythTV system which they didn't support.

The paper surveys are long gone, at least around here. They have devices which pick up the local oscillator signal from a tuner so that they can tell which station a TV/VCR is receiving. Playback can be tracked by fingerprinting the audio signal, like those cell phone services which can identify song titles.

Nielsen has long taken DVRs into account.  There are Live+Same Day ratings, which account for all live viewings plus DVR playback before, I think, 2am.  There are Live+3 ratings, which account for DVR playback in the first three days.  And there are Live+7 ratings, which account for DVR playback in the first week.  Granted, Nielsen has more data than that, those are just the three metrics they publish.

They paper surveys are really only used by local broadcasters, affiliates, and advertisers.


Large markets use the electronic readers, small markets still use the paper survey.  And the paper survey has columns on the grid for you to put down the times when you recorded a program onto your DVR.
 
2013-09-21 09:53:17 PM  
Will credit be given for ads for auto repair stores?
 
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