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(NBC News)   Marketing fail 101: "These shoes will make you run so hard you'll kill your dog"   (nbcnews.com) divider line 74
    More: Asinine, Rochester Institute of Technology, running gear, runners, global marketing, dogs  
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6201 clicks; posted to Main » on 05 Sep 2013 at 8:33 PM (32 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-09-05 08:36:59 PM
Mike Vick's lawyer is demanding a percentage.
 
2013-09-05 08:38:26 PM

Incontinent_dog_and_monkey_rodeo: Mike Vick's lawyer is demanding a percentage.


And we're done here.
 
2013-09-05 08:39:04 PM
I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.
 
2013-09-05 08:39:10 PM
1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.
 
2013-09-05 08:42:09 PM
I've never heard of the brand before, so in a way, the ad campaign was a success.
 
2013-09-05 08:42:11 PM
Yet I bet nobody would have a problem if they replaced the dog with a velociratptor or the Terminator. People can be so damned picky.
 
2013-09-05 08:42:19 PM
Your dog wants a shot of adrenaline in the heart
 
2013-09-05 08:47:24 PM
www.nextmovie.com
Poor little guy. Probably kept up with you for a mile or so. Tough little mutt...
 
2013-09-05 08:56:58 PM
which Farker owns this advertising agency?
 
2013-09-05 08:57:05 PM
Iditarod athletes are a pretty small niche market.
 
2013-09-05 09:05:35 PM

kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.


This, this should have never gotten out of the ad agency.
 
2013-09-05 09:08:12 PM
Makes me think of that Ford sportKa advert with the cat/sunroof.
 
2013-09-05 09:10:05 PM
Some people have the stupidest criticisms for ads. In some cases, I think companies deliberately run ads they know will be controversial, just because the buzz will get them extra press attention. I don't think this was one of those cases. Only an oversensitive pussy would feel so offended by the ad that they needed to respond.

csb...Several years ago, I met an old woman at a party and we started to talk about food. About that time, Jack in a Box was running ads on TV where a giant was angry and stomping around a forest yelling,"I hate trees!" The old woman told me she was so infuriated with the Jack in the Box commercial, she had started a letter writing campaign against the company because their message was "anti-environmental propaganda". I listened to her because it was amusing to see someone so upset over something so ridiculously trivial. Then she asked me if I would join a protest. She was planning to picket JITB stores around our state in response to the ads. I told her I didn't want to join and she asked why. I said, "I think you're taking the commercial too seriously. It was a joke."

She looked at me incredulously and said, "What? WHAT!!???" Then she took her anger against JITB and turned it against me. I put my hand up and walked away but she started to follow me, still with a very loud voice. Finally, I turned to her and asked her, "Could you please leave me alone? Thanks." The woman walked over to the host of the party, and I heard her saying something about my apathy about this issue. I just ignored her. When it was time to leave the party, I went to say goodbye to the host. The old lady was standing next to the host, and I could see that as I was making parting small-talk with the host, the old lady was glaring at me and sticking the middle finger.

So whenever I read about people getting upset over an ad, I think of the old lady I met.
 
2013-09-05 09:14:16 PM
I thought it was kind of funny.
 
2013-09-05 09:17:06 PM
Yeah, that kind of stuff never works.

3.bp.blogspot.com

Controversy is an ad-money multiplier.
 
2013-09-05 09:20:17 PM
home.mira.net
 
2013-09-05 09:24:10 PM

LordOfThePings: Yeah, that kind of stuff never works.

[3.bp.blogspot.com image 238x320]

Controversy is an ad-money multiplier.


Did you not notice the word "Lampoon" in the title?
 
2013-09-05 09:24:17 PM
I wouldn't go so far as to say I'm offended and I'm definitely not angry, but that is a stupid ad. Seriously. You have to be incredibly idiotic and out of touch to think that showing the suffering or death of a pet because of the owner's actions (which are directly tied to the product being advertised) is good advertising.

From TFA: "Most of us in the office have dogs, we run with our dogs and we were surprised by the reaction," he said.

Then you have little or no understanding of customer psychology and should not be involved in advertising.

/as a runner, this certainly does not compel me to buy any Pearl Izumi products. :-/
 
2013-09-05 09:26:46 PM
sounds very familiar to my grandpa's favorite saying...

"Moonshine so good, make ya slap your mama"
 
2013-09-05 09:27:39 PM

kregh99: LordOfThePings: Yeah, that kind of stuff never works.

[3.bp.blogspot.com image 238x320]

Controversy is an ad-money multiplier.

Did you not notice the word "Lampoon" in the title?


Pretty sure the ad was meant to be funny.
 
2013-09-05 09:29:11 PM

LordOfThePings: Pretty sure the ad was meant to be funny.


And for most people, it seems, it completely failed to be.
 
2013-09-05 09:31:05 PM
There are people out there who take the imaginary death of a dog VERY seriously. Go ahead and check out the reviews at Netflix for House of Cards. The number of people who low-rated the show and said "I stopped watching in the first 3 minutes because of what they did to that dog!" is amazing, considering:

1. You see no dog. The "dog" is the camera's point of view.
2. The dog in the story had been hit by a car and was suffering greatly, so putting it out of its misery wasn't a bad thing.
3. There is no actual dog, since this is fiction.

But that didn't stop people from giving up on a great show before it even got started because they took great offense at the non-existent dog being killed off-screen.
 
2013-09-05 09:35:29 PM

kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.



They likely spent more money on that ad, than most people make in a decade.
 
2013-09-05 09:42:55 PM
And in other news, a wad of bunched panties was discovered today ...
 
2013-09-05 09:48:09 PM
crookedtimber.org
 
2013-09-05 09:52:30 PM

kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.


I thought it was funny myself. And it was great advertising for them as I had never heard of their products before.
 
2013-09-05 10:04:36 PM
Farkers would not know them...they make a lot of cycling gear. Owned by Shimano. They make good stuff. Terrible ad. People do run their dogs to death already...
 
2013-09-05 10:06:05 PM

Atomic Spunk: Some people have the stupidest criticisms for ads. In some cases, I think companies deliberately run ads they know will be controversial, just because the buzz will get them extra press attention. I don't think this was one of those cases. Only an oversensitive pussy would feel so offended by the ad that they needed to respond.

csb...Several years ago, I met an old woman at a party and we started to talk about food. About that time, Jack in a Box was running ads on TV where a giant was angry and stomping around a forest yelling,"I hate trees!" The old woman told me she was so infuriated with the Jack in the Box commercial, she had started a letter writing campaign against the company because their message was "anti-environmental propaganda". I listened to her because it was amusing to see someone so upset over something so ridiculously trivial. Then she asked me if I would join a protest. She was planning to picket JITB stores around our state in response to the ads. I told her I didn't want to join and she asked why. I said, "I think you're taking the commercial too seriously. It was a joke."

She looked at me incredulously and said, "What? WHAT!!???" Then she took her anger against JITB and turned it against me. I put my hand up and walked away but she started to follow me, still with a very loud voice. Finally, I turned to her and asked her, "Could you please leave me alone? Thanks." The woman walked over to the host of the party, and I heard her saying something about my apathy about this issue. I just ignored her. When it was time to leave the party, I went to say goodbye to the host. The old lady was standing next to the host, and I could see that as I was making parting small-talk with the host, the old lady was glaring at me and sticking the middle finger.

So whenever I read about people getting upset over an ad, I think of the old lady I met.


in the late 90s, Taco Bell ran some commercials with Shaquille O'Neal starring in them.

I remember walking into my mother's bedroom and seeing her sitting up in her bed writing on a yellow legal pad on her lap.

She was writing a letter to Taco Bell saying how their commercial was offensive to people with Torticollis, of which she had a minor form.

I remember thinking, "Mom, it's just a commercial, it's supposed to be humorous, they're not attacking people suffering from medical conditions..."

She was furious nonetheless. She was collecting names and numbers of ad agencies, newspapers, hospitals, the AMA... any place where she thought she could garner support for her crusade.

Now this was before computers and the internet were household common, so she maintained that level of indignation for weeks while she waited for telephone and mail replies to her cause.

I remember that by the time she started to receive replies to her initial letter-writing, the Shaq commercials were dwindling and the Chihuahua commercials were gaining steam.

She once mentioned that she believed she was somewhat instrumental in the Shaq commercials disappearing.

/she stuck to her principles
 
2013-09-05 10:06:27 PM

picturescrazy: I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.


This. It's funny, because I have a 13 year old dog that I have to walk for four hours (or let her run free for two) before she starts to calm.

I'd kill to be able to out run her.

/GD German wire haired pointers, farking wired from birth.
 
2013-09-05 10:10:42 PM
Laughing so hard I'm crying... Great ad... Immediately brought national lampoon to mind.
 
2013-09-05 10:33:50 PM
Mah dawgs kin breathe!

Ah kin ware shoes!

Ah kin be some budday!
 
2013-09-05 10:38:29 PM

Thingster: picturescrazy: I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.

This. It's funny, because I have a 13 year old dog that I have to walk for four hours (or let her run free for two) before she starts to calm.

I'd kill to be able to out run her.

/GD German wire haired pointers, farking wired from birth.


kyhillbullies.com

www.coolgizmotoys.com
 
2013-09-05 10:39:08 PM
Now that was funny. Screw people who can't take a joke.
 
2013-09-05 10:46:32 PM

Atomic Spunk: Some people have the stupidest criticisms for ads. In some cases, I think companies deliberately run ads they know will be controversial, just because the buzz will get them extra press attention. I don't think this was one of those cases. Only an oversensitive pussy would feel so offended by the ad that they needed to respond.

csb...Several years ago, I met an old woman at a party and we started to talk about food. About that time, Jack in a Box was running ads on TV where a giant was angry and stomping around a forest yelling,"I hate trees!" The old woman told me she was so infuriated with the Jack in the Box commercial, she had started a letter writing campaign against the company because their message was "anti-environmental propaganda". I listened to her because it was amusing to see someone so upset over something so ridiculously trivial. Then she asked me if I would join a protest. She was planning to picket JITB stores around our state in response to the ads. I told her I didn't want to join and she asked why. I said, "I think you're taking the commercial too seriously. It was a joke."

She looked at me incredulously and said, "What? WHAT!!???" Then she took her anger against JITB and turned it against me. I put my hand up and walked away but she started to follow me, still with a very loud voice. Finally, I turned to her and asked her, "Could you please leave me alone? Thanks." The woman walked over to the host of the party, and I heard her saying something about my apathy about this issue. I just ignored her. When it was time to leave the party, I went to say goodbye to the host. The old lady was standing next to the host, and I could see that as I was making parting small-talk with the host, the old lady was glaring at me and sticking the middle finger.

So whenever I read about people getting upset over an ad, I think of the old lady I met.


Generally when someone busts out a CSB, I don't expect it to be cool. This time, I was wrong. Your story is hilarious to me. Some old hag just hounding you all night and even at the end can't let it go.
 
2013-09-05 10:47:33 PM
That was a really funny ad. I have only contempt for the offended and the sucky ad executives who whimperingly apologized instead of saying "It's funny, stop whining."
 
2013-09-05 10:48:24 PM

kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.


As a snarky Canadian outdoorsy type (the target of the ad), this ad actually works for me. In fact if you read TFA, all of the complaints and outrage are from Americans. I didn't realize Canadian Running Magazine was so popular in Ohio, and I kind of understand why that vet is concerned about overheating your dog, which is generally not a problem in Canada.

The really offensive part of the ad is that ugly lime and teal color of the shoe. A shoe, really? A shoe should be a neutral colour, not look like a coral reef reject.
 
2013-09-05 10:50:15 PM

FedExPope: Generally when someone busts out a CSB, I don't expect it to be cool. This time, I was wrong. Your story is hilarious to me. Some old hag just hounding you all night and even at the end can't let it go.


The sad thing is, there are millions of people like her and they all channel their energies in negative directions.  Instead of helping people, they devote their time to attacking things they don't like.
 
2013-09-05 10:51:55 PM
Isn't there some way for me to kill my dog without buying a whole new pair of shoes?
 
2013-09-05 10:54:12 PM

Thingster: picturescrazy: I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.

This. It's funny, because I have a 13 year old dog that I have to walk for four hours (or let her run free for two) before she starts to calm.

I'd kill to be able to out run her.


Stab her in the back, Jack. Slip her arsenic, Rick.  There must be fifty ways to kill your Rover.

/or just buy the shoes
 
2013-09-05 10:56:40 PM
It reminds me of the ad Just For Feet ran at the Superbowl around 1999 or 2000... there's this shot of a Kenyan running through the brush barefoot, and then we cut to a bunch of jerky shots of satellites and high-tech blinky boxes and people driving around in off-road vehicles. After a bit of foofooraw, the people driving around park in a swirl of dust, break out the high-powered rifles, and shoot the Kenyan with a tranquilizer dart. Bam! In the dust. There's a whiteout moment, and when the Kenyan comes to, he discovers someone's put brand new Nikes on his feet. At which point he freaks the fark out. Fade to black with the company logo.

So the majority of people freaked out because not only were people shooting a jogger like he was an animal, but white people dressed like safari hunters were shooting a black native dude like a big game rhino. Sure, I get why people would get pissed about that, but from an advertising standpoint, that's just the taboo-breaking setup for what's supposed to be the big payoff. That's where they muffed it.

The big payoff is the awesome Nikes that these commando teams have given this runner. He's been running in the brush, dealing with rocks, thorns, hyena teeth, all sorts of crap. Suddenly--shoes! Nikes! Out of nowhere! The easy, funny, human reaction should have been the guy laughing and cheering and jumping up and down at his great good fortune. The weird hunting-humans-as-game-animals concept has been turned on its head, everyone breaks in smiles, the art directors can go get drunk. No. But no. They had to go just that little bit more edgy and have the jogger freak the fark out, gibbering and whining like a baboon while trying to crawl away from the alien sneakers attached to his body. People watching get weirded out. The bad taste from the hunting scene gets worse. And then you get the title card, with the name and logo of the company. Ewww! Those guys suck!

If you're wondering why you haven't heard of or bought shoes from a Just For Feet store, the company cratered and went bankrupt pretty quickly afterward. So did the ad agency. So, yes, bad advertising can actually ruin you.
 
2013-09-05 10:58:34 PM

WeenerGord: Thingster: picturescrazy: I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.

This. It's funny, because I have a 13 year old dog that I have to walk for four hours (or let her run free for two) before she starts to calm.

I'd kill to be able to out run her.

/GD German wire haired pointers, farking wired from birth.


Are those real? I love it.
 
2013-09-05 10:59:34 PM

starsrift: The really offensive part of the ad is that ugly lime and teal color of the shoe. A shoe, really? A shoe should be a neutral colour, not look like a coral reef reject.


Dayglo kicks are the new hotness, man. The gay guys I know are constantly trying to find more saturated, primary colors to mix and match on their feet. It gets a bit loud.
 
2013-09-05 11:00:32 PM

WeenerGord: Thingster: picturescrazy: I don't care what kind of shoes I'm wearing. My dog would already have to be dead before I could outrun him.

This. It's funny, because I have a 13 year old dog that I have to walk for four hours (or let her run free for two) before she starts to calm.

I'd kill to be able to out run her.

/GD German wire haired pointers, farking wired from birth.


Too damn smart. Never tried the hamster wheel, but out ran top speed on a side shielded treadmill.
 
2013-09-05 11:02:40 PM
A guy I shared a house with with four other guys in college had a dog (Bejjeni?) that we all hated, except for the guy who owned him. Not a bad beast (just a puppy, really) and a good housemate, just sort of crowded.

Anyway, I offered to take the beast for a run to cure a hangover (me, not the dog). The animal couldn't get out of bed for two days.

/I was really proud of myself.
//Considering that was 20 years ago, I could still probably run the animal into the dirt, if it's still alive.
//The big question: am I still alive, now that my existence is defined as a unit of production in the military industrial complex.
 
2013-09-05 11:06:49 PM

theorellior: starsrift: The really offensive part of the ad is that ugly lime and teal color of the shoe. A shoe, really? A shoe should be a neutral colour, not look like a coral reef reject.

Dayglo kicks are the new hotness, man. The gay guys I know are constantly trying to find more saturated, primary colors to mix and match on their feet. It gets a bit loud.


talk about light in the loafers.
 
2013-09-05 11:09:57 PM

theorellior: starsrift: The really offensive part of the ad is that ugly lime and teal color of the shoe. A shoe, really? A shoe should be a neutral colour, not look like a coral reef reject.

Dayglo kicks are the new hotness, man. The gay guys I know are constantly trying to find more saturated, primary colors to mix and match on their feet. It gets a bit loud.


:-(
 
2013-09-05 11:20:04 PM

Fano: [www.nextmovie.com image 500x300]
Poor little guy. Probably kept up with you for a mile or so. Tough little mutt...


winner.
 
2013-09-05 11:22:06 PM

starsrift: kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.

As a snarky Canadian outdoorsy type (the target of the ad), this ad actually works for me. In fact if you read TFA, all of the complaints and outrage are from Americans. I didn't realize Canadian Running Magazine was so popular in Ohio, and I kind of understand why that vet is concerned about overheating your dog, which is generally not a problem in Canada.

The really offensive part of the ad is that ugly lime and teal color of the shoe. A shoe, really? A shoe should be a neutral colour, not look like a coral reef reject.


I'm a US citizen, and I thought it was funny, too. I work with dogs every single day, and my own dog, who I adore and goes almost everywhere dogs are allowed with me, actually suffers from a disorder called Exercise Induced Collapse, so I need to be careful when I run her, and I still thought this ad was funny.  People get outraged over the dumbest things.
 
2013-09-05 11:27:25 PM
"When I saw the ad, I believed they were trying to say the dog was dead. That was horrifying to me," said Julie Mierau

How do these people even get out of bed in the morning, with such a large and scary world looming over them?
 
2013-09-05 11:27:50 PM

kregh99: 1.  Can't believe a marketing agency thought that was a good idea.
2.  Can't believe some idiot executive signed off on that.


prob the execs sons first ad..no one had the ability to speak up..business sucks sometimes
 
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