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(STLToday)   Anheuser-Busch InBev on opening 'Bud Lab' at University of Illinois: "Our dream is to be the best beer company in a better world,"   (stltoday.com) divider line 59
    More: Unlikely, Anheuser-Busch InBev, University of Illinois, Bud Lab, Illinois, A-B's Latin America North, data analysis  
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1300 clicks; posted to Main » on 30 Aug 2013 at 1:56 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-08-30 01:57:24 PM  
Well, they failed at that
 
2013-08-30 01:58:40 PM  
They must not consume their own product much, if ever.
 
2013-08-30 01:59:19 PM  
Kind of like sending in the National Guard to keep the peace, there, weasel piss bottlers of america.
 
2013-08-30 02:00:40 PM  
They didn't say "to make the best beer" they said "to be the best beer company."  Measured by market cap they are, much like McDonald's is the worlds best restaurant company.
 
2013-08-30 02:00:55 PM  
It's not like you have to brew your beer to survive 1950s infrastructure shortcomings anymore. I guess they mean the best American-style light beer...
 
2013-08-30 02:00:59 PM  
Go home Fail tag, you're drunk.
 
2013-08-30 02:01:26 PM  
For boiling brats in? Then yes please continue your research.
 
2013-08-30 02:02:41 PM  
They're the best marketers of shiatty beer. Does that count?
 
2013-08-30 02:03:25 PM  

wildlifer: For boiling brats in? Then yes please continue your research.


A thick and creamy porter with some vidalia*sp? onions is much better for boiling bratwurst!!!

Also, it makes me twitch a little that you ended that sentence with a preposition... I must need a beer or something
 
2013-08-30 02:05:05 PM  
It's weird because I went to Illinois and worked at A-B (pre InBev) for a year, and Illinois is definitely a Miller campus.  Outside of the fact that 70% of students are Chicagoans with disdain for anything St. Louis, the central IL distributor for A-B is apparently very difficult and the bar owners supposedly can't stand him.  A lot of major bars on campus (Legends, Murphy's, Brothers) didn't have a single A-B beer on tap.
 
2013-08-30 02:05:21 PM  
Bud Lab? I thought that was $1 bottle Thursdays at CO's.

It's gone now :-(
 
2013-08-30 02:08:12 PM  
If they're wanting to do beer research, SIU would be a much better candidate, IMHO.

/Go Salukis!
 
2013-08-30 02:09:13 PM  
Keep dreaming.
 
2013-08-30 02:10:48 PM  

pkrzycki: Well, they failed at that


Rapmaster2000: They didn't say "to make the best beer" they said "to be the best beer company."  Measured by market cap they are, much like McDonald's is the worlds best restaurant company.


genepool lifeboat: Go home Fail tag, you're drunk.


Looks like we're done here.
 
2013-08-30 02:14:16 PM  
It's where you learn how throw huge amounts of money at small brewers to make them stop.
 
2013-08-30 02:17:07 PM  

pkrzycki: wildlifer: For boiling brats in? Then yes please continue your research.

A thick and creamy porter with some vidalia*sp? onions is much better for boiling bratwurst!!!

Also, it makes me twitch a little that you ended that sentence with a preposition... I must need a beer or something


Would the correct construction be "For in which to boil brats?" ?
 
2013-08-30 02:19:48 PM  
Notice that they said their goal is to the be best company, not make the best beer.
 
2013-08-30 02:20:43 PM  

pkrzycki: wildlifer: For boiling brats in? Then yes please continue your research.

A thick and creamy porter with some vidalia*sp? onions is much better for boiling bratwurst!!!

Also, it makes me twitch a little that you ended that sentence with a preposition... I must need a beer or something


There is absolutely nothing wrong with ending a sentence in a preposition.
 
2013-08-30 02:26:27 PM  
The only thing I will support about Hipsters, is beating companies like InBev with their "craft brews" over the same old same old drinks of Budweiser and other consolidated companies. Just please Hipsters, try to learn to not be douches about your liquor choices, that are different than other people's liquor choices, and open people up to the drinks & flavors that you offer! :)
 
2013-08-30 02:26:54 PM  
If they meant it, they wouldn't open a research lab next to Abbott. They'd open a microbrewery and make sure the words Budweiser and InBev weren't anywhere near the place.

Anheuser-Busch could easily turn out a product that would get us beer snobs to like it. No, seriously, they could. However they'd have to realize their brand label is box office poison. It's the opposite of the Listermint lesson.

Do you remember Listermint, from the 1970s? Nope? Styorofoam-dovered bottle, mod lettering. It just couldn't sell compared to Lavoris. (Remember them?)

Do you have Listerine Cool Mint, Fresh Mint, Purple Plaque, or any of the other Listerine flavors in your medicine cabinet? Probably. Listerine got a better idea: if your brand is popular, you can make flavors of it with the same brand and they'll sell, especially if you avoid over-reformulating. Royals never sold well enough, but M&M Mint (same company) sell well because they're M&Ms.

Budweiser has the opposite problem: many of us grew up hating that brand, built our personalities on vowing never to one of their consumers: "I'm not like uncle Fred and his Bud Lites in front of the TV all night, and besides, beer isn't punk". A-B has made straight-edge look compelling. You'd think they were run by the Temperance League.

Now we have really delicious beers, made all over America. Why would we go back?

A-B isn't answering that question. They're only thinking about the rapid loss of market share. They're looking at books. They opened a separate office in downstate Illinois to handle data mining. There is no brewing going on. There are no kettles, no chemists, no hops farmers... at an incubator next to a famous ag school. This is foolish: it's basically a cheap way to get interns.

Hey, A-B slash InBev, I can save you several million dollars. If you want my money, buy a couple microbreweries and help them increase their output without otherwise changing them. Don't make the mistakes you have with Leffe.
 
2013-08-30 02:27:15 PM  
These people are drunk.
 
2013-08-30 02:30:06 PM  
"Our dream?"

Dreams are important. Without them you realize where you really are in the grand scheme of things.
 
2013-08-30 02:32:13 PM  
Also known as 'the sewage recycling plant'.
 
2013-08-30 02:34:52 PM  
Rapmaster2000
They didn't say "to make the best beer" they said "to be the best beer company." Measured by market cap they are, much like McDonald's is the worlds best restaurant company.


This. The statement does not say anything about making a higher quality beer.
 
2013-08-30 02:35:00 PM  
AB InBev could just maintain the traditional quality of the various brands it has bought... But they won't, so whatever. And yet they will still make tons of money.

You know, there are limit to growth, profits can't go up forever, and if you sacrifice quality for profit eventually you will have neither. You don't need a new lab to learn that lesson.
 
2013-08-30 02:35:58 PM  
The dream is over
 
2013-08-30 02:37:41 PM  
Step 1. Stop using corn and rice adjuncts.
Step 2. Try brewing something other than an American light lager.
Step 3. profit
 
2013-08-30 02:44:20 PM  

pseydtonne: If they meant it, they wouldn't open a research lab next to Abbott. They'd open a microbrewery and make sure the words Budweiser and InBev weren't anywhere near the place.

Anheuser-Busch could easily turn out a product that would get us beer snobs to like it. No, seriously, they could. However they'd have to realize their brand label is box office poison. It's the opposite of the Listermint lesson.

Do you remember Listermint, from the 1970s? Nope? Styorofoam-dovered bottle, mod lettering. It just couldn't sell compared to Lavoris. (Remember them?)

Do you have Listerine Cool Mint, Fresh Mint, Purple Plaque, or any of the other Listerine flavors in your medicine cabinet? Probably. Listerine got a better idea: if your brand is popular, you can make flavors of it with the same brand and they'll sell, especially if you avoid over-reformulating. Royals never sold well enough, but M&M Mint (same company) sell well because they're M&Ms.

Budweiser has the opposite problem: many of us grew up hating that brand, built our personalities on vowing never to one of their consumers: "I'm not like uncle Fred and his Bud Lites in front of the TV all night, and besides, beer isn't punk". A-B has made straight-edge look compelling. You'd think they were run by the Temperance League.

Now we have really delicious beers, made all over America. Why would we go back?

A-B isn't answering that question. They're only thinking about the rapid loss of market share. They're looking at books. They opened a separate office in downstate Illinois to handle data mining. There is no brewing going on. There are no kettles, no chemists, no hops farmers... at an incubator next to a famous ag school. This is foolish: it's basically a cheap way to get interns.

Hey, A-B slash InBev, I can save you several million dollars. If you want my money, buy a couple microbreweries and help them increase their output without otherwise changing them. Don't make the mistakes you have with Leffe.


To be fair, A-B bought a controlling stake in Goose Island in 2011 and the latter still makes very good beer.

Before that they experimented with making pseudo-craft beers that didn't mention A-B anywhere on the label. A couple beers were bottled under the name "Green Valley" and widely distributed. Difficulty: They were bland, well below average examples of their styles. They're being less coy about Shock Top. Most everyone knows that's A-B. Again the problem is that the Shock Top beers are bland, underwhelming beers.
 
2013-08-30 02:45:37 PM  
Notice they want to be the "best beer company" and not "brew the best beer".
 
2013-08-30 02:45:59 PM  

adamatari: AB InBev could just maintain the traditional quality of the various brands it has bought... But they won't, so whatever. And yet they will still make tons of money.

You know, there are limit to growth, profits can't go up forever, and if you sacrifice quality for profit eventually you will have neither. You don't need a new lab to learn that lesson.


It was nice knowing you Goose Island.
 
2013-08-30 02:47:17 PM  
Next up, Corky from Life Goes On is the next Lex Luthor.
 
2013-08-30 02:51:01 PM  

pseydtonne: No, seriously, they could. However they'd have to realize their brand label is box office poison.


That's why they've been out buying craft breweries the last few years. They don't need the assets or recipes, they just need the names. And then they use their marketing muscle to make sure those bought up brands get more shelf space at the liquor store and on tap in more bars.

All that aside, as a home brewer, I hold Bud and Miller in the highest esteem. Most people don't realize just how exceptionally hard it is to brew American light lager. It's such a delicate flavor profile that any mistakes or off flavors are immediately noticeable. Making a full bodied brown ale? Easy, and luckily, what I prefer to drink.
 
2013-08-30 02:56:11 PM  
Know who ELSE had a dream?
 
2013-08-30 03:09:02 PM  

FloydA: Know who ELSE had a dream?


The Blue Turtles, obviously.

//or a weapon boy, someone to despise...
 
2013-08-30 03:10:18 PM  

mjohnson71: adamatari: AB InBev could just maintain the traditional quality of the various brands it has bought... But they won't, so whatever. And yet they will still make tons of money.

You know, there are limit to growth, profits can't go up forever, and if you sacrifice quality for profit eventually you will have neither. You don't need a new lab to learn that lesson.

It was nice knowing you Goose Island.


I'm still a fan of green line, though I'll usually choose anything else that's available over it just on principle.
 
2013-08-30 03:14:48 PM  

patrick767: To be fair, A-B bought a controlling stake in Goose Island in 2011 and the latter still makes very good beer.
Before that they experimented with making pseudo-craft beers that didn't mention A-B anywhere on the label. A couple beers were bottled under the name "Green Valley" and widely distributed. Difficulty: They were bland, well below average examples of their styles. They're being less coy about Shock Top. Most everyone knows that's A-B. Again the problem is that the Shock Top beers are bland, underwhelming beers.

 
Oh wow, good points! Thank you.
 
2013-08-30 03:19:41 PM  

BarleyGnome: Step 1. Stop using corn and rice adjuncts.



I'll never forget seeing a sign for Busch beer (this was well before the InBev takeover) at a local store, proudly proclaiming: BREWED WITH ILLINOIS CORN!

Fail.
 
2013-08-30 03:31:59 PM  
The finest and ultramodern water filtering research ever?
 
2013-08-30 03:34:25 PM  
I work in the U of Illinois Research Park in the building next door and just got a thing in my office mail today about a free opening happy hour event they're holding, so I'm getting a kick...
 
2013-08-30 04:01:03 PM  

NewWorldDan: pseydtonne: No, seriously, they could. However they'd have to realize their brand label is box office poison.

That's why they've been out buying craft breweries the last few years. They don't need the assets or recipes, they just need the names. And then they use their marketing muscle to make sure those bought up brands get more shelf space at the liquor store and on tap in more bars.

All that aside, as a home brewer, I hold Bud and Miller in the highest esteem. Most people don't realize just how exceptionally hard it is to brew American light lager. It's such a delicate flavor profile that any mistakes or off flavors are immediately noticeable. Making a full bodied brown ale? Easy, and luckily, what I prefer to drink.


As long as they don't screw with the actual brewing after they buy those brewers, fine, but I doubt they'll be able to keep their hands off.  The problem with AB, Miller, etc, is that they don't really care about making the best beer, they care about making the most money.

So, they'll look to cut costs wherever they can, they'll look to consolidate brewing in new locations or bigger operations for greater economies of scale, and they'll bring in focus groups to try to tweak the flavor profile of the brews for more mass market appeal.  The sad thing is that they'll likely be successful in terms of money - brewing your beer for less and making it appealing to more people is good business, but at the same time they'll be producing a product that the beer enthusiasts who liked those craft brews for what they were will find disappointing.

I really appreciate brewers who just brew what they think is a great beer without trying to make everyone like it.  It's more honest, the products are more interesting, and it's a great 'fark you' to the face of the corporate interests who care about money more than the craft.
 
2013-08-30 04:06:58 PM  

NewWorldDan: That's why they've been out buying craft breweries the last few years. They don't need the assets or recipes, they just need the names. And then they use their marketing muscle to make sure those bought up brands get more shelf space at the liquor store and on tap in more bars.


Which is why it's getting harder to shop for beer.  Is it an actual craft beer you're buying, or just another AB-InBev brand?

Makes me glad we've got two local craft breweries here in town.
 
2013-08-30 04:13:11 PM  
NewWorldDan
All that aside, as a home brewer, I hold Bud and Miller in the highest esteem. Most people don't realize just how exceptionally hard it is to brew American light lager. It's such a delicate flavor profile that any mistakes or off flavors are immediately noticeable. Making a full bodied brown ale? Easy, and luckily, what I prefer to drink.

Hard to brew doesn't make the beer good to drink. I've heard repeatedly that the light lagers, so-called "naked beers" are hard to brew for the very reason you say. Any mistakes you make are obvious. The big brewers are also great at making consistent beer. A bud tastes like a bud takes like a bud... even when made at different locations. To all of that I say, I don't care because the beer is bland, watered down crap.
 
2013-08-30 04:33:40 PM  

Silverstaff: Is it an actual craft beer you're buying, or just another AB-InBev brand?


Needless to say, I wouldn't want to try starting a microbrewery in St. Louis, since people would be all to likely to think it's just another faux craft beer from InBev.

The same thing is happening in the whiskey business as well. Is that new rye with the new name for real, or is it just another rye distilled by LDI and bottled by whomever? Not that LDI rye is bad, it's just that there are a lot of me-too products sourced from them, and it's sometimes difficult to tell from the label where it's really from.
 
2013-08-30 04:40:21 PM  
www.seriz.fr
Also...

s3.amazonaws.com
 
2013-08-30 05:20:59 PM  
Beer does not vary. It all tastes like bitter swill. I've had expensive craft beers, imported beers, and cruddy watered down domestic junk, and to me it all tastes like someone boiled an insole in sweat for a week and then carbonated it.

I do not understand the appeal. Never did, not since my first beer at 12 when my dad showed me the beer drawer in the fridge and said I could have one if I wanted, but only if I stayed home when I did it. Despite this open policy on drinking in my household, I never really took advantage of it. I had no desire, because to me beer tastes like punishment.

Now, if had offered me a strawberry daiquiri I might have gotten hooked.
 
2013-08-30 05:26:17 PM  
Went to Illinois, and balki1867 is right, it's more of a Miller campus.  Personally I just drank whiskey and vodka (never together, learned that the hard way).  The only time I really drank beer was on hockey nights.

East side still sucks.
 
2013-08-30 05:36:20 PM  

ZeroCorpse: Beer does not vary. It all tastes like bitter swill. I've had expensive craft beers, imported beers, and cruddy watered down domestic junk, and to me it all tastes like someone boiled an insole in sweat for a week and then carbonated it.

I do not understand the appeal. Never did, not since my first beer at 12 when my dad showed me the beer drawer in the fridge and said I could have one if I wanted, but only if I stayed home when I did it. Despite this open policy on drinking in my household, I never really took advantage of it. I had no desire, because to me beer tastes like punishment.

Now, if had offered me a strawberry daiquiri I might have gotten hooked.


I don't understand why people drink vodak because it tastes like nothing, but there you go.  We all have our tastes, thankfully there's plenty of variety.
 
2013-08-30 05:44:26 PM  

ZeroCorpse: Beer does not vary. It all tastes like bitter swill...

Now, if [he] had offered me a strawberry daiquiri I might have gotten hooked.


I want to put up those mid-1990s "Under Construction" web site banners, but add in the words "Trolling Ahead - Detour at SNR Blvd".
 
2013-08-30 06:00:41 PM  

hockeychick: East side still sucks.


West side still swallows.
 
2013-08-30 06:20:49 PM  

ZeroCorpse: Beer does not vary. It all tastes like bitter swill. I've had expensive craft beers, imported beers, and cruddy watered down domestic junk, and to me it all tastes like someone boiled an insole in sweat for a week and then carbonated it.

I do not understand the appeal. Never did, not since my first beer at 12 when my dad showed me the beer drawer in the fridge and said I could have one if I wanted, but only if I stayed home when I did it. Despite this open policy on drinking in my household, I never really took advantage of it. I had no desire, because to me beer tastes like punishment.

Now, if had offered me a strawberry daiquiri I might have gotten hooked.


Can your palate differentiate between spinach and a cheeseburger?
 
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