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(Time)   A car for millennials that want it all, by millennials   (business.time.com ) divider line
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10367 clicks; posted to Business » on 16 Aug 2013 at 11:11 PM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-08-16 10:21:50 PM  
It's like the Homer, but comes with a helicopter parent and germ-free bubble.
 
2013-08-16 10:43:48 PM  

ZeroCorpse: It's like the Homer, but comes with a helicopter parent and germ-free bubble.

Helicopter parent bubble is the one in back?


techpinions.com
 
2013-08-16 10:57:46 PM  
FTA: Young people probably can't afford it.

Well, then, why is this a car designed for them?
 
2013-08-16 11:18:42 PM  

raerae1980: FTA: Young people probably can't afford it.

Well, then, why is this a car designed for them?


That doesn't in any way mean they won't buy it.
 
2013-08-16 11:18:51 PM  
"They don't really gravitate to econo-boxes. They seem to want what they can't afford."

So, they're not that different from the rest of us after all.
 
2013-08-16 11:19:25 PM  
As a 29 year old I'd say it looks (mostly) and sounds pretty compelling, but I have some doubts as to how well all those ideas will hold up under actual production. Not to mention what the hell it will end up costing.
 
2013-08-16 11:21:45 PM  
The first car with Ass Wipe Drive (AWD) and its own Twitter feed.
 
2013-08-16 11:24:13 PM  

Yes please: raerae1980: FTA: Young people probably can't afford it.

Well, then, why is this a car designed for them?

That doesn't in any way mean they won't buy it.


As a member of Generation Y, I wouldn't. It looks like probably would handle like crap and not meet my needs. I want something that can get me from point A to Point B safely and won't break the bank. I don't need seating for six since I don't travel in a damned pack. If I want a luxury then I would want something I can plug my iPhone in to play music through the speakers.

/I'd also would like to be called Gen Y and not a Millennial
//I was born in 1987 for God's Sake!
 
2013-08-16 11:32:28 PM  

edmo: ZeroCorpse: It's like the Homer, but comes with a helicopter parent and germ-free bubble.

Helicopter parent bubble is the one in back?

[techpinions.com image 533x320]


Came for the Homer. Leaving content.
 
2013-08-16 11:36:24 PM  
It looks like a Mazda put on an overcoat.
 
2013-08-16 11:39:39 PM  
Is it too much to ask for car companies to make a great AWD car without gumming up the works with all that electrical crap? Half the time, F1 teams can't get it to work right. How the hell is an econobox maker like Mazda going to do it?
 
2013-08-16 11:40:22 PM  
Millennials are really starting to annoy me,
 
2013-08-16 11:40:59 PM  

Aar1012: Yes please: raerae1980: FTA: Young people probably can't afford it.

Well, then, why is this a car designed for them?

That doesn't in any way mean they won't buy it.

As a member of Generation Y, I wouldn't. It looks like probably would handle like crap and not meet my needs. I want something that can get me from point A to Point B safely and won't break the bank. I don't need seating for six since I don't travel in a damned pack. If I want a luxury then I would want something I can plug my iPhone in to play music through the speakers.

/I'd also would like to be called Gen Y and not a Millennial
//I was born in 1987 for God's Sake!


It looks like it would handle better than people would pay.  Also, they already made the car Millenials want:

img401.imageshack.us

img844.imageshack.us

img191.imageshack.us

They wouldn't buy it.
 
2013-08-16 11:49:13 PM  

fastbow: Is it too much to ask for car companies to make a great AWD car without gumming up the works with all that electrical crap? Half the time, F1 teams can't get it to work right. How the hell is an econobox maker like Mazda going to do it?


I have an '06 Infiniti G35x with AWD that is hydraulically activated, and it works beautifully.  What's the "electrical" crap you're talking about?
 
2013-08-16 11:56:37 PM  
Hell yeah, Clemson!
 
2013-08-17 12:01:35 AM  

lewismarktwo: It looks like a Mazda put on an overcoat.


a partially retracted foreskin.
 
2013-08-17 12:03:54 AM  

Lsherm: fastbow: Is it too much to ask for car companies to make a great AWD car without gumming up the works with all that electrical crap? Half the time, F1 teams can't get it to work right. How the hell is an econobox maker like Mazda going to do it?

I have an '06 Infiniti G35x with AWD that is hydraulically activated, and it works beautifully.  What's the "electrical" crap you're talking about?


RTFA. It drives the rear wheels with an electrical system.
 
2013-08-17 12:08:43 AM  

fastbow: Lsherm: fastbow: Is it too much to ask for car companies to make a great AWD car without gumming up the works with all that electrical crap? Half the time, F1 teams can't get it to work right. How the hell is an econobox maker like Mazda going to do it?

I have an '06 Infiniti G35x with AWD that is hydraulically activated, and it works beautifully.  What's the "electrical" crap you're talking about?

RTFA. It drives the rear wheels with an electrical system.


Well, their car is effectively a front wheel drive car with an occasional assist from the back with an electric motor.  That's not AWD.
 
2013-08-17 12:17:02 AM  
so millenials designed a car for themselves that they can't afford. sounds about right for that generation.

look, if I designed a car that had everything I wanted, I wouldn't be able to afford it either. that makes your little experiment in design a failure.

/good day, sir
/i said good day!
 
2013-08-17 12:26:59 AM  
...which means old people will buy it in doves.  Every time the car industry builds something for the "youth market" it ends up selling well to 50-somethings, like the Honda Element did.
 
2013-08-17 12:27:15 AM  
It looks half-asleep. Got it.
Just like the rest of today's youth.

/fastens onion to belt
//blames cloud
///yells
 
2013-08-17 12:36:38 AM  
Honda sold the Element by featuring its rugged, rubberized interior, neglecting to mention it wasn't watertight. People tried hosing out the mud they tracked in, only to find the electrical harness shorted out.

They never said it WAS watertight, but marketing certainly played up that easy-clean floor to the extent that a consumer might reasonably expect it to be. When a product doesn't live up to expectations, word gets around and people stop buying it.
 
2013-08-17 12:43:36 AM  
Millenials want a Tesla.
 
2013-08-17 12:55:16 AM  

zimbach: Honda sold the Element by featuring its rugged, rubberized interior, neglecting to mention it wasn't watertight. People tried hosing out the mud they tracked in, only to find the electrical harness shorted out.

They never said it WAS watertight, but marketing certainly played up that easy-clean floor to the extent that a consumer might reasonably expect it to be. When a product doesn't live up to expectations, word gets around and people stop buying it.


If this is true, that's the stupidest thing I've ever heard.  Then again, I guess that speaks to the intelligence of people who buy a car just so they can hose it out.
 
2013-08-17 01:11:19 AM  

studebaker hoch: Millenials want a Tesla.


So does everyone, that car is quite the looker.
 
2013-08-17 01:18:19 AM  
"This young generation is really a difficult market," Paul Venhovens, the Clemson professor and former BMW executive who supervised the Deep Orange project, told http://www.autonews.com/apps/pbcs.dll/article?AID=/20130807/OEM03/1308 09884/clemson-project-uncovers-what-gen-y-drivers-really-want" target="_blank">Automotive News. "They don't really gravitate to econo-boxes. They seem to want what they can't afford."


Well, when you can't really afford an econobox either, you may as well lust after something REALLY expensive.
 
2013-08-17 01:37:42 AM  

studebaker hoch: Millenials want a Tesla.


^^^
THIS


/Millenial
//wants a Tesla
 
2013-08-17 01:39:57 AM  
Millennials are too busy texting/facebooking/tweeting/yelping to drive.
 
2013-08-17 01:40:08 AM  
I want a tiny hatchback with the ability to hold 12 people. It needs to be gas, electric and solar paneled. Every three minutes it should update my Facebook page with my exact location.

It would also be great to throw at least two turbochargers in it. With at least 22" rims. Obviously it also needs speakers that pulsate with light.

About $400 should cover that.
 
2013-08-17 01:41:51 AM  

Yes please: zimbach: Honda sold the Element by featuring its rugged, rubberized interior, neglecting to mention it wasn't watertight. People tried hosing out the mud they tracked in, only to find the electrical harness shorted out.

They never said it WAS watertight, but marketing certainly played up that easy-clean floor to the extent that a consumer might reasonably expect it to be. When a product doesn't live up to expectations, word gets around and people stop buying it.

If this is true, that's the stupidest thing I've ever heard.  Then again, I guess that speaks to the intelligence of people who buy a car just so they can hose it out.


I have been hosing hooker blood out of my Xterra for months.
 
2013-08-17 01:47:25 AM  
They designed a car they can't afford, just reinforcing the stereotype that millennials are misguided idealists who think everything should be easy for them.
 
2013-08-17 02:11:27 AM  

basemetal: Millennials are too busy texting/facebooking/tweeting/yelping to drive.


I take umbrage at that, sir.

Granted, as I was born in '83, I'm an elder among Millenials, but I'll have you know I can drive just fine. I don't now, nor shall I ever, have a Facebook page. I don't Tweet, and I sure as hell don't Yelp. I do text, though. But not while driving, especially prior to selling my 5-speed '03 WRX (I miss you, baby. God, I hope that kid who bought you hasn't totaled you yet...)

Right now, people like me are at the "starting a family" stage of life. If we're lucky, we found mediocre employment after college, and we make enough to buy Kias or Hyundais new. That's my price range. What do I want? Ideally, I'd love an all electric vehicle like a Tesla; gas prices are only going up, and I daydream about having a solar panel array and a battery bank large enough to charge the car every night and drive completely free. Practically, though, my wife and I found crossover SUVs are a nice combination of passenger space (just had our 2nd --and final-- kid) and fuel economy.

We bought a '13 Kia Soul+. I still find it a bit ugly, and the light-up speakers are a never-used gimmick, but the sound system and fuel economy are awesome, and I haven't regretted it yet.
 
2013-08-17 02:29:54 AM  

Yes please: zimbach: Honda sold the Element by featuring its rugged, rubberized interior, neglecting to mention it wasn't watertight. People tried hosing out the mud they tracked in, only to find the electrical harness shorted out.

They never said it WAS watertight, but marketing certainly played up that easy-clean floor to the extent that a consumer might reasonably expect it to be. When a product doesn't live up to expectations, word gets around and people stop buying it.

If this is true, that's the stupidest thing I've ever heard.  Then again, I guess that speaks to the intelligence of people who buy a car just so they can hose it out.



Don't laugh I use a pressure washer to clean mud out of the inside of my Sierra all the time.  Go to car wash, spary carpet or cloth surface, use vacuum to suck it back out.

I call it the Redneck Official Steaming System or ROSS
 
2013-08-17 02:43:17 AM  

Yes please: zimbach: Honda sold the Element by featuring its rugged, rubberized interior, neglecting to mention it wasn't watertight. People tried hosing out the mud they tracked in, only to find the electrical harness shorted out.

They never said it WAS watertight, but marketing certainly played up that easy-clean floor to the extent that a consumer might reasonably expect it to be. When a product doesn't live up to expectations, word gets around and people stop buying it.

If this is true, that's the stupidest thing I've ever heard.  Then again, I guess that speaks to the intelligence of people who buy a car just so they can hose it out.


LOL - I've never tried to hose my car out. I don't think German cars would like that very much.
 
2013-08-17 03:31:26 AM  
3.bp.blogspot.com

Now, when you're over 6'2" in most cars you can't actually use them. Note that Shaq's feet aren't able to be put on the pedals. I had a fun incident when I went to try out a Smart and I fit until I closed the door and almost crushed my knee cap between the door and the steering wheel.

Of course, that's not a problem for millennials, all who seem to be shorter than Gen Y. It's probably from all those hours hunched over handheld devices.
 
2013-08-17 03:46:49 AM  
Buy Us, fark You!
 
2013-08-17 04:24:48 AM  

amyldoanitrite: studebaker hoch: Millenials want a Tesla.

^^^
THIS

/Millenial
//wants a Tesla


I would like a Tesla too if money was falling out of my ass.  At over $70k for the low end model (according to their website), buying one seems a little cost prohibitive at the moment for the vast majority of twenty-somethings.

FTFA: "This young generation is really a difficult market," Paul Venhovens, the Clemson professor and former BMW executive who supervised the Deep Orange project, told Automotive News. "They don't really gravitate to econo-boxes. They seem to want what they can't afford."

I know this point has been mentioned repeatedly by everyone in this thread, but what is Mazda thinking?  Sure the millennials aren't thrilled about the prospect of getting an econobox but neither is anyone else who buys them either.  They exist for people who don't care about cars and just want to get to work every morning or for people who can't afford to get a better job but still need to drive.  Not to mention that the difficulties in selling cars to this generation deals with a change in perception of the car from "gateway to freedom" to "money pit that occasionally takes you to work."  Offering a pit that sucks in even more money will not attract people who don't want to deal with cars primarily because of cost.  The millennials who CAN afford nicer cars also live in the areas where cars are less needed and are therefore less likely to own them.

If getting this group of people to buy your cars is so important then start making cheaper econoboxes or start making deals with zipcar.
 
2013-08-17 04:25:04 AM  
Lsherm:
It looks like it would handle better than people would pay.  Also, they already made the car Millenials want:
[images]
They wouldn't buy it.



Um....  what?

/I dont think that word means what you think it means
 
2013-08-17 04:26:35 AM  

That_Dude: They exist for people who don't care about cars and just want to get to work every morning or for people who can't afford to get a better job car but still need to drive.


FTFM.  Oops typo.
 
2013-08-17 04:45:02 AM  
Only one problem...

This is one of the cars that the millennials can afford.

www.blogcdn.com
 
2013-08-17 04:49:16 AM  

amyldoanitrite: studebaker hoch: Millenials want a Tesla.

^^^
THIS

/Millenial
//wants a Tesla


Sign me up too, millenial too. Much rather have a Telsa Model S if I could afford it. Its OK though, I'm sure big business knows better than I on how to run a business. I mean, treating an employee as something that is expendable is just how its done these days! Its not like that employee, or several thousand employes would stimulate the economy in any way if they had the chance! Oh, wait...
 
2013-08-17 05:02:22 AM  
as a millenial living in a city, i don't want a car, nor do i have a need for one.

however, if i find myself back in the states, i might need one. but then that's what used cars are for. cheap, beaten up and i don't have to care about it.

i'm not a car person. like at all.
 
2013-08-17 06:13:52 AM  
Glad to see I wasn't the only one who got the obvious Homer vibe from that article. It read like goddamn satire.
 
2013-08-17 07:15:47 AM  
Apparently I'm the only one who doesn't want a Tesla model S.  For $70,000 + you can get a much, much, much better car for  your money.  The instant torque with the electric motor is kinda neat, but not neat enough for me at that price point.  If it were in the $40k range, that would be tempting.
 
2013-08-17 07:33:36 AM  
Was born in 82. Am I a Y, or a Millenial?
 
2013-08-17 07:38:02 AM  

INeedAName: Was born in 82. Am I a Y, or a Millenial?


I think it's the same thing, and yeah you are.
 
2013-08-17 08:05:42 AM  
That front end is not doing it for me.  It looks like a racist caricature from a WWII anti-Japanese propaganda poster.
 
2013-08-17 08:09:49 AM  
Millennials are people born 1980-1998. Personally I find "Gen Y" to be insulting because it implies we're just an echo of Gen X.

We're the first generation to come of age in the new millennium. We need a new name for people who were born after the first Millennials started graduating high school. Those of us who were born in the 80s have no cultural reference points in common with those kids.

Personally I vote for calling the new batch "Generation Facebook" because the little shiats have never known a time before social media.
 
2013-08-17 08:15:33 AM  

Cthulhu_is_my_homeboy: We're the first generation to come of age in the new millennium. We need a new name for people who were born after the first Millennials started graduating high school.


If you don't remember 9/11 you aren't part of the generation, at least in my opinion. So kids born in the late 90s and beyond are something different. Hell, I'm only 23 and I've met 18 and 19 year olds that don't even remember Chappelle's Show.
 
2013-08-17 08:20:40 AM  

TheJoe03: Cthulhu_is_my_homeboy: We're the first generation to come of age in the new millennium. We need a new name for people who were born after the first Millennials started graduating high school.

If you don't remember 9/11 you aren't part of the generation, at least in my opinion. So kids born in the late 90s and beyond are something different. Hell, I'm only 23 and I've met 18 and 19 year olds that don't even remember Chappelle's Show.


Being able to "remember" 9/11 is pretty nebulous, IMO. I remember the Berlin Wall coming down, and I was barely even 4 years old yet at the time.

If you restricted membership to those who remembered 9/11 and knew its significance, well that'd exclude even most people born in the 80s.
 
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