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(Salon)   MillerCoors wants you to know that Blue Moon is a craft beer and you'd better start treating it like one, dammit   (salon.com) divider line 90
    More: Unlikely, blue moons, MillerCoors, Miller High Life, American beers, Brewers Association, union busting  
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2536 clicks; posted to Business » on 09 Aug 2013 at 4:31 PM (35 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



90 Comments   (+0 »)
   
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2013-08-09 04:33:44 PM
Who cares? I just want to get drunk.
 
2013-08-09 04:35:22 PM
Fark them until they bring back

2.bp.blogspot.com
 
2013-08-09 04:38:25 PM
They need to start selling that Farmhouse Red in six packs.
 
2013-08-09 04:38:45 PM

SpaceBison: Who cares? I just want to get drunk.


Then why do you drink American beer?
 
2013-08-09 04:41:36 PM
It might be made like a craft beer but judging from the commercials I see and the real estate it occupies in stores it is being marketed like, and by, a major industrial concern.
 
2013-08-09 04:43:59 PM
I little too sweet, better than getting hit in the shin with a tire iron...
 
2013-08-09 04:46:05 PM
I did not know MillerCoors was behind Blue Moon but it does help explain why I don't like it.
 
2013-08-09 04:46:45 PM
Gotdammitsomuch, now I'm going to have to give up Keystone Light as my summer hydration of choice.
 
2013-08-09 04:48:33 PM
But how many barrels does Blue Moon alone sell? I'm sure it's comparable to Sam Adams.

If Sam gets bought internationally, does that automatically interfere with the brewing process, i.e. the "craft?"

Sounds like a bunch of bullish to me.
 
2013-08-09 04:50:06 PM
CSB time - A restaurant promoting "$4 domestics" tried to charge me $6 for a Blue Moon. The manager argued with me until I pulled up the website showing that the "Belgian style" beer is made in the USA. I got my $2 back, and learned not to buy alcohol from that establishment anymore.
 
2013-08-09 04:54:29 PM

Gig103: CSB time - A restaurant promoting "$4 domestics" tried to charge me $6 for a Blue Moon. The manager argued with me until I pulled up the website showing that the "Belgian style" beer is made in the USA. I got my $2 back, and learned not to buy alcohol from that establishment anymore.


Why not?  You pointed out the error and the manager made amends.  Unless you're leaving out the part where he grumbled about it and said "this one only".
 
2013-08-09 04:58:09 PM

Slaves2Darkness: SpaceBison: Who cares? I just want to get drunk.

Then why do you drink American beer?


www.newyorkbrew.com
 
2013-08-09 05:06:54 PM
m.brobible.com

"If you tell a beer enough lie and tell it frequently enough, it will be believed."

--Adolph "Coors" Hitler quoted from "Mein Kraft"
 
2013-08-09 05:12:20 PM
I just want to weigh in by saying screw MillerCoors. This well thought out argument should convince anyone.
 
2013-08-09 05:14:29 PM
Oh, really?  Then I guess I can now say that I've chugged a pitcher of craft beer. Thanks, MillerCoors.
 
2013-08-09 05:15:10 PM
I'm sure there was a bit of a slant to it, but "Beer Wars" was pretty eye opening for me with regards to the marketing, distribution, and sale of beer. It really solidified my stance on buying beer from independent brewers. If you are interested in seeing some of the inner workings of the beer industry, you can find it on Netflix.
 
2013-08-09 05:16:49 PM
rickards.ca

Blue Moon? I think you mean Rickard's White.

If you sell it under different labels in multiple countries, it aint craft beer.
 
2013-08-09 05:19:00 PM

red5ish: I just want to weigh in by saying screw MillerCoors. This well thought out argument should convince anyone.


I actually like Blue Moon.

It's a bit bland for a Belgian White, but it still tastes better than MillerCoors' other swill.
 
2013-08-09 05:27:18 PM

TheShavingofOccam123: [m.brobible.com image 516x423]

"If you tell a beer enough lie and tell it frequently enough, it will be believed."

--Adolph "Coors" Hitler quoted from "Mein Kraft"


Man I could really invade one of those right now
 
2013-08-09 05:29:19 PM
Didn't Coors pull the same act with Killian's?
 
2013-08-09 05:29:23 PM

Odd Bird: Why not? You pointed out the error and the manager made amends. Unless you're leaving out the part where he grumbled about it and said "this one only".


I didn't like the way he kept trying to weasel out of charging me the proper amount. Once I unequivocally proved Blue Moon is a domestic beer, he changed his tune to "Well the special doesn't include craft beers", and tried to blame the waitress. He took (I timed it) 5 minutes after walking away before returning with the corrected check so I could pay with my credit card. It was supposed to be a quick fix, and instead it became a pain in the ass over $2. But not going back isn't an option (my wife likes the place) so my response is to just abstain to avoid problems in the future.
 
2013-08-09 05:30:55 PM
there is one bar that i go to that has blue moon is the best thing they have...ugh
 
2013-08-09 05:31:21 PM
Bleh, Blue Moon. "Hey, you want your beer to taste like your wife's potporri pot? Well get on over here!"
 
2013-08-09 05:32:05 PM

mjohnson71: Didn't Coors pull the same act with Killian's?


They do own Killian's for sure, though I haven't had it since college so I really don't know if it was "ruined" or not.
 
2013-08-09 05:35:01 PM

jayhawk88: I really don't know if it was "ruined" or not.


Depends... if you piss in a toilet, is it "ruined" if you then take a dump?
 
2013-08-09 05:35:05 PM

Gig103: Odd Bird: Why not? You pointed out the error and the manager made amends. Unless you're leaving out the part where he grumbled about it and said "this one only".

I didn't like the way he kept trying to weasel out of charging me the proper amount. Once I unequivocally proved Blue Moon is a domestic beer, he changed his tune to "Well the special doesn't include craft beers", and tried to blame the waitress. He took (I timed it) 5 minutes after walking away before returning with the corrected check so I could pay with my credit card. It was supposed to be a quick fix, and instead it became a pain in the ass over $2. But not going back isn't an option (my wife likes the place) so my response is to just abstain to avoid problems in the future.


Here in WI, New Glarus or anything else locally brewed is never considered Domestic. I assumed this was true and understood nationally.  Yea it's not "technically" correct. But Domestic has always and will always mean "bud- miller- coors- light"
 
2013-08-09 05:36:41 PM

The All-Powerful Atheismo: jayhawk88: I really don't know if it was "ruined" or not.

Depends... if you piss in a toilet, is it "ruined" if you then take a dump?


That's farking zen level shiat right there. Let me get high and I'll get back to you in a few hours.
 
jbc [TotalFark]
2013-08-09 05:37:05 PM
Blue Moon is a craft beer the way Flat Tire is a craft beer: it's only ordered by posers who have no taste and would probably be better off sticking to their coolers and appletinis anyway.
 
2013-08-09 05:40:46 PM

crotchgrabber: The All-Powerful Atheismo: jayhawk88: I really don't know if it was "ruined" or not.

Depends... if you piss in a toilet, is it "ruined" if you then take a dump?

That's farking zen level shiat right there. Let me get high and I'll get back to you in a few hours.


Can you also figure out the answer to "what is the sound of one hand crapping"?
 
2013-08-09 05:40:51 PM

Dead for Tax Reasons: there is one bar that i go to that has blue moon is the best thing they have...ugh


www.4chanpartyvan.net
 
2013-08-09 05:45:53 PM

Gig103: Odd Bird: Why not? You pointed out the error and the manager made amends. Unless you're leaving out the part where he grumbled about it and said "this one only".

I didn't like the way he kept trying to weasel out of charging me the proper amount...craft beers... tried to blame the waitress.....


OK, he grumbled and tried the waitress's fault routine.  I figured it was something like that, can't blame you for being put off.
 
2013-08-09 05:46:08 PM
Hey, don't get me wrong.  I love craft beer.  But you know what?  Blue Moon Belgian White aint half bad.  No it's not great and won't win any whitbier awards.  But it has a good flavor and is pretty refreshing.  I know that hopheads rule right now, but my tastes vary depending on season.  In the 105 degree heat of the summer a hoppy beer is the last thing I want.  Hefeweizen is a good choice, some of the other belgian-styles are pretty good too. But sometimes, I will take something merely decent if it is refreshing enough (one of the reasons I like shandy during the hot months).
 
2013-08-09 05:46:11 PM

MusicMakeMyHeadPound: red5ish: I just want to weigh in by saying screw MillerCoors. This well thought out argument should convince anyone.

I actually like Blue Moon.

It's a bit bland for a Belgian White, but it still tastes better than MillerCoors' other swill.


Yeah, Blue Moon and most of the Leinenkugels (also owned by MillerCoors) are decent stuff and a hell of a lot better than anything else I've had from the macrobrewers.  They're the beers I order when the bar or restaurant only has beers from MillerCoors or AB.

JustMatt: I'm sure there was a bit of a slant to it, but "Beer Wars" was pretty eye opening for me with regards to the marketing, distribution, and sale of beer. It really solidified my stance on buying beer from independent brewers. If you are interested in seeing some of the inner workings of the beer industry, you can find it on Netflix.


I just checked, it's back on Hulu as well
 
2013-08-09 05:51:36 PM

Polish Hussar: MusicMakeMyHeadPound: red5ish: I just want to weigh in by saying screw MillerCoors. This well thought out argument should convince anyone.

I actually like Blue Moon.

It's a bit bland for a Belgian White, but it still tastes better than MillerCoors' other swill.

Yeah, Blue Moon and most of the Leinenkugels (also owned by MillerCoors) are decent stuff and a hell of a lot better than anything else I've had from the macrobrewers.  They're the beers I order when the bar or restaurant only has beers from MillerCoors or AB.


They aren't bad beers, but I won't pay the same price as a local craft brew. In fact, I'd pay a bit more so that the profits go to a smaller business.
 
2013-08-09 06:21:33 PM

jayhawk88: mjohnson71: Didn't Coors pull the same act with Killian's?

They do own Killian's for sure, though I haven't had it since college so I really don't know if it was "ruined" or not.


There is a pizza joint just off the U of Louisiana-Lafayette campus (don't laugh, Fark's favorite lousy qb went there) that used to serve $2 Killian's pitchers on Thursdays. I quaffed more than my share, and it was good (in the late 1990s).

I had a Killian's last year, doesn't taste the same. Might be not as good as it used to be, might have been my aging taste buds. I dunno.
 
2013-08-09 06:42:51 PM

Slaves2Darkness: SpaceBison: Who cares? I just want to get drunk.

Then why do you drink American beer?


Because it's the best beer.
 
2013-08-09 06:43:20 PM

JustMatt: I'm sure there was a bit of a slant to it, but "Beer Wars" was pretty eye opening for me with regards to the marketing, distribution, and sale of beer. It really solidified my stance on buying beer from independent brewers. If you are interested in seeing some of the inner workings of the beer industry, you can find it on Netflix.


After seeing that movie I noticed our local regional grocer (Meijer) seems to have found a way around some of the shelf stocking tricks of the big three domestics. The stores near me seem to divide the beer section in half vertically rather than "line of sight horizontally", with craft brews accounting for about 40% a 10% buffer of macrobrews that try to be craft and then 50% macrobrews. It ends up working out like a 0-10 scale of how micro the brewery you're looking at really is.
 
2013-08-09 06:52:56 PM

SpaceBison: Who cares? I just want to get drunk.


This
/I'm shocked that someone working at Salon even drink beer
 
2013-08-09 07:00:18 PM
I ordered a Killian's one night at a bar advertising special on domestic beer. The bartender told me that special didn't apply since "Killian's is a microbrew." We tried to explain the whole Made by Coors thing, but he just wasn't getting it.
 
2013-08-09 07:11:49 PM

Aarontology: They need to start selling that Farmhouse Red in six packs.


They do. Its not a big seller.
 
2013-08-09 07:18:45 PM

pacochu: I ordered a Killian's one night at a bar advertising special on domestic beer. The bartender told me that special didn't apply since "Killian's is a microbrew." We tried to explain the whole Made by Coors thing, but he just wasn't getting it.


Even without Made by Coors, how in the living hell is Killlian's a microbrew?  That's like saying a Honda Civic is a boutique-market car.
 
2013-08-09 07:30:32 PM
This, my friends, is why I drink Lone Star.
 
2013-08-09 07:33:25 PM

dr.zaeus: Slaves2Darkness: SpaceBison: Who cares? I just want to get drunk.

Then why do you drink American beer?


At only $49 per sixer.
 
2013-08-09 07:50:44 PM

RyansPrivates: I know that hopheads rule right now


God, do I hate hopheads. Malt rules, hops are an important part of the flavor, but my I'm the kind of guy that likes sucking down a fruity belgian. Wait, that didn't sound right...

Blue Moon is on the list of "Beers I will drink". It's not great, but it's on tap frequently enough that it's  reliable. It's like Yuengling in that regard. Or Magic Hat #9 (which, I admit, at one time, was my preferred beer- but at the time, I didn't really "like" beer).

My personal favorite, these days, is Scaldis.
 
2013-08-09 08:12:27 PM
I found out from one of the state's craft distributors yesterday that one of the fall beer festivals around here has a new rule - a representative FROM THE BREWERY must be present for their beer to be poured. No distributors, someone who is actually employed by the brewery. Also, they're not letting anything that doesn't fall into the craft definition in - so no Goose Island, Blue Moon, Shock Top, etc. I really think it'll work out beautifully, and hopefully other festivals will take note.
 
2013-08-09 08:56:05 PM
I've said it before, and I'll say it again: Blue Moon tastes like farking soap.
Scrimshaw and Samuel Adams also suck.
 
2013-08-09 09:06:56 PM

Ego edo infantia cattus: I've said it before, and I'll say it again: Blue Moon tastes like farking soap.
Scrimshaw and Samuel Adams also suck.


Sam Adams is solid and you know it.
 
2013-08-09 09:32:55 PM
It's not really beer if you have to put fruit in it.
 
2013-08-09 09:37:45 PM
All beers suck. Get a real drink you beta male homos.
 
2013-08-09 09:50:21 PM

pacochu: I ordered a Killian's one night at a bar advertising special on domestic beer. The bartender told me that special didn't apply since "Killian's is a microbrew." We tried to explain the whole Made by Coors thing, but he just wasn't getting it.


When I was going to college at Albion one of our local bars had a special where you got a burger and a beer for $2.  Killian's was one of the beers you could choose.  Definitely not craft or microbrew.

baorao: After seeing that movie I noticed our local regional grocer (Meijer) seems to have found a way around some of the shelf stocking tricks of the big three domestics. The stores near me seem to divide the beer section in half vertically rather than "line of sight horizontally", with craft brews accounting for about 40% a 10% buffer of macrobrews that try to be craft and then 50% macrobrews. It ends up working out like a 0-10 scale of how micro the brewery you're looking at really is.


I heard a story on one of the Michigan NPR stations a month or two ago where one of the Michigan brewers was talking about how Meijer has had some importance in the success of Michigan craft brewing.  Meijer has apparently been a big supporter and has put their shelf space where their mouth is.  Sorry, I can't find it right now.  The growler from Kuhnhenn might have something to do with that.
 
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