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(Hot Air)   Media Matters's campaign to get advertisers to dump Limbaugh backfired when advertisers dropped all radio, including progressive stations. Oops   (hotair.com) divider line 64
    More: Fail, Rush Limbaugh, Media Matters, David Brock, Thom Hartmann, Reliable Sources, Sean Hannity, Organizing for America  
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973 clicks; posted to Politics » on 06 Aug 2013 at 7:00 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-08-06 07:02:33 AM
fair trade.
 
2013-08-06 07:02:40 AM
... What progressive stations?

I'm pretty sure they don't mean NPR, which is the only station I listen to that could, I suspect, be labeled 'progressive' (what with their evil use of Facts and Not Always Agreeing With Republicans.)
 
2013-08-06 07:02:43 AM
[imokaywiththis.jpg]
 
2013-08-06 07:04:31 AM
Are there any progressives that still listen to the radio, unless there's bad weather? Only people I know that latch onto AM radio like it's still relavent are hyper-conservative birthbaggers. Everyone else seems to have figured out MP3 players and podcasts.
 
2013-08-06 07:04:49 AM
The comments are fairly derpy, too.
 
2013-08-06 07:08:55 AM

stoli n coke: Are there any progressives that still listen to the radio, unless there's bad weather? Only people I know that latch onto AM radio like it's still relavent are hyper-conservative birthbaggers. Everyone else seems to have figured out MP3 players and podcasts.


I guess I'm progressive because I like reality, but there is nothing music-wise on the radio worth listening to, NPR is tolerable but even that is better via podcast.
 
2013-08-06 07:09:29 AM
I just think it's ironic that they call themselves "progressives" when conservatives pretty much dominate radio.  Can't handle the latest in technology, libby libs?
 
2013-08-06 07:10:00 AM
I'm sure that progressive radio accounted for at least 5% of their total advertising budgets.  I honestly didn't know that there were any progressive radio shows left on the airwaves.

Also, if they dropped all radio, doesn't that suggest that maybe they weren't seeing acceptable ROI?
 
2013-08-06 07:11:22 AM

Mike_LowELL: I just think it's ironic that they call themselves "progressives" when conservatives pretty much dominate radio.  Can't handle the latest in technology, libby libs?


Mag. Ni. Fi. Cent.
 
2013-08-06 07:12:06 AM
Hot air is hack site. I call BS
 
2013-08-06 07:12:26 AM

Blue_Blazer: I'm sure that progressive radio accounted for at least 5% of their total advertising budgets.  I honestly didn't know that there were any progressive radio shows left on the airwaves.

Also, if they dropped all radio, doesn't that suggest that maybe they weren't seeing acceptable ROI?


Radio is dead as a big corporate investment. Hopefully that will lead to independently-owned stations that are simply profitable to their owners (and don't require ever-increasing yields to satisfy investors), who make a profit because they play something worth listening to.
 
2013-08-06 07:13:08 AM

dogdaze: Hot air is hack site. I call BS


This is also a fine argument.
 
2013-08-06 07:14:36 AM
I want to make my own radio station. Have it be interviewing random people, livestream to a website, have a live chatroom for the various shows...

Then I realize that I lack the equipment to do so, and that even if I had it I wouldn't need a radio.

/If I can get some sort of audience, I've got advertisers.
 
2013-08-06 07:21:38 AM
Using a military excuse, oops, collateral damage.
 
2013-08-06 07:21:55 AM

KeatingFive: but there is nothing music-wise on the radio worth listening to, NPR is tolerable but even that is better via podcast.


WXPN is out there, and is pretty good music radio.
 
2013-08-06 07:25:12 AM
Wait, so they are admitting that advertiser have been fleeing Rush Limbaugh?
 
2013-08-06 07:29:14 AM

amiable: Wait, so they are admitting that advertiser have been fleeing Rush Limbaugh?


Exactly what I was thinking.
 
2013-08-06 07:30:11 AM

amiable: Wait, so they are admitting that advertiser have been fleeing Rush Limbaugh?


Looks like they've moved passed denial.

It was fun watching them spin him losing his 2nd biggest carrier in to some moment of triumph.
 
2013-08-06 07:33:41 AM
Funny, when companies notice they can drop the biggest talk radio program in the country, they tend to say "Why the fark are we advertising on talk radio again?"
 
2013-08-06 07:34:18 AM
Killing the democratic process wasn't enough for him. Now Limpbaugh has killed talk radio. The guy is megalomaniac.
 
2013-08-06 07:36:21 AM
That's fine. We Liberals are used to the cursed monkey paw turns of fate. That's just the cost of doing business with Satan.
 
2013-08-06 07:36:39 AM

Felgraf: (what with their evil use of Facts and Not Always Agreeing With Republicans.)


what facts?  Every progressive argument boils down to some emotional, petulant exasperated whine about social justice, fair wage or grandma eating alpo
 
2013-08-06 07:37:04 AM
Oops?

Radio is dying almost as fast as Rush Limbaugh, subby.
 
2013-08-06 07:39:40 AM

KeatingFive: Blue_Blazer: I'm sure that progressive radio accounted for at least 5% of their total advertising budgets.  I honestly didn't know that there were any progressive radio shows left on the airwaves.

Also, if they dropped all radio, doesn't that suggest that maybe they weren't seeing acceptable ROI?

Radio is dead as a big corporate investment.

Hopefully that will lead to independently-owned stations that are simply profitable to their owners (and don't require ever-increasing yields to satisfy investors), who make a profit because they play something worth listening to.

encrypted-tbn1.gstatic.com


And in local weather...it looks nice.
 
2013-08-06 07:41:07 AM

HotWingConspiracy: amiable: Wait, so they are admitting that advertiser have been fleeing Rush Limbaugh?

Looks like they've moved passed denial.

It was fun watching them spin him losing his 2nd biggest carrier in to some moment of triumph.


Yeah - but the big picture is that radio is a dying medium. Not only are fewer and fewer people (especially English speaking people 18-35) listening to it, but the mobile carriers are eying that bandwidth with increasingly greedy eyes - and talking to their buddies on Capital Hill about it.
I don't know anyone under fifty that listens to the radio. Radio will outlast Limbaugh and the sad old white dogs he whistles to - but not by much. My feeling is that radio will die with the boomers.
 
2013-08-06 07:42:31 AM
I also heard via a FWD: FWD: FWD: telegram that Prezinut Fartbingbong is going to disband the Pony Express, too.  It sounds pretty serious.
 
2013-08-06 07:43:10 AM

o5iiawah: Felgraf: (what with their evil use of Facts and Not Always Agreeing With Republicans.)

what facts?  Every progressive argument boils down to some emotional, petulant exasperated whine about social justice, fair wage or grandma eating alpo


Hahaa, you're funny.

Are we back to the lame "Progressive don't use THEIR BRAINS" argument from the right-wing? Ah, you're amusing, child. Bless your heart.
 
2013-08-06 07:45:06 AM
Another false, bullshiat rationalization from the right. Big surprise there.

"Progressive" radio doesn't exist to any measurable degree. Swing and miss, there, righties.
 
2013-08-06 07:46:18 AM

Mike_LowELL: I just think it's ironic that they call themselves "progressives" when conservatives pretty much dominate radio.  Can't handle the latest in technology, libby libs?


*pours a little salt on the fishhook*

Now, you listen here, you feculant... nah. I can't do it.
 
2013-08-06 08:19:37 AM
I'm pretty sure that Arcadia Peoples' Co-Op Radio didn't have a lot of sponsors to begin with.
 
2013-08-06 08:27:12 AM
I don't know of any progressive talk radio where I live, and I live in Blue California.

Progressive radio is such a small part of talk radio, I think it is safe to say that Limbaugh was damaged much more.
 
2013-08-06 08:31:11 AM
There were liberal radio stations?
 
2013-08-06 08:46:00 AM
 grandma eating alpo

DEATH PANELS

DEATH PANELS

DEATH PANELS
 
2013-08-06 09:18:56 AM

o5iiawah: grandma eating alpo


If grandma is eating alpo then she's making some pretty poor shopping choices. Canned pet food is significantly more expensive than basic food stables like rice, beans, and potatoes. Hell, canned green beans are cheaper than alpo.
 
2013-08-06 09:24:35 AM

Monkeyhouse Zendo: canned green beans are cheaper than alpo


True, but Alpo tastes better.
 
2013-08-06 09:24:40 AM
The joke is still on you, righties... nobody listened to progressive radio in the first place...local NPR affiliate funded  by individual donations ftw.
 
2013-08-06 09:29:52 AM
God, that whole article was full of butthurt. "Liberals are mean to me!" Wah!! "Not enough people showed up for Obamacare events!" Wah!! "Politico changed a headline, which has NEVER happened before!!" Wah!!!
Jesus people, sack up if you want me to truly believe that the Right Wing is the Party with the balls to lead this country. Right now, you make my 4 year old look like a wise old woman.
 
2013-08-06 09:33:33 AM

KeatingFive: Blue_Blazer: I'm sure that progressive radio accounted for at least 5% of their total advertising budgets.  I honestly didn't know that there were any progressive radio shows left on the airwaves.

Also, if they dropped all radio, doesn't that suggest that maybe they weren't seeing acceptable ROI?

Radio is dead as a big corporate investment. Hopefully that will lead to independently-owned stations that are simply profitable to their owners (and don't require ever-increasing yields to satisfy investors), who make a profit because they play something worth listening to.


Meh. Radio still has a big captive audience in this country every day from 7-9 AM and 5-7 PM in major metropolitan areas (especially those with above average urban sprawl.) Podcasts are gaining popularity, but then so is sat radio, which is really just national syndication on steroids. Both of those have barriers (either having to download them or pay a service fee) that prevent a truly mass exodus.

Radio may be hurting every other hour of the day and over most of the country, but it's cheap and has these islands that will sustain it for the foreseeable future. So long as the ears are there, it will remain a corporate advertising target.
 
2013-08-06 09:35:57 AM
I only listen to Hot 97 so...
 
2013-08-06 09:38:38 AM
I was listening to Limbaugh address this issue yesterday on his show, sometime during the two o'clock hour, and his major selling point was that this wasn't because of his loss of advertisers but rather it was contract negotiations between two large companies played out on the national stage. And while I tend to agree with him that *this* case is contract negotiations between Cumulus and Clear Channel he failed to address the larger problem and that is as a brand Rush Limbaugh has always been conservatives' "Iron Man". Never flinching, always stalwart against "them", and a dependable buy for stations and advertisers. This simply isn't true anymore as everyone is starting to jump into hosting their own shows on the internet or radio, and as the general market of News/Talk starts to experience slow growth in the number of stations and AM Radio has negative growth in revenue.

Politicians and Journalist alike are viewing with the ability to jump from one medium to another as an essential deal now, especially when they use the platform as a trial area for the core conservative base before taking it to the broader market of Cable, Sean Hannity is very famous for this. Mike Huckabee did this when signed on to do a show on Fox in 2008, then he started pushing a small radio segment in 2009 (it later expanded after Paul Harvey's death whom the Huckster use to fill in for), this of course lead to his long-form talk show later in 2012. Huckabee's show of course launched around the time of the very controversial Sandra Fluke comments of Rush's which only exacerbated the notion that AM Radio just isnt worth advertising on anymore, and it shows when there is a downward pressure that leads to a drop in AM Commercial Revenue from $2.9 Billion to $2.4 Billion in the four year period from 2004 to 2008.

And Rush knows this. The man may be a blowhard, a staunch bulwark of democracy, or an egotistical jackass, but if nothing else he knows trends. Which is why as you see more people from cable treat radio as they are (and especially internet radio, where there has been a growing number of people tuning into internet radio, but more importantly a growing trend of people tuning into internet-only audio and not simply rebroadcast of AM or FM Stations) you will see him start to migrate towards appearances on television shows. Of course he will really only appear on shows that don't have an established AM Brand to worry about like The Five or Greta Van Susteren, perhaps whatever show Megyn Kelly gets when she returns in the Fall. Never in person mind you, it will always been calling in from the radio room, because the optics of him in the television study are don't sell his product as well as him at the radio desk "manning his battlestation" so to speak.

However as an opinion I think that his show will probably not cease until Rush Limbaugh decides to, even then he will probably pass the reigns of broadcasting to someone like Mark Steyn, while Rush continues to run his network. In any way, shape or form, his show will march on, now if that is in his typical "Welcome to the Limbaugh Institute for Advance Conservative Studies" or as some weird deformed Threads-esc entity you can only shriek in horror at remains to be seen.
 
2013-08-06 09:49:37 AM
I was going to wonder about this strange concept known as "progressive radio shows", but I see I was already beaten to it.

/there's a couple of local music stations I like
//but I'm not going to listen to some asshole blather for 3 hours, whether I agree with them or not
///I don't need a constant daily affirmation of how special I am and how every problem in my life is somebody else's fault
 
2013-08-06 09:57:21 AM

Felgraf: ... What progressive stations?


i.imgur.com
 
2013-08-06 09:58:06 AM

Felgraf: ... What progressive stations?

I'm pretty sure they don't mean NPR, which is the only station I listen to that could, I suspect, be labeled 'progressive' (what with their evil use of Facts and Not Always Agreeing With Republicans.)


And even then, except for Audible and Grey Goose I don't think I've heard of any other private "advertising" on that station in the last couple of years. Advertising in quotes because you just hear a voice of God type saying "You've been listening to Wait Wait Don't Tell Me, brought to you by Grey Goose Vodka. Next up, The Splendid Table brought to you by Audible."
 
2013-08-06 09:59:49 AM
"Matters's?" Isn't it "Matters'?"
 
2013-08-06 10:23:35 AM

Dr.Mxyzptlk.: KeatingFive: Blue_Blazer: I'm sure that progressive radio accounted for at least 5% of their total advertising budgets.  I honestly didn't know that there were any progressive radio shows left on the airwaves.

Also, if they dropped all radio, doesn't that suggest that maybe they weren't seeing acceptable ROI?

Radio is dead as a big corporate investment. Hopefully that will lead to independently-owned stations that are simply profitable to their owners (and don't require ever-increasing yields to satisfy investors), who make a profit because they play something worth listening to.

[encrypted-tbn1.gstatic.com image 193x261]

And in local weather...it looks nice.


Bill Clinton's Telecommunication Act of 96 is why that is not the case now.
 
2013-08-06 10:42:05 AM
Right-wing projection at it's finest. Their echo chamber depends on constant renewal from the propaganda machine created by people like Limpbaugh and FoxNews, and now they're in big trouble as its effectiveness is waning.

Naturally they want the same thing to be happening to Libruls, so they build a strawman (a cottage industry with them) called "progressive radio" and say it's in trouble, too.

Grafalo's Air America Radio proved very quickly that there isn't and never was a market for that among rational people.
 
2013-08-06 11:09:46 AM
It's an acceptable trade off.
 
2013-08-06 12:14:00 PM

jso2897: HotWingConspiracy: amiable: Wait, so they are admitting that advertiser have been fleeing Rush Limbaugh?

Looks like they've moved passed denial.

It was fun watching them spin him losing his 2nd biggest carrier in to some moment of triumph.

Yeah - but the big picture is that radio is a dying medium. Not only are fewer and fewer people (especially English speaking people 18-35) listening to it, but the mobile carriers are eying that bandwidth with increasingly greedy eyes - and talking to their buddies on Capital Hill about it.
I don't know anyone under fifty that listens to the radio. Radio will outlast Limbaugh and the sad old white dogs he whistles to - but not by much. My feeling is that radio will die with the boomers.


The AM band is useless to just about everyone.  Totally different band conditions from day to night.  The advantage of a single station having near nationwide coverage at night is long past.

The FM band's use would be limited to one-way communications.  An efficient antenna would be way too large for mobile use.

If the mobile carriers REALLY wanted some spectrum there they could have easily had some when the FCC botched the conversion to digital TV.  For the most part the old VHF channels 2-6 are wide open.
 
2013-08-06 12:15:00 PM
 
2013-08-06 12:26:42 PM

dogdaze: Hot air is hack site. I call BS


You fail at cognitive dissonance. Hot Air just reported on a statement made on CNN and posted the clip of the guy saying it.
 
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