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(NBC News)   Lite beer drinkers getting tired of the taste. That's the joke   ( nbcnews.com) divider line
    More: Obvious, near beers, taste, Molson Coors Brewing Co., Brewers Association, SABMiller  
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6034 clicks; posted to Main » on 05 Aug 2013 at 2:30 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-08-05 12:23:11 PM  
If I really wanted a lighter beer that still tasted good, give me a:

Steinlager (New Zealand)
Abita Strawberry Harvest
Kona Longboard
 
2013-08-05 12:36:30 PM  
Less calories
Less carbs
Less flavor
Almost water
Same price.

You end up drinking more because it's 'Light' and you think it's healthier, so you end up with the same calorie intake anyway.

Drink real beer.
 
2013-08-05 12:51:26 PM  
 
2013-08-05 02:10:29 PM  
Blame inBev and SABMiller.  They've actually managed to make light beer taste worse than it used to be.
 
2013-08-05 02:10:44 PM  

Grand_Moff_Joseph: If I really wanted a lighter beer that still tasted good, give me a:

Steinlager (New Zealand)
Abita Strawberry Harvest
Kona Longboard


All are excellent choices.

Also,
1.bp.blogspot.com

Is actually damn good for a light beer.
 
2013-08-05 02:33:32 PM  

Godscrack: Less calories
Less carbs
Less flavor
Almost water
Same price.

You end up drinking more because it's 'Light' and you think it's healthier, so you end up with the same calorie intake anyway.

Drink real beer.


Always laugh at friends who cheap outfor a 4 dollar, 3.2% beer when I get a 6% better tasting one for a dollar or two more.
 
2013-08-05 02:34:13 PM  
Forget this lite beer crap , either drink beer or don't.
 
2013-08-05 02:34:31 PM  
Go drink a diet soda.
 
2013-08-05 02:34:55 PM  
I thought Tecate Light was less repelent than most light beers
 
2013-08-05 02:35:29 PM  
So then, "Less Filling" finally wins?
 
2013-08-05 02:35:42 PM  
I'm going to mix vodka, seltzer, and yellow dye and sell it as quadruple filtered premium ultra-liteNX beer for $10 a pop.

It's going to be in a funky-looking clear bottle with a fancy-ass label.
 
2013-08-05 02:35:51 PM  
i527.photobucket.com
But it's sterile and I like the taste.
 
2013-08-05 02:36:39 PM  
I really want to give up on these beers, but these forward-thinking companies keep inventing new can technology and bottle shapes that make it SO much easier to get their product into my face, I just can't stay away.
 
2013-08-05 02:37:03 PM  
The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.
 
2013-08-05 02:38:02 PM  
The really confusing part of that article was the way it kept referring to Bud and Coors as "premium lite beer."

Was that the joke?
 
2013-08-05 02:38:45 PM  

brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.


This.
 
2013-08-05 02:41:48 PM  

brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.


Not a hard core alcoholic, but I like to drink 2-4 beers in the evening, most nights per week.  I found that if my daily, at-home beer is miller 64 I keep losing weight (I've been slowly dropping weight - about 23 pounds over the last 18 months)  Is it my favorite beer?  No, but it doesn't totally negate my daily workouts, either.  And it isn't terrible.

If it's a weekend, or I'm out and about, I drink the stuff I like better.
 
2013-08-05 02:42:39 PM  

super_grass: I'm going to mix vodka, seltzer, and yellow dye and sell it as quadruple filtered premium ultra-liteNX beer for $10 a pop.

It's going to be in a funky-looking clear bottle with a fancy-ass label.


thevinylvillage.files.wordpress.com

it's been done.
 
2013-08-05 02:42:48 PM  
i.imgur.com
 
2013-08-05 02:43:33 PM  

brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.


PUSSIES.
 
2013-08-05 02:44:11 PM  
If you send an American beer in to a lab, you'll get a report back which says "I'm sorry, but your horse has diabetes."
 
2013-08-05 02:45:38 PM  
Ignoring the numerous microbrews out there introducing people to tasty beer, it might have something to do with this::

Link
A former top AB InBev executive, who declined to be identified because he didn't want to get in trouble with his old employer, tells a different story. He says the company saved about $55 million a year substituting cheaper hops in Budweiser and other U.S. beers for more expensive ones like Hallertauer Mittelfrüh. It is hard to say whether the average Bud drinker has noticed. But then, the average Bud drinker is not drinking as much beer.

It would be nice if companies like inbev would focus on taste vs the shape of there slightly smaller containers.
 
2013-08-05 02:46:08 PM  
I'll stick with the spirits in the sky.
 
2013-08-05 02:46:21 PM  
I start out with something like Bass for the first 3 or 4, then switch over to the light stuff.

/keeps it interesting
 
2013-08-05 02:48:16 PM  

Beerguy: Grand_Moff_Joseph: If I really wanted a lighter beer that still tasted good, give me a:

Steinlager (New Zealand)
Abita Strawberry Harvest
Kona Longboard

All are excellent choices.

Also,
[1.bp.blogspot.com image 768x1024]

Is actually damn good for a light beer.


You have good taste!  :D
 
2013-08-05 02:48:26 PM  
I generally find that the lesser well known and more oddly-named a brew is, the better tasting it will be, and the more intelligent and interesting its drinkers are.
 
2013-08-05 02:48:57 PM  
Nothing about people brewing their own beer?  It seems like everyone and their grandmas are doing that now.
 
2013-08-05 02:49:12 PM  
I drink light beer to sober up.
 
2013-08-05 02:50:03 PM  
Yup, you can't escape getting all tipsy no matter how careful you are and unless you go far enough out you'll inevitably attract the super wrong kind of attention.  If you end up passing out afterwards you're lucky if its only your face that you end up exposing.  Most importantly if you stupidly decide to see where the night takes you, you better hope you've brought a means of getting home.

Farking in a canoe is the worst.
 
2013-08-05 02:50:28 PM  
I love beer, but it makes me fat.  If I'm going to enjoy some beer, it had better be some good* stuff.  Otherwise I'll stick with spirits.

*I admit to having a soft spot in my heart for kinda shiatty Mexican beer.
 
2013-08-05 02:51:29 PM  

LeroyBourne: Nothing about people brewing their own beer?  It seems like everyone and their grandmas are doing that now.


Lite beer is apparently quite difficult to brew correctly, as there are no strong flavours that might otherwise mask flaws.
 
2013-08-05 02:51:34 PM  
Judging from current beer trends, light beer makers should do the following:

1. Add hops.  Possible tactics include adding more hops in the brewing process, place a small strainer stuffed with hop leaves into the neck of every bottle or glue a 5 serving pack of Wrigley's Double Hop Chewing Gum (now with hop flavor crystals!) on the label of every bottle.

2. Increase ABV. To double figures. High double figures.

3. Change name of Light Beer category  to include some of the following words:

Dirty, Bastard, Turd, Phlegm, Fire, Flames, Ashes, Urn, any bodily orifice, Ass, Kick, Stink, Old, Ancient, Elder, Hoppiest, Still More Hoppiest, Wrinkled, Haggard, Pacific, American, At Least It's Not Coors, or Cream
 
2013-08-05 02:56:51 PM  
I drink Miller 64 because I want to be like the douchebags in the commercials.
 
2013-08-05 02:57:53 PM  

brewssuds: Lite beer is apparently quite difficult to brew correctly, as there are no strong flavours that might otherwise mask flaws.


It's also probably mostly brewed with lager yeast, which likes to ferment at 50-55 degrees.  If you're brewing in a big glass jug in a spare closet it's obviously easier to use something that ferments at room temperature.
 
2013-08-05 03:00:11 PM  
This whole beer fad thing has gone from mildly entertaining, to passe, to annoying.  A good night involves good conversations with good friends about interesting, fun things. This may have included a discussion around beer more than a few times, but I have probably had over hundreds of nights where the conversation keeps hanging around beer.  You add enough hops and they all taste the same anyway.  And who cares? Drink what you like.

It's like a conversation crutch for boring people.  At least add the weather back into the mix to spice things up.
 
2013-08-05 03:00:55 PM  

Grand_Moff_Joseph: Beerguy: Grand_Moff_Joseph: If I really wanted a lighter beer that still tasted good, give me a:

Steinlager (New Zealand)
Abita Strawberry Harvest
Kona Longboard

All are excellent choices.

Also,
[1.bp.blogspot.com image 768x1024]

Is actually damn good for a light beer.

You have good taste!  :D


i don't know what actually qualifies as "lite" beer, but when I want something light and refreshing, I like kronenbourg 1664 and peroni
 
2013-08-05 03:01:49 PM  

CarnySaur: I drink Miller 64 because I want to be like the douchebags in the commercials.


Every time one of those "Irish drinking song" Miller 64 commercials comes on, my stance on mass murder softens.
 
2013-08-05 03:02:00 PM  
Much like sex in a canoe, it's farking close to water.
 
2013-08-05 03:02:01 PM  

TheShavingofOccam123: Judging from current beer trends, light beer makers should do the following:

1. Add hops.  Possible tactics include adding more hops in the brewing process, place a small strainer stuffed with hop leaves into the neck of every bottle or glue a 5 serving pack of Wrigley's Double Hop Chewing Gum (now with hop flavor crystals!) on the label of every bottle.

2. Increase ABV. To double figures. High double figures.

3. Change name of Light Beer category  to include some of the following words:

Dirty, Bastard, Turd, Phlegm, Fire, Flames, Ashes, Urn, any bodily orifice, Ass, Kick, Stink, Old, Ancient, Elder, Hoppiest, Still More Hoppiest, Wrinkled, Haggard, Pacific, American, At Least It's Not Coors, or Cream


shiat, just skip to step 3. Relabel Mich Ultra as a "craft" beer called Doghead Redlager, and these idiots would buy the shiat out of it
 
2013-08-05 03:05:30 PM  

plcow: And who cares? Drink what you like.


This. I can't figure out why people are so concerned about what other people drink. I don't have a clue what my friends' favorite beers are. When they come to my house, they drink what I buy. When I go to theirs, I drink what they buy (or bring my own).

OMG, who cares????
 
2013-08-05 03:06:15 PM  

pute kisses like a man: i don't know what actually qualifies as "lite" beer, but when I want something light and refreshing, I like kronenbourg 1664 and peroni


"Lite" beers generally come in around 100 calories and 4% abv.  While certainly lighter than a lot of beers, Peroni and Kronenbourg have roughly the calorie and alcohol content of a "normal" beer like Budweiser.
 
2013-08-05 03:06:36 PM  

StrandedInAZ: plcow: And who cares? Drink what you like.

This. I can't figure out why people are so concerned about what other people drink. I don't have a clue what my friends' favorite beers are. When they come to my house, they drink what I buy. When I go to theirs, I drink what they buy (or bring my own).

OMG, who cares????


Some people apparently have conversations about beer. I don't get it either.
 
2013-08-05 03:06:45 PM  

Dow Jones and the Temple of Doom: TheShavingofOccam123: Judging from current beer trends, light beer makers should do the following:

1. Add hops.  Possible tactics include adding more hops in the brewing process, place a small strainer stuffed with hop leaves into the neck of every bottle or glue a 5 serving pack of Wrigley's Double Hop Chewing Gum (now with hop flavor crystals!) on the label of every bottle.

2. Increase ABV. To double figures. High double figures.

3. Change name of Light Beer category  to include some of the following words:

Dirty, Bastard, Turd, Phlegm, Fire, Flames, Ashes, Urn, any bodily orifice, Ass, Kick, Stink, Old, Ancient, Elder, Hoppiest, Still More Hoppiest, Wrinkled, Haggard, Pacific, American, At Least It's Not Coors, or Cream

shiat, just skip to step 3. Relabel Mich Ultra as a "craft" beer called Doghead Redlager, and these idiots would buy the shiat out of it


May I suggest a slight tweaking?

Doghead RedHOPSlager
 
2013-08-05 03:07:02 PM  

redly1: I start out with something like Bass for the first 3 or 4, then switch over to the light stuff.

/keeps it interesting


www.bradleyalpinist.com
 
2013-08-05 03:09:34 PM  

Godscrack: You end up drinking more because it's 'Light' and you think it's healthier, so you end up with the same calorie intake anyway.


brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.


Both of these statements are insane.
 
2013-08-05 03:11:38 PM  

brewssuds: LeroyBourne: Nothing about people brewing their own beer?  It seems like everyone and their grandmas are doing that now.

Lite beer is apparently quite difficult to brew correctly, as there are no strong flavours that might otherwise mask flaws.


Really?  My brother's first beer was a simple pale ale.  He didn't want a complicated beer to start off with.  Now he's into super aggressive beers (lots of steps/ingredients), hell the one he's making now has to ferment for 1 year vs the pale ale was only a couple months.  Even a simple pilsner is difficult to make?
 
2013-08-05 03:14:39 PM  
I used to drink light beer like 25 years ago.  Then one day, I made the mistake of leaving bags of grass out in the rain.  They started fermenting by the time I dragged them out to the curb.  That horrific smell stuck in my sinuses for days on end.

The next time I tried to drink light beer, the taste reminded me so much of that fermented grass that I nearly puked on the spot.  Nowadays, I can't go any lighter than a pale ale.  And sometimes that's even a stretch.
 
2013-08-05 03:15:33 PM  

Hoban Washburne: pute kisses like a man: i don't know what actually qualifies as "lite" beer, but when I want something light and refreshing, I like kronenbourg 1664 and peroni

"Lite" beers generally come in around 100 calories and 4% abv.  While certainly lighter than a lot of beers, Peroni and Kronenbourg have roughly the calorie and alcohol content of a "normal" beer like Budweiser.


TFA says that Budweiser is a "lite" beer, so those two might count.
 
2013-08-05 03:19:08 PM  

Gunny Highway: Godscrack: You end up drinking more because it's 'Light' and you think it's healthier, so you end up with the same calorie intake anyway.

brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.

Both of these statements are insane.


You sound like an alcoholic.
 
2013-08-05 03:20:23 PM  

brewssuds: The only people I know who drink lite beer are hard-core alcoholics. Since they can't regulate the amount they consume or the speed at which they consume it, they try to minimize the "damage" by drinking a lower alcohol beer.


My Dad says he switched to Bud Light because it makes him fart less.
 
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