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(The Business Journals)   There are probably bigger wastes of time and money than getting a masters degree in social media, but none immediately come to mind   (bizjournals.com) divider line 32
    More: Obvious, master's degrees  
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1661 clicks; posted to Main » on 01 Aug 2013 at 9:44 AM (50 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



32 Comments   (+0 »)
   
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2013-08-01 09:48:08 AM
I..I.. I am dumbfounded.

How do you grade this, first year is sending messages and posting statuses?
 
2013-08-01 09:50:55 AM
I could not take someone with a Masters in Social Media seriously. Period.
 
2013-08-01 09:51:08 AM
What a waste of time! I mean, for someone else that would be an incredible waste of time. It's so bold of you to choose that. It's incredible; you must have been a very very strong person.
 
2013-08-01 09:51:22 AM
PhD in English?
 
2013-08-01 09:51:55 AM
As if a degree in anything is worth anything nowadays.
It's not a meritocracy, people.
 
2013-08-01 09:52:26 AM
Are we counting my MBA?  I'm not seeing a lot of benefit out of it other than my folks being delighted that I finally finished some kind of grad school.
 
2013-08-01 09:53:55 AM
Me thinks all this social media is mainly hype anyway.  Not sure that 10,000 likes on Facebook for whatever you are promoting will actually generate additional consumers/revenue.  While relationship selling was and still is to some degree what drives revenue and sales, more and more it gets to price.

What value does "social media" actually bring to an organization?  Many times it seems to be people pretending to be working.
 
2013-08-01 10:03:13 AM
Master's Degree in Social Media, Doctorate in Climate Change strikes me as the worst.

Don't knock the social media thing, but it shouldn't have been about the "media"... that's like doing a bachelor's degree in "cakes"... it IS a degree but useless outside of dessert.

I know a guy with a doctorate in sociology who did his THESIS on digital communities, but that's different and he did it a decade ago.
 
2013-08-01 10:04:58 AM

JohnCarter: Me thinks all this social media is mainly hype anyway.  Not sure that 10,000 likes on Facebook for whatever you are promoting will actually generate additional consumers/revenue.  While relationship selling was and still is to some degree what drives revenue and sales, more and more it gets to price.

What value does "social media" actually bring to an organization?  Many times it seems to be people pretending to be working.


Well, Anthony Weiner could use professional help.
 
2013-08-01 10:14:03 AM
Going for my Master in Divinity, so. . .

/not looking for marketability anyway. I've long given up barking that tree.
 
2013-08-01 10:16:33 AM

fireclown: Are we counting my MBA?  I'm not seeing a lot of benefit out of it other than my folks being delighted that I finally finished some kind of grad school.


Community College MBA doesn't really count as an MBA.
 
2013-08-01 10:17:52 AM
JohnCarter:
What value does "social media" actually bring to an organization?  Many times it seems to be people pretending to be working.

According to Coke, social media brings no value to their marketing efforts.  Shocking, I know.
 
2013-08-01 10:30:21 AM

Magnus: fireclown: Are we counting my MBA?  I'm not seeing a lot of benefit out of it other than my folks being delighted that I finally finished some kind of grad school.

Community College MBA doesn't really count as an MBA.


Well, it's still better than U Of Phoenix.

/harrumph.
 
2013-08-01 10:34:26 AM
You guys really think that Social Media is not an important avenue for advertising, community outreach, and publicity? Just how old are you? 80?
 
2013-08-01 10:41:43 AM

fireclown: Magnus: fireclown: Are we counting my MBA?  I'm not seeing a lot of benefit out of it other than my folks being delighted that I finally finished some kind of grad school.

Community College MBA doesn't really count as an MBA.

Well, it's still better than U Of Phoenix.

/harrumph.


ha.  true.

My dad wanted me to look into UoP when I was looking at B-schools.  I just couldn't break his heart by telling him what a foolish waste of time and money that would have been.

I've watched some friends poor $80k (or borrow rather) into tier 3 B-schools and Law Schools.  I just shake my head watching this scam going on.  I'm sorry, but MBA from Obscure State University is not going to get you a $200k a year job, folks.  It will get you in debt and make you over-qualified for supervisor of the lunch shift at the Piccadilly.  Not everyone needs a college degree or graduate degree.  Don't poor your money into Masters of Social Media degrees or undergrads from some stripmall U.  Either go to a very good school to get a useful and valuable education or go to a trade school or OJT the hell out of yourself.

Whatever you do, do it exceptionally well or just lower your freaking expectations about what you will be able to achieve in life.  Realism can be a real biatch for those not prepared.
 
2013-08-01 10:44:25 AM

Dinki: You guys really think that Social Media is not an important avenue for advertising, community outreach, and publicity? Just how old are you? 80?


Ummm.  No.  And neither does Coke based on their evaluation of their marketing data as well as some other studies emerging on the effectiveness of online media campaigns.  What are you basing your informed opinion on.  Like stuff and such?
 
2013-08-01 10:50:26 AM

Magnus: fireclown: Magnus: fireclown: Are we counting my MBA?  I'm not seeing a lot of benefit out of it other than my folks being delighted that I finally finished some kind of grad school.

Community College MBA doesn't really count as an MBA.

Well, it's still better than U Of Phoenix.

/harrumph.

ha.  true.

My dad wanted me to look into UoP when I was looking at B-schools.  I just couldn't break his heart by telling him what a foolish waste of time and money that would have been.

I've watched some friends poor  pour $80k (or borrow rather) into tier 3 B-schools and Law Schools.  I just shake my head watching this scam going on.  I'm sorry, but MBA from Obscure State University is not going to get you a $200k a year job, folks.  It will get you in debt and make you over-qualified for supervisor of the lunch shift at the Piccadilly.  Not everyone needs a college degree or graduate degree.  Don't poor your money into Masters of Social Media degrees or undergrads from some stripmall U.  Either go to a very good school to get a useful and valuable education or go to a trade school or OJT the hell out of yourself.

Whatever you do, do it exceptionally well or just lower your freaking expectations about what you will be able to achieve in life.  Realism can be a real biatch for those not prepared.


Ha.  How appropriate of a spelling failure.
 
2013-08-01 10:53:07 AM

Dinki: You guys really think that Social Media is not an important avenue for advertising, community outreach, and publicity? Just how old are you? 80?


3/10
 
2013-08-01 10:53:56 AM

Magnus: I've watched some friends poor $80k (or borrow rather) into tier 3 B-schools and Law Schools.


Magnus: Don't poor your money into Masters of Social Media degrees or undergrads from some stripmall U.


Tier 4 Spelling schools are a relative bargain.

prjindigo: Doctorate in Climate Change strikes me as the worst.


Hurr.  Why book-larn them thar biology, physics, geology, and chemistry?  Rush told me the only letters I done need to read are U, S, and A!
 
2013-08-01 11:20:02 AM

chimp_ninja: Magnus: I've watched some friends poor $80k (or borrow rather) into tier 3 B-schools and Law Schools.

Magnus: Don't poor your money into Masters of Social Media degrees or undergrads from some stripmall U


I don't know.  Pouring $80K into a degree would make one poor.  Happily, work funded mine, so I got out for the cost of books, which was about $1200,
 
2013-08-01 12:22:09 PM
I know someone whose making a pretty decent living by marketing and promoting products and events primarily through social media. Like it or not, that's how things will go in the future.

That said, the academic study of something is not the same as putting it into practice by a long shot.
 
2013-08-01 01:25:19 PM
Social media can be a useful tool, but a masters? Really?!?!
 
2013-08-01 01:47:06 PM
It should be part of a marketing or business degree because like anything else a business does, it needs to be planned to meet certain goals and evaluated on its effectiveness. And figuring our if and how it does that is an important part of the job.

Saying social media constantly changes is beside the point, everything constantly changes. As part if a degree, studying social media shouldn't be just "do the 12 things on this list". It's more about concepts, adapting, evaluating, etc. It's like studying any other form of marketing and advertising. You don't learn exactly what to do, you learn how to figure out what to do.
 
2013-08-01 02:16:15 PM
MSW
 
2013-08-01 02:40:13 PM
So they are re-branding Liberal Arts to keep the cash pony going?
 
2013-08-01 04:54:31 PM
I'm working on a (state school) accounting MBA for the sole purpose of being CPA eligible. Stupid requirements. It'll still pay for itself, and at $12k isn't too bad anyways.
 
2013-08-01 05:00:22 PM

Peki: Going for my Master in Divinity, so. . .

/not looking for marketability anyway. I've long given up barking that tree.


I'll see your Master in Divinity and raise you an M.A. in Musicology with Specialization in Women's Studies.

/have yet to do anything with my degree, eight years later...
 
2013-08-01 05:13:24 PM

daisygrrl: Peki: Going for my Master in Divinity, so. . .

/not looking for marketability anyway. I've long given up barking that tree.

I'll see your Master in Divinity and raise you an M.A. in Musicology with Specialization in Women's Studies.

/have yet to do anything with my degree, eight years later...



Girl I work with is going back to school to finish her double major in dance and public speaking.
 
2013-08-01 05:56:35 PM
Also, I reject the assertion that you go to college solely to get job skills. That's what vocational training is for. The fact that vocational training fails to cover the skills required for the office/service jobs that our economy demands is a different issue altogether, but one which should be addressed. If you go to an institution of higher learning, you should be able to pursue your intellectual curiosity because dammit, society is better off with weird people who have esoteric knowledge because you never know when it will be useful. That said, maybe the tax payer shouldn't be footing the bill for just any random schmuck people to go out and pursue such esoteric knowledge.

I suppose what I'm saying is: if you want to get a crazy degree, you should be able to back up the reason why you are pursuing it, and that our current for-profit college system which everyone is convinced exists to land you job is a huge scam.

/Defending a Ph.D in chemistry in a month or so. Studied a STEM topic because its really friggin' interesting, not because I thought It would be a good prospect
//which it really isn't depending on who you ask, but that's a whole other RBF of palladium-based catalyst
 
2013-08-01 06:06:27 PM

Dinki: You guys really think that Social Media is not an important avenue for advertising, community outreach, and publicity? Just how old are you? 80?


......................true 'dat, but do you really need some academic community to bless your store of knowledge, give you a credential, and bill you for 50k in order to deploy your social media skillset?

Bill Gates didn't bother hanging around Harvard.
 
2013-08-01 06:49:02 PM
Masters in Puppetry at the Univ. of Conn.
 
2013-08-02 12:44:59 AM
Every time our marketing rep comes into the office I have to spend twenty minutes explaining why social media doesn't do jack for getting new customers.

Still haven't gotten through.
 
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