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(Deadline)   NBC Entertainment president Bob Greenblatt says broadcast shows are "no longer respected," insists that flat ratings are the new "high" ratings in television since cable ruined it for everyone   (deadline.com) divider line 45
    More: Silly, Robert Greenblatt, NBC, video cameras, entertainments, Celebrity Apprentice, Fashion Star  
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1059 clicks; posted to Entertainment » on 27 Jul 2013 at 5:42 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



45 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2013-07-27 04:24:39 PM
What ruined it for everyone was A) programming to the lowest common denominator; B) Annoying your audience with crap like bugs that take up 1/3 of the screen; or C) too farking many commercials.
 
2013-07-27 04:27:13 PM
Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

If there happens to be an original, entertaining show that makes it to one of the big three, it's almost immediately canceled.

And NBC... They farked themselves by destroying their line-up to hold on to a late night guy and slapping him in primetime.
 
2013-07-27 05:04:14 PM
You want to win me back?  Throw out the cookie-cutter sitcoms and invest some money in quality programming with real talent.  And that doesn't mean Charlie Sheen after he's been clean for forty-five minutes.
 
2013-07-27 05:13:13 PM
I seriously can't remember the last time I watched NBC. It may have been sometime between now and the 4th Season of Will & Grace.
 
2013-07-27 05:53:02 PM
"I wish we could get more respect for the work that we do."


If the detritus that airs on the network is what passes for "work", then he can keep on wishing.
 
2013-07-27 05:55:29 PM
Occasionally I'll drop in and see what Leno is yammering about, or drop into SNL after midnight to catch Weekend Update, but that's about it. There's nothing on NBC for me anymore.

/Used to watch the original Weekend with Dobbins and Ellerbee You used to be cool, NBC
 
2013-07-27 06:00:49 PM
Too much reality crap and amateur talent shows. It's sad really.
 
2013-07-27 06:05:39 PM
Absolutely galactic cognitive dissonance.
Genius men in suits, the tastemakers, right?

bah.
 
2013-07-27 06:06:43 PM
24.media.tumblr.com
 
2013-07-27 06:09:19 PM

HotIgneous Intruder: Absolutely galactic cognitive dissonance.
Genius men in suits, the tastemakers, right?

bah.


Where exactly is the cognitive dissonance?  He's basically saying that cable has the advantage of being able to focus on just a few shows a year and that, as those networks keep getting more viewers that falling ratings are the new normal, so the fact that NBC was steady from year to year is about as good as it gets now.  That's not cognitive dissonance.
 
2013-07-27 06:09:50 PM

PainInTheASP: You want to win me back?  Throw out the cookie-cutter sitcoms and invest some money in quality programming with real talent.  And that doesn't mean Charlie Sheen after he's been clean for forty-five minutes.


How about a reboot of My Mother the Car?
 
2013-07-27 06:10:01 PM
ITT:
o.onionstatic.com
 
2013-07-27 06:12:29 PM
America's Next Top Hobo just isn't getting you the respect you think you deserve, eh?
 
2013-07-27 06:23:55 PM
NBC has not made a decision yet on ordering another cycle of Celebrity Apprentice but is looking into casting.

And there's why you get no respect, NBC.
 
2013-07-27 06:27:00 PM
"We loved The New Normal..." As for why it didn't work, "I don't believe it didn't work because it had gay characters," Greenblatt said.

No, it didn't work because it had cliche, annoying as all fark gay characters.
 
2013-07-27 06:34:52 PM
You mean Siberia, the scripted reality contest show isn't really the draw that your ad guys thought it would be?
 
2013-07-27 06:46:04 PM
It's not the shows I don't respect, Bob. It's you.
 
2013-07-27 06:46:16 PM

Bashar and Asma's Infinite Playlist: You mean Siberia, the scripted reality contest show isn't really the draw that your ad guys thought it would be?


I haven't watched it but from what I heard that show was apparently 0 risk since it was paid for before it even hit air. (Don't ask me how) However, if no-one is watching it will be one and done.
 
2013-07-27 06:48:59 PM
NBC saved Southland when they cancelled it. Ain't no way in hell Southland would have been as awesome as it was had it stayed on network tv. Let us thank them for that selfless gesture.
 
2013-07-27 07:10:19 PM
The only shows I still watch on the non-cable channels are How I Met Your Mother (hoping it's done soon), Community (kind of losing interest but still have love for it), Parks and Rec (still awesome), and then a couple reality shows (Survivor and Celebrity Apprentice - yah I know).  I've tried watching Revolution but it's so bad I don't think I'll continue it.

Basically the majority of the shows seem to be TERRIBLE sitcoms that really are made for the lowest common denominator, reality shows, a million crime dramas that all seem like the same show, and recently supernatural shows that look like they have some terrible CGI.  I have wanted to try Hannibal, Grimm, and Once Upon a Time, but the second two just look really cheap in the commercials and I'm so sick of crime dramas.

Anyway, most the shows I watch are on cable channels now because they are unique and of high quality.  I understand his point that they make x number of shows compared to cable networks that can invest everything in a few, but I'd also guess that the budgets from those networks is a lot smaller which is why they only focus on a few shows (not the shows budgets themselves but the amount of money they have to spend on original series period).  I don't know that for a fact or anything, but it would be a guess.

Perhaps non-cable channels can learn a lesson from that and decide to go for quality over quantity...  I don't know how that will affect their business model, but they already have so many reality filler shows on that you would think they could focus most their time on quality original programming.  However, they won't.  They'll just be mad at viewers for not buying the crap they're selling.
 
2013-07-27 07:18:57 PM
"Those [critically praised cable] shows on our platforms with those numbers would be canceled," Greenblatt said.
...
NBC has not made a decision yet on ordering another cycle of Celebrity Apprentice but is looking into casting.

Well, THERE'S your problem.
 
2013-07-27 07:25:44 PM

Nefarious: Bashar and Asma's Infinite Playlist: You mean Siberia, the scripted reality contest show isn't really the draw that your ad guys thought it would be?

I haven't watched it but from what I heard that show was apparently 0 risk since it was paid for before it even hit air. (Don't ask me how) However, if no-one is watching it will be one and done.


CBS did the same with Under the Dome.  They filmed in North Carolina and got a bunch of tax credits ($400k per episode).  Then they sold immediate domestic streaming rights to Amazon ($750k per episode).  Then they sold immediate international rights ($2 million per episode).  By the time that was all added up, the show was paid for without a single ad sold.  Now, that was a known property with a (presumably) built-in audience.  But we're also seeing co-productions become more common.  The Firm was completely paid for before NBC aired it a few years ago.  Hannibal is a French co-production, which is why NBC can renew it with pretty terrible ratings.  The networks are starting to figure out new ways to finance shows.  Some of that's going to bad (Siberia), but some will be good, too (Hannibal).
 
2013-07-27 08:01:01 PM
Done in one.

Just easier to rent a series from Blockbuster or RedBox.  No commercials, no on-screen ads, no digital overlaying ads in-show, no EAS alerts about thunderstorms in the area, no cable/minisat/streaming over-compression.

Too bad that even good shows are finding new ways to suck.  One good thing about Game of Thrones is that you won't see Geoffrey driving across the battlefield in his brand new Ford Escape, issuing orders to the troops via his handsfree Sync system.

The idiot box has gotten so bad, I decided to skip upgrading mine.  I had $1500 set aside to replace my old 42" plasma with a new 48" screen, but then decided not to.  I just don't spend enough time in front of it anymore to justify the purchase.
 
2013-07-27 08:05:27 PM
The only network television show that I watch regularly at this point is Parks & Rec. I'll probably come back to see what Community looks like, too. Otherwise, there is just better stuff elsewhere. FX and HBO do comedy about a billion times better than CBS, ABC, and FOX, and now that 30 Rock is off the air, that's one less NBC show that I watch.

I think what these broadcast channels need to do is to let shows find an audience like cable does. I am not getting into a show just to have it axed after a short season, much like FOX did to Wonderfalls (it got like two eps!), Firefly, and Greg the Bunny. In fact, FOX started my eventual hatred of how the broadcast channels treat shows with Sliders back in 1995, when they turned a fun alt-history-ish sci-fi show into Monster of the Week - after firing John Rhys-Davies and showing episodes out of the original production order when the plotting made the original production order a necessity to keep, of course.

As much as I love FX, I hate FOX. What were we talking about again?
 
2013-07-27 08:29:32 PM

Apos: "I wish we could get more respect for the work that we do."


If the detritus that airs on the network is what passes for "work", then he can keep on wishing.


I love how some of the idiots from Hollywood live in the same echo chamber that some politicians live in.
 
2013-07-27 08:42:10 PM
What do they expect when they cancel shows like  Awake.

/awesome show
//love Jason Isaacs
 
2013-07-27 08:47:12 PM

FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.


The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?
 
2013-07-27 08:49:14 PM

IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?


FTFM
 
2013-07-27 09:09:59 PM

Rwa2play: Apos: "I wish we could get more respect for the work that we do."


If the detritus that airs on the network is what passes for "work", then he can keep on wishing.

I love how some of the idiots from Hollywood live in the same echo chamber that some politicians live in.


Excellent observation.
 
2013-07-27 10:29:39 PM

Dinjiin: One good thing about Game of Thrones is that you won't see Geoffrey driving across the battlefield in his brand new Ford Escape, issuing orders to the troops via his handsfree Sync system.


Is it wrong that I would actually find that pretty hilarious?

I don't see any reason they couldn't do GoT references in commercials for other products, so long as the show itself remains untainted.

/Jorah cools down with a refreshing Mountain Dew while Dany munches on a Doritos Locos Taco
//the Hot Pie ads for Hot Pockets write themselves
 
2013-07-27 10:43:05 PM

IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?


Well since it is the middle of summer and Mad Men, Breaking Bad, Walking Dead, Game of Thrones, Homeland,  Boardwalk Empire, Justified and American Horror Story  are all on break I'm not expecting much this time of year.
 
2013-07-27 10:57:45 PM

Carth: IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?

Well since it is the middle of summer and Mad Men, Breaking Bad, Walking Dead, Game of Thrones, Homeland,  Boardwalk Empire, Justified and American Horror Story  are all on break I'm not expecting much this time of year.


I hate to break it to you, but Mad Men, Breaking Bad, Homeland, Boardwalk Empire, and Justified all bring in sub-1.0 ratings, putting them behind Falling Skies if not most of those shows (IlGreven uses total viewers whereas I use A18-49 ratings).  Quality doesn't draw ratings, except for Game of Thrones, and that probably doesn't have anything to do with its quality.
 
2013-07-27 11:19:09 PM
The only thing respectable on NBC is Parks and Recreation.  A show that has never done well enough in the ratings even though its farking delightful. Damn you people.

Is there anything else of quality NBC has left? At all?

I just looked up NBCs shows. Its insane how little content of note a television station can produce.
 
2013-07-27 11:24:52 PM

PainInTheASP: You want to win me back?  Throw out the cookie-cutter sitcoms and invest some money in quality programming with real talent.  And that doesn't mean Charlie Sheen after he's been clean for forty-five minutes.


Got news for you- they already tried that and the shows tanked.  Prime recent example being Southland.  Absolutely awesome television that was just too real for network viewers.  There are dozens of other examples of groundbreaking network shows that just eeeeeked out ratings (Hill Street Blues to Friday Night Lights to Community to Parks and Rec).

The dirty little secret to all of this is ratings.  Game of Thrones pulled in 4.4 million for the season three premiere.  This is a smash ratings hit for HBO.  Contrast that with one of the shallowest shows on TV today - Hawaii-Five-O which pulls in TWO to THREE times that in viewers every week for 26 weeks instead of 12.

Networks cannot afford to take risks.  Pulling huge cable or premium channel ratings on a network show?  That gets that network show canceled and gets network people fired.

/Don Henley said it best- we all know that crap is king...
 
2013-07-28 12:05:28 AM
Broadcast TVs issues are less about the quality of the content (although that has still gone way down recently), but more about the ability of viewers to watch TV on our own schedule and not that of the network. We can now go online and watch shows and movies from start to finish and not sorry about missing something. Even my baby boomer mother has figured this out, and hardly watches broadcast TV anymore!
 
2013-07-28 12:27:11 AM
I look forward to the upcoming season of Swamp Pawn Truckers.
 
2013-07-28 12:33:53 AM

cashman: Broadcast TVs issues are less about the quality of the content (although that has still gone way down recently), but more about the ability of viewers to watch TV on our own schedule and not that of the network. We can now go online and watch shows and movies from start to finish and not sorry about missing something. Even my baby boomer mother has figured this out, and hardly watches broadcast TV anymore!


Y'know - once upon a time, TV programs were owned outright by the sponsors. For example, The Jack Benny Program, was actually The JELL-O Program, Starring Jack Benny. ( http://en.wikipedia.org/wiki/The_Jack_Benny_Program  lists all the various sponsors Jack had over the years. )

The commercials were actually part of the program, and the pitchman (Don Wilson) who delivered them was a regular member of the cast who took part in the story. Nobody had even invented the term Product Placement yet. That was just the way things were done. It was a holdover from the days of radio.

I keep waiting for some big company to realize they don't need television anymore, and start doing this again. Hire a name actor. Give him a cast. Film a weekly show with built-in commercial pitches, and put it on the internet, for free, as a torrent. A new episode every week.

Why buy airtime, when you can get equal or better publicity for practically nothing?

Besides, as you pointed out, that's where the audience is.
 
2013-07-28 01:36:49 AM

IlGreven: IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?

FTFM


Honestly, when I got cable, I wanted niche networks showing all sci-fi, or all game shows, or all old TV shows. But that sure as hell isn't happening anymore.
 
2013-07-28 07:23:57 AM

nerftaig: Is there anything else of quality NBC has left? At all?


Hannibal
 
2013-07-28 07:48:13 AM

rugman11: Carth: IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?

Well since it is the middle of summer and Mad Men, Breaking Bad, Walking Dead, Game of Thrones, Homeland,  Boardwalk Empire, Justified and American Horror Story  are all on break I'm not expecting much this time of year.

I hate to break it to you, but Mad Men, Breaking Bad, Homeland, Boardwalk Empire, and Justified all bring in sub-1.0 ratings, putting them behind Falling Skies if not most of those shows (IlGreven uses total viewers whereas I use A18-49 ratings).  Quality doesn't draw ratings, except for Game of Thrones, and that probably doesn't have anything to do with its quality.


close: Mad Men is a 1.1 in the demo. Breaking Bad pulled a 2.2 HH. Walking dead pulls in 10 million viewers and a 5.4. Justified pulls a 1.3 while Homelands and BE are premium cable and draw a good percentage of subscribers but the total possible viewers is much lower.

Calling them "sub 1.0" shows vastly underestimates their popularity.
 
2013-07-28 07:54:52 AM

Phil Moskowitz: America's Next Top Hobo just isn't getting you the respect you think you deserve, eh?


It's strange, because that title tested so much better than the original, Honk Bag.
 
2013-07-28 08:19:40 AM

bloobeary: cashman: Broadcast TVs issues are less about the quality of the content (although that has still gone way down recently), but more about the ability of viewers to watch TV on our own schedule and not that of the network. We can now go online and watch shows and movies from start to finish and not sorry about missing something. Even my baby boomer mother has figured this out, and hardly watches broadcast TV anymore!

Y'know - once upon a time, TV programs were owned outright by the sponsors. For example, The Jack Benny Program, was actually The JELL-O Program, Starring Jack Benny. ( http://en.wikipedia.org/wiki/The_Jack_Benny_Program  lists all the various sponsors Jack had over the years. )

The commercials were actually part of the program, and the pitchman (Don Wilson) who delivered them was a regular member of the cast who took part in the story. Nobody had even invented the term Product Placement yet. That was just the way things were done. It was a holdover from the days of radio.

I keep waiting for some big company to realize they don't need television anymore, and start doing this again. Hire a name actor. Give him a cast. Film a weekly show with built-in commercial pitches, and put it on the internet, for free, as a torrent. A new episode every week.

Why buy airtime, when you can get equal or better publicity for practically nothing?

Besides, as you pointed out, that's where the audience is.


That was quaint. I recently watched a Burns and Allen show, and someone asks for coffee. Gracie tells them to use Carnation Evaporated Milk in it because it's as good as cream. And that wasn't even the commercial. They just segued in that mini-ad, then segued back to the plot.
 
2013-07-28 08:28:20 AM

bloobeary: I keep waiting for some big company to realize they don't need television anymore, and start doing this again. Hire a name actor. Give him a cast. Film a weekly show with built-in commercial pitches, and put it on the internet, for free, as a torrent. A new episode every week.


whatculture.com
 
2013-07-28 08:31:51 AM

AMonkey'sUncle: bloobeary: cashman: Broadcast TVs issues are less about the quality of the content (although that has still gone way down recently), but more about the ability of viewers to watch TV on our own schedule and not that of the network. We can now go online and watch shows and movies from start to finish and not sorry about missing something. Even my baby boomer mother has figured this out, and hardly watches broadcast TV anymore!

Y'know - once upon a time, TV programs were owned outright by the sponsors. For example, The Jack Benny Program, was actually The JELL-O Program, Starring Jack Benny. ( http://en.wikipedia.org/wiki/The_Jack_Benny_Program  lists all the various sponsors Jack had over the years. )

The commercials were actually part of the program, and the pitchman (Don Wilson) who delivered them was a regular member of the cast who took part in the story. Nobody had even invented the term Product Placement yet. That was just the way things were done. It was a holdover from the days of radio.

I keep waiting for some big company to realize they don't need television anymore, and start doing this again. Hire a name actor. Give him a cast. Film a weekly show with built-in commercial pitches, and put it on the internet, for free, as a torrent. A new episode every week.

Why buy airtime, when you can get equal or better publicity for practically nothing?

Besides, as you pointed out, that's where the audience is.

That was quaint. I recently watched a Burns and Allen show, and someone asks for coffee. Gracie tells them to use Carnation Evaporated Milk in it because it's as good as cream. And that wasn't even the commercial. They just segued in that mini-ad, then segued back to the plot.


It was so stupid back in the day, one of the reasons Rod Serling wanted to do the Twilight Zone (IIRC) was so he could couch modern problems in a sci-fi setting and get away with it, because he wrote a screenplay for one of the live shows of the day, and after the network got hold of it, they banned the word "lucky" from the script because Philip Morris (or some cigarette company) was sponsoring the show and didn't want a word associated with the competition's cigarettes used in the show.
 
2013-07-28 09:47:00 AM

IlGreven: FirstNationalBastard: Of course Broadcast TV is no longer respected.... it's all procedurals or reality crap.

The top 5 non-scripted cable serials this week (outside of Disney):

1. Rizzoli & Isles, a procedural.
2. Major Crimes, a procedural.
3. True Blood, which you can get on the CW as The Vampire Diaries.
4. Royal Pains, a procedural.
5. Falling Skies, which probably is the only show that proves your point, as it would have no chance on a network...and it's not looking too hot on cable, either.

If we add Disney, we get three cookie-cutter sitcoms, one of which premiered this week.

This is really what you wanted when you got cable?


None of those sound of any interest to me... I'd rather see more shows like:

Chuck
Forever Knight (Ya I know it's older, but a darn good show!)
Battlestar Galactica (the new series, I wouldn't mind an extension or offshoot of some sort)
Witchblade (A well done reboot is in order, season 1 was good)
Shewolf of London (needs a reboot and needs to get more mainstream)
Dead Like Me (They really need to continue this series, with good writing)

Just a few i'd really love to see and would watch religiously if they were airing...
 
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