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(AZ Family)   Brewery in Arizona is honoring the 19 fallen firefighters the only way it knows how: By crafting a tribute beer that uses 19 different kinds of hops and rates a 19 on the color scale and will be called 'Heroes 19'   ( divider line
    More: Spiffy, Prescott  
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1741 clicks; posted to Main » on 19 Jul 2013 at 8:46 AM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2013-07-19 11:09:32 AM  
1 vote:

TheShavingofOccam123: The people drink this shiat up.

Instead of going out and cutting down the brush, tall weeds, trees up against houses and other things that killed these firefighters.

Nah, let's just have a few in their honor then go home and drill the Mrs.

You are expecting a brewery to get into the business of land management and wildfire mitigation?
2013-07-19 09:06:15 AM  
1 vote:

gfid: WTF Indeed: So they're profiting off dead firefighters?


Way to stand on a pile of someone else's ashes.

See You Next Tuesday: WTF Indeed: monoski: Yep, no mention of profits going to families of victims.

"Hey everyone, to honor the dead firefighters we're going to make a beer and give all the profits to charity. And after you're done with that beer why don't you try some of our other beers that aren't going to charity."

Marketing is fun.

Nice try, Damage Control Central, but you're still up to your thighs in 'oops'.

People dont seem to realize that 'profits' is after salary/wages; so theyre still making money off it.
They can even distribute 'profits' as bonuses or temporary salary increases and get away with it legally.
Anyway you cut it, they're using peoples deaths to advertise.
2013-07-19 08:54:24 AM  
1 vote:
You people suck at reading comprehension.

nekom: I thought this was tacky but then I read  All proceeds will go to firefighter charities.
Good on them.

Except you.
2013-07-19 08:47:32 AM  
1 vote:
Or they could go for something palatable over something conceptually clever.
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