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(AZ Family)   Brewery in Arizona is honoring the 19 fallen firefighters the only way it knows how: By crafting a tribute beer that uses 19 different kinds of hops and rates a 19 on the color scale and will be called 'Heroes 19'   (azfamily.com) divider line 79
    More: Spiffy, Prescott  
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1714 clicks; posted to Main » on 19 Jul 2013 at 8:46 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-07-19 08:47:32 AM  
Or they could go for something palatable over something conceptually clever.
 
2013-07-19 08:47:38 AM  
I thought this was tacky but then I read  All proceeds will go to firefighter charities.
Good on them.
 
2013-07-19 08:47:59 AM  
So they're profiting off dead firefighters?
 
2013-07-19 08:49:37 AM  
And to maximize the profit margin, they should sell it in 19-packs.
 
2013-07-19 08:49:43 AM  

WTF Indeed: So they're profiting off dead firefighters?


This.

Way to stand on a pile of someone else's ashes.
 
2013-07-19 08:50:08 AM  
Nice gesture.  But 19 different hops?  Bleh.
 
2013-07-19 08:50:58 AM  
Was expecting the headline to end with 'Naturally, some people have a problem with this.'
 
2013-07-19 08:51:39 AM  
They should have made a rauchbier instead.

/too soon?
 
2013-07-19 08:52:17 AM  

Mad Scientist: Nice gesture.  But 19 different hops?  Bleh.


Having 19 different hops doesn't mean it's going to be a hop bomb necessarily.

/amounts, timing
 
2013-07-19 08:54:24 AM  
You people suck at reading comprehension.

nekom: I thought this was tacky but then I read  All proceeds will go to firefighter charities.
Good on them.


Except you.
 
2013-07-19 08:54:38 AM  

WTF Indeed: So they're profiting off dead firefighters?


Yep, no mention of profits going to families of victims.
 
2013-07-19 08:56:42 AM  

Mad Scientist: They should have made a rauchbier instead.

/too soon?


Woulda gone with smoked porter...


\aisle seat, plz.
 
2013-07-19 08:57:39 AM  

monoski: Yep, no mention of profits going to families of victims.


"Hey everyone, to honor the dead firefighters we're going to make a beer and give all the profits to charity. And after you're done with that beer why don't you try some of our other beers that aren't going to charity."

Marketing is fun.
 
2013-07-19 09:01:09 AM  

See You Next Tuesday: gfid: WTF Indeed: So they're profiting off dead firefighters?

This.

Way to stand on a pile of someone else's ashes.

Seven paragraphs down:

All proceeds will go to firefighter charities.

Sorry to remove your Fark-tampon for you, but this being what it is, you'll find something else to whine about.


But they'd have to read a WHOLE FARKING SEVEN Paragraphs down to get to that! What do you think this is, some kind of communist hellhole where people need to READ the article before giving an opinion?
 
2013-07-19 09:02:15 AM  

Mad Scientist: They should have made a rauchbier instead.

/too soon?


MMM.....perhaps.
 
2013-07-19 09:04:02 AM  

See You Next Tuesday: Nice try, Damage Control Central, but you're still up to your thighs in 'oops'.


Brand marketing is fun. You get the positive press of giving to charity and building a your brand name at the same time. So everyone wins!
 
2013-07-19 09:05:08 AM  
I'm personally waiting for the charity run of limited edition cigarettes.
 
2013-07-19 09:05:33 AM  
Like drinking the blood of Christ, right?
 
2013-07-19 09:06:15 AM  

gfid: WTF Indeed: So they're profiting off dead firefighters?

This.

Way to stand on a pile of someone else's ashes.


See You Next Tuesday: WTF Indeed: monoski: Yep, no mention of profits going to families of victims.

"Hey everyone, to honor the dead firefighters we're going to make a beer and give all the profits to charity. And after you're done with that beer why don't you try some of our other beers that aren't going to charity."

Marketing is fun.

Nice try, Damage Control Central, but you're still up to your thighs in 'oops'.


People dont seem to realize that 'profits' is after salary/wages; so theyre still making money off it.
They can even distribute 'profits' as bonuses or temporary salary increases and get away with it legally.
Anyway you cut it, they're using peoples deaths to advertise.
 
2013-07-19 09:06:59 AM  

HotIgneous Intruder: Like drinking the blood of Christ, right?


too soon, dude! Too soon!
 
2013-07-19 09:08:48 AM  

Smoking GNU: HotIgneous Intruder: Like drinking the blood of Christ, right?

too soon, dude! Too soon!


2000 years is too soon? Jesus Christ.
 
2013-07-19 09:10:18 AM  
19 hops boils later, it'll still taste like....beer.

Go figure.
 
2013-07-19 09:14:11 AM  

graeth: Anyway you cut it, they're using peoples deaths to advertise.


Free, national advertisement. Which is the best kind of advertisement.
 
2013-07-19 09:20:04 AM  
If it were Stroh's, it could be fire brewed, too.
 
2013-07-19 09:21:22 AM  
Honestly it sounds terrible, but it's a nice gesture.
 
2013-07-19 09:25:55 AM  
You know who else liked to put 19 hops in a beer?

/That's as many as nine and ten. That's horrible.
 
2013-07-19 09:26:17 AM  
This is actually the perfect mashup of capitalism and religious martyrdom.
Think about it.
 
2013-07-19 09:32:32 AM  

HotIgneous Intruder: This is actually the perfect mashup of capitalism and religious martyrdom.
Think about it.


I will study it out - as soon as I quight laughing over your blood comment.
 
2013-07-19 09:34:10 AM  
What about a beer named for the guy that made it out? Survivor's Guilt. The taste stays with you long after the beer is finished.
 
2013-07-19 09:34:34 AM  

See You Next Tuesday: gfid: WTF Indeed: So they're profiting off dead firefighters?

This.

Way to stand on a pile of someone else's ashes.

Seven paragraphs down:

All proceeds will go to firefighter charities.

Sorry to remove your Fark-tampon for you, but this being what it is, you'll find something else to whine about.


I pretty sure you have no idea what the term "all proceeds go to charity" means.

Use the google. Find out.

/hint, it doesn't mean shiat.
 
2013-07-19 09:36:47 AM  

HotIgneous Intruder: This is actually the perfect mashup of capitalism and religious martyrdom.
Think about it.


And borderline(?) fraud, depending on what charities they're donating to.

/Seriously, why not give the money to the families?
 
2013-07-19 09:39:01 AM  
19 types of hops is doesn't have to be too much hops. Lagunita's Little Sumpin' Sumpin' has 12 different hops and is great. We made a clone once. Definitely good times were had drinking it.
 
2013-07-19 09:41:18 AM  

Smoking GNU: HotIgneous Intruder: Like drinking the blood of Christ, right?

too soon, dude! Too soon!


Or to say-
We also grieve ,feel helpless, and want to do Something - anything -to show OUR community that we stand with our friends in mourning this loss.
 
2013-07-19 09:42:54 AM  
No, no, NO.  Goddamnit, 3 kinds of hops are hard to balance in a beer.  There's no farking way they made a *tasty* 19-hop beer.
 
2013-07-19 09:47:16 AM  
Ah yes, what better way to honor dead men, then by making something that kept them needlessly busy when they were alive putting out dui crash fires, drunken house fires, and probably contributed to most arsons. Huzzah for alcohol.
 
2013-07-19 09:49:54 AM  

See You Next Tuesday: gfid: WTF Indeed: So they're profiting off dead firefighters?

This.

Way to stand on a pile of someone else's ashes.

Seven paragraphs down:

All proceeds will go to firefighter charities.

Sorry to remove your Fark-tampon for you, but this being what it is, you'll find something else to whine about.


See WTF Indeed above you
 
2013-07-19 09:50:55 AM  

graeth: People dont seem to realize that 'profits' is after salary/wages; so theyre still making money off it.
They can even distribute 'profits' as bonuses or temporary salary increases and get away with it legally.
Anyway you cut it, they're using peoples deaths to advertise.


I highly doubt they're going to funnel the profits to their own pockets. One of the firefighters worked at the brewery for a number of years.

Believe it or not, not everyone is business is a dickhead. At my job, I work with a lot of companies and organizations who donate beyond what one would expect during fundraising events. No smoke and mirrors or math fudging - whether it's their event or ours, the numbers are clearly evident to all parties involved and the full amount goes to the area families who really need the help.
 
2013-07-19 09:51:36 AM  

Smoking GNU: You people suck at reading comprehension.

nekom: I thought this was tacky but then I read  All proceeds will go to firefighter charities.
Good on them.

Except you.


So the charities are profiting off dead firefighters?
 
2013-07-19 09:52:05 AM  

Lexx: No, no, NO.  Goddamnit, 3 kinds of hops are hard to balance in a beer.  There's no farking way they made a *tasty* 19-hop beer.


Lil Sumpin Sumpin uses 12 and is beautifully balanced. Heady Topper is currently one of the most popular beers in the craft beer industry and uses six and is as close to perfect as an ipa can be.
 
2013-07-19 10:00:08 AM  

wholedamnshow: Lexx: No, no, NO.  Goddamnit, 3 kinds of hops are hard to balance in a beer.  There's no farking way they made a *tasty* 19-hop beer.

Lil Sumpin Sumpin uses 12 and is beautifully balanced. Heady Topper is currently one of the most popular beers in the craft beer industry and uses six and is as close to perfect as an ipa can be.


I don't know about that, I tend not to trust hop heads, but I'm adding those two to my "try" list.  Still though...the only over complicated beer I've actually enjoyed is Founders Breakfast Stout.  I'm still kind of marveling at how they made an oatmeal, coffee, chocolate stout, with tons of bitterness, and it ended up being GOOD.  Truly amazed.
 
2013-07-19 10:02:29 AM  
Spiffy hell. I think it's rude to commercially capitalize from a tragic event like that.
 
2013-07-19 10:04:31 AM  

See You Next Tuesday: gfid: WTF Indeed: So they're profiting off dead firefighters?

This.

Way to stand on a pile of someone else's ashes.

Seven paragraphs down:

All proceeds will go to firefighter charities.

Sorry to remove your Fark-tampon for you, but this being what it is, you'll find something else to whine about.


You obviously don't understand marketing do you...
 
2013-07-19 10:10:48 AM  
This is why I hate the whole brewing scene now. 19 different kinds of hops? Really? How pointless.

I can't drink most of the beers at "brewpubs" because they're like some hipsters Frankenstein creation. "Let's put in these hops. And these hops. And some more of the first hops. And these hops that have been aging in a shoe box under my bed. And this chocolate bar, including the wrapper. And these pecan shells. And here's some pocket lint. And a moldy orange peel. I shall call it... Shock Not Wampum Block 23.a Super Blue!"

Same goes for coffee. Dumb.
 
2013-07-19 10:15:23 AM  

RevMark: This is why I hate the whole brewing scene now. 19 different kinds of hops? Really? How pointless.

I can't drink most of the beers at "brewpubs" because they're like some hipsters Frankenstein creation. "Let's put in these hops. And these hops. And some more of the first hops. And these hops that have been aging in a shoe box under my bed. And this chocolate bar, including the wrapper. And these pecan shells. And here's some pocket lint. And a moldy orange peel. I shall call it... Shock Not Wampum Block 23.a Super Blue!"

Same goes for coffee. Dumb.


This Man should be listened to on Fark for the remainder of All Time. And given golden shoes. And a free pass to all NFL games.
 
2013-07-19 10:18:49 AM  

Clemkadidlefark: RevMark: This is why I hate the whole brewing scene now. 19 different kinds of hops? Really? How pointless.

I can't drink most of the beers at "brewpubs" because they're like some hipsters Frankenstein creation. "Let's put in these hops. And these hops. And some more of the first hops. And these hops that have been aging in a shoe box under my bed. And this chocolate bar, including the wrapper. And these pecan shells. And here's some pocket lint. And a moldy orange peel. I shall call it... Shock Not Wampum Block 23.a Super Blue!"

Same goes for coffee. Dumb.

This Man should be listened to on Fark for the remainder of All Time. And given golden shoes. And a free pass to all NFL games.


No.  If you want the same old, same old, DRINK the same old, same old.   Craft brewing & brew pubs are for trying new things.  Not all those new things will have great merit.  That's why when you go to a brew pub you order a flight of beer, to try 'em all and find something you like.  Variety is the spice of life.
 
2013-07-19 10:27:33 AM  

WhiskeySticks: graeth: People dont seem to realize that 'profits' is after salary/wages; so theyre still making money off it.
They can even distribute 'profits' as bonuses or temporary salary increases and get away with it legally.
Anyway you cut it, they're using peoples deaths to advertise.

I highly doubt they're going to funnel the profits to their own pockets. One of the firefighters worked at the brewery for a number of years.

Believe it or not, not everyone is business is a dickhead. At my job, I work with a lot of companies and organizations who donate beyond what one would expect during fundraising events. No smoke and mirrors or math fudging - whether it's their event or ours, the numbers are clearly evident to all parties involved and the full amount goes to the area families who really need the help.


Then why not give all the money to charity/victims families?
By only saying they'll give the 'profits' they can make quite a big buck off this event and even more if they increase the manufacturing (mainly labor rather than materials) costs.
 
2013-07-19 10:54:32 AM  
the average number of hops was Nineteen

Ninininininininininin 19 nininininninin 19
Ninininininininininin 19 nininininninin 19
 
2013-07-19 10:57:55 AM  

graeth: Then why not give all the money to charity/victims families?


Don't you want the workers to earnn a living wage?  Why should they work for free?  Why should they default on their utility bills?  If they give all of thier money away, the won't be in buisness very long.

No wonder you guys get laughed at when trying to disucss small buisness.
 
2013-07-19 10:58:44 AM  

graeth: By only saying they'll give the 'profits' they can make quite a big buck off this event and even more if they increase the manufacturing (mainly labor rather than materials) costs.


Honestly, do you think they're going to do that?

Most small time brewers aren't in it for the cash. It starts as a hobby and turns into a passion. It's not the most profitable business venture out there, but it will get you drunk.
 
2013-07-19 11:05:15 AM  
The people drink this shiat up.

Instead of going out and cutting down the brush, tall weeds, trees up against houses and other things that killed these firefighters.

Nah, let's just have a few in their honor then go home and drill the Mrs.
 
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