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(Philly.com)   You know those people at baseball games who are always trying to start a wave? Well, now they may be Lipton employees   (philly.com) divider line 34
    More: Stupid, Lipton Tea, Home Run Derby, Sports Business Daily, baseball, beach volleyball, reds  
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1194 clicks; posted to Sports » on 16 Jul 2013 at 8:45 PM (51 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



34 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2013-07-16 08:50:02 PM
Just don't tell them it's the Mexican Wave, that'll get it banned in Phoenix.
 
2013-07-16 08:51:13 PM
Annnnd just like that my opinion of the wave does a total 180. -_-

What's another equally-silly and pointless crowd pasttime that I can be a fan of now?
 
2013-07-16 09:36:48 PM
Yeah, telling Phillies fans to do anything always works out so well.

/OK, unless it's singing along to the tape of Harry Kalas' "High Hopes" after a win.  That's required.
 
2013-07-16 09:48:02 PM
That's their marketing plan?  Their strategy to make them look less stodgy in the face of all the new iced tea brands is to remind everyone how old they are by trying to coopt a decades-old thing that's not relevant to anyone anymore?  Geez, why not hire Frank Sinatra a decade after his death?
 
2013-07-16 09:54:07 PM

dookdookdook: Annnnd just like that my opinion of the wave does a total 180. -_-

What's another equally-silly and pointless crowd pasttime that I can be a fan of now?


Kiss-Cam.
 
2013-07-16 09:54:45 PM

Manfred J. Hattan: That's their marketing plan?  Their strategy to make them look less stodgy in the face of all the new iced tea brands is to remind everyone how old they are by trying to coopt a decades-old thing that's not relevant to anyone anymore?  Geez, why not hire Frank Sinatra a decade after his death?


Would've been more fun if James Lipton had pitched the idea.
 
2013-07-16 09:58:48 PM
Screw the wave. Thank god it's verboten at AT&T Park.
 
2013-07-16 09:59:40 PM
Nothing new here, just advertising money being thrown at baseball games in a cornball fashion.  Even the old school baseball song is an advertisement.  Cracker Jacks would've died off at least a couple decades ago if it wasn't for baseball.

The cornball ad move that bugs me is the 'for whatever made up reason' a section is picked to get something free from some local shop that most of the fans are never going to be ever find because they drove over an hour just for the game.  I am not driving back the next day to look for some sandwich shop so I can get a free pop with a sandwich purchase just because I happened to be sitting along the third base line.
 
2013-07-16 10:02:26 PM
Watch the f*cking game.
 
2013-07-16 10:17:01 PM

lack of warmth: Nothing new here, just advertising money being thrown at baseball games in a cornball fashion.  Even the old school baseball song is an advertisement.  Cracker Jacks would've died off at least a couple decades ago if it wasn't for baseball.

The cornball ad move that bugs me is the 'for whatever made up reason' a section is picked to get something free from some local shop that most of the fans are never going to be ever find because they drove over an hour just for the game.  I am not driving back the next day to look for some sandwich shop so I can get a free pop with a sandwich purchase just because I happened to be sitting along the third base line.


Yeah, that's wrong about the baseball song. It was actually written by a Vaudeville performer on a subway ride, who had never seen a baseball game before.

As for what corny fan thing to be a fan of now? Either the t-shirt cannon (gotta love that on promotional mini-bat or crowbar day) or Queen's "We Will Rock You."
 
2013-07-16 10:30:41 PM

dookdookdook: Annnnd just like that my opinion of the wave does a total 180. -_-

What's another equally-silly and pointless crowd pasttime that I can be a fan of now?


Standing up for Broadway show tunes.
 
2013-07-16 10:42:24 PM
Can we start a club called 'Baseball fans against the Wave' or something: B FAT W! I'm fine with it at a silly college game or if it is like 9-0 but I have seen people do it when the game is TIED or in the 16th inning or something. If you're not going to pay attention to the game then your alternative should be to drink- NOT to try to get people to join your silly game.
 
2013-07-16 11:26:07 PM

dookdookdook: Annnnd just like that my opinion of the wave does a total 180. -_-

What's another equally-silly and pointless crowd pasttime that I can be a fan of now?


Cleveland Browns fan.
 
2013-07-16 11:27:17 PM

jackiepaper: Screw the wave. Thank god it's verboten at AT&T Park.


Rangers hate it, too. Some jerks always try, though. They even put it on the jumbotron to knock it off already.
 
2013-07-16 11:34:54 PM

dookdookdook: Annnnd just like that my opinion of the wave does a total 180. -_-


Mine did a 360
 
2013-07-16 11:45:26 PM
This makes me wish I drank Lipton products so that I could boycott them.
 
2013-07-17 12:17:43 AM
"We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way, figured we could monetize it. "


Fixed.
 
2013-07-17 12:55:01 AM
I'm hoping like crazy that Lipton, co-opting the 'wave' for purely commercial reasons, is what finally drives a stake through the heart of this stupid phenomenon that just won't go away. I'm at the stadium to watch the game, not be forced to participate in your little kid activity.
 
2013-07-17 01:34:18 AM
There's nothing quite as pathetic as seeing a grown man in the front screaming to get his entire section to do the wave on the count of three.  Over and over.  And over.  And over.
 
2013-07-17 07:04:03 AM
I went to an A's game and there was a wave that went all the way around the place about 10 times.  That was pretty cool.
 
2013-07-17 08:20:22 AM
i1.cpcache.com
 
2013-07-17 10:45:27 AM
You d-bags do realize that, and stay with me here, sometimes KIDS do attend baseball or other sporting events and that the wave may be more for them right?  So quit being d-bags and just stand up for a GD second, you lazy a-holes.

Of course, I can see why people hate it.  Standing up is hard when your 200 pounds overweight.
 
2013-07-17 10:47:06 AM

The All-Powerful Atheismo: I went to an A's game and there was a wave that went all the way around the place about 10 times.  That was pretty cool.


No. No it was not. The Wave sucks and there is no possible combination of circumstances that can make it not suck.
 
2013-07-17 11:03:35 AM
"We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way," Marc Hanson, marketing director for the Pepsi Lipton Partnership, said to Sports Business Daily. "To us, it felt like sharing iced tea at home."
Read more at http://www.philly.com/philly/blogs/pattisonave/Lipton-brands-the-wave - asks-fans-to-do-it-at-baseball-games.html#PZdB8eHHIY6zrM23.99"We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way," Marc Hanson, marketing director for the Pepsi Lipton Partnership, said to Sports Business Daily. "To us, it felt like sharing iced tea at home."

Was he able to say this with a straight face?
"We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way," Marc Hanson, marketing director for the Pepsi Lipton Partnership, said to Sports Business Daily. "To us, it felt like sharing iced tea at home."
Read more at http://www.philly.com/philly/blogs/pattisonave/Lipton-brands-the-wave - asks-fans-to-do-it-at-baseball-games.html#PZdB8eHHIY6z
 
2013-07-17 11:05:34 AM
Why the hell would I preview; I'm just copying some text from another site.

Oh.

skrame: "We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way," Marc Hanson, marketing director for the Pepsi Lipton Partnership, said to Sports Business Daily. "To us, it felt like sharing iced tea at home."


Was he able to say this with a straight face?

/that's better
 
2013-07-17 11:27:29 AM

NicktheSmoker: You d-bags do realize that, and stay with me here, sometimes KIDS do attend baseball or other sporting events and that the wave may be more for them right?  So quit being d-bags and just stand up for a GD second, you lazy a-holes.

Of course, I can see why people hate it.  Standing up is hard when your 200 pounds overweight.


No, the wave is what you do when the game has gotten too boring for your little mind to handle. Sure, when little kids do it, it's cute. But when adults do it, it's just an insult to the players on the field.
 
2013-07-17 12:38:01 PM
I've hated the wave since it's inception, so I got that going got me.  Which is nice.
 
2013-07-17 12:46:33 PM
I don't get the hats for the wave. It's dumb, but harmless. Also, as someone who drinks a lot of tea (Yeah, I'm English.) Lipton tea is the worst.
 
2013-07-17 12:52:23 PM

NicktheSmoker: You d-bags do realize that, and stay with me here, sometimes KIDS do attend baseball or other sporting events and that the wave may be more for them right?  So quit being d-bags and just stand up for a GD second, you lazy a-holes.

Of course, I can see why people hate it.  Standing up is hard when your 200 pounds overweight.


Pretty much this.  I remember being a kid I would get excited when I saw the wave.  As an adult, I can now see how contrived it is, but would be pretty cool for my kid to participate in and witness one.
 
2013-07-17 02:44:32 PM
"We thought about the fan experience and we looked at the wave and kind of considered it that quintessential time when every fan connects in a shared way," Marc Hanson, marketing director for the Pepsi Lipton Partnership, said to Sports Business Daily. "To us, it felt like sharing iced tea at home."

Where do these people come from? How does their soul become this sh*t-stained? I swear to Christ our country has been ruined by marketing, sales, and PR whores.
 
2013-07-17 02:53:45 PM

REO-Weedwagon: Where do these people come from? How does their soul become this sh*t-stained? I swear to Christ our country has been ruined by marketing, sales, and PR whores.


Don't be mean. It is obvious that most of them have suffered brain damage.
 
2013-07-17 03:45:55 PM
Look up the obscure Moxy Fruvous song "America's National Game" and it defines this move perfectly.

/obscure?
 
2013-07-17 06:48:52 PM
"Lipton, now the official iced tea of Major League Baseball after Monday's Home Run Derby, is going to encourage you to do the wave at baseball games for the rest of the season."

www.staffingrobot.com
 
2013-07-18 11:23:54 AM

dookdookdook: Annnnd just like that my opinion of the wave does a total 180. -_-

What's another equally-silly and pointless crowd pasttime that I can be a fan of now?


"Let's pretend we scored a goal!"

http://www.youtube.com/watch?v=FZnYloe5rhw
 
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