FlashHarry: as a watch nerd and an apple nerd, i concur.one of my grail watches is a 50-year-old rolex. i can't imagine wanting a 50-year-old apple iWatch....
gingerjet: spawn73: Not true. Apple is a fashion object. That's why people pay more for an Apple MP3 player, or an iPhone.The 90s called and asked for their lame argument back./last time I checked iPods and iPhones cost exactly the same if not cheaper than the competition.
jake_lex: The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.Yeah, there's an aspirational thing going on with those watches that the iWatch won't be able to match. After all, a big point of wearing a Rolex is to show the world you can afford a Rolex.
An excellence-oriented '80s male does not wear a regular watch. He wears a Rolex watch, because it weighs nearly six pounds and is advertised only in excellence-oriented publications such as Fortune and Rich Protestant Golfer Magazine. The advertisements are written in incomplete sentences, which is how advertising copywriters denote excellence: "The Rolex Hyperion. An elegant new standard in quality excellence and discriminating handcraftsmanship. For the individual who is truly able to discriminate with regard to excellent quality standards of crafting things by hand. Fabricated of 100 percent 24-karat gold. No watch parts or anything. Just a great big chunk on your wrist. Truly a timeless statement. For the individual who is very secure. Who doesn't need to be reminded all the time that he is very successful. Much more successful than the people who laughed at him in high school. Because of his acne. People who are probably nowhere near as successful as he is now. Maybe he'll go to his 20th reunion, and they'll see his Rolex Hyperion. Hahahahahahahahaha."
seniorgato: Apple might be a lot of things. Fashion designer is not one of them.
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