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(Marketwatch)   Rolex is not concerned about a sales decline from the new Apple iWatch, says their time isn't up   (marketwatch.com) divider line 102
    More: Unlikely, decline  
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1694 clicks; posted to Business » on 16 Jul 2013 at 11:38 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-07-16 10:21:34 AM
I don't think Rolex, Tag, or Breitling has to worry about the iWatch.
 
2013-07-16 11:00:14 AM
farm4.static.flickr.com
Good luck. I'm behind 5 watches.
 
2013-07-16 11:42:13 AM

The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.


Yeah, there's an aspirational thing going on with those watches that the iWatch won't be able to match.  After all, a big point of wearing a Rolex is to show the world you can afford a Rolex.
 
2013-07-16 11:48:39 AM
In other groundbreaking business analysis news, Bugatti and Bentley are not concerned about a sales decline due to competition from the 2014 Toyota Camry.
 
2013-07-16 11:50:11 AM

The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.


Exactly, that's like saying Ferrari had better look out now that the Prius exists.
 
2013-07-16 11:53:59 AM
as a watch nerd and an apple nerd, i concur.

one of my grail watches is a 50-year-old rolex. i can't imagine wanting a 50-year-old apple iWatch....
 
2013-07-16 11:59:10 AM
Apple might be a lot of things.  Fashion designer is not one of them.
 
2013-07-16 11:59:21 AM

jake_lex: The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.

Yeah, there's an aspirational thing going on with those watches that the iWatch won't be able to match.  After all, a big point of wearing a Rolex is to show the world you can afford a Rolex.


Yeah no shiat.

What did people think, that people wear Rolex because they are so bad at telling the time at a 10USD Casio isn't enough?
 
2013-07-16 12:01:08 PM

seniorgato: Apple might be a lot of things.  Fashion designer is not one of them.


Not true. Apple is a fashion object. That's why people pay more for an Apple MP3 player, or an iPhone.

I wouldn't be caught dead with the fashion statement that Apple sends, but hey, people are different.
 
2013-07-16 12:08:35 PM
I'm pretty sure if you own a Rolex you could afford to get an iWatch. Apple should be more worried that people who own a Rolex won't want an iWatch, because I can't imagine wanting one.
 
2013-07-16 12:15:01 PM
I don't want something like an iWatch. Part of the reason that I like my G-Shocks so much is that the bezel sticks yup about 1/16" all around, I can't accidentally scrape my watch face on anything, I have to try really, REALLY hard. What I'm seeing of these iWatch designs would be like wearing your iPhone on your wrist, but smaller, scratches(Even on glass) will abound.

In cool watch news, I apparently get my great-grandfather's(Or possibly great-great-grandfather's) pocket watch when my uncle dies. I think the thing dates around 1880. AFAIK, it sill works, I just don't know what I'd do with it besides keep it and marvel at the beauty of it on occasion...
 
2013-07-16 12:15:41 PM

bdub77: Good luck. I'm behind 5 watches.


And 4 of them agree on what time it is.
 
2013-07-16 12:17:29 PM

spawn73: seniorgato: Apple might be a lot of things.  Fashion designer is not one of them.

Not true. Apple is a fashion object. That's why people pay more for an Apple MP3 player, or an iPhone.

I wouldn't be caught dead with the fashion statement that Apple sends, but hey, people are different.


Even though I think iPod interfaces are a little clunky, I have to give Apple props for it. I tried a lot of different MP3 players before finally buying an iPod, and they have the best device out there... Although, for some stupid ass reason, I can no longer play an album without navigating all of the way into it, and I can't 'Play All' by an artist without creating a goddam playlist on the Touch. Why would Apple retrograde the experience and make it LESS useful than it was? Those people really make no sense.
 
2013-07-16 12:30:07 PM
People who are going to pay $3000 or more for a watch aren't the market wants. They are going to make a $200-300 accessory for people who have iphones.
 
2013-07-16 12:33:13 PM

jake_lex: The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.

Yeah, there's an aspirational thing going on with those watches that the iWatch won't be able to match.  After all, a big point of wearing a Rolex is to show the world you can afford a Rolex.


while that is probably true, especially for rolex... there is something else.  just like some people are impressed with the inner workings of a fancy car, others are impressed with the inner workings of a mechanical watch.  like me.  there are few things made by people as beautiful and intricate as the workings of a mechanical watch.

i inherited a very old omega from my grandfather.  i enjoy watching the machine work.  i can pretty easily take it apart and look at the mechanism.  I find it fascinating to see this 50 year old mechanism working like new, powered only by kinetic energy.  but, hey, whatever.  i guess an iwatch keeps time.
 
2013-07-16 12:34:29 PM
An excellence-oriented '80s male does not wear a regular watch. He wears a Rolex watch, because it weighs nearly six pounds and is advertised only in excellence-oriented publications such as Fortune and Rich Protestant Golfer Magazine. The advertisements are written in incomplete sentences, which is how advertising copywriters denote excellence: "The Rolex Hyperion. An elegant new standard in quality excellence and discriminating handcraftsmanship. For the individual who is truly able to discriminate with regard to excellent quality standards of crafting things by hand. Fabricated of 100 percent 24-karat gold. No watch parts or anything. Just a great big chunk on your wrist. Truly a timeless statement. For the individual who is very secure. Who doesn't need to be reminded all the time that he is very successful. Much more successful than the people who laughed at him in high school. Because of his acne. People who are probably nowhere near as successful as he is now. Maybe he'll go to his 20th reunion, and they'll see his Rolex Hyperion. Hahahahahahahahaha."

--Dave Barry.   from here
 
2013-07-16 12:35:33 PM

FlashHarry: as a watch nerd and an apple nerd, i concur.

one of my grail watches is a 50-year-old rolex. i can't imagine wanting a 50-year-old apple iWatch....


I wanted the same thing but gave up looking. I bought a 50th Anniversary Submariner instead
 
2013-07-16 12:43:22 PM
Quite happy with my 12 year old Omega Seamaster.
 
2013-07-16 12:47:51 PM
Why would you want a watch that phones home and is obsolete every 18 months?
 
2013-07-16 12:54:31 PM

Titanius Anglesmith: Quite happy with my 12 year old Omega Seamaster.


Noob


/mine's 15
 
2013-07-16 01:06:20 PM
I sold a rolex presidential for $20k, not to long ago.

It was a good looking watch, a burl wood face with a diamond bezel, but It didn't keep time for shiate.

I have a cartier, but it's just an ok watch, and my brietling is nice, but I never wear it.

I pretty much only ever wear cheap watches anymore because they actually keep time.
 
2013-07-16 01:09:37 PM

FlashHarry: as a watch nerd and an apple nerd, i concur.

one of my grail watches is a 50-year-old rolex. i can't imagine wanting a 50-year-old apple iWatch....


How about a 25 year old iWatch?

i.ebayimg.com
 
2013-07-16 01:15:15 PM
Today on Lexington and 47th I passed an formerly empty storefront that was having a Rolex auction, and there were hawkers out in the street with signs trying to pull in the rubes. Signs posted on the counter said you needed a $200 refundable deposit to bid.
I was tempted, but my scam alarm was going off something fierce...
 
2013-07-16 01:32:25 PM
Watches are meant for fashion these days, and not much else. It's like a belt for your wrist.

Your typical CEO who's full of himself would rather own a $20,000 watch than a $100,000 car. He takes a cab or a limo to work, but when he's in the boardroom, everyone at the table can see the watch he wears.

I wear a Citizen Eco-Drive and I love it. I own an iPhone but would never put an Apple product on my wrist.
 
2013-07-16 01:39:13 PM

spawn73: Not true. Apple is a fashion object. That's why people pay more for an Apple MP3 player, or an iPhone.


The 90s called and asked for their lame argument back.

/last time I checked iPods and iPhones cost exactly the same if not cheaper than the competition.
 
2013-07-16 01:43:25 PM

jake_lex: The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.

Yeah, there's an aspirational thing going on with those watches that the iWatch won't be able to match.  After all, a big point of wearing a Rolex is to show the world you can afford a Rolex.


I thought the point was to meet muggers.
 
2013-07-16 01:43:55 PM

Yellow Beard: FlashHarry: as a watch nerd and an apple nerd, i concur.

one of my grail watches is a 50-year-old rolex. i can't imagine wanting a 50-year-old apple iWatch....

I wanted the same thing but gave up looking. I bought a 50th Anniversary Submariner instead


i had a chance for one of those but bought a regular sub. i'm still kicking myself (though i love my sub). the maxi dial is very nice.

/wearing a '71 datejust as we speak...
 
2013-07-16 01:48:51 PM
FlashHarry:

i had a chance for one of those but bought a regular sub. i'm still kicking myself (though i love my sub). the maxi dial is very nice.

/wearing a '71 datejust as we speak...


I ordered at 3 stores to get one. I still want a SS Daytona but I just can't bring myself to pay over list to get one
 
2013-07-16 01:50:52 PM
Don't worry, their sales will come up in the....

encrypted-tbn1.gstatic.com
 
2013-07-16 01:57:30 PM
Apple is getting rid of all vestiges of what made it successful at breakneck pace.  My wife worked at one of their stores during grad school and they've been canning all the employees at their retail stores who have knowledge and experience as quickly as they can force them out the doors, replacing them with the lowest-wage retail salespeople and managers they can get.  I wouldn't worry about a smart watch (something I've never heard a lot of interest in) displacing a luxury status symbol, especially a smart watch being developed by a company that's on its way down the crapper.
 
jvl
2013-07-16 02:09:30 PM

The Stealth Hippopotamus: I don't think Rolex, Tag, or Breitling has to worry about the iWatch.


Remember when BlackBerry said the same thing about Apple making a phone? Good times.
 
2013-07-16 02:11:43 PM

Yellow Beard: I still want a SS Daytona but I just can't bring myself to pay over list to get one


yup. most us retailers have waiting lists for those. crazy.
 
2013-07-16 02:13:43 PM

gingerjet: spawn73: Not true. Apple is a fashion object. That's why people pay more for an Apple MP3 player, or an iPhone.

The 90s called and asked for their lame argument back.

/last time I checked iPods and iPhones cost exactly the same if not cheaper than the competition.


Apple vs. Samsung is the Ford vs. Chevy of the suburbs.
 
2013-07-16 02:24:31 PM
spawn73:What did people think, that people wear Rolex because they are so bad at telling the time at a 10USD Casio isn't enough?

NOT everyone buys a Rolex so other people can see it.  I have a few but don't wear them every day. I don't even think too many of my friends are aware that I own them.  When I do wear one, it's well-hidden underneath the sleeve of a long-sleeve shirt or suit.

Personally, I buy them because they're well-crafted and last forever.  It's much like back in the day when I drove a Mercedes, not because they were luxury cars (they weren't back in the 80s), but rather they were built to last.   One of my Rolexes is my grandfather's from 50+ years ago, another is my dad's first Rolex.  A few others followed me home from the jewelry shop much like electronics & books follow me home from their respective stores.    I enjoy them, and that's fine by me.   On the used market, Rolex watches are not THAT expensive.  Probably less than what many people pay for cable TV in a year.  Certainly far more enjoyable than a year of cable TV.
 
2013-07-16 02:32:42 PM

FlashHarry: Yellow Beard: I still want a SS Daytona but I just can't bring myself to pay over list to get one

yup. most us retailers have waiting lists for those. crazy.


Why would someone spend that much on a Rolex and not buy an IWC? I always wonder when i see  Rolexes if the person actually likes watches or just likes expensive things.
 
2013-07-16 02:33:30 PM

Sean M: NOT everyone buys a Rolex so other people can see it.  I have a few but don't wear them every day. I don't even think too many of my friends are aware that I own them.  When I do wear one, it's well-hidden underneath the sleeve of a long-sleeve shirt or suit.

Personally, I buy them because they're well-crafted and last forever.


me too. i have two, but they're not bling-y. i prefer stainless steel. to me, they're tools. very finely crafted and calibrated tools that harken back to an era when things were built to last. incidentally, both mine gain less than 3 seconds a day. pretty good for a mechanical device - especially considering the fact that one is 42 years old!
 
2013-07-16 02:35:08 PM
Hard to believe people still come out against a new Apple product line. Haven't you guys learned your lesson by now?
 
2013-07-16 02:37:43 PM

Carth: Why would someone spend that much on a Rolex and not buy an IWC?


a couple of reasons:

• rolex is independent, IWC is owned by richemont
• rolex uses in-house movements, IWC uses ETA movements our ebauchés
• rolex styles are iconic and have changed very little over the years, IWC not as much.
 
2013-07-16 02:38:30 PM
that was meant to be "or" ebauchés
 
2013-07-16 02:39:35 PM

FlashHarry: Carth: Why would someone spend that much on a Rolex and not buy an IWC?

a couple of reasons:

• rolex is independent, IWC is owned by richemont
• rolex uses in-house movements, IWC uses ETA movements our ebauchés
• rolex styles are iconic and have changed very little over the years, IWC not as much.


All good points. And I'll admit to being biased as the first really nice watch I got was a vintage IWC moonphase that I still love and wear regularly.
 
2013-07-16 02:41:34 PM

Carth: All good points. And I'll admit to being biased as the first really nice watch I got was a vintage IWC moonphase that I still love and wear regularly.


oh, there are IWCs that i'd love to own, don't get me wrong... plus, it was founded by an american, which is kind of interesting. i'm just kind of a rolex nerd. (plus, i tend to be clumsy and rolexes are pretty indestructible...)
 
2013-07-16 02:41:37 PM

Carth: FlashHarry: Yellow Beard: I still want a SS Daytona but I just can't bring myself to pay over list to get one

yup. most us retailers have waiting lists for those. crazy.

Why would someone spend that much on a Rolex and not buy an IWC? I always wonder when i see  Rolexes if the person actually likes watches or just likes expensive things.


Probably for the same reason ice cream comes in  a lot of flavors. I've had Nardins, Perregaux, Cartier, and even had a Patek for a while. If you want a great watch for not a lot of dough try an RJM. Very cool watches and reasonably priced considering what you get.
 
2013-07-16 02:43:35 PM
derrr, RGM not rjm
 
2013-07-16 02:50:54 PM

Yellow Beard: Carth: FlashHarry: Yellow Beard: I still want a SS Daytona but I just can't bring myself to pay over list to get one

yup. most us retailers have waiting lists for those. crazy.

Why would someone spend that much on a Rolex and not buy an IWC? I always wonder when i see  Rolexes if the person actually likes watches or just likes expensive things.

Probably for the same reason ice cream comes in  a lot of flavors. I've had Nardins, Perregaux, Cartier, and even had a Patek for a while. If you want a great watch for not a lot of dough try an RJM. Very cool watches and reasonably priced considering what you get.


My main issue is when I see someone wearing a Perregaux, Nardin etc I can be pretty sure they're a watch nerd who loves talking about them. With Rolexes it is really hit or miss. I don't have anything against the watches I just wish they weren't such status symbols.
 
2013-07-16 03:06:25 PM

Carth: With Rolexes it is really hit or miss.


this is very true. hang out on the rolex forum for a while. there are a lot of interesting watch nerds, but just as many douchebaggy rich kids looking to buy yet another platinum day-date.
 
2013-07-16 03:07:14 PM
I have a Fossil watch on my wrist that cost me less than $200. I'd imagine that's the market Apple is shooting for.

/Pretty good watch
 
2013-07-16 03:09:57 PM

Lunchlady: I have a Fossil watch on my wrist that cost me less than $200. I'd imagine that's the market Apple is shooting for.

/Pretty good watch


you are indeed the market they're shooting for.

but you should check out the pebble e-ink watch. it's pretty cool.
 
2013-07-16 03:27:07 PM
One doesn't buy a timepiece for the same reason one would buy an iWatch. The former is a collectible piece of craftsmanship. The latter is just another piece of techno-crap.
 
2013-07-16 03:28:48 PM

Lunchlady: I have a Fossil watch on my wrist that cost me less than $200. I'd imagine that's the market Apple is shooting for.

/Pretty good watch


For $200 you could probably find a nice (if somewhat beat-up) old watch with some character.
 
2013-07-16 03:29:59 PM

FlashHarry: Carth: Why would someone spend that much on a Rolex and not buy an IWC?

a couple of reasons:

• rolex is independent, IWC is owned by richemont
• rolex uses in-house movements, IWC uses ETA movements our ebauchés
• rolex styles are iconic and have changed very little over the years, IWC not as much.


Doesn't Rolex just mass produce their watches now?
 
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