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(Yahoo)   Not your Pappy's Radio Shack: RadioShack, the poor cousin of the electronics retail business, is sprucing up its image with a new logo and redesigned stores   ( divider line
    More: Cool, Radio Shack, jokes, Apple, cousins, images  
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2583 clicks; posted to Business » on 15 Jul 2013 at 10:06 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2013-07-15 10:32:51 PM  
2 votes:

Ivo Shandor: Battery of the Month Club.

Back in the early 80s I worked at RS in a mall while going to college.

The first of the month INVARIABLY began with farking loser "customers" tapping on the store doors with their car keys, louder and LOUDER and LOUDER,  expecting us to open 45 minutes early so they could come in and get their free farking batteries.

Half of them would biatch because we wouldn't honor the 3 inch thick stack of battery cards in their slimy hands, and the other half would just biatch about how the batteries didn't last worth a shiat.

If I personally had to pick 5000 people who should be pushed feet-first into the world's slowest meat grinder, it would be Battery Card farks.
2013-07-15 10:18:25 PM  
2 votes:
Take the money they'd spend on re-branding thousands of stores and put it into hiring competent sales people.
2013-07-15 10:18:17 PM  
2 votes:
Will I still have to give up my name and address when buying a pack of batteries in cash?
2013-07-15 09:25:53 PM  
2 votes:
I lament the demise of Radio Shack, but it's indicative of the stupidity and lack of manufacturing talent in the US as a whole.  I have a Heathkit stereo receiver that I built with my father in the early 70's, and it quit working about a year ago.  I had been going through the build manual and found two bad resistors and once capacitor on the mainboard, so I went to Radio Shack about six months ago to get replacements.  They didn't carry any.  I ended up ebaying the parts from China.

Five years ago the ballast that fired my Phillips first generation plasma went bad.  Back then I could get two of the capacitors from Radio Shack to fix it, but I had to order a resistor panel from a supplier in China.

I can appreciate that times change, but even back in the day that's the kind of thing Radio Shack was known for.  It's why it existed.  But since no one in America is repairing electronics at all, much less building them, they're farked.  They were great small specialty shops for electronics aficionados.  They are a terrible cell phone sales front.

Of course, Heathkit shiat the bed years ago and never recovered, so this is all to be expected.  Just throw it out when it quits working and buy a new one.
2013-07-16 01:37:42 PM  
1 vote:
I worked at Radio Shack in the late 80's, and briefly managed my store. (no one else wanted it.)
Another manager tried to explain the monthly profit and loss statement.
Some of the expenses were for the burglar alarm (Tandy Security), advertising, and another expense to a Tandy owned company.

The warehouse would often dump a crapload of stuff we never requested, and rarely gave us large quantities of stuff which were easy move.

I figure the stores exist to keep Tandy paid. Any store profit is unintentional.
2013-07-16 02:43:35 AM  
1 vote:
Given how aggressively they're pushing cell phones these days, it'd make sense that they would try to hip up their image. I popped in our local store to buy a battery for my car's remote entry dongle and found that they weren't interested in talking about anything but trying to get me to upgrade my phone.

The sad thing is... that brand actually means something to older folks. I've long said RadioShack should focus on catering to those who want to get into technology but who aren't tech-savvy. Your average millenial consumer doesn't know anything about RadioShack's heritage, its expertise or even what its name is referring to. Baby Boomers, on the other hand, know and trust the brand.

There's nothing wrong with a retail store being uncool and serving the Baby Boomer curve -- there's a lot of profit to be had there. (Geek Squad has been fleecing them for years.) They could then launch a newer, hipper spinoff chain and grow something new while letting RadioShack be a cash cow as long as possible.

Instead, they try to refresh their brand every few years and are always met with "meh".
2013-07-15 10:22:26 PM  
1 vote:
I don't give a fark about their logo or how they redecorate the store. They're not getting another dime from me until they bring back the Battery of the Month Club.
2013-07-15 09:05:33 PM  
1 vote:
So that whole, "Just call us The Shack" thing didn't work out?

Wall_of_Doodoo: Can somebody please explain how Radio Shack still exists? Onion article aside, how does it survive? Are Tandy computers some kind of deep Internet craze? Are teen bouncing around to Skrillex while they play with their 100 in 1's?

They do cell phones now which can keep the store open singlehandedly. Then while you're there you notice things that you don't see in regular electronics stores.
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