If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(The Atlantic)   Sharknado far more popular in social media than in meatspace. "That's particularly strange since Syfy original movies have an average viewer age of 52, and fiftysomething guys are a bit off the key demo for Twitter"   (theatlantic.com) divider line 48
    More: Strange, Sharknado, Twitter, 2013 and beyond in film, witness, demos, booms and busts  
•       •       •

1166 clicks; posted to Geek » on 15 Jul 2013 at 1:06 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



48 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest
 
2013-07-15 01:21:51 PM
Who? What?
 
2013-07-15 01:30:25 PM
I'm holding out for Three-toed Slothquake or Llamageddon before I take to twitter.
 
2013-07-15 01:31:36 PM
I can't watch SyFy movies, the creatures look like they were rendered by a junior high animation class.
 
2013-07-15 01:31:58 PM
"Snakes on a Plane" nods in approval.
 
2013-07-15 01:33:45 PM

Uzzah: "Snakes on a Plane" nods in approval.


I don't know why people consider Snakes on a Plane to be a bust.

The movie was pretty profitable.  $62 million box office on a budget of $33 million.
 
2013-07-15 01:34:03 PM

r1niceboy: I'm holding out for Three-toed Slothquake or Llamageddon before I take to twitter.


ratcliffecomics.com
 
2013-07-15 01:42:35 PM
That is because it was gutted for ratings because Bonnie Hammer didn't like Science Fiction.  Nerds, geeks and other science fiction fans never forgave her for gutting MST3K and other great programming.  Then came wresting, more reality tv and fake ghost hunting shows.

Don't be too sad, this is happening to many channels, check out this press release.
"The name Lifetime has been associated with angry low income females and depressed, battered women in their show kitchens and stuff like that, as opposed to the general public and the male audience in particular," said Nancy Dubuc, who helped launch LyfTym Channel with A&E
 
2013-07-15 01:46:40 PM
Just because somebody is making fun of you and claims they are interested, doesnt mean they actually want to give you time and/or money.

See:  Snakes on a plane
 
2013-07-15 01:48:11 PM

Alonjar: Just because somebody is making fun of you and claims they are interested, doesnt mean they actually want to give you time and/or money.

See:  Snakes on a plane


Yep, the movie premise was so stupid it was hilarious. I had no intention of watching it though. The trailer was more than enough shark/chainsaw action. It should have stayed a trailer.
 
2013-07-15 01:50:24 PM

Alonjar: Just because somebody is making fun of you and claims they are interested, doesnt mean they actually want to give you time and/or money.

See:  Snakes on a plane


As I said above, Snakes on a Plane turned a healthy profit, opened at #1, and did far better at the box office than a movie of that caliber had any right to.  The only people who consider it to be a bust had completely unrealistic expectations of how it should perform in the first place.
 
2013-07-15 01:51:35 PM
Doc Daneeka,
Uzzah: "Snakes on a Plane" nods in approval.
I don't know why people consider Snakes on a Plane to be a bust.
The movie was pretty profitable. $62 million box office on a budget of $33 million.


You really trust hollwood accounting?
 
2013-07-15 01:57:07 PM
the movie actually sucked. it wasn't even 'so bad it's good' like the original Evil Dead trilogy.
 
2013-07-15 01:57:18 PM
Sharknado is such an absurd concept; it might have been made to order for the vacuous format of Twitter.
 
2013-07-15 02:08:22 PM

Enemabag Jones: Doc Daneeka,
Uzzah: "Snakes on a Plane" nods in approval.
I don't know why people consider Snakes on a Plane to be a bust.
The movie was pretty profitable. $62 million box office on a budget of $33 million.

You really trust hollwood accounting?


Add in overseas and disc sales and SoaP, even assuming it cost more than claimed (doubt it), made a fair amount of money.

People keep ignoring that Hollywood doesn't exist to make great movies. It exists to make money. If you can make 100% profit on junk flicks you can knock out in a few short months, you'll be doing that every day and twice on Sundays. It's why we get a ton of crappy action movies like this, mediocre comedies, and absolute dreck called romances. Because they make money. Sure, you can make money on a great movie too, but most of the time you'll go for the low hanging fruit. No need to invest a hundred million bucks and hope it all gets made back when you can invest under $40m and reap over double that every single time.
 
2013-07-15 02:24:00 PM
akula ,
Add in overseas and disc sales and SoaP, even assuming it cost more than claimed (doubt it), made a fair amount of money.
People keep ignoring that Hollywood doesn't exist to make great movies. It exists to make money. If you can make 100% profit on junk flicks you can knock out in a few short months, you'll be doing that every day and twice on Sundays. It's why we get a ton of crappy action movies like this, mediocre comedies, and absolute dreck called romances. Because they make money. Sure, you can make money on a great movie too, but most of the time you'll go for the low hanging fruit. No need to invest a hundred million bucks and hope it all gets made back when you can invest under $40m and reap over double that every single time.


I agree with you on your above points. I still think that hollywood accounting is a racket, but that is entirely missing your point. We can agree SOAP probably made money.

Eventually when the short game is played long enough people will get tired of it and move on.

There was some prediction by Speilberg that the nature of releasing and showing movies will change. I think the current behavior by the movie studios is one of the major reasons. Movie studios are cashing out and people will get sick of it and move on.

/I am wearing an onion on my belt too.
 
2013-07-15 02:32:45 PM
All the young people are too busy getting high and f*cking numerous other attractive young people to watch SyFy.

/sucks to be old
 
2013-07-15 02:32:52 PM
No - it's just that the Sci-Fi Schlock/Movie-of-the-week have hit "Peak Meme" because they are so recockulous, so it's trendy to laugh at how silly they are. Soon, more people will learn what most Sci-Fi fans already know: SyFy really isn't wearing any clothes.
 
2013-07-15 02:35:26 PM
That's because it was a cool word-- A word that I first said a couple years ago in a thread making fun of SyFy movies.

I should be getting a nickel every time someone says "Sharknado", dammit.
 
2013-07-15 02:41:11 PM
The best part of  Sharknado is how incompetent the editing was. I'm assuming a lot of the weird cuts in the film were because they didn't have the FX budget to show what they wanted to, so they just cut before it got expensive. But it's a deeply bizarrely edited film. So much of what happens on screen makes no sense- but that actually is a big ingredient to what makes the film actually enjoyable, especially when they can't keep the lighting consistent between the cuts.
 
2013-07-15 02:43:21 PM
Damn it, people, Hollywood executives don't understand irony. The reaction make them think we really want more crap like this.
 
2013-07-15 02:45:14 PM
You mean their advertising blitz on Fark didn't work?
 
2013-07-15 02:45:35 PM

Doc Daneeka: Uzzah: "Snakes on a Plane" nods in approval.

I don't know why people consider Snakes on a Plane to be a bust.

The movie was pretty profitable.  $62 million box office on a budget of $33 million.


Let's take this figure at a time:

Estimated production (negative) cost: $ 33 mil.
US Domestic Box Office: $ 34 mil.

Already we have a problem. Conventional wisdom in Hollywood is that P&A (prints and advertising, aka marketing) costs and the theater's take of ticket prices means that a movie has to gross double its negative cost to turn a profit. And that's for domestic box office only. Now, I can grant you that "Snakes" got a healthy press boost for free from internet attention, so maybe they didn't have to spend as much on advertising to get it out there. Let's be crazy generous and say that they were able to cut back 50% on marketing costs compared to a conventional release, and call their P&A $ 15 mi. So that $ 34 mil in domestic box office is still around a $ 15 mil loss.

International box office: $28,001,200

This gets trickier -- overseas releases have P&A costs, too (and theater's share of the ticket price is a little higher than in the US), so this figure has to be reduced somewhat, too. There aren't a lot of well-established rules of thumb that apply to figure the P&A costs and theater share of international releases. Just to pull numbers out of thin air, let's say that international P&A is 25% of the movie's budget -- it's cheaper to advertise in Kazhakstan, maybe. So that's $ 8.5 million in international P&A, plus the as-yet-unrecouped $ 15 mil that we've got from the domestic release.

So maybe -- maybe -- it's a million or two on the positive side of the ledger after all theatrical showings are factored in. And that is with really generous assumptions. In all likelihood, it's a few million in debt at the end of its theatrical runs.

Now, there are DVD sales and tv rights that are worth something, but it's pretty hard to say how much. Because it was such a stinker in the theaters, DVD sales are likely to be on the low side, and that means DVD mastering and pressing costs eat up a bigger share of DVD revenue than it would with a hit that is expected to sell millions of DVDs. TV rights -- well, whatever it's worth, it's worth.

Bottom line: Odds are pretty good that it lost a little bit of money, or maybe barely broke even. But given the expectations that its internet "popularity" fed, even breaking even has got to feel like a huge loss to the studio.
 
2013-07-15 02:47:00 PM

Walt_Jizzney: the Sci-Fi Schlock/Movie-of-the-week have hit "Peak Meme" because they are so recockulous


Well put.
 
2013-07-15 02:47:37 PM

t3knomanser: The best part of  Sharknado is how incompetent the editing was. I'm assuming a lot of the weird cuts in the film were because they didn't have the FX budget to show what they wanted to, so they just cut before it got expensive. But it's a deeply bizarrely edited film. So much of what happens on screen makes no sense- but that actually is a big ingredient to what makes the film actually enjoyable, especially when they can't keep the lighting consistent between the cuts.


The film was cut by the same guy who did Tara Reid's plastic surgery.

thinknice.com
 
2013-07-15 03:32:30 PM
I love cheesy B movies, but "Sharknado" was a D movie.  B movies are great because there is an earnest attempt at quality by the filmmaker.  It's why movies like "The Room" or "Mansquito" are hilarious because the subject matter is taken very seriously, but the skill of the writers, director and acting talent typically fall short.  All too often now, we see lots of "bad movies" where the filmmakers are actively trying too hard to make a bad movie, and it completely saps all the fun out of watching a bad movie.  "Sharknado" didn't even come close to having a "so bad it's good" vibe to it, and even by bad movie standards, it was really really bad.

The same goes for "Megashark vs. Giant Octopus," "Transmorphers: Fall of Man" and all the other shiat Asylum is pumping out with Z-grade CGI effects.
 
2013-07-15 03:46:38 PM
Dog Welder ,
I love cheesy B movies, but "Sharknado" was a D movie. B movies are great because there is an earnest attempt at quality by the filmmaker. It's why movies like "The Room" or "Mansquito" are hilarious because the subject matter is taken very seriously, but the skill of the writers, director and acting talent typically fall short. All too often now, we see lots of "bad movies" where the filmmakers are actively trying too hard to make a bad movie, and it completely saps all the fun out of watching a bad movie. "Sharknado" didn't even come close to having a "so bad it's good" vibe to it, and even by bad movie standards, it was really really bad.
The same goes for "Megashark vs. Giant Octopus," "Transmorphers: Fall of Man" and all the other shiat Asylum is pumping out with Z-grade CGI effects.

The reason why Ed Wood worked, he was passionate about the subject matter and even if his resources were limited, he cared. Those kind of car wrecks are fun. And he got out a fair amount of movies with limited resources.

Then there are those ilke Michael Bay, JJ Abrams or McG that are just out to make a temporary entertainment, and may not really respect the audience. The movies are being made for the studios, not the audience. It is meant as a business transaction first. And it sure as hell is not art.

Michael Bay quotes:
The press don`t like to say nice things because nice is boring. It`s much better to label me the devil. What we do is not brain surgery. We are entertainers, plain and simple, and we`re responsible to bring that money back, to make a profit.

I make movies for teenage boys. Oh, dear, what a crime.
 
2013-07-15 03:47:13 PM
Meatspace?  Is that a Duncan Trussell reference?
 
2013-07-15 03:47:55 PM
ESPN even got in on the action, asking if the San Jose Sharks thought about changing their name to the San Jose Sharknados via twitter.

The Sharks social media person responded by asking ESPN if they thought about showing more hockey highlights.

Brent Burns of the San Jose Sharks rumored to be in the next Syfy original movie depicting a prehistoric cave man.

nbcprohockeytalk.files.wordpress.com
 
2013-07-15 03:48:01 PM
Saying "SyFy Original Movie" is a quick way to get cavity-checked at an airport.
 
2013-07-15 03:52:40 PM
When I was six, my Mom told me I could be ANYTHING I wanted when I grew up.  I was six.  I wanted to be a pirate.

Long story short - I'm glad I didn't pay for Sharknado as it was really crappy.  Not funny crappy.  Not even 'really bad, but worth watching for gratuitous nudity'.  It was just a really boring movie.
 
2013-07-15 04:03:35 PM

Doc Daneeka: Uzzah: "Snakes on a Plane" nods in approval.

I don't know why people consider Snakes on a Plane to be a bust.

The movie was pretty profitable.  $62 million box office on a budget of $33 million.


The issue with Snakes was that it was not profitable in relation to the internet buzz prior to release.

As for TFA, 1) your ratings system is busted.

2) twitter doesn't match up with SyFy's core geographic? dafuq?

call it"social"media all you want, it's just another extension of the internet. it's all middle aged guys.
 
2013-07-15 04:04:19 PM

WhiskeySticks: The Sharks social media person responded by asking ESPN if they thought about showing more hockey highlights.


I think that one definitely needs the "Oh Snap" flowchart.
 
2013-07-15 04:14:26 PM
I am so sick of that dang shark already.
 
2013-07-15 04:39:47 PM

WhiskeySticks: Brent Burns of the San Jose Sharks rumored to be in the next Syfy original movie depicting a prehistoric cave man.


...as opposed to all those posthistoric cave men we've all been hearing about?
 
2013-07-15 04:41:10 PM
How are the figuring the ages? If they're relying on digital cable feedback they're getting the parents data.
 
2013-07-15 04:45:01 PM
They changed their horrid movie day to Thursday without warning. So old people like my mother didn't even know
 
2013-07-15 04:58:53 PM

wiseolddude: I can't watch SyFy movies, the creatures look like they were rendered by a junior high animation class.


They are.
 
2013-07-15 05:07:24 PM
Is it worse than Birdemic?

\I can't unsee it no matter how hard I try!
 
2013-07-15 05:13:01 PM
Twitter? You mean that thing that replaced the telegram?
 
2013-07-15 05:21:23 PM
Captain Meatsack
Is it worse than Birdemic?
\I can't unsee it no matter how hard I try!


I want to understand why birdemic is watched again but sharknado probably won't.

Rifftrax helps alot. But birdemic trolls you the entire time with jokes, coat hangers for weapons, quite possibly a transsexual girlfriend in there, birds that make German dive bomber sounds and explode, graphics that probably made the special effect artist cry, and a tone-def script with questionable actors.

It is like a naked-gun of intentionally bad movies, but it was meant to be that way. The director had a vision and did something special that received attention. Sharknado didn't, it was only a publicity stunt, not a movie.
 
2013-07-15 06:24:55 PM

mcmnky: 1) your ratings system is busted.


I don't trust ratings at all to calculate viewership.  There are too many demographic factors that would lead the ratings of viewership for a program to be wrong.  But there is a wrong assumption if we think ratings are measuring viewership of programming.  What they are really measuring is viewership of commercials with programming.  It's one of the reasons DVR views aren't counted as fully.  (only those within the first 2 days, I think).

The whole ratings system is used to sell time slots to advertisers.  So if you look at ratings through that lens, they are actually accurate for what they are: eyeballs on live TV who end up seeing commercials.  The actually viewership may be much higher, but those who watch from a DVR are less likely to see the commercials.
 
2013-07-15 06:44:47 PM
I'm sure that will pay off in ratings when they rerun the movie this week.

Uzzah: Now, there are DVD sales and tv rights that are worth something, but it's pretty hard to say how muc ...


According to LA Mag:

In fact, only 26 percent of a typical film's revenue is generated at the box office; the remaining 74 percent comes from DVD sales, pay-per-view, premium cable, cable, and network television.

By that metric Snakes on a Plane probably did okay, eventually. SoaP was definitely a disappointment to the producers though, as they had hoped for a killer opening weekend based on the buzz (and they get to keep about 80% of the take for the first few weeks.)

Despite the lackluster performance, SoaP sold $23 million worth of DVDs and the studio keeps a high percentage of that cash.

http://www.lamag.com/citythink/business/2013/02/13/the-big-picture

http://www.the-numbers.com/movies/2006/SNAKP.php
 
2013-07-15 08:14:13 PM

Enemabag Jones: Captain Meatsack
Is it worse than Birdemic?
\I can't unsee it no matter how hard I try!

I want to understand why birdemic is watched again but sharknado probably won't.

Rifftrax helps alot. But birdemic trolls you the entire time with jokes, coat hangers for weapons, quite possibly a transsexual girlfriend in there, birds that make German dive bomber sounds and explode, graphics that probably made the special effect artist cry, and a tone-def script with questionable actors.

It is like a naked-gun of intentionally bad movies, but it was meant to be that way. The director had a vision and did something special that received attention. Sharknado didn't, it was only a publicity stunt, not a movie.


Watch FDR American Badass. That is an example of a movie that was made to be an over the top bad movie, but it was done to perfection. Sharknado just tried to hard with actors that are such awful actors that they couldn't even pull of intentional bad acting.
 
2013-07-15 09:24:56 PM
I think @SyFy is one step away from making a movie with people standing in front of a glacier screaming " RUN! IT'S COMING RIGHT FOR US!"
- Daniel Poehlman (@DPoem) July 15, 2013
 
2013-07-15 09:26:18 PM

Vodka Zombie: I think @SyFy is one step away from making a movie with people standing in front of a glacier screaming " RUN! IT'S COMING RIGHT FOR US!"
- Daniel Poehlman (@DPoem) July 15, 2013


Well we already had a major motion picture about people running from the air. Bonus, it stared Marky Mark.
 
2013-07-15 09:39:15 PM
I think SyFy won't even exist 5 years from now. Its programming has totally diluted its brand and its rep is not even SF anymore. It's wrestling and amateurish movies.
 
2013-07-15 10:21:57 PM

ongbok: Vodka Zombie: I think @SyFy is one step away from making a movie with people standing in front of a glacier screaming " RUN! IT'S COMING RIGHT FOR US!"
- Daniel Poehlman (@DPoem) July 15, 2013

Well we already had a major motion picture about people running from the air. Bonus, it stared Marky Mark.


Wrong!  It starred Marky Mark AS A SMART PERSON! 

You're asking a hell of a lot from your audience when you pull shiat like that.  I'd believe water is capable of sentience before I believe Marky Mark is a goddamn science teacher.
 
2013-07-15 11:45:10 PM

Dog Welder: I love cheesy B movies, but "Sharknado" was a D movie.  B movies are great because there is an earnest attempt at quality by the filmmaker.  It's why movies like "The Room" or "Mansquito" are hilarious because the subject matter is taken very seriously, but the skill of the writers, director and acting talent typically fall short.  All too often now, we see lots of "bad movies" where the filmmakers are actively trying too hard to make a bad movie, and it completely saps all the fun out of watching a bad movie.  "Sharknado" didn't even come close to having a "so bad it's good" vibe to it, and even by bad movie standards, it was really really bad.

The same goes for "Megashark vs. Giant Octopus," "Transmorphers: Fall of Man" and all the other shiat Asylum is pumping out with Z-grade CGI effects.


But Sharktopus was awesome right?
 
Displayed 48 of 48 comments

View Voting Results: Smartest and Funniest


This thread is closed to new comments.

Continue Farking
Submit a Link »





Report