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(Yahoo)   Panera will retry its pay-whatever-you-can experiment since it didn't work out the first time. Because not enough poor people showed up   (news.yahoo.com) divider line 63
    More: Strange, Panera, baked goods, suggested retail price  
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3582 clicks; posted to Business » on 10 Jul 2013 at 4:10 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-07-10 04:09:04 PM
See the problem with this logic is that people aren't going to pay what they can afford, I mean hell, I could afford to drop a Benjamin there if I only ate once or twice a month. Instead people are going to pay what they perceive the meal is worth, which is probably about $2.00 or so.
 
2013-07-10 04:17:26 PM
Ah, right.  Because Paneras are basically only located in places you have to drive to., and poor people can't afford cars.  But it's nice for Panera that they get all this free publicity.
 
2013-07-10 04:17:57 PM
If the food were any good we'd pay whatever the menu price is. Took the family when one opened nearby and they still rag on me about it
 
2013-07-10 04:22:49 PM
If they don't think that their original prices are "fair,", then why not just lower prices to something that they think is more "fair."

I put the word in quotes, because it's an ambiguous word with no definition until an equal armed negotiation has taken place.

Ah, nevermind, it's just a publicity stunt. They can't possibly be trying to comment on society.  Imma quit wastin' my time now.
 
2013-07-10 04:22:57 PM
"Few needy people were participating, in part because most Panera locations in the region are in middle-class and affluent areas..."

I really really want a job in marketing, because obviously I wouldn't have to worry about small detail like poor people not having access to your restaurants offering cheap meals.
 
2013-07-10 04:29:08 PM
I read that as "Pantera will retry its pay-whatever-you-can experiment since it didn't work out the first time" and got excited for a zombie Pantera reunion.  Then I got sad when I re-read it correctly.
 
2013-07-10 04:30:56 PM
oi40.tinypic.com
 
2013-07-10 04:36:22 PM
Much like every porn ever filmed, this kind of thing never happens anywhere near me...
 
2013-07-10 04:36:26 PM

AVisgoth: I read that as "Pantera will retry its pay-whatever-you-can experiment since it didn't work out the first time" and got excited for a zombie Pantera reunion.  Then I got sad when I re-read it correctly.


A Pantera reunion at a Panera?

You could call that...

*puts shades on*

....A Vulgar Display Of Flour

YEEAAAHHHH!
 
2013-07-10 04:37:33 PM
The Panera Cares in Lakeview in Chicago sees its fair share of poor folk coming to get a good meal.

Enough that the yuppies in the neighborhood are up in arms that all of the unsightly poors are bringing down their property values by existing and using the sidewalks for standing and walking.

http://www.huffingtonpost.com/2012/10/04/panera-cares-lakeview-safet y- concerns_n_1939031.html
 
2013-07-10 04:47:39 PM
I always thought Panera was you put in your rental GPS to get you out of the shady 'hood.
 
2013-07-10 04:49:19 PM
Sweet.

I'm going to get a homeless guy to get himself a free sandwich, then trade him an Olde English for it. Cheap sandwich for me, free booze for him. Its win-win!

(win-win-win if he passes out on a yuppie porch and soils himself)
 
2013-07-10 05:00:15 PM
Well, duh. Panera Bread is an establishment clearly meant for middle- and upper-class customers, with locations designed to attract those customers. Many of these locations practically require personal transportation. Some of them have access to public transportation, if you're willing to walk a bit. Panera Bread shows up in other commerce-heavy areas - think "malls, shopping centers, or dining areas for corporate centers." Those locations are typically unfriendly to those without money or social acceptance.
 
2013-07-10 05:00:57 PM

Freudian_slipknot: The Panera Cares in Lakeview in Chicago sees its fair share of poor folk coming to get a good meal.

Enough that the yuppies in the neighborhood are up in arms that all of the unsightly poors are bringing down their property values by existing and using the sidewalks for standing and walking.

http://www.huffingtonpost.com/2012/10/04/panera-cares-lakeview-safet y- concerns_n_1939031.html


Exactly.
 
2013-07-10 05:01:22 PM
I like Panera because they have free Wi-Fi, free coffee re-fills and don't kick you out after an hour or so. It's handy when my home 'net is down.
 
2013-07-10 05:19:48 PM

LucklessWonder: I like Panera because they have free Wi-Fi, free coffee re-fills and don't kick you out after an hour or so. It's handy when my home 'net is down.


CSB time: When my house lost power during an ice storm a few years back, I couldn't get my generator started no matter what I tried.  The fine manual was no help.  On the off chance that maybe there was something online, I drove to another town with power and parked outside Panera to use their internet.  Sure enough, my brand of generator had an issue with its tilt sensor (yes, like the thing a pinball machine has).  If you ever tilted it even once, the sensor would stay stuck in the tilt position, preventing spark for safety reasons.  I did remember moving my generator down some stairs months before during the summer.  Found out how to disconnect the sensor, went home, disconnected the sensor and it started on the first pull.  Thank you Panera Bread!
 
2013-07-10 05:27:11 PM

Freudian_slipknot: The Panera Cares in Lakeview in Chicago sees its fair share of poor folk coming to get a good meal.

Enough that the yuppies in the neighborhood are up in arms that all of the unsightly poors are bringing down their property values by existing and using the sidewalks for standing and walking.

http://www.huffingtonpost.com/2012/10/04/panera-cares-lakeview-safet y- concerns_n_1939031.html


Most people are all for helping the poor, as long as it is at least 5 miles away.
 
2013-07-10 06:22:41 PM

FormlessOne: Well, duh. Panera Bread is an establishment clearly meant for middle- and upper-class customers, with locations designed to attract those customers. Many of these locations practically require personal transportation. Some of them have access to public transportation, if you're willing to walk a bit. Panera Bread shows up in other commerce-heavy areas - think "malls, shopping centers, or dining areas for corporate centers." Those locations are typically unfriendly to those without money or social acceptance.


Wait a minute? You mean business that want to make money don't open under freeway offramps in an attempt to get that high sought after bum money?
 
2013-07-10 06:39:10 PM
An old coworker of mine works at the Panera Cares in Dearborn.

I've gone there a few times now with current coworkers - and for what it's worth, peer pressure does wonders in getting people to pay what they can actually afford.  Does everyone drop the full $8 on a sandwich?  Maybe not, but at least a 5, sure.  Did we mercilessly deride the coworker who bragged about throwing $2 for a meal?  Yeah.

The money boxes are also clear, the cashiers announce fairly loudly what the meal would normally cost, and if you're there with anyone else you're not going to skimp unless you're a total jackass.

Other than than that and the quality of the food not really being 100% (like you're gonna complain about it), it's like any other Panera.  I'm actually mildly impressed with their location choice of Dearborn - it's smack in the middle between more affluent areas where people like my aunt throw in extra money, and the working class/immigrant neighborhoods where people might legitimately need that one free meal a day (don't know if it's enforced, but it's politely requested on the menu that you keep to one free meal/drink a day if you don't have the money for it).

/my two cents
 
2013-07-10 06:44:06 PM

jaybeezey: FormlessOne: Well, duh. Panera Bread is an establishment clearly meant for middle- and upper-class customers, with locations designed to attract those customers. Many of these locations practically require personal transportation. Some of them have access to public transportation, if you're willing to walk a bit. Panera Bread shows up in other commerce-heavy areas - think "malls, shopping centers, or dining areas for corporate centers." Those locations are typically unfriendly to those without money or social acceptance.

Wait a minute? You mean business that want to make money don't open under freeway offramps in an attempt to get that high sought after bum money?


FWIW, the Panera Cares run as non-profits, somehow.  Of course, if you didn't know what the hell it was you'd assume it was a regular Panera that maybe donated some of its profits and pass it by.  The one in Dearborn has been open since 2010, apparently, and I had no freaking idea until last month.  Despite the fact that I often killed time in downtown Dearborn waiting for my SO to get off work or school in 2010 and 2011.  Went to Biggby's because it was Michigan owned and also had free wifi.  (Shrug).
 
2013-07-10 06:51:50 PM

Big Beef Burrito: Sweet.

I'm going to get a homeless guy to get himself a free sandwich, then trade him an Olde English for it. Cheap sandwich for me, free booze for him. Its win-win!

(win-win-win if he passes out on a yuppie porch and soils himself)


Or you could just go in and get a free sandwich. They don't ask for proof of income and you pay what you want.
 
2013-07-10 06:54:09 PM

FormlessOne: Well, duh. Panera Bread is an establishment clearly meant for middle- and upper-class customers, with locations designed to attract those customers. Many of these locations practically require personal transportation. Some of them have access to public transportation, if you're willing to walk a bit. Panera Bread shows up in other commerce-heavy areas - think "malls, shopping centers, or dining areas for corporate centers." Those locations are typically unfriendly to those without money or social acceptance.


There are some in downtown DC. None do the pay what you want as far as I know.
 
2013-07-10 07:34:24 PM

Carth: Big Beef Burrito: Sweet.

I'm going to get a homeless guy to get himself a free sandwich, then trade him an Olde English for it. Cheap sandwich for me, free booze for him. Its win-win!

(win-win-win if he passes out on a yuppie porch and soils himself)

Or you could just go in and get a free sandwich. They don't ask for proof of income and you pay what you want.


What do I do with this 40 oz. of Olde English then?
 
2013-07-10 07:55:11 PM
There's a chain of awful vegan restaurants in SF and LA called Cafe Gratitude. They've been doing the "pay what you want" thing for years with their daily specials. Apparently the average payment is around $3, which is about 1/3 of what they're charging for most menu items.
 
2013-07-10 08:09:47 PM
images.sodahead.com
 
2013-07-10 08:32:39 PM

SirTanon:


A new level...of tastiness.
 
2013-07-10 08:32:46 PM
"The Meal of Shared Responsibility" sounds like something on Hogwarts' menu.

The poor would have flocked to Panera if they didn't restrict WiFi during lunch time.

Getting poor people into Panera is not going to work.  Ask for a bit extra and donate it to places that feed the poor.
 
2013-07-10 09:50:25 PM

lilbjorn: Ah, right.  Because Paneras are basically only located in places you have to drive to., and poor people can't afford cars.  But it's nice for Panera that they get all this free publicity.


I found one of these in Boston a few weeks ago.  It's between Government Center and the Common.  There's plenty of people in that area that may be supported by this.
 
2013-07-10 09:51:43 PM

BarkingUnicorn: Getting poor people into Panera is not going to work.


"I'd like an everything bagel and a seat next to the hobo who smells like piss, please."
 
2013-07-10 09:53:56 PM
Panera was known as "the place where you can go spend a shiat ton of money on soup and bread".

Why would someone poor go there for any reason?

But then again, maybe that's the genius of their plan!
 
2013-07-10 10:04:22 PM
I'm wary of any food establishment that has a food item prominently in the name when that food item isn't something that exactly makes my mouth water.

Panera Bread
Olive Garden
Soup Plantation
 
2013-07-10 10:11:54 PM
Did I miss read it the article? It seems like they are stopping it because along with not enough poor, everyone is just starting to pay less than the value:

"The payments dropped off, though, as marketing was scaled back, with the overall average being around 75 percent of retail value."

Did they stop it for the first reason, or the second reason?
 
2013-07-10 10:21:03 PM

lordargent: I'm wary of any food establishment that has a food item prominently in the name when that food item isn't something that exactly makes my mouth water.

Panera Bread
Olive Garden
Soup Plantation


Cunnilingus Connection
 
2013-07-10 10:25:52 PM

jaybeezey: FormlessOne: Well, duh. Panera Bread is an establishment clearly meant for middle- and upper-class customers, with locations designed to attract those customers. Many of these locations practically require personal transportation. Some of them have access to public transportation, if you're willing to walk a bit. Panera Bread shows up in other commerce-heavy areas - think "malls, shopping centers, or dining areas for corporate centers." Those locations are typically unfriendly to those without money or social acceptance.

Wait a minute? You mean business that want to make money don't open under freeway offramps in an attempt to get that high sought after bum money?


Yep. Kind of the point, actually. You have a business that depends on the affluent, but then decided to pay it forward by changing their pricing to appeal to the destitute. Oddly enough, the affluent and the destitute don't go to the same offices or cocktail parties, so they don't have much in common.

If Panera was serious about their efforts, they would have, indeed, provided locations that are more comfortably accessible to the destitute, funding those locations with the proceeds of locations oriented towards the affluent. Or, better yet, Panera could push food and funding to local organizations already accomplishing what Panera claimed that they wanted to do.

To be honest, this is the kind of effort I see from high school students attempting to fatten a college transcript, not from business owners trying to give back to the community.
 
2013-07-10 11:28:21 PM

happydude45: If the food were any good we'd pay whatever the menu price is. Took the family when one opened nearby and they still rag on me about it


your family sounds like a bunch of a-holes.
 
2013-07-10 11:34:15 PM

TheManofPA: Did I miss read it the article? It seems like they are stopping it because along with not enough poor, everyone is just starting to pay less than the value:

"The payments dropped off, though, as marketing was scaled back, with the overall average being around 75 percent of retail value."

Did they stop it for the first reason, or the second reason?


Yeah, you misread the article, or didn't finish it.  Sixty per cent paid retail, about equal portions of the remainder paid more or less.  So about 20% paid less - a lot less, judging by the average payment.
 
2013-07-10 11:42:26 PM

SirTanon: [oi40.tinypic.com image 640x640]


25.media.tumblr.com
 
2013-07-11 12:07:06 AM

BarkingUnicorn: TheManofPA: Did I miss read it the article? It seems like they are stopping it because along with not enough poor, everyone is just starting to pay less than the value:

"The payments dropped off, though, as marketing was scaled back, with the overall average being around 75 percent of retail value."

Did they stop it for the first reason, or the second reason?

Yeah, you misread the article, or didn't finish it.  Sixty per cent paid retail, about equal portions of the remainder paid more or less.  So about 20% paid less - a lot less, judging by the average payment.


Ok, I couldn't tell. They started talking about the average store and I didn't know what applied to this and others. Thanks.
 
2013-07-11 02:01:19 AM
Are any of these within walking distance of a college/university campus?
 
2013-07-11 02:55:50 AM
It's an experiment in dodging taxes on cash purchases. I know that's standard fare for family operated shops because they can keep things inauditable.
 
2013-07-11 05:53:13 AM
why would I pay what I can for a meal?  I did that, I wouldn't be able to afford the next meal.  I am confused.
 
2013-07-11 05:56:04 AM
Why do people rag on Panera? In the plaza by my house, there is a Subway or Panera. It is not a hard choice.
 
2013-07-11 07:17:54 AM
As an antipoverty activist, I can see several things that this business based initiative needs to do to fix their outreach program. It is a good idea, but there are steps taht it seems they did not take to reach people in need. I'd love to be involved in projects like this, though. I think they could work if they added one of two experienced antipoverty advocates to their marketing department. Somebody with experience in food banks and policy design from city planning or an overnight shelter.
 
2013-07-11 08:42:58 AM
Handsome Jack tried "name your own pricing" with Hyperion products on Pandora, except they'd kill you if you named a price too low, and then Jack would laugh and laugh about it all.

gamingbolt.com
 
2013-07-11 08:44:53 AM

StreetlightInTheGhetto: The money boxes are also clear, the cashiers announce fairly loudly what the meal would normally cost, and if you're there with anyone else you're not going to skimp unless you're a total jackass.


So their strategy for encouraging people in need to get low-cost or no-cost meals is to publicly shame them? Wonder why they're having trouble.
 
2013-07-11 08:50:42 AM
I like when people criticize rich people or corporations when they're offering a charitable service.

*Oh they're just doing it for publicity!

*Yeah, but they only gave a $1m and they make $100B per year!

*It's a good program, but not enough poor people can access it

Ya know what, it's charity, and they didn't have to do anything. They get marketing out of it? Who cares. Everybody gives to charity for their own reasons and benefits. Some do it for a write off, some do it to feel good about yourself, but everybody has their own selfish reasons to be charitable. But it's still a good thing no matter what your motivations
 
2013-07-11 09:10:45 AM
I go swimming at the co-founders of Panera's (originally St. Louis Bread Company) every summer.  Farkers are richer than God.  Poor taste in decorating though.
 
2013-07-11 09:17:44 AM

BarkingUnicorn: So about 20% paid less - a lot less, judging by the average payment.


And those customers walked out thinking "They're lucky they're getting my business at all."
 
2013-07-11 10:33:27 AM
You don't win poor with salad.
 
2013-07-11 10:41:31 AM
God damn their food is expensive! I have no idea why my wife likes it as much as she does. It's just a damn sandwich with an apple and chips.
 
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