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(Medium)   Print advertisers are starting to realize that the future is in digital   (medium.com ) divider line
    More: Interesting, Twitter  
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1783 clicks; posted to Business » on 07 Jul 2013 at 8:32 PM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



17 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2013-07-07 06:52:22 PM  
Interesting tag?  Try obvious.
 
2013-07-07 08:57:49 PM  
Hey, maybe this internet thing isn't just a fad, after all.
 
2013-07-07 09:13:53 PM  
My, what an Asperger-y analysis.
 
2013-07-07 09:36:35 PM  

Spyder_Monkey: Hey, maybe this internet thing isn't just a fad, after all.


Pfft I give it another 5 years tops!
 
2013-07-07 09:37:57 PM  
Our church bulletin editor is ahead of this guy...
 
2013-07-07 09:51:32 PM  
What's that about the squirrel's balls at the top of my screen?
 
2013-07-07 11:54:12 PM  
oi39.tinypic.com

Is it bad that this quote is 15 years old?
 
2013-07-08 01:15:30 AM  
The march of progress, I guess. Forget the content of the magazines, it's interesting that ads are telling us to drop this ad in your hands right now and go to the internet to view our ad there later. Apparently two in the bush is worth one in the hand. These ads are like parasites upon the decrepit body of Print Media trying to teach old dogs new tricks and wean them off of print onto digital.

Funny, I'm saying it now as I'm currently use it, but will we get to a point where we'll have a backlash against the web (at least everyone thinking it's the 'new best thing") or will it be too convenient for us to go back to print again?

We may want print, but our kids and our kids' kids will think print how we think of gas lighting. "Why did we ever use that?"
 
2013-07-08 02:59:07 AM  

Mawson of the Antarctic: The march of progress, I guess. Forget the content of the magazines, it's interesting that ads are telling us to drop this ad in your hands right now and go to the internet to view our ad there later. Apparently two in the bush is worth one in the hand. These ads are like parasites upon the decrepit body of Print Media trying to teach old dogs new tricks and wean them off of print onto digital.

Funny, I'm saying it now as I'm currently use it, but will we get to a point where we'll have a backlash against the web (at least everyone thinking it's the 'new best thing") or will it be too convenient for us to go back to print again?

We may want print, but our kids and our kids' kids will think print how we think of gas lighting. "Why did we ever use that?"


With tablets getting cheaper and higher resolution, I can see print mags going away. I have a few I subscribe to digitally, and the reading experience is pretty nice with a decent tab. I just picked up a 32GB Nook HD+ for $180, and it is wonderful for magazines and comics, with a 1080p screen and access to the full Play Store so you can easily swap the keyboard and launcher for something better than the stock Nook options. If the FAA would just relax their ban on electronics during takeoff I'd have no need paper mags.
 
2013-07-08 05:47:44 AM  
Plastic.
 
2013-07-08 08:06:36 AM  
My takeaways:

A. Needs obvious tag.

2. Author is annoying.
 
2013-07-08 09:16:41 AM  
Gf works in the digital advertising for a popular magazine (possibly the most popular). She says the denial that the managers of the print side have is absurd, to the point that every executive holds a weekly meeting to tell the company how fine they're doing, despite what has become annual layoffs.

/all the smart ones are jumping ship
 
2013-07-08 09:27:59 AM  

thecpt: Gf works in the digital advertising for a popular magazine (possibly the most popular). She says the denial that the managers of the print side have is absurd, to the point that every executive holds a weekly meeting to tell the company how fine they're doing, despite what has become annual layoffs.

/all the smart ones are jumping ship


Used to work for a company that did large run printing of things like flyers and mailers.   They had the same meetings.

No no REALLY, everyone wants junk mail and it's MUCH better than spam email!11111!!!111111
 
2013-07-08 10:56:49 AM  
Designing for print has been dumbed down from a skill to barely a hobby for any dildo with a cracked copy of Photoshop and the wherewithal to flatten an image and convert it to a CMYK. Might as well take it all the way and finally let people design stuff in Publisher and Word, screen shot it and paste into microsoft paint..
 
2013-07-08 10:58:53 AM  
Also

You can't help but notice the shortage of them in some magazines these days, a sure sign of struggles to stay afloat.


I got ahold this weekend of the July issue of Marie Claire and noticed something interesting: More advertisers are trying to bridge the digital divide by sending loyal or intrigued customers to the companies' websites. I looked closer at how the various advertisers in this one edition of this magazine were using the space and opportunity. Here's what I counted, and discovered:



What rock has this guy been hiding under that he's writing now that a web presence is considered an extension of a business' marketing campaign? Was he sitting on a porch whittling wood and talking to children?
 
2013-07-08 11:38:01 AM  
"These calls to action be very effective."

Proofread much?
 
2013-07-08 12:13:33 PM  
Print is dead.

-Egon Spengler
 
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