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(Bethesda Now)   Bethesda residents are outraged by a gym billboard that shows a woman making a clearly illegal billiards shot   (bethesdanow.com) divider line 76
    More: Misc, equinox  
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17847 clicks; posted to Main » on 03 Jul 2013 at 9:16 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-07-03 08:47:54 AM  
Plus what she's doing doesn't look all that dexterous.
 
2013-07-03 08:55:00 AM  
At least one foot must be touching the floor when you shoot.
 
2013-07-03 09:03:38 AM  
At least it isn't run down and plastered with graffiti like most Bethesda billboards

25.media.tumblr.com
 
2013-07-03 09:13:07 AM  
That counts as 'hypersexuality' now? I gotta get out more.
 
2013-07-03 09:17:51 AM  
Whatever happened to "land of the free"? Now it's "land of the vocal minority".
 
2013-07-03 09:18:56 AM  
shouldn't be used to advertise a fitness facility.

I can't think of a better gym advertisement than "we will make you hot and get you laid".  Is that what they're all selling?
 
2013-07-03 09:20:25 AM  

Rapmaster2000: shouldn't be used to advertise a fitness facility.

I can't think of a better gym advertisement than "we will make you hot and get you laid and give you free beer".  Is that what they're all selling?


FTFY
 
2013-07-03 09:20:35 AM  

WhippingBoy: Whatever happened to "land of the free"? Now it's "land of the vocal minority".


Your comment offends me, take it down mods.
 
2013-07-03 09:20:46 AM  
From the very whiny-sounding petition:

And, we will NOT be joining your gym. We are all too busy working, running, teaching, living, and laughing to be seen as objects.


Then you shouldn't have time to complain. Run along now.

And frankly a poster involving a fit woman,a pool cue, and balls could have been SO much more suggestive.
 
2013-07-03 09:21:07 AM  
I'm joining that gym
 
2013-07-03 09:21:56 AM  
Boo. I see Bethesda in the headline and get hopeful for news of a new Elder Scrolls or Fallout game.
 
2013-07-03 09:22:45 AM  
Miss Sexism Matters sounds fat.
 
2013-07-03 09:22:52 AM  
FTFA- The gym (4905 Elm St.)

Nightmare on Elm Street?
She's more of the dreamly type

/Is dreamly a word?
//absolutely nothing
///damned beer
 
2013-07-03 09:23:15 AM  
I used to make illegal billiards shot until I took a pool cue to the knee.
 
2013-07-03 09:25:12 AM  

picturescrazy: Boo. I see Bethesda in the headline and get hopeful for news of a new Elder Scrolls or Fallout game.


Soorry, long before it became the gold standard of Computer Games, Betheda referrered to a commuter down chock full of whiny, overpaid Yuppies who work in DC, extremely pretentious bars, and mediocre, but "exotic" restuarants
 
2013-07-03 09:25:14 AM  
 
2013-07-03 09:25:19 AM  
That comes up on my pandora and would piss me off too, except I would totally allow it in her case
 
2013-07-03 09:26:08 AM  
If anything, it's false advertisement.  Every gym around here is populated by hominid landwhales.
 
2013-07-03 09:26:25 AM  
What a bunch of candyazzes.
 
2013-07-03 09:26:27 AM  
Stupid people make me punchy.

I would suggest the next "Dexterity" ad should be her standing in the kitchen making two sandwiches at the same time.
 
2013-07-03 09:29:13 AM  
It's not her fault. She never been able to play right since she took an arrow to the knee.
 
2013-07-03 09:31:36 AM  
i42.tinypic.com
 
2013-07-03 09:32:44 AM  
The offensive aspect is the inappropriate use of the word dexterity. The ad makes no sense.
 
2013-07-03 09:34:42 AM  

Magorn: picturescrazy: Boo. I see Bethesda in the headline and get hopeful for news of a new Elder Scrolls or Fallout game.

Soorry, long before it became the gold standard of Computer Games, Betheda referrered to a commuter down chock full of whiny, overpaid Yuppies who work in DC, extremely pretentious bars, and mediocre, but "exotic" restuarants


You left out easy girls.
 
2013-07-03 09:35:27 AM  

Cyrus the Mediocre: If anything, it's false advertisement.  Every gym around here is populated by hominid landwhales.


Well, of course. I used to laugh when one of the indian casinos here had a billboard that depicted a young man in a tuxedo, and a young woman in an evening gown having a great time at their establishment. You know those places are full of old crones seated on stools in front of slot machines, chain smoking and manically pressing those buttons while feeding the machine.
 
2013-07-03 09:35:40 AM  
Sexist ad?  So what?
 
2013-07-03 09:36:59 AM  
It should be a *money shot*
 
2013-07-03 09:37:20 AM  
She could at least take her heels off. It would cost a packet to re-felt a table.
 
2013-07-03 09:40:35 AM  
Whoever designed that billboard should be fired.  Not only did they put the tagline in 6pt font, they put it behind a tree.
 
2013-07-03 09:40:42 AM  
In other news: Sex Sells!
 
2013-07-03 09:41:37 AM  
Even if she's a title 9 athlete? I support women in sport. And if some other women aren't able to participate in sports advertising it's nobody's fault but their own. Don't go around tearing down successful women's accomplishments.
 
2013-07-03 09:43:54 AM  
Congrats, Scott. Getting this greenlit has provided you with more pageviews than all other content on the Bethesda site combined. Forums are still pretty sad compared to arlnow, however.
 
2013-07-03 09:44:50 AM  
Bethesda: The place conservatives are picturing when they envision why they hate the East coast.
 
2013-07-03 09:49:40 AM  
This is an OUTRAGE!!!

Has she NO IDEA how expensive it can be to re-cover a table!?

Stupid slut needs to LEARN HOW TO USE THE BRIDGE FOR LONG SHOTS!
 
2013-07-03 09:50:06 AM  
I like that billboard. She is a very pretty lady.
 
2013-07-03 09:55:48 AM  
I fail to see the problem with that advertisement.  Should we pretend that women aren't beautiful now?  If a woman is attractive it doesn't automatically mean that she isn't intelligent, strong, capable etc.  Billboards are a visual media they are inherently shallow.  It's not like they can depict a woman gaining self confidence on a billboard.

Also lets be honest it's an advertisement for a gym. While there are many and varied benefits to working out one of the major ones does happen to be vanity.
 
2013-07-03 09:56:45 AM  
You'll find tiny pieces of my heart scattered every which a way.
Shattered by the girl wearing nothing but a smile and a towel in the picture on the billboard In the field near the big old highway.
 
2013-07-03 09:57:02 AM  

thecpt: That comes up on my pandora and would piss me off too, except I would totally allow it in her case


I like the add, and just now I get that it is for a fitness gym. I thought it was a commercial for diet supplements or something else because I have not seen those gyms in California.
 
2013-07-03 09:58:33 AM  

Repo Man: [i42.tinypic.com image 500x381]


Q:  How many feminists does it take to screw in a light bulb?

A:  That's not funny.
 
2013-07-03 09:59:20 AM  
I hate to break it to you, but that author wasn't joining anybody's gym... ever. And not because of a billboard.

/they sound fat
 
2013-07-03 10:00:07 AM  
Remember kids, the most basic human right is the right to not be offended.
 
2013-07-03 10:01:56 AM  
Needz a bridge she does
1 foot onna floor
I be all offendy!
 
2013-07-03 10:04:14 AM  
FTFA: Our male partners and colleagues shouldn't be boxed in to thinking this is normal.

Well gee whiz lady! Thanks for looking out for me. I'd hate to be boxed into thinking that by putting time and effort into my appearance that I might find myself able to attract more beautiful women than I was before. That's Unpossible!

This lady's just mad because the last time she climbed onto a pool table, her knee went through the slate.
 
2013-07-03 10:09:16 AM  
Well, this is certainly a more substantial issue than most Bethesda problems, such as "My latte was too hot" or "The BMW dealer gave ma a 740i loaner while my 760i is getting serviced."
 
2013-07-03 10:14:26 AM  

Mateorocks: Here is link to some of the other Equinox ads:

http://aizakbuyondo.com/equinox-launches-2012-ad-campaign-with-terry -r ichardson/


I love how that article you linked has a totally opposite perspective on the gym's ad campaign.  The author mentions how Equinox gym hired a fashion photographer and basically applauds the ads for their "provocative" and "luxurious" style.
 
2013-07-03 10:14:26 AM  

picturescrazy


Boo. I see Bethesda in the headline and get hopeful for news of a new Elder Scrolls or Fallout game.


Truest thing on the internet.
 
2013-07-03 10:14:28 AM  
Gyms are in business to make their customers sexy. Gym rats love sexism because it's something they win at. Still, there's a difference between sexism and sexy and the think-of-the-children complainers in the article are upset by the sexy. I doubt they would be upset if the woman was cooking.
 
2013-07-03 10:23:28 AM  
Sexism Matters, which launched a blog on Friday

Huh, it's almost like this group sprung up just to protest this billboard and get it free advertising.
 
2013-07-03 10:42:49 AM  

Englebert Slaptyback: From the very whiny-sounding petition:

And, we will NOT be joining your gym. We are all too busy working, running, teaching, living, and laughing to be seen as objects.


oh, so you are saying that your complaints aren't costing us any business? hrm. very interesting.
 
2013-07-03 10:44:07 AM  

Mateorocks: Here is link to some of the other Equinox ads:

http://aizakbuyondo.com/equinox-launches-2012-ad-campaign-with-terry -r ichardson/


Wow. That billboard is easily the least suggestive of the lot.
 
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