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(NPR)   Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?   (npr.org) divider line 50
    More: Interesting, legos, Sky Girls, Monobloc engine, purple, BMO Capitol Markets, riot grrrl, Joy Pochatila, Lego Friends  
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5989 clicks; posted to Main » on 30 Jun 2013 at 1:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2013-06-30 01:29:16 AM
6 votes:
When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.
2013-06-30 03:00:47 AM
3 votes:

Cyno01: pvrhye: Lego is a pretty PC company actually. They have ethnically neutral yellow dudes and no guns etc... long before other companies were so strict. The simple fact is that their default product is perceived as too masculine by their market, so they did what they could to address it.  Making totally gender neutral toys was tried for years and years to resounding failure in the female market. It's really no fault of theirs.

[i.ebayimg.com image 224x300]


There goes the property value of my lego house.
2013-06-30 01:51:25 AM
3 votes:

brigid_fitch: Growing up, there were "girl" Legos.  They were called LEGOS.

/So tired of the "shrink it and pink it" mentality.
//I used to play with my brother's GI Joe dolls because they were way cooler than my Barbies.  He had sled dogs.  I had inflatable furniture.


My nephew became extremely upset when he was given a gi joe by his grandmother.  He was always playing with his sister's barbies, so mum thought it would be a cool thing.  He looked at the "boy doll", pulled off its clothes, and screamed, "BROKEN!  NO TEETEES!" and threw it across the room.
2013-06-30 01:47:46 AM
3 votes:
Dad: What do you want for Christmas, honey?
Daughter: I want a dolly
Dad: Oh-Ho, we can't have that. People will think I'm an unenlightened parent. And we both know how important other people's opinions are. How about an air wrench instead? Gotta bust those gender roles you know!
Daughter: That sucks. I want a dolly.
Dad: Now don't be difficult. You know I have to be able to brag to complete strangers about what a great person I am because I got you something that broke the chains of oppression
Daughter: I WANT A DOLLY!!!
Dad: C'mon now. Christmas isn't about you...
2013-06-30 01:27:57 AM
3 votes:
Gender roles are bullshiat. Which is why if you took a boy and a girl and raised them identically, they'd end up indistinguishable as adults. Everyone, regardless of genetic makeup, is exactly the same.
2013-06-29 11:52:49 PM
3 votes:
Two years ago, in 2011,90 percent of Lego's consumers were boys.

Consumers? Were they eating them or something?

"When boys build a construction set, they'll build a castle, let's say, and they'll play with the finished product on the outside.

When girls build construction sets, they tend to play on the inside."


That reminded me of an old Dennis Miller line from back before he caught the derp.

"Your vagina goes inward, you introspect. Our penises stick outward, we want to knock things over with it."
2013-06-30 03:00:04 PM
2 votes:
men and women have different proportions of the color and movement detecting cells behind the retina called P and T cells. this accounts for many different preferences in play. colors are literally more stimulating to a girl than to a boy. movement is literally more stimulating to a boy. innate genetic differences are the reason.
source: http://www.amazon.com/Why-Gender-Matters-Teachers-Differences/dp/0767 9 16255

i1172.photobucket.com
2013-06-30 08:13:30 AM
2 votes:
s16.postimg.org
I'll just leave this here
2013-06-30 03:03:04 AM
2 votes:
i.imgur.com
2013-06-30 01:54:01 AM
2 votes:

worlddan: randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.


This.

Once upon a time, this is how Legos were marketed:


i651.photobucket.com

And then the mouth-breathing parents were scared that Suzy might shave all her hair, start wearing plaid and "marry" a gal named Chastity.

Also, that since the boy, Ben, was playing with Suzy, it was a sure sign that as soon as he hit puberty, he was going shave all all his (chest and leg) hair, only to get oiled up and passed around a bathhouse like a second-hand sock.

... and thus, were gender-stereotype toys created.
2013-06-30 01:42:39 AM
2 votes:
Well, it is a good thing that girls don't have to deal with sweaty, gross things like Lego City. They have crooks, crooked cops and firefight...


i651.photobucket.com

Oh Fark...

// Not to worry; the girls get their revenge
// Because Lego City doesn't have any
// Food.. except for one chicken leg.
// The denizens of LC end up eating each other.
2013-06-30 01:40:44 AM
2 votes:
randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.
2013-06-30 01:37:03 AM
2 votes:

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


rape culture
2013-06-30 01:32:22 AM
2 votes:
www.smbc-comics.com

I remember during the senior year of high school, my buddies came over for D&D and our session was derailed and cancelled when one of my friends found the giant storage bin of Lego.

/the ksssh of legos being stirred is magical
2013-06-30 12:38:17 AM
2 votes:
This article makes no sense at all.

The article says:

1. Two years ago, 90% of Lego users were boys
2. Construction had never worked for girls, it took Lego 4 years to figure out how to market to the girls market
3. Lego Friends, marketed to girls, is now one of the biggest successes in Lego History
4. There is a reason for this, boys play "on the outside" of their Lego construction, girls play on the inside.

So all of this should be a big hit right? A complete win.

It's good for the girls who get a toy they like, it's good for the investors and the employees, it's even good for the boys that have girls introduced more into the construction world.

So how does it end, after writing that big wall of text, Neda Ullaby says, But Why O Why Can't Lego Market Toys for Boys AND Girls Together!?

It's like she didn't even read her own farking article.
2013-06-30 05:34:52 PM
1 votes:

TheOmni: GF named my left testicle thundercles: sorry dude, parents that have raised boys and girls or observe the children of other parents will all tell you that boys and girls are just different. and when you start getting into biology and medicine (real sciences unlike sociology) it will tell you that the brain structures and cell structures of boys and girls are markedly different and that these differences are present at birth, and many are derived directly from genetics. there are proteins in the nervous system that are directly coded by the Y chromosome.

Yes, they will. I've heard plenty of parents in a discussion of gender norms and boys versus girls talk about how their kids behave. How their girl naturally likes pink so much, even before she could learn that it is a "girly" color. Which is interesting since the idea of pink for girls is a very recent concept. Quite simply parents will often underestimate how much an infant can observe and learn about their surroundings long before they can speak.

And people aren't generally arguing that boys and girls are literally 100% exactly the same. It's a bit more complicated. Which differences are "hard coded", so to speak, and which are learned? On top of that there are issues about how prevalent or absolute some of those difference are (for example, physically, the average height for men is taller than the average height for women. But there are plenty of women that are taller than men and men that are shorter than women).


Wait till you finally see a girl naked. It'll blow your freakin' mind.
2013-06-30 04:51:12 PM
1 votes:

GF named my left testicle thundercles: Arthur Jumbles: omeganuepsilon: Arthur Jumbles: Dow Jones and the Temple of Doom: I think part of it is societal expectations, but I've also been around enough kids to know that even one year old girls love baby dolls and will go nuts "caring" for them, while the boys are off in the corner hitting shiat with fake swords.

Yeah, if there's anything 4 year old kids are concerned with, it's "societal expectations"

Actually, learning how to operate in society is all that babies care about. The one year old girl loves caring for dolls because she has seen her mother being the primary caregiver for her and since she recognizes that she and her mother share the same gender she knows that carrying for children is one of her gender norms and she's practicing.

[citation needed]

Siann, G. (1994). Gender, sex and sexuality: Contemporary psychological perspectives. London: Taylor & Francis.

Once you watch over 120 babies between the ages of 6 to 18 months in a lab for a year you get a much better understanding of what "normal" infant behavior is than parents who only have their own child to observe. For one thing.... babies soak up everything they observe and make their own decisions about what's appropriate behavior. Thing is, once they make a decision about what's appropriate they are stubborn little shiats and lock into that behavior. This appears to be why early abuse and exposure to violence is so damaging to a child, once they classify it as "appropriate" behavior its almost impossible to get them to change.

sorry dude, parents that have raised boys and girls or observe the children of other parents will all tell you that boys and girls are just different. and when you start getting into biology and medicine (real sciences unlike sociology) it will tell you that the brain structures and cell structures of boys and girls are markedly different and that these differences are present at birth, and many are derived directly from genetics. there are proteins in the nervous system that are directly coded by the Y chromosome.


But that doesn't support my world-view so it must be wrong.
2013-06-30 10:57:19 AM
1 votes:
Lego. Not "legos". It's a mass noun. You have a bucket of Lego. Not a bucket of legos.

/facial tic
//twitching eye
2013-06-30 09:04:49 AM
1 votes:

DoctorCal: We mostly had Lincoln Logs at home.


images.amazon.com


We did too.  Every Lincoln Log session ended with blowing up our structures with a lever/fulcrum made from a small log and a flat green roof slab. We'd place one end under whatever we built, count down to the explosion and smack down on the other end. Now that I remember it, some structures were robust enough that we'd end up breaking the lever.
2013-06-30 07:31:40 AM
1 votes:

Alleexm: Lego isn't assigning specific genders to any of their products. It just happens to be that girls like playing with the "Leg Friends" more.

My sister has a 4-year old daughter and a 2-year old son. She grew up as a tomboy, and did everything she could to discourage her daughter from becoming the stereotypical pink-loving princessy little girl. Nevertheless, my niece's favorite color is purple, and she loves playing with dolls and care-bears. My nephew's first word was "vroom," and will drop everything he's doing and gape at the sight of a tractor.

That's not to say that they don't have games that they both like to play, or occasionally switch toys around. But they do have different interests, and it's definitely not because of the way they were raised. It probably has something to do with instinct.


Actually, it has a LOT to do with how you are raised. Just not how you would think. Look up the documentary Hjernevask, it's called the "Norwegian paradox". As society tends to get more liberal, the gender differences get more pronounced.

Norway, which does all the 'encourage boys to play dolls and girls to play with cars' raising, only has a 20% ratio of girls enrolled in science and engineering. Which might sound typical until you look at ultra conservative societies, Iran has about 70% girls enrolled in Stem, 60% in Pakistan, and at least 50% in most Asian countries. Typically conservative societies have mechanisms that 'force the outcome', is strict parents or teachers. But left to their own devices, the gender differences become more pronounced.

Pretty much the exact opposite of what most farmers would expect.
2013-06-30 07:00:10 AM
1 votes:

TheOmni: Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.


Sometimes I get a glimpse of how it all truly is. All toothpicks and gum and hope. A latticework of lies, half truths, and as you say, straight up bullshiat.
2013-06-30 06:16:54 AM
1 votes:

doglover:
What in the sam hill....

Aha, that must be where they got the farked-up plot for that Law & Order SVU episode.


pvrhye: Cyno01: pvrhye: Lego is a pretty PC company actually. They have ethnically neutral yellow dudes and no guns etc... long before other companies were so strict. The simple fact is that their default product is perceived as too masculine by their market, so they did what they could to address it.  Making totally gender neutral toys was tried for years and years to resounding failure in the female market. It's really no fault of theirs.

[i.ebayimg.com image 224x300]

Well, except in their special lines... You caught me on the corner case exception. Notable that it's clearly a sci-fi gun though.


Lego includes quite a few weapons, but when your Lego guys need a serious arsenal try Combat Brick.


octopied: Uh, if you don't like it, buy your daughter/niece the ones aimed at boys.

Obviously some kids like the different colored ones and they are selling. I'm failing to be outraged here.


This is the potential problem that I alluded to earlier. They make a few pink ones and market them to girls and now the others can be seen as "aimed at boys" by default. Making it easier/more attractive for a girl to play with Lego is great, but it's counterbalanced by the sense that they've built her a little pink ghetto and if she ventures outside its walls she's playing with "boys' toys," which is same problem she had in the first place except now it is officially reinforced.

/not outraged but it isn't an unmitigated positive either
2013-06-30 06:02:23 AM
1 votes:

quatchi: That reminded me of an old Dennis Miller line from back before he caught the derp.

"Your vagina goes inward, you introspect. Our penises stick outward, we want to knock things over with it."


www.piccer.nl
2013-06-30 04:31:56 AM
1 votes:

Jorn the Younger: I always preferred Construx.


cdn.shopify.com
2013-06-30 03:42:21 AM
1 votes:

The water was cold: I'll just stop there.


Good idea.
i560.photobucket.com
2013-06-30 03:31:30 AM
1 votes:

Cyno01: Korzine: That's a special Lando Calrissian figure though. It's not standard fare by any means.

pvrhye: Well, except in their special lines... You caught me on the corner case exception. Notable that it's clearly a sci-fi gun though.

Nah, lego has had guns for a looooong time. The old pirate sets came with flintlocks and muskets.

 

Then they had wild west sets that had long guns and revolvers.

 

Now theres even a tommy gun thats used by henchmen in batman sets.


But yeah, somewhere along the line they stopped using megaphones and video cameras for guns in star wars sets.

 

BUT!

Lando Calrisian, just like how he was the only black man in the Star Wars universe, was also the first black minifig. But of course this one is more badass.



Since the introduction of the Lando and subsequent minifigs of a non ambiguous ethnicity, for licensed sets white characters have been white, not yellow, while for things like Lego town and their own lines, the minifigs are all still the raceless yellow.


First pic set- sad mini dildo alert!
2013-06-30 03:11:00 AM
1 votes:

Dow Jones and the Temple of Doom: Gender roles are bullshiat. Which is why if you took a boy and a girl and raised them identically, they'd end up indistinguishable as adults. Everyone, regardless of genetic makeup, is exactly the same.


Wrong. Males and females produce different concentrations of different chemicals internally.
2013-06-30 03:03:07 AM
1 votes:

Cyno01: pvrhye: Lego is a pretty PC company actually. They have ethnically neutral yellow dudes and no guns etc... long before other companies were so strict. The simple fact is that their default product is perceived as too masculine by their market, so they did what they could to address it.  Making totally gender neutral toys was tried for years and years to resounding failure in the female market. It's really no fault of theirs.

[i.ebayimg.com image 224x300]


That's a special Lando Calrissian figure though. It's not standard fare by any means.
2013-06-30 03:01:50 AM
1 votes:

God-is-a-Taco: lego rapist


www.moderntribe.com
2013-06-30 02:46:50 AM
1 votes:
From everything I've seen, girls and boys definitely tend on average, across a spectrum, to prefer somewhat different toys and colors and topics and styles of play.

But in many cases media and parents and peers enforce and reinforce these tendencies along hard lines so that some toys and play are deemed to be exclusively for girls and others exclusively for boys.

In reality there's a lot of variation and overlap in kids' natural inclinations. And for kids who aren't aligned with the average tendencies, that hardline "enforcement" can make them feel like shiat, like there's something wrong with them, especially if they're not lucky enough to have someone who will back them up.

To the extent that producing special sets caters to little girls' interests and gives them a chance to play Lego in the first place without cretins giving them shiat about it, that's awesome.

To the extent that it ghettoizes girls' Lego play and cuts them out of playing with a lot of Lego's coolest products by making those "Lego for boys" (and makes it more difficult for boys to play with certain things by pinkifying them) that's bullshiat.
2013-06-30 02:40:36 AM
1 votes:

Cyno01: Sure its only one set, but thats one more set than either Flash or Green Lantern are in.


Give the box art a close look.

Superman is the focus of the top of the box, and the front, above the picture.  More telling, in the picture itself, Wonder Woman is trapped in the grasp of Lex's mech, while Superman is flying up to save her.  Wonder Woman is there not so much as a heroine, but as a damsel in distress.

Notice the title of the product as well: Superman vs. Power Armour Lex.  Wonder Woman doesn't even warrant inclusion in the title.
2013-06-30 02:14:19 AM
1 votes:

JonZoidberg: I made my son a Lego table.  I'm pretty proud of the design.  We bought a big load of Duplo off eBay and I built the table around a large rubbermaid bin for them.  There's a slot in the center with rails that holds some square or rectangular platforms that can be removed to dump Lego in or retrieve them.  The plates are fastened down with really sticky putty called "museum putty" that isn't marking up the finish.  Someday, the Duplo plates and inserts can be replaced with standard Lego pieces of the same overall dimensions and the table can take some legs to raise it up a bit.

Here is the table, about ready to be finished:
[dl.dropboxusercontent.com image 850x478]

Here is the final product in use- The bin behind him is the brick storage and fits in the table.
[dl.dropboxusercontent.com image 850x478]


In 10 years you won't understand and they'll be throwing things at you and proclaiming "worst dad ever" on their microscreens or whatever the hell but at the moment I feel you're the coolest dad ever.
2013-06-30 02:12:18 AM
1 votes:

OgreMagi: WhippingBoy: Sigh. "Rape Culture".

God-is-a-Taco:  rape culture

Pillage is not rape.

http://dictionary.reference.com/browse/pillage?s=t


No, but it makes it acceptable, apparently.
2013-06-30 02:11:47 AM
1 votes:

47 is the new 42: Dow Jones and the Temple of Doom: Gender roles are bullshiat. Which is why if you took a boy and a girl and raised them identically, they'd end up indistinguishable as adults. Everyone, regardless of genetic makeup, is exactly the same.


[i162.photobucket.com image 363x310]

I can assure you my brother and me are very different.


Can he spot sarcasm?
2013-06-30 02:09:37 AM
1 votes:

DoctorCal: We mostly had Lincoln Logs at home.


I hate to break it to you, but those were actually cat turds your mom molded into stackable shapes.
2013-06-30 02:07:52 AM
1 votes:

WhippingBoy: Why are people so afraid that little girls might actually want to play with the "girl Lego" doctor set instead of the "boy Lego" NASCAR set?


It suggests that there may be differences between males and females. That's literally it. Never has a society been more obsessed with "diversity" in theory, yet so afraid of it in practice.
2013-06-30 02:03:59 AM
1 votes:
"But Pochatila also was dismayed by how many of the regular sets revolve around male superheroes. "You don't see a Wonder Woman set," she points out. "

Uh...
bricker.ru

Sure its only one set, but thats one more set than either Flash or Green Lantern are in.
2013-06-30 01:53:41 AM
1 votes:

Dow Jones and the Temple of Doom: worlddan: randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.

What's sad is I have no idea if this is satire or not


Yeah, I'm wondering that myself.
2013-06-30 01:48:27 AM
1 votes:

God-is-a-Taco: OgreMagi: WhippingBoy: Sigh. "Rape Culture".

God-is-a-Taco:  rape culture

Pillage is not rape.

http://dictionary.reference.com/browse/pillage?s=t

So dictionary.com is truthworthy because it has a dic?


It must be circumcised because you cut off the end.
2013-06-30 01:48:25 AM
1 votes:

MoonPirate: My daughter who is 11 doesn't like the girly ones. She decided on her own it was blatant marketing crap.


Do us all a favor.

Have more children.
2013-06-30 01:47:07 AM
1 votes:
Yeah yeah, girls can play with whatever or dress however they want.  The real issue of the day is that boys have to avoid pink 'girly' things and have to wear pants.
2013-06-30 01:40:04 AM
1 votes:

RoyBatty: This article makes no sense at all.

The article says:

1. Two years ago, 90% of Lego users were boys
2. Construction had never worked for girls, it took Lego 4 years to figure out how to market to the girls market
3. Lego Friends, marketed to girls, is now one of the biggest successes in Lego History
4. There is a reason for this, boys play "on the outside" of their Lego construction, girls play on the inside.

So all of this should be a big hit right? A complete win.

It's good for the girls who get a toy they like, it's good for the investors and the employees, it's even good for the boys that have girls introduced more into the construction world.

So how does it end, after writing that big wall of text, Neda Ullaby says, But Why O Why Can't Lego Market Toys for Boys AND Girls Together!?

It's like she didn't even read her own farking article.


...yeah, I didn't really follow the author's logic there, either.

Boys and girls play differently. This should be shocking to absolutely no one.
2013-06-30 01:36:15 AM
1 votes:

Dow Jones and the Temple of Doom: Gender roles are bullshiat.


I dunno, I don't think chicks do this kind of thing: Link

If you know those who do, please introduce me to them.
2013-06-30 01:35:33 AM
1 votes:

quatchi: Two years ago, in 2011,90 percent of Lego's consumers were boys.

Consumers? Were they eating them or something?


Really? The word 'consumer' confuses you?
2013-06-30 01:34:58 AM
1 votes:

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


I like the cut of your jib, matey.

ARRRRRR!
2013-06-30 01:34:21 AM
1 votes:
Gay legos. Next they'll be in plaid.
2013-06-30 01:33:01 AM
1 votes:

MaudlinMutantMollusk: doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.

See? THAT is what I mean about kids using their imaginations

/some people just can't see the pirate ships for the pink palm trees


Technically they could have invaded the Medival playset, but those farkers had a castle AND a dragon. There was the space ships, too, but those broke and I could never find all the pieces again.
2013-06-30 01:31:20 AM
1 votes:

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


See? THAT is what I mean about kids using their imaginations

/some people just can't see the pirate ships for the pink palm trees
2013-06-30 01:29:09 AM
1 votes:

TheOmni: Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.


Just wait til you find out how real estate "works".
2013-06-29 11:19:28 PM
1 votes:
My daughter who is 11 doesn't like the girly ones. She decided on her own it was blatant marketing crap.
 
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