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(NPR)   Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?   (npr.org) divider line 254
    More: Interesting, legos, Sky Girls, Monobloc engine, purple, BMO Capitol Markets, riot grrrl, Joy Pochatila, Lego Friends  
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5991 clicks; posted to Main » on 30 Jun 2013 at 1:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-06-29 11:19:28 PM
My daughter who is 11 doesn't like the girly ones. She decided on her own it was blatant marketing crap.
 
2013-06-29 11:28:13 PM
My brothers and I had regular Lego sets way back when, mainly because that was all they sold.
 
2013-06-29 11:46:23 PM
My 7 yr old has several of the friends series kits.... Which she now makes into wonderful new things the old non kit pieces I had, can't do... And most of the pieces are not pink or purple.  Just sayin'.
 
2013-06-29 11:47:06 PM
Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.
 
2013-06-29 11:52:49 PM
Two years ago, in 2011,90 percent of Lego's consumers were boys.

Consumers? Were they eating them or something?

"When boys build a construction set, they'll build a castle, let's say, and they'll play with the finished product on the outside.

When girls build construction sets, they tend to play on the inside."


That reminded me of an old Dennis Miller line from back before he caught the derp.

"Your vagina goes inward, you introspect. Our penises stick outward, we want to knock things over with it."
 
2013-06-30 12:29:47 AM
I see the pink sets everywhere, and I have a hard time finding the non-girly sets. I suspect this is because girls who like LEGOs don't buy into the pink bullshiat, so that's all that's left in stock.
 
2013-06-30 12:38:17 AM
This article makes no sense at all.

The article says:

1. Two years ago, 90% of Lego users were boys
2. Construction had never worked for girls, it took Lego 4 years to figure out how to market to the girls market
3. Lego Friends, marketed to girls, is now one of the biggest successes in Lego History
4. There is a reason for this, boys play "on the outside" of their Lego construction, girls play on the inside.

So all of this should be a big hit right? A complete win.

It's good for the girls who get a toy they like, it's good for the investors and the employees, it's even good for the boys that have girls introduced more into the construction world.

So how does it end, after writing that big wall of text, Neda Ullaby says, But Why O Why Can't Lego Market Toys for Boys AND Girls Together!?

It's like she didn't even read her own farking article.
 
2013-06-30 12:40:51 AM
You pick out the box of Legos because it has a picture of what the kid wants to build on the front. Then they build whatever out of it.

/got my kid the "Forest Ranger Police Station"
//It's mega awesome, I can't wait to open it.
 
2013-06-30 12:42:32 AM
Maybe because they put some sets in front of them and they wanted to play with those sets?

That could be BS though. When I was a kid we happened to grow up near the main Milton Bradley facility. Mom's friends worked there, and I was occasionally invited to these sessions. You check out the new toy prototypes and get to choose something to take home for the effort? Hell yeah!

Except it didn't work out as expected all the time. The last time I went they had a bunch of cool foam gliders that I really took to, and some other things. Then there was this electronic circle thing with 4 buttons (let's call it Simon). I always loved tech and electronics, but this gizmo seemed like the dumbest toy at the fair. Others agreed. Eventually the gliders and things were off limits. You have to play with the round button toy for what seemed like hours if you want to get out with your freebie.

I was always dumbfounded that the thing hit the market and had commercial success.

// Later in college got a temp job at the Lego facility as a material handler. Moving huge bins of bricks around the warehouse, absolutely killed me not to be able to just sit on the floor and make something huge.
 
2013-06-30 01:00:48 AM
Well, it's a two way street.  You could also let your boys play with these legos too.
 
2013-06-30 01:13:33 AM
Anything that entices kids to use their hands, minds and imaginations is alright in my book

/try not to make too much out of the minutiae
 
2013-06-30 01:27:19 AM

MaudlinMutantMollusk: Anything that entices kids to use their hands, minds and imaginations is alright in my book

/try not to make too much out of the minutiae


That's not really what these ones are, though. It's more of a Barbie/Polly Pocket thing.
Which is fine. For god's sake just let the little girls play with what they want to play with, even if it is as demeaning and dehumanizing as not being the exact thing a little boy wants to play with.
 
2013-06-30 01:27:29 AM
Who said the needed to? If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?
 
2013-06-30 01:27:36 AM
My daughter asked for " girl Lego" for Christmas. When I took her to the toy store and told her she could get anything she wanted with her birthday money, she chose "Lego Friends". How dreary it must be to spend your life looking for conspiracy and manufactured outrage.
 
2013-06-30 01:27:57 AM
Gender roles are bullshiat. Which is why if you took a boy and a girl and raised them identically, they'd end up indistinguishable as adults. Everyone, regardless of genetic makeup, is exactly the same.
 
2013-06-30 01:28:06 AM
Legos are nothing like I remember.  I remember having a bucket of bricks that one day was a castle, the next day was a staged moon landing, the next day was a monster truck.
 
2013-06-30 01:29:09 AM

TheOmni: Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.


Just wait til you find out how real estate "works".
 
2013-06-30 01:29:16 AM
When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.
 
2013-06-30 01:30:19 AM

Makh: Well, it's a two way street.  You could also let your boys play with these legos too.


I quite like the workshop and cafe pictured in the article. Nice details. The school sounds interesting as well. The pastel colours are a bit naff of course, but I could live with them.
 
2013-06-30 01:30:31 AM
This is so dumb. I don't understand why everything needs to be so clearly defined for boys or girls, like our entire cultural psyche hangs in the balance. I don't even want to bother... I'm going to take a shower with my Old Spice soap, smoke some Marlboros, and have a nightcap of something harsh, bitter, and burning. Like a real man.
 
2013-06-30 01:30:54 AM
Because my nephew plays with the other ones, so my niece knows all the pink and purple ones are hers by default. Strangely, that means she winds up with more Legos than her little brother, hm.
 
2013-06-30 01:31:20 AM

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


See? THAT is what I mean about kids using their imaginations

/some people just can't see the pirate ships for the pink palm trees
 
2013-06-30 01:32:22 AM
www.smbc-comics.com

I remember during the senior year of high school, my buddies came over for D&D and our session was derailed and cancelled when one of my friends found the giant storage bin of Lego.

/the ksssh of legos being stirred is magical
 
2013-06-30 01:33:01 AM

MaudlinMutantMollusk: doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.

See? THAT is what I mean about kids using their imaginations

/some people just can't see the pirate ships for the pink palm trees


Technically they could have invaded the Medival playset, but those farkers had a castle AND a dragon. There was the space ships, too, but those broke and I could never find all the pieces again.
 
2013-06-30 01:33:11 AM
There's a workshop, too, with a chalkboard and a robot.

Well at least it's not a kitchen, so I guess that's progress.
 
2013-06-30 01:34:21 AM
Gay legos. Next they'll be in plaid.
 
2013-06-30 01:34:58 AM

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


I like the cut of your jib, matey.

ARRRRRR!
 
2013-06-30 01:35:33 AM

quatchi: Two years ago, in 2011,90 percent of Lego's consumers were boys.

Consumers? Were they eating them or something?


Really? The word 'consumer' confuses you?
 
2013-06-30 01:35:43 AM
I have a seven-year-old boy and four-year-old girl (as well as a one-year-old girl, but her main interest in Legos right now is seeing how many she can try and put in her mouth). The seven-year-old is crazy about regular Legos and we have roughly 500 million of them jumbled together in a box, out of which he builds all sorts of weird and neat things. My four-year-old was always encouraged to play with them and showed mild interest, but when she received a set of pink cupcake duplos for her birthday from a friend -- she went nuts. She absolutely loved it. Believe me, it was not about foisting the toy on her and telling her she was supposed to like the pink cupcake duplos, you couldn't keep her away from them for a while. Neat thing is, her brother started getting interested and for a while they were running a pretend bakery -- of course, he tended to make "cupcake monsters" three feet high and his sister preferred nifty little decorated things, but they both had fun. And now that she's had some practice with the pink duplos, she's getting better at handling the regular kind, though she still tries to make houses instead of monsters. I fully anticipate that within a short time she'll be asking for one of those more complex pink house sets or something for her birthday, and I'm fine with that. And if it turns out she wants the hobbit hole or the space station, we'll get that. But it's a fact that what really got her interested was that pink cupcake set -- I can hardly blame the manufacturers of Legos for catering the products that kids want instead of the products their easily-outraged parents think they should want.

I also have a sneaking suspicion that the outraged parents would be *thrilled* if a boy picked out the pink house or cupcake set.
 
2013-06-30 01:36:15 AM

Dow Jones and the Temple of Doom: Gender roles are bullshiat.


I dunno, I don't think chicks do this kind of thing: Link

If you know those who do, please introduce me to them.
 
2013-06-30 01:37:03 AM

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


rape culture
 
2013-06-30 01:37:23 AM

Bashar and Asma's Infinite Playlist: This is so dumb. I don't understand why everything needs to be so clearly defined for boys or girls, like our entire cultural psyche hangs in the balance. I don't even want to bother... I'm going to take a shower with my Old Spice soap, smoke some Marlboros, and have a nightcap of something harsh, bitter, and burning. Like a real man.


You ever consider that things are separated for boys and girls because its what they want?

When I was a kid, we had one Lego set, and it had the same shiat in it. I would build halfass army bases and soldiers. My sister would build halfass castles and princesses.

Now, they make cool military Lego sets and cool princess Lego sets, so why shouldn't boys and girls be able to take advantage of what they want?

You idiots act like boys and girl act the way they do because of some it's what society expects, when in fact it's the exact opposite.
 
2013-06-30 01:37:30 AM

ArcadianRefugee: quatchi: Two years ago, in 2011,90 percent of Lego's consumers were boys.

Consumers? Were they eating them or something?

Really? The word 'consumer' confuses you?


Naw, it was just a lame attempt at a joke.

That noted, I do love me a good Lego thread, they're whimsical, nostalgic, playful and at the drop of a hat can turn into anything at all.

S'cool is that.
 
2013-06-30 01:38:05 AM

doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.


Sigh. "Rape Culture".
 
2013-06-30 01:38:37 AM

RenownedCurator: I have a seven-year-old boy and four-year-old girl (as well as a one-year-old girl, but her main interest in Legos right now is seeing how many she can try and put in her mouth). The seven-year-old is crazy about regular Legos and we have roughly 500 million of them jumbled together in a box, out of which he builds all sorts of weird and neat things. My four-year-old was always encouraged to play with them and showed mild interest, but when she received a set of pink cupcake duplos for her birthday from a friend -- she went nuts. She absolutely loved it. Believe me, it was not about foisting the toy on her and telling her she was supposed to like the pink cupcake duplos, you couldn't keep her away from them for a while. Neat thing is, her brother started getting interested and for a while they were running a pretend bakery -- of course, he tended to make "cupcake monsters" three feet high and his sister preferred nifty little decorated things, but they both had fun. And now that she's had some practice with the pink duplos, she's getting better at handling the regular kind, though she still tries to make houses instead of monsters. I fully anticipate that within a short time she'll be asking for one of those more complex pink house sets or something for her birthday, and I'm fine with that. And if it turns out she wants the hobbit hole or the space station, we'll get that. But it's a fact that what really got her interested was that pink cupcake set -- I can hardly blame the manufacturers of Legos for catering the products that kids want instead of the products their easily-outraged parents think they should want.

I also have a sneaking suspicion that the outraged parents would be *thrilled* if a boy picked out the pink house or cupcake set.


That reminds me, I have gourmet cupcakes in the fridge.  They're made with Surf Brew porter (http://beeradvocate.com/beer/profile/25945/76311).  Be right back.
 
2013-06-30 01:39:28 AM
Does it matter. If a little boy wants to play with pink Legos, that's perfectly fine, too.
 
2013-06-30 01:40:04 AM

RoyBatty: This article makes no sense at all.

The article says:

1. Two years ago, 90% of Lego users were boys
2. Construction had never worked for girls, it took Lego 4 years to figure out how to market to the girls market
3. Lego Friends, marketed to girls, is now one of the biggest successes in Lego History
4. There is a reason for this, boys play "on the outside" of their Lego construction, girls play on the inside.

So all of this should be a big hit right? A complete win.

It's good for the girls who get a toy they like, it's good for the investors and the employees, it's even good for the boys that have girls introduced more into the construction world.

So how does it end, after writing that big wall of text, Neda Ullaby says, But Why O Why Can't Lego Market Toys for Boys AND Girls Together!?

It's like she didn't even read her own farking article.


...yeah, I didn't really follow the author's logic there, either.

Boys and girls play differently. This should be shocking to absolutely no one.
 
2013-06-30 01:40:34 AM

WhippingBoy: Sigh. "Rape Culture".


God-is-a-Taco:  rape culture

Pillage is not rape.

http://dictionary.reference.com/browse/pillage?s=t
 
2013-06-30 01:40:39 AM
 
2013-06-30 01:40:44 AM
randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.
 
2013-06-30 01:41:09 AM
Also I fondly remember making dioramas: christmas train station, robin hood vs blackbeard, space men vs the fire breathing dragon, porn studio A, gandalf and his biatches, timmy's stuck in the garbage truck, snidley whiplash gets cut in half, the good ship venus

Ahhh, to have legos again.
 
2013-06-30 01:42:12 AM

worlddan: randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.


What's sad is I have no idea if this is satire or not
 
2013-06-30 01:42:39 AM
Well, it is a good thing that girls don't have to deal with sweaty, gross things like Lego City. They have crooks, crooked cops and firefight...


i651.photobucket.com

Oh Fark...

// Not to worry; the girls get their revenge
// Because Lego City doesn't have any
// Food.. except for one chicken leg.
// The denizens of LC end up eating each other.
 
2013-06-30 01:43:15 AM

randomjsa: Who said the needed to? If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?


It's very rarely that I agree with you, but when I do, we're right ;)
 
2013-06-30 01:43:22 AM

Dow Jones and the Temple of Doom: Bashar and Asma's Infinite Playlist: This is so dumb. I don't understand why everything needs to be so clearly defined for boys or girls, like our entire cultural psyche hangs in the balance. I don't even want to bother... I'm going to take a shower with my Old Spice soap, smoke some Marlboros, and have a nightcap of something harsh, bitter, and burning. Like a real man.

You ever consider that things are separated for boys and girls because its what they want?

When I was a kid, we had one Lego set, and it had the same shiat in it. I would build halfass army bases and soldiers. My sister would build halfass castles and princesses.

Now, they make cool military Lego sets and cool princess Lego sets, so why shouldn't boys and girls be able to take advantage of what they want?

You idiots act like boys and girl act the way they do because of some it's what society expects, when in fact it's the exact opposite.


I think part of it is societal expectations, but I've also been around enough kids to know that even one year old girls love baby dolls and will go nuts "caring" for them, while the boys are off in the corner hitting shiat with fake swords.
 
2013-06-30 01:44:44 AM

OgreMagi: WhippingBoy: Sigh. "Rape Culture".

God-is-a-Taco:  rape culture

Pillage is not rape.

http://dictionary.reference.com/browse/pillage?s=t


So dictionary.com is truthworthy because it has a dic?
 
2013-06-30 01:45:38 AM

Bashar and Asma's Infinite Playlist: Dow Jones and the Temple of Doom: Bashar and Asma's Infinite Playlist: This is so dumb. I don't understand why everything needs to be so clearly defined for boys or girls, like our entire cultural psyche hangs in the balance. I don't even want to bother... I'm going to take a shower with my Old Spice soap, smoke some Marlboros, and have a nightcap of something harsh, bitter, and burning. Like a real man.

You ever consider that things are separated for boys and girls because its what they want?

When I was a kid, we had one Lego set, and it had the same shiat in it. I would build halfass army bases and soldiers. My sister would build halfass castles and princesses.

Now, they make cool military Lego sets and cool princess Lego sets, so why shouldn't boys and girls be able to take advantage of what they want?

You idiots act like boys and girl act the way they do because of some it's what society expects, when in fact it's the exact opposite.

I think part of it is societal expectations, but I've also been around enough kids to know that even one year old girls love baby dolls and will go nuts "caring" for them, while the boys are off in the corner hitting shiat with fake swords.


Yeah, if there's anything 4 year old kids are concerned with, it's "societal expectations"
 
2013-06-30 01:47:07 AM
Yeah yeah, girls can play with whatever or dress however they want.  The real issue of the day is that boys have to avoid pink 'girly' things and have to wear pants.
 
2013-06-30 01:47:12 AM

God-is-a-Taco: doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.

rape culture


WhippingBoy: doglover: When I was young I always saw the "house" playsets Lego puts out with the pink house and the palm trees, and I wanted to get a few because I had all these pirate ships full of bucaneers and nothing to pillage.

Sigh. "Rape Culture".


Yes, quite literally rape culture. However I was like 10. Didn't know about sex yet. Just always bothered me that the pirates had chests full of gold and no explainable source for this bounty of treasure.
 
2013-06-30 01:47:32 AM
Growing up, there were "girl" Legos.  They were called LEGOS.

/So tired of the "shrink it and pink it" mentality.
//I used to play with my brother's GI Joe dolls because they were way cooler than my Barbies.  He had sled dogs.  I had inflatable furniture.
 
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