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(NPR)   Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?   (npr.org) divider line 254
    More: Interesting, legos, Sky Girls, Monobloc engine, purple, BMO Capitol Markets, riot grrrl, Joy Pochatila, Lego Friends  
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5993 clicks; posted to Main » on 30 Jun 2013 at 1:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-06-30 06:57:24 AM  
Lego isn't assigning specific genders to any of their products. It just happens to be that girls like playing with the "Leg Friends" more.

My sister has a 4-year old daughter and a 2-year old son. She grew up as a tomboy, and did everything she could to discourage her daughter from becoming the stereotypical pink-loving princessy little girl. Nevertheless, my niece's favorite color is purple, and she loves playing with dolls and care-bears. My nephew's first word was "vroom," and will drop everything he's doing and gape at the sight of a tractor.

That's not to say that they don't have games that they both like to play, or occasionally switch toys around. But they do have different interests, and it's definitely not because of the way they were raised. It probably has something to do with instinct.
 
2013-06-30 07:00:10 AM  

TheOmni: Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.


Sometimes I get a glimpse of how it all truly is. All toothpicks and gum and hope. A latticework of lies, half truths, and as you say, straight up bullshiat.
 
2013-06-30 07:09:05 AM  

LavenderWolf: TheOmni: Because gender roles and gender policing is a pretty large part of our society. Because our society has a lot of bullshiat in it in order to help prop up all the other bullshiat.

Sometimes I get a glimpse of how it all truly is. All toothpicks and gum and hope. A latticework of lies, half truths, and as you say, straight up bullshiat.


Careful.  Knowing it is all bullshiat does not help you live a happy life.  That's why people drink.  Makes you dumber.
 
2013-06-30 07:16:10 AM  
What if a boy wanted to play with the purple and link Lego sets subby?
 
2013-06-30 07:19:00 AM  
Pochatila said she'd prefer a few more specifically female figures, ones that reflect a real-life ratio. And it's hard, she admitted, to argue with Lego Friends' appeal, the complexity of their sets and their overall message of empowerment.

So even though you like what it does, you're still not happy?  Damn, do I feel sorry for your husband... I'm honestly surprised she allowed him to be interviewed.


"Why can't they just play with regular Legos? Why does it have to be girl-driven?" she wondered.

Because the girls weren't INTERESTED in the regular Legos, you stupid bint!  That was the friggin' problem!  She's a scientist, though they don't state what she's a scientist of but it can't be too high on the common sense scale because I have little college education and I figured out, as soon as I saw the headline, that Lego saw a market they weren't getting much business in and figured out a way to improve it.  Obviously it doesn't take a scientist to figure it out because this one couldn't.
 
2013-06-30 07:31:40 AM  

Alleexm: Lego isn't assigning specific genders to any of their products. It just happens to be that girls like playing with the "Leg Friends" more.

My sister has a 4-year old daughter and a 2-year old son. She grew up as a tomboy, and did everything she could to discourage her daughter from becoming the stereotypical pink-loving princessy little girl. Nevertheless, my niece's favorite color is purple, and she loves playing with dolls and care-bears. My nephew's first word was "vroom," and will drop everything he's doing and gape at the sight of a tractor.

That's not to say that they don't have games that they both like to play, or occasionally switch toys around. But they do have different interests, and it's definitely not because of the way they were raised. It probably has something to do with instinct.


Actually, it has a LOT to do with how you are raised. Just not how you would think. Look up the documentary Hjernevask, it's called the "Norwegian paradox". As society tends to get more liberal, the gender differences get more pronounced.

Norway, which does all the 'encourage boys to play dolls and girls to play with cars' raising, only has a 20% ratio of girls enrolled in science and engineering. Which might sound typical until you look at ultra conservative societies, Iran has about 70% girls enrolled in Stem, 60% in Pakistan, and at least 50% in most Asian countries. Typically conservative societies have mechanisms that 'force the outcome', is strict parents or teachers. But left to their own devices, the gender differences become more pronounced.

Pretty much the exact opposite of what most farmers would expect.
 
2013-06-30 07:32:38 AM  
Excuse my autocorrect
 
2013-06-30 07:50:37 AM  

Big Merl: Legos are nothing like I remember.  I remember having a bucket of bricks that one day was a castle, the next day was a staged moon landing, the next day was a monster truck.


Pretty much. Mine lived in a plastic bucket that once held industrial mayonnaise or something similar. The deal was to empty the bucket on the floor and just let stuff happen. Repeat until all designed out. Then go outside, run around, inspect dirt, climb trees. Damn, I sound about a hundred. But that was childhood until about 1980.

These days, kid fun seems...programmed.

I've met more than one adult who has held on to their Lego. Cold, dead hands, etc.
 
2013-06-30 07:56:55 AM  
My four year old daughter is very much wants to be viewed as a girl.  If she thinks something is for boys she want touch it.  They see the comercials, and who's playing with it.  Christmas 2011 she went on and on at how she would like a train set, but trains were for boys.  I couldn't convince her otherwise.  Not long after that My Little Pony's train set came out, and her face lit up when she first saw the commercial.  She had tears in her eyes, and exclaimed how it was a train set for girls, like her little prayers had been answered.  She has the girl's legos for the same reason.  I don't want anyone to get the wrong idea.  We've always aloud our children to play with the toys of there liking.  Unlike her brother and sister, she likes everything from cars to Barbie dolls, as long as she doesn't think it is exclusive to boys .  She's still very interested in tools and fixing things.  We've been able to keep the fact that handy man things are male dominant.
 
2013-06-30 07:57:28 AM  

MaudlinMutantMollusk: randomjsa: Who said the needed to? If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

It's very rarely that I agree with you, but when I do, we're right ;)


When I was a little girl, I wanted lego badly. Mom protested cause they were a "boy" toy. Dad got them for me anyhow because I'd always shown interest in things outside of the "girl" realm too. I used to go fishing with him, help tend the garden, etc... If mom had had her way, I'd have been a stereotypical girly girl. Dad let me be myself, and that's why I've always been more of a daddy's girl. That being said, I'd have loved for lego to come in ALL colors. I also had an EZBake oven, barbies etc, and a tool set of my own too. I feel that because of my dad's advocacy for things not girly that I had a much more well-rounded childhood.

/thanks Daddy!
 
2013-06-30 08:07:00 AM  

Krieghund: You pick out the box of Legos because it has a picture of what the kid wants to build on the front. Then they build whatever out of it.

/got my kid the "Forest Ranger Police Station"
//It's mega awesome, I can't wait to open it.


You're making me want to buy Legos, and I don't even have the 'kid' excuse...
 
2013-06-30 08:08:29 AM  

JonZoidberg: I made my son a Lego table.  I'm pretty proud of the design.  We bought a big load of Duplo off eBay and I built the table around a large rubbermaid bin for them.  There's a slot in the center with rails that holds some square or rectangular platforms that can be removed to dump Lego in or retrieve them.  The plates are fastened down with really sticky putty called "museum putty" that isn't marking up the finish.  Someday, the Duplo plates and inserts can be replaced with standard Lego pieces of the same overall dimensions and the table can take some legs to raise it up a bit.

Here is the table, about ready to be finished:
[dl.dropboxusercontent.com image 850x478]

Here is the final product in use- The bin behind him is the brick storage and fits in the table.
[dl.dropboxusercontent.com image 850x478]


Motherf*cking bookmarked, holmes. Time for a trip to father-in-laws woodshop.
 
2013-06-30 08:09:57 AM  
The only thing I don't like about the lego friends sets is that they changed the mini figs.  Everything else I'm cool with.
 
2013-06-30 08:13:30 AM  
s16.postimg.org
I'll just leave this here
 
2013-06-30 08:13:40 AM  
"Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?"

I don't think the parents are the ones insisting on 'em, Subby.
 
2013-06-30 08:15:17 AM  
Am I the only person annoyed by the sight of the term Legos?
//AFAIK One LEGO Brick, Two LEGO Bricks (not 2 LEGOS)
 
2013-06-30 08:24:07 AM  

TheOtherDub: Am I the only person annoyed by the sight of the term Legos?
//AFAIK One LEGO Brick, Two LEGO Bricks (not 2 LEGOS)


LEGO my EGGO.

Sit on that and spin!
 
2013-06-30 08:44:22 AM  

GoSlash27: "Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?"

I don't think the parents are the ones insisting on 'em, Subby.


You'd be surprised.
 
2013-06-30 08:51:19 AM  

TheOtherDub: Am I the only person annoyed by the sight of the term Legos?
//AFAIK One LEGO Brick, Two LEGO Bricks (not 2 LEGOS)


It is kind of strange that of all the brand names we do this to, only "LEGO" people care.
 
2013-06-30 08:52:19 AM  
Apparently, NPR thinks females are incapable of making their own decisions.  They feel they need to micro-analyse every little thing they do or say and spendhuge chunks of their resources trying to force women to:

Go into job markets men predominantly like even though women are pouring into plenty of fields they like (like medicine).

Do things men predominantly do like sports and 'normal' colored toys. (Why?)

Meanwhile they never seem to care a single bit about anything affecting men (like the rapid decline of men going to college).

I think this kind of sexism (and the HUGE scope of it on their stations) makes them seem like a photo negative of Rush Limburger.
 
2013-06-30 08:54:53 AM  

Monkeyfark Ridiculous: TheOtherDub: Am I the only person annoyed by the sight of the term Legos?
//AFAIK One LEGO Brick, Two LEGO Bricks (not 2 LEGOS)

It is kind of strange that of all the brand names we do this to, only "LEGO" people care.

Aye. To me, it's as natural as Sheep and Sheep
 
2013-06-30 08:57:14 AM  

GoSlash27: "Why do girls need to play with special purple and pink Legos instead of the regular Lego sets? Are parents of girls that scared to buy regular sets?"

I don't think the parents are the ones insisting on 'em, Subby.


That's the case in my house.  It was my daughter's idea to get the Lego Friends sets.  Before they came out she was wondering why legos were mostly boy style.  She stilled played with her bro's legos buy really likes the animals and girl figures.
 
2013-06-30 09:00:36 AM  
For what it's worth, my 2 1/2 year old son loves his pink princess shopping cart, and who am I to get all derpish over the color pink? He also loves to cook, help with house work, and happily shares, so I'd say I'm doing something right.
 
2013-06-30 09:04:49 AM  

DoctorCal: We mostly had Lincoln Logs at home.


images.amazon.com


We did too.  Every Lincoln Log session ended with blowing up our structures with a lever/fulcrum made from a small log and a flat green roof slab. We'd place one end under whatever we built, count down to the explosion and smack down on the other end. Now that I remember it, some structures were robust enough that we'd end up breaking the lever.
 
2013-06-30 09:05:24 AM  
I coach a Girl Scout sponsored FIRST LEGO League team -- the girls are all 11ish and they've got no problems playing with the standard LEGO.  :)

They got 3rd place in Qualifying Tournament (out of 24 teams) and they were the only all-girl team at state.
 
2013-06-30 09:12:23 AM  

TheOtherDub: Monkeyfark Ridiculous: TheOtherDub: Am I the only person annoyed by the sight of the term Legos?
//AFAIK One LEGO Brick, Two LEGO Bricks (not 2 LEGOS)

It is kind of strange that of all the brand names we do this to, only "LEGO" people care.
Aye. To me, it's as natural as Sheep and Sheep


Or Toyotas, iPhones, Macs, Cokes, Nikes...

LEGO ought to be happy they're such a household name in "bricks", considering they blatantly ripped off the whole idea in the first place.
 
2013-06-30 09:15:10 AM  
I might have thought poorly of this before I met my niece. I was dead set to point her on a geeky path but I got very little traction before 8. Until then she was dead set on the fufu stuff with no obvious strong influence that direction. Making blocks pink would have gotten the purchase for her.
 
2013-06-30 09:19:34 AM  
Just do what my brother did for my niece.

She likes Brave, so he bought a bunch of Castle/Medieval Legos and said here's your Brave Legos.

She loves them.

Of course she later asked for Friends Legos so I bought her some for her Birthday.
 
2013-06-30 09:33:41 AM  

JonZoidberg: I made my son a Lego table.  I'm pretty proud of the design.  We bought a big load of Duplo off eBay and I built the table around a large rubbermaid bin for them.  There's a slot in the center with rails that holds some square or rectangular platforms that can be removed to dump Lego in or retrieve them.  The plates are fastened down with really sticky putty called "museum putty" that isn't marking up the finish.  Someday, the Duplo plates and inserts can be replaced with standard Lego pieces of the same overall dimensions and the table can take some legs to raise it up a bit.

Here is the table, about ready to be finished:
[dl.dropboxusercontent.com image 850x478]

Here is the final product in use- The bin behind him is the brick storage and fits in the table.
[dl.dropboxusercontent.com image 850x478]


I would pay a LOT of money to have one of those. that is seriously awesome....
 
2013-06-30 09:34:01 AM  

Dow Jones and the Temple of Doom: Gender roles are bullshiat. Which is why if you took a boy and a girl and raised them identically, they'd end up indistinguishable as adults. Everyone, regardless of genetic makeup, is exactly the same.


Yeah!  Fluck whoremoans!
 
2013-06-30 09:50:20 AM  

Canton: On the one hand, no, Lego doesn't need to market "girl" Legos. On the other hand, I kinda dig this workshop. Especially the robot.

[i40.tinypic.com image 639x363]


I sort of kicked myself for not buying that set for my daughter to have when she's older.  But then I realized that with the "regular" Lego I already have, she can build Olivia a much larger and better laboratory, with a much better robot, possibly incorporating chainsaws.  Or of course, anything else she wants to.
 
2013-06-30 10:00:21 AM  

AJisaff: I would pay a LOT of money to have one of those. that is seriously awesome....


After I was done, I thought about selling them, but I didn't know what to charge.  The materials were just one sheet of 3/4" high quality birch ply and that trim I ran around the edge.  Probably about $75 for the wood, and then the bin.

How much are we talking about here?  I may be convinced to make some more.
 
2013-06-30 10:10:04 AM  

JonZoidberg: AJisaff: I would pay a LOT of money to have one of those. that is seriously awesome....

After I was done, I thought about selling them, but I didn't know what to charge.  The materials were just one sheet of 3/4" high quality birch ply and that trim I ran around the edge.  Probably about $75 for the wood, and then the bin.

How much are we talking about here?  I may be convinced to make some more.


Well how long did it take you to make it? What are you willing to work for per hour?
 
2013-06-30 10:12:03 AM  
I grew up with the white and red Legos so it wasn't until last year, when my daughter was 6, that I discovered that Lego made "girly" Legos. I will say that it was surprising to me. And it irritated me a bit. It just seems a bit off.

That being said, she and I have since built a metropolis out of all types of Legos. The "Friends", "City" and "Creator" series are our favorites. Our discussions while building are priceless.

When she asked for the Lego Friends "Beauty Shop", I balked. Big time. I don't even know why. It just seemed over the line to me. So I bought two. One to build and one for her keepsake box. I had a hunch the girl-marketed Legos would become a controversial issue so I figured she can pawn that thing off some day in its pristine condition. I think I picked the most "huh?" set to duplicate.

I think "outrage" over this is nonsense but as a parent, we do think about these things. We don't want our daughters pigeonholed to the Beauty Shop while the boys are building airplanes or fighting fires. We, or rather me, do both with my daughters in order to compensate for the marketing spiel.
 
2013-06-30 10:13:12 AM  

JonZoidberg: AJisaff: I would pay a LOT of money to have one of those. that is seriously awesome....

After I was done, I thought about selling them, but I didn't know what to charge.  The materials were just one sheet of 3/4" high quality birch ply and that trim I ran around the edge.  Probably about $75 for the wood, and then the bin.

How much are we talking about here?  I may be convinced to make some more.


I dunno!  it's worth more than I can afford... I think the main problem would be how to get it to me, as I live very north in the Great White North.  it is possible that I could buy a copy of the plans from you and beg one of my closer -woodworking savvy friends to build it for me?
I just love the hole in the top for easy cleanup... we were going to buy my daughter the lower square train table and fit it with lego sheets, but there is no storage area in it.
anyway..  I think it's awesome, and I want one.  my daughter is six, has all the friends sets as well as several others including pirate ships.  if I had my way I would hide all the my little pony and littlest petshop crap and she would play with lego, her microscope and craft stuff exclusively... but she loves it all.  I just find I can actually relate and play with her when she plays lego.
 
2013-06-30 10:22:01 AM  
Oh, fer crying out loud, will these SJWs just STOP already?  Companies exist to make money.  If 90% of your money comes from one demographic, maybe you should sell things to that demographic that they like.  Should you try to increase sales to the other 10%?  Sure, but not at the expense of losing your other customers that put money in the bank.  I'm sure Lego values their current customers and aren't going to go bankrupt to satisfy some whiners.
 
2013-06-30 10:27:07 AM  

brokenscissor: I grew up with the white and red Legos so it wasn't until last year, when my daughter was 6, that I discovered that Lego made "girly" Legos. I will say that it was surprising to me. And it irritated me a bit. It just seems a bit off.

That being said, she and I have since built a metropolis out of all types of Legos. The "Friends", "City" and "Creator" series are our favorites. Our discussions while building are priceless.

When she asked for the Lego Friends "Beauty Shop", I balked. Big time. I don't even know why. It just seemed over the line to me. So I bought two. One to build and one for her keepsake box. I had a hunch the girl-marketed Legos would become a controversial issue so I figured she can pawn that thing off some day in its pristine condition. I think I picked the most "huh?" set to duplicate.

I think "outrage" over this is nonsense but as a parent, we do think about these things. We don't want our daughters pigeonholed to the Beauty Shop while the boys are building airplanes or fighting fires. We, or rather me, do both with my daughters in order to compensate for the marketing spiel.


So, you're outraged that your girl likes...uh girl things?  I figured that out when my daughter wasn't remotely interested in my son's toys (e.g., blocks and cars) and wanted to play with dolls and plush animals.  It's almost like biology has something to do with preferences...kind of like jobs in nursing, child care, and social work.  Imagine that.
 
2013-06-30 10:27:33 AM  
Nobody was stopping girls from playing with regular Lego Sets. Nobody. Hell, in my toys-r-us, they were in the aisle directly next to the Barbies. Girls saw them, and said 'fark that shiat' and walked passed. Don't blame the product.

In the bigger picture, why the fark can't some special interest groups just admit that men and women truly do have differences? This 'equality on all fronts' PC crap is the reason useless articles like this get written. And its usually other women who get pissy-pants when another women chooses to do something seen as 'traditional' for women to do, like play with pink toys and not a big red fire engine.
 
2013-06-30 10:40:23 AM  
They have ruined legos since I was a kid, anyway.

Seems that every set is now just a bunch of large single-purpose pieces.

Just give me the city street plates and a bunch of random bricks and people, so my kids can play with them properly.
 
2013-06-30 10:50:40 AM  
Its blocks, they are gender neutral unless you get some marketing bs involved.
 
2013-06-30 10:55:03 AM  

BMFPitt: They have ruined legos since I was a kid, anyway.

Seems that every set is now just a bunch of large single-purpose pieces.

Just give me the city street plates and a bunch of random bricks and people, so my kids can play with them properly.


I thought the same thing, but how it actually works for us is: build it according to the instructions once, play with it, then take it apart and mix the pieces into your giant Lego bin and use them for whatever you want for the rest of their existence. The thing on the front of the box probably never gets built again. Those sets have some cool bits and pieces in them that actually spur creativity, and it doesn't hurt a kid to try following a set of instructions once in a blue moon--throws a rare bit of pre-model-building fun into the Lego play.
 
2013-06-30 10:57:19 AM  
Lego. Not "legos". It's a mass noun. You have a bucket of Lego. Not a bucket of legos.

/facial tic
//twitching eye
 
2013-06-30 11:01:43 AM  
One of the things that is a pro about the sets is that they teach you basic building skills. My daughter can build nearly any vehicle in a flash. She understands the structure: chassis, axles, frame, body. Makes her creative building that much better in that she thinks about "what else can I do?"
 
2013-06-30 11:04:00 AM  

CluelessMoron: Lego. Not "legos". It's a mass noun. You have a bucket of Lego. Not a bucket of legos.

/facial tic
//twitching eye


Hey, there's at least one other person in this thread that gives a sh*t about such matters, so you're not alone. (It's not me.)
 
2013-06-30 11:07:37 AM  
I loved Legos as a kid, but I was particularly obsessed with the sets with horses (they usually came with Native Americans?). As a little girls, I loved all things that involved horses. Plus my favorite color was purple, a pretty girl color. I don't really understand why it is so hard to just let your kids have the toys they like instead of trying to analyze their decisions and try to force them into a toy that you think is going to make them a more successful adult.
 
2013-06-30 11:09:33 AM  
I bought my four nieces Legos sets for xmas and added a 5 piece set of female mini-fig hair. *dusts hands* instant girl mini-figs.
 
2013-06-30 11:25:39 AM  
There are generic sets still available on the lego website.  Check out the Deluxe Brick Box, the Basic Bricks Deluxe, or the Large Brick Box.

I still remember the one that I got that was packaged in a tray and inside a cardboard box, built many things with that one.  My most favorite production was a piggy bank made in the shape of a house.  Used that as a piggy bank for a long time.
 
2013-06-30 11:34:41 AM  
As foolish as it may seem to the childless folks, when I became a parent, I began to consider these things. I want my children to experience everything possible. And to do so without hesitation. To experience things without hesitation means I don't want to teach them stereotypes. Just as I don't want to teach them other preconceived prejudices. I don't dwell on this issue, like I said, I consider it. It is part of the job.
 
2013-06-30 12:03:25 PM  

worlddan: randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.


Know how we all know you don't have children?
 
2013-06-30 12:07:20 PM  

Digitalstrange: worlddan: randomjsa:  If your daughter wants the castle or the space station, then buy it. If she wants the 'doll house' looking thing, that's fine too. So what?

Children's minds are a blank slate, they only know what they have been programmed to know by their sexist, illiterate parents who either consciously or unconsciously set them up to be victimized by patriarchy.

Know how we all know you don't have children?


That's whats so funny about all this. A bunch of mediocre, childless graduate students are the ones claiming that "gender is a social construct", not, you know, the people who actually have children (you may call them parents, but I call them "Patriarchal Oppressors!"). It would be funny if it wasn't so goddamn pathetic.
 
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