FrancoFile: FormlessOne: I have to know what in the hell someone was thinking, as well. According to the rather sketchy figures, each case was valued at somewhere around $1,600 - in other words, this crap was allegedly worth $130+ a bottle? I think it's more likely that the stuff's about $230 a case, making the whole shipment worth about $200,000. $18-20 a bottle makes a hell of a lot more sense.From another article: "Anttila estimates that the whiskey, with a retail value of over$200,000, would be worth as much as$1.4 million if sold through restaurants or bars."Yep, that makes more sense. So, we now know the markup at restaurants and bars on shiatty whiskey - roughly sevenfold. That's why it's stupid to drink at bars, especially if you're not going to drink a mixed drink.Restaurant/bar markup on the really good stuff is 4x-6x (and even more than that in nightclubs). The markup on the crap is anywhere from 7x to 15x. Because it takes the same amount of labor to pour Jack Daniels as it does to pour Oban. We would usually buy our well stuff in liters (34 oz), and had our cost covered after the 2nd pour.
show me: Well, I'm just glad that they're not announcing a past Fark party soon.'Cause that means I woulda missed it.
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