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(Lexington Herald Leader)   To appeal to foodie wannabes, fast food chains and industrial food suppliers are engineering new generation of "rustic" pizzas and "hand-sliced" ham, lab-crafted, distressed and machine-cut to look homemade   (kentucky.com) divider line 104
    More: Ironic, fast food restaurants, hams, ham, Euromonitor, Stern School of Business, breakfast sandwich, pizzas, cookie cutter  
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6567 clicks; posted to Main » on 20 Jun 2013 at 2:51 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-06-20 12:23:32 AM  
It's one reason why Wendy's softened the edges of its famously square hamburger patties. The Dublin, Ohio-based company says it changed the patty to a "natural square" with wavy edges because tasters said the straight edges looked processed.

Who the fark cares how their hamburger is shaped?
 
2013-06-20 02:54:45 AM  
Yum?

img.fark.net
 
2013-06-20 02:55:15 AM  
I think if you care more about how your food looks than how it tastes, you're doing it really wrong.  Unless it looks like vomit.  I've been to a lot of fancy diners where people insist on serving vomit.  That helps no one.  For the record, anything with bits of tofu or couscous looks like vomit.
 
2013-06-20 02:55:37 AM  
Am I supposed to be aghast that a business wants to try to please its customers?
 
2013-06-20 02:56:42 AM  

fusillade762: It's one reason why Wendy's softened the edges of its famously square hamburger patties. The Dublin, Ohio-based company says it changed the patty to a "natural square" with wavy edges because tasters said the straight edges looked processed.

Who the fark cares how their hamburger is shaped?


I'm wondering how anyone can think a hamburger *doesn't* look processed.
 
2013-06-20 02:57:31 AM  

jjorsett: Am I supposed to be aghast that a business wants to try to please its customers?


I think the issue is that people want natural product so fast food place processes the food more to make it look natural
 
2013-06-20 02:58:11 AM  
Over the past five years, the overall packaged food industry in North America grew 14 percent to $392.5 billion, according to market researcher Euromonitor International. The fast-food industry meanwhile rose 13 percent to $225.6 billion

Read more here: http://www.kentucky.com/2013/06/17/2681934/food-companies-work-to-mak e -it.html#storylink=cpy
Don't forget to factor in inflation, which has been a cumulative 8% in the past five years.
 
2013-06-20 02:58:13 AM  

cyberspacedout: fusillade762: It's one reason why Wendy's softened the edges of its famously square hamburger patties. The Dublin, Ohio-based company says it changed the patty to a "natural square" with wavy edges because tasters said the straight edges looked processed.

Who the fark cares how their hamburger is shaped?

I'm wondering how anyone can think a hamburger *doesn't* look processed.


By sticking your head in the bulls ass ? Or was that a t bone
 
2013-06-20 03:00:42 AM  
its no different than major breweries trying to fit in with the craft beer niche by changing packaging, its still the same crappy product
 
2013-06-20 03:01:26 AM  
img.hsmagazine.net
 
2013-06-20 03:06:43 AM  
'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.
 
2013-06-20 03:08:01 AM  
Companies have been making and selling "distressed" hardwood floors and furniture for years now. Why not food?

/ABC gum!
 
2013-06-20 03:14:43 AM  

illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.


It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish
 
2013-06-20 03:20:04 AM  
if you want that home made look, it's not farking rocket science to cook your own meat.
 
2013-06-20 03:45:40 AM  

UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish


Don't be farkin' dissin' on my KitchenAid, mofo.  I will CUT you.
 
2013-06-20 03:47:26 AM  
With the caveat that the food tastes good, I say Sure, why not? Presentation is part of the food experience.
 
2013-06-20 03:47:57 AM  

gadian: I think if you care more about how your food looks than how it tastes, you're doing it really wrong.  Unless it looks like vomit.  I've been to a lot of fancy diners where people insist on serving vomit.  That helps no one.  For the record, anything with bits of tofu or couscous looks like vomit.


iirc, fast food nation has an anecdote about a psychological experiment with food. they had volunteers eat steaks dyed green, but wasn't aware of the color because the room was lit in green light. the initial reactions were positive, everyone liked the steak. then they switched from green to white light, and all the volunteers expressed being ill. like they say, presentation is everything.
 
2013-06-20 04:01:13 AM  
That cracks me up.

I recall, decades ago, when I learned how to make 'distressed' old looking 'collectable' furniture from a DIY magazine. Hit it with chains, burn it with a blow torch, use rusty nails, don't sand it too smooth and how to apply stain to make it look aged.

Someone made tables out of old, wooden ships hatch covers and the Yuppies loved them, promptly elevating the cost from under a hundred bucks to several hundred -- and initiating a rush on grabbing old wooden hatches and covers from derelict ships.

When they ran out of stuff, they learned how to fake age wood to look like it had spent decades at sea.

People are suckers. Look at the new business which has popped up where guys go and get icebergs, melt them down and sell the bottled water for a couple of bucks a unit.

Then again, just look at the multi-billion dollar a year bottled water business anyhow.
BTW, a lot of the old, hand made pastries and breads that folks rave about now, actually kind of sucked. I've had some. My grandpa used to love to bake the old recipes. They tended to be heavy. Without preservatives, they had a shelf life of days. Some used a lot of lard. All were labor intensive to make.
 
2013-06-20 04:01:47 AM  

UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish


Are you implying that you paid twenty dollars for that can opener?
 
2013-06-20 04:08:39 AM  

UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish


Old news.  Back in the sixties, when my mom was working part-time in housewares and appliances at Sears, she learned that Sears' Kenmore stuff was actually made by the big appliance companies and was pretty much the same as those brands.  Back then, at least, every year, Sears would have a bidding contest among appliance manufacturers as to who would make that year's Kenmore stuff.  One year it would be Kitchenaid, the next GE, the next someone else.   The same was true with power tools in hardware and automotive stuff.

About twelve years ago, I had a summer temp job at the Sears.com office in West Des Moines and found it was still the case.
 
2013-06-20 04:13:25 AM  

not5am: gadian: I think if you care more about how your food looks than how it tastes, you're doing it really wrong.  Unless it looks like vomit.  I've been to a lot of fancy diners where people insist on serving vomit.  That helps no one.  For the record, anything with bits of tofu or couscous looks like vomit.

iirc, fast food nation has an anecdote about a psychological experiment with food. they had volunteers eat steaks dyed green, but wasn't aware of the color because the room was lit in green light. the initial reactions were positive, everyone liked the steak. then they switched from green to white light, and all the volunteers expressed being ill. like they say, presentation is everything.


It is a good evolutionary move to be repulsed by green meat.
 
2013-06-20 04:20:17 AM  

ghostfacekillahrabbit: UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration.

Are you implying that you paid twenty dollars for that can opener?


I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.
 
2013-06-20 04:21:44 AM  

Aulus: West Des Moines


I used to live in DSM. West Des Moines was a little more "boutique" then where I was.
 
2013-06-20 04:25:17 AM  

Rik01: People are suckers. Look at the new business which has popped up where guys go and get icebergs, melt them down and sell the bottled water for a couple of bucks a unit.


It's not that it's from icebergs that is important. It's that someone has cared enough to do a half decent job of making the product, rather than it being made by minimum wage McJob workers who will drop your food on the floor and serve it to you anyway.
 
2013-06-20 04:37:03 AM  

UsikFark: I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.


Oh, oh dear.  that's a piece of shiat.  Go buy yourself an OXO smooth-edge can opener.

I don't even know who owns KitchenAid today, but their mixers still seem to be okay.  Originally, they were an off-shoot of Hobart, and the home mixers were a small version of these beasts:

www.deliciousmusings.com

/My mother has a KitchenAid that's six or eight years older than I am, which makes it at least 40.
 
2013-06-20 04:46:56 AM  

Dwight_Yeast: these beasts


Jesus. I bet you could drop a live goat in there and it would keep on mixing.
 
2013-06-20 04:53:03 AM  
img.fark.net
 
2013-06-20 05:02:13 AM  
my dad came back from Nam and gave me a free can opener.
 
2013-06-20 05:02:15 AM  

Benevolent Misanthrope: UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish

Don't be farkin' dissin' on my KitchenAid, mofo.  I will CUT you.


I hate my kitchen aid mixer. Underpowered, the lock for the mixer arm didn't work until I ground down the metal a bit. All the attachments are stupid expensive. I wish I went to a used commercial kitchen supplier and bought a proper one. Kitchen aid has gone Waaay down hill in the last 20 years.
 
2013-06-20 05:13:10 AM  

UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish


should have bought the Ford Aspire for your rust and aspirational needs
 
2013-06-20 05:20:12 AM  

UsikFark: ghostfacekillahrabbit: UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration.

Are you implying that you paid twenty dollars for that can opener?

I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.


UsikFark:... 'Rethink Possible'

Possible like an NSA pimple on your network's ass.
 
2013-06-20 05:28:06 AM  
FTA: At Hillshire Brands Co., which makes lunch meats, hot dogs and sausages, executives also are attuned to the fact that more people prize foods they feel are natural. At an industry conference in February, CEO Sean Connolly noted that in addition to taste, the appearance of its food needed work.

I'll take ass meat for $300, Alex.
 
2013-06-20 05:28:23 AM  

Todd300: UsikFark: ghostfacekillahrabbit: UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration.

Are you implying that you paid twenty dollars for that can opener?

I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.

UsikFark:... 'Rethink Possible'

Possible like an NSA pimple on your network's ass.


Yes, data management innovation! Next comes some service plan compartmentalized pricing innovation! We are excited about what we can do to our customers, you won't believe!
 
2013-06-20 05:31:13 AM  

Copper Spork: Rik01: People are suckers. Look at the new business which has popped up where guys go and get icebergs, melt them down and sell the bottled water for a couple of bucks a unit.

It's not that it's from icebergs that is important. It's that someone has cared enough to do a half decent job of making the product, rather than it being made by minimum wage McJob workers who will drop your food on the floor and serve it to you anyway.


I don't know if I would call corralling icebergs to make bottled water doing a half-decent job, in that I'm sure there are many cheaper, more efficient, better tasting, healthier, more environmentally friendly,  and all around just better ways to make bottled water, even bottled water of such quality that it is rare and expensive, than corralling and melting icebergs. I'm still not even sure why we need to pay thousands of times more to have plastic around our water in the first place. Public water supplies were some of our best early work. You'd think we'd be working on bigger things nowadays than trying to make water distribution more expensive and less efficient.
 
2013-06-20 05:39:41 AM  

UsikFark: I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.


As long as the people who are buying expensive manual can-openers got them for their own personal use, and not just because watching the maid really work to open that can is classier than watching her push a button.
-Karl Marx
 
2013-06-20 05:48:47 AM  

Aulus: UsikFark: illannoyin: 'Foodie wannabes'? You mean people who like food but are too poor to afford artisan foods but would like to?

It's like designer imposter perfume that you can eat.

It's called brand aspiration. Kitchenaid makes good stuff, right? So a company like Kitchenaid produces a couple items that are only sold at Kmart and Target so they can get a slice of lower-income purchasers who don't have $300 for a mixer but might have $20 for a can opener. Likewise, a company that makes $400-1000 purses can sell $60 sunglasses with a huge logo on the temples.
/has a new Kitchenaid manual can opener that is rusting through the chrome finish

Old news.  Back in the sixties, when my mom was working part-time in housewares and appliances at Sears, she learned that Sears' Kenmore stuff was actually made by the big appliance companies and was pretty much the same as those brands.  Back then, at least, every year, Sears would have a bidding contest among appliance manufacturers as to who would make that year's Kenmore stuff.  One year it would be Kitchenaid, the next GE, the next someone else.   The same was true with power tools in hardware and automotive stuff.

About twelve years ago, I had a summer temp job at the Sears.com office in West Des Moines and found it was still the case.


My boss went on some sort of backpacking tour/year out to Australia back in the day and ended up working at an Ice Cream factory. They would be packaging the product in some budget supermarket Ice Cream boxes, then once those were done a load of premium brand Ice Cream (which were the actual owners of the factory), and then some mid-brand cartons. Nothing during the process actually changed apart from the labels on the packaging.
 
2013-06-20 06:04:05 AM  
Or you can go to your local butcher or deli and get ham sliced for you, or to your local pizza place and have them make a pie while you wait...
Fast food is fast food. If you don't want fast food, don't go to a fast food place. What's the problem?
 
2013-06-20 06:09:40 AM  

Rik01: All were labor intensive to make.


Yep as they were probably designed to be cooked/baked by either a baker or your stay at home wife.

A lof of this 'foodie' stuff I see being derided is basically:  How to get a housewife cooked meal, when you don't have a housewife... because she's busy working her ass off same as you.
 
2013-06-20 06:19:00 AM  

gadian: I think if you care more about how your food looks than how it tastes, you're doing it really wrong.


Never become a chef, ok?
 
2013-06-20 06:25:54 AM  

fusillade762: It's one reason why Wendy's softened the edges of its famously square hamburger patties. The Dublin, Ohio-based company says it changed the patty to a "natural square" with wavy edges because tasters said the straight edges looked processed.

Who the fark cares how their hamburger is shaped?


Exactly, that's why I eat here.
 
2013-06-20 06:26:58 AM  
4 words:
Tostito's Artisanal Tortilla Chips.

/"Artisanal" means nothing
 
2013-06-20 06:29:42 AM  

Todd300: FTA: At Hillshire Brands Co., which makes lunch meats, hot dogs and sausages, executives also are attuned to the fact that more people prize foods they feel are natural. At an industry conference in February, CEO Sean Connolly noted that in addition to taste, the appearance of its food needed work.

I'll take ass meat for $300, Alex.


That there's some sweet ass-meat.
 
2013-06-20 06:56:54 AM  

Dwight_Yeast: UsikFark: I think it was 6.99, probably made by the same company that makes all the other non-stamped "ergonomic" can openers but decals on a different name for a different price. I can easily see a can opener going for $20 if it had the right brand on it. Here is a $21 bottle opener: Link and a $50 manual can opener Link
Rethink Possible.

Oh, oh dear.  that's a piece of shiat.  Go buy yourself an OXO smooth-edge can opener.

I don't even know who owns KitchenAid today, but their mixers still seem to be okay.  Originally, they were an off-shoot of Hobart, and the home mixers were a small version of these beasts:

[www.deliciousmusings.com image 850x1133]

/My mother has a KitchenAid that's six or eight years older than I am, which makes it at least 40.


The old KitchenAid mixers were built like battleships.  Any sold within the past ten years or so are pieces of crap.  KitchenAid, like all good American companies, has decided to rely on its brand image rather than make a good product.  The gears in the mixers used to be made of metal; now they're made of plastic.
 
2013-06-20 07:02:58 AM  
No processed food is made in your best interest. Except pickles. Pickles are 100% awesome 8 days a week.
 
2013-06-20 07:03:29 AM  

Copper Spork: Rik01: People are suckers. Look at the new business which has popped up where guys go and get icebergs, melt them down and sell the bottled water for a couple of bucks a unit.

It's not that it's from icebergs that is important. It's that someone has cared enough to do a half decent job of making the product, rather than it being made by minimum wage McJob workers who will drop your food on the floor and serve it to you anyway.


Some of that iceberg water is pretty damned good. Fiji water used to be good a decade ago or so ago, but last time I tried it it tasted like every other bottled water. Best water I ever had was out of a tap in Montana.
 
2013-06-20 07:03:35 AM  
What a "rustic" pizza might look like

img.fark.net
 
2013-06-20 07:07:50 AM  

hlehmann: The gears in the mixers used to be made of metal; now they're made of plastic.


The Pro 600 that I bought several years ago has metal gears and gear box... I think they switched back to metal at some point for their high-end mixers
 
2013-06-20 07:07:59 AM  
...And they know full well that all us rubes will indeed fall for it.
 
2013-06-20 07:08:35 AM  
Top Secret info: Instead of paying $15 for a delivered artisan pizza, make your own for $5 or less. Don't tell anybody I told you this, but you can get the ingredients really cheap at a local "dollar store". Shhhhhhh!!!!!!
 
2013-06-20 07:14:56 AM  
www.grubgrade.com
 
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