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(NPR)   Why Bill Gates and other rich investors are putting their faith in eggs that don't require a chicken to come first   (npr.org) divider line 9
    More: Strange, Bill Gates, food science, Food and Agriculture Organization, salad dressings, convenience foods, chickens, All Things Considered, investors  
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5961 clicks; posted to Business » on 13 Jun 2013 at 9:31 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-06-13 10:59:22 PM
2 votes:
"Raising meat takes a great deal of land and water and has a substantial environmental impact.  Put simply, there's no way to produce enough meat for 9 billion people," Gates concludes.

"Using his burgeoning intelligence, this most successful of all mammals
has exploited the environment to produce food for an ever increasing population.
Instead of controlling the environment for the benefit of the population,
perhaps it is time we control the population to allow the survival of the environment."
- David Attenborough
2013-06-13 09:45:10 PM
2 votes:
"We're trying to take the animal totally out of the equation,"

Do this more.
2013-06-14 02:55:18 AM
1 votes:

gameshowhost: shanrick: "We're trying to take the animal totally out of the equation,"

Do this more.

Yup.  We need more "sunlight => crops => human food", less "sunlight => crops => animal food => [absurd inefficiencies] => human food".

/yes yes, next person to comment, i know that's oversimplified
//it's just an outline


Butter and margarine are a good example.  Strange my wife and I both grew up on farms and neither of us ever had butter.  My Mom said when she grew up in the depression they had milk cows but never butter.  Her Dad sold the cream and ate lard on his toast.  Butter is expensive because cream is expensive because cows eat a lot.  When I was a kid TV commercials were full of margarine commercials of all varieties trying to pass off margarine as a "healthy" substitute for butter.  I never realized until later that this wasn't the reason margarine was developed.  It was developed as a cheap substitute for butter for people who couldn't afford butter and most people at that time baked their own stuff.  That is why my parents and my wife's parents always bought margarine.  It's 1/3 the price of butter or even less.  Nothing to do with health.  They just couldn't afford butter.

So in your example when you insert cow in between the grain and the product you insert a huge inefficiency and hence a price jump.  Butter works great to make cookies for instance but so does good old vegetable shortening or margarine.  Butter just tastes better and is (ever so slightly) better for you.  But butter is 3 to 4 times as expensive because of a basic fact in farming called "feed efficiency" which is the pounds of grain it takes to make one pound of meat (or in this case milk/butter/cheese).  Cows aren't very efficient.

In principal this works for every agricultural product.  Removing the inefficient animal from the equation should make it cheaper because it takes fewer resources to make the product.  Now this fake egg product might not be that great but if it costs half as much and you can still make cookies from it then it may catch on as eggs become more expensive.
2013-06-14 01:33:07 AM
1 votes:

Lsherm: plcow: How is this a substitute for anything?  If people want peas they will eat peas.  Nobody says "I want a steak" and eats tofu, and nobody will say I want a egg and will eat this crap.  If they are trying to feed a population and save energy costs then just eat the peas as they are without going through all this effort.

I believe the idea is to substitute it as an egg ingredient in other food, like bread.  Think HFCS instead of sugar.


This makes the most sense, i doubt most people would want to use this in an omlete, but eggs are an important part of so many foods... if they can be replaced with a nonperishable mixture of plant based fat, protein and lecithin, then thats a big deal.
2013-06-13 10:25:42 PM
1 votes:

plcow: How is this a substitute for anything?  If people want peas they will eat peas.  Nobody says "I want a steak" and eats tofu, and nobody will say I want a egg and will eat this crap.  If they are trying to feed a population and save energy costs then just eat the peas as they are without going through all this effort.


It's a substitute for nothing,  We don't have the resources for the whole world to eat eggs like Americans do.  Same goes for any meat product.
2013-06-13 10:14:33 PM
1 votes:
Can't we just get rid of some of those 9 billion people?
2013-06-13 10:08:24 PM
1 votes:
Am I the only one who thinks Bill Gates should return to Microsoft? I know the guy doesn't solely own M$ or anything and is doing plenty of good on his own but god damn...Office 2013 makes me want to strangle someone. He may not be Steve Jobs but Ballmer is terrible.
2013-06-13 09:52:02 PM
1 votes:
High carb fake eggs.  Just what America needs.
2013-06-13 09:36:59 PM
1 votes:
Probably not as good protein as a real egg, too
 
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